JEB Group Strengthens Product Portfolio, Opens New Sustainable Store in Singapore
JEB Group Strengthens Product Portfolio, Opens New Sustainable Store in Singapore

Leading partner in acoustic partitions and furniture solutions JEB Group officially launched its new sustainable showroom in Singapore, featuring a selection of in-house furniture pieces as well as those of their global partners, along with acoustic partitions for private viewing. The launch follows the Group’s rebranding efforts across all existing markets, as it adopts a new logo with new brand colors to better represent its renewed focus on sustainability.

Established in 1991, JEB Group is a global leader in high-performance office partitions and bespoke furniture solutions. Initially, a business just offering acoustic partitions, the Group has grown into a global ecosystem of innovative solutions including furniture, architectural finishes, and sustainable asset management. Today, JEB Group carries high-quality furniture built by renowned design brands such as Vitra, Sedus, Flokk, Walter Knoll, and LEXTA, serving corporations such as Google, Facebook, Apple, and Diageo globally. 

Located at Cantonment Road, the new showroom occupies two 4-story shophouses, featuring sustainable furniture designs from their in-house team and global partners like Vitra, Walter Knoll, and Flokk, along with premium acoustic partitions. Through tours and consultations in the new showroom, JEB Group provides strategic counsel on office furnishing while recommending sustainable material alternatives. The showroom also doubles up as an office space, housing over 50 JEB employees based in Singapore. 

As part of the Group’s initiative to encourage sustainable office design elements, the showroom also features a green room made with musk which naturally absorbs noise, in turn, soundproofing the room. Such elements are also displayed across the showroom, where the open roofs and walls are covered with musk and plants, turning those spaces into calm oases where employees can unwind in between meetings.

Paul Dingley, MD of JEB Group shared, “Sustainability has inevitably become a huge part of the business. Seeing how we were moving towards this space, we believe it is the right time to refresh our identity to better demonstrate our commitment to creating a greener working environment. Together with the launch of our new showroom in Singapore, we seek to further our mission to provide innovative and sustainable products and services that are tailored to meet the varying needs of businesses in the region.

Represented by a hexagon, the new brand logo consists of six sides that represent the Group’s six services – JEB Acoustic Partitions, JEB Furniture Solutions, JEB Custom Projects, JEB Architectural Finishes, Sustainable Office Solution (SOS) and Safe+Sound (S+S). The new logo is composed of building blocks, representative of the Group’s three brands (JEB, SOS, and S+S) and their combinative efforts towards a greener future. 

JEB Group’s new brand colors deep Indigo Earthy blue and bright cyan green also serve to represent its new business direction towards a more sustainable future. 

Currently, JEB Group has offices in Hong Kong, Shanghai, Beijing, Shenzhen, London, Kuala Lumpur, and Singapore. Since its inception, the Group has collaborated with over a thousand clients from the education, hospitality, workspace, commercial and public sectors. Looking to the future, JEB Group seeks to further expand its offerings in the region to help more businesses create a greener environment. 

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