Radiohead Brands, makers of Jimmy’s, a leading non-alcoholic mixers company introduced Espresso Martini, a finely crafted cocktail mixer for coffee enthusiasts in collaboration with homegrown coffee brand Sleepy Owl.
Crafted at Jimmy’s Cocktail Labs, the Espresso Martini mixer is an exquisite mélange of two of India’s finest homegrown brands in their respective categories - Sleepy Owl and Jimmy’s. This combination delivers a great new product that brings in all the complexities and richness of an Espresso Martini, and will be available soon exclusively on drinkjimmys.com.
Ankur Bhatia, Founder, and CEO, Radiohead Brands, said, “At Jimmy’s Cocktail Labs, we are always looking to bring new and exciting ways for consumers to enjoy their spirits. Therefore, Sleepy Owl was a natural fit for us to collaborate, given the way both brands have transformed their respective categories. Our teams have been jointly working on this product for some time and we are excited to finally launch an Espresso Martini mixer, crafted with the punch of espresso coffee infused with a balanced complexity of flavors that makes Jimmy’s popular.”
Jimmy’s Espresso Martini, while best enjoyed on ice mixed with vodka or gin, is also an exceptional companion to a variety of spirits, and can even catch a punch as a refreshing chilled beverage. The craftsmanship behind the curation of Espresso Martini is a testament to India’s fast-growing love for both coffee and cocktails, and a new homegrown ability to create high-quality craft beverages in India, taking flavor innovation to the next level.
Arman Sood, Co-founder, Sleepy Owl, said, “The sweet irony is that the idea for this collaboration was churned over a couple of Martinis. With the resurgence of this cult classic, we thought it was the best time for the two brands to come together and co-create a product that will get the ‘Caffeinated Cocktail Enthusiasts’ bouncing off the walls!”
The Espresso Martini is the ninth cocktail mixer from Jimmy’s, which had recently launched ‘The New Old Fashioned’ in August. The limited-release variant will be launched for coffee lovers in specially designed cocktail packs, which will include two bottles of Espresso Martini and a coupe glass, priced at Rs 799, available exclusively on the website.