Radiohead Brands, makers of Jimmy’s, a leading non-alcoholic mixers company forayed into a new category of mixers with the launch of Sparkling Beverages in three variants - Tonic Water, Ginger Ale, and Classic Lemonade. The new sparkling range will be introduced in 250 ml cans.
With the launch of these new ready-to-drink and mix beverages, Jimmy’s is the only brand in India with a complete range of both carbonated and non-carbonated mixers.
Ankur Bhatia, Founder, and CEO of Radiohead Brands, said, “We put a lot of effort in crafting our mixers, ensuring fine flavor craftsmanship and perfectly balanced taste profile. For this range we partnered with Ball, the world’s leading Can manufacturer, to ensure the packaging is of similar global quality standard, which brand Jimmy’s is now known for. All three products are made with 50 percent less sugar than a most leading carbonated beverage in the market, without using any artificial sweeteners.”
Crafted using the finest quality ingredients, Jimmy’s Sparkling Beverages caters to the demands of a larger audience base. The flavor craftsmanship of the Sparkling Beverages is a testimony of India’s fast-growing love for cocktails and mixed drinks, and a new homegrown ability to create high-quality craft beverages in India. This launch takes India’s flavor innovation and beverage craftsmanship to the highest global standards.
Jimmy’s Tonic Water features the finest natural quinine and has been crafted specifically for Gin lovers with a focus on highlighting the complex botanicals that feature in most Gins. Jimmy’s Ginger Ale is infused with a blend of two naturally sourced gingers, one lends a warm and spicy note, while the other adds a rich freshness. Jimmy’s Classic Lemonade is light and refreshing, with a citric bite from Lemon and a hint of zesty lime.
“The design of the cans is in sync with our current range of bottles, minimalistic and bright pop colors, that Jimmy’s is well recognized for,” added Ankur.
These Sparkling Beverages from Jimmy’s, come in 250 ml cans and will be priced at Rs 60. The new variants are available on the website and leading online and offline retailers.
Radiohead Brands, founded by Ankur Bhatia and Nitin Bhardwaj, was conceived to bring a world-class craft cocktail experience to consumers’ homes through Jimmy’s Brand. In a short span, Jimmy’s has become the fastest-growing brand in the new and upcoming spirits mixers category, clocking 200 percent growth in Y-o-Y, now available in over 10,000 outlets. The Can range will aid the brand in expanding its distribution footprint further. Now in its 3rd year of operations, the brand is well on its way to delivering a 100 crore revenue by the next financial year.
WoodenStreet, a prominent home furniture and decor brand in India, has exhibited significant growth, boasting approximately a 50 percent increase in margins compared to the previous year. Founded in 2015 by Lokendra Ranawat, Dinesh Pratap Singh, Virendra Ranawat, and Vikas Baheti, the Rajasthan-based startup recently announced remarkable growth for FY22-23.
The company achieved a revenue of approximately Rs 200 crore for FY22-23 and has set an ambitious target of Rs 500 crore for FY23-24, signaling its determination to further expand its operations.
WoodenStreet has been maintaining a consistent annual growth rate of 60-65 percent in India since its inception. Notably, the company's margins surged by 50 percent compared to the previous fiscal year, and it has managed to maintain a positive EBIDTA of Rs 8 crore, highlighting its operational efficiency.
In an era dominated by digital platforms, WoodenStreet has successfully balanced its online and offline presence. The company has opened more than 45 new stores in the last 12 months.
WoodenStreet has strategically expanded its physical presence over the years, with over 90 Experience Centers throughout India and warehouses and R&D Units covering an extensive area of over 20 lakhs sq ft.
Lokendra Ranawat, CEO of WoodenStreet, stated, "As we set our goals for FY23-24, we're excited to introduce innovations to consolidate our market position further. Our commitment to investing in new stores remains unchanged, and we plan to open 300 stores in the next 24 months. Our growth story in FY22-23 is more than just an economic achievement. It's a validation of our continuous efforts to innovate, grow, and, most importantly, to serve our customers better each day."
To diversify and enhance the customer experience, WoodenStreet is introducing two new sub-verticals this year, namely Earthy Threads and Lightstreet. Lightstreet aims to revolutionize home illumination by offering functional and aesthetically pleasing designs. Earthy Threads, on the other hand, is venturing into the realm of soft furnishings, combining traditional artistry with contemporary sensibilities.
As WoodenStreet embarks on another fiscal year, it is evident that the brand is not merely pursuing numerical growth but is on a mission to redefine India's furniture and home decor landscape.
Founded in 2015, the brand presently operates over 90 experience stores across India and maintains a network of more than 350 delivery hubs, offering a vast selection of over 30,000 home furniture, decor, and home furnishing products.
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