Lenskart Expands Offline Presence, Opens Store in UAE
Lenskart Expands Offline Presence, Opens Store in UAE

Following a $50 million (Dh185m) investment commitment into the Middle East, Asia’s biggest eyewear brand Lenskart has experienced rampant growth and become the fastest-growing eyewear brand in the region. Continuing its aggressive expansion, the brand is now celebrating the milestone opening of its 8th retail store at Galleria Mall Abu Dhabi, and recently projected its values of 'Do More, Be More' on the world's largest and tallest observation wheel, Ain Dubai. 

Lenskart’s newest outlet adds to existing stores in Dubai Mall, BurJuman, Dalma Mall, Dubai Festival City, Ibn Battuta Mall, Dubai Hills Mall, and Bawadi Mall. The brand’s extensive product range is also available online via the website and the Lenskart App. continue the company’s omnichannel approach and features state-of-the-art Artificial Intelligence technology in the form of a 3D Try-On machine integrated with virtual face-mapping that suggests suitable frames to customers from a range of more than 7,000 options. The service is available on Lenskart’s website and app, allowing customers to see themselves from multiple angles, and making frame selection faster, more effective, and fun for the buyers. 

The innovative stores also feature The Sun Room – a trial room that replicates the outdoors for optimal testing of sunglasses, offering free eye tests for wearers of prescription glasses. 

Sudhir Syal, CBO (Middle East) at Lenskart said,“We are extremely honored to be associated with such an iconic landmark to commemorate this milestone. At Lenskart, our purpose is to transform the way people see and experience the world. Over the last decade, we have revolutionized how people perceive and use eyewear. Wearing our glasses has enabled our customers to expand their lifestyle without barriers, not just correct their vision. With our foray into the Middle East, we want to bring the same scale of transformation to people’s lives here, especially those who are eager to do more and be more.

Within our first year of in-country operations, we project that Lenskart will become a market leader in the UAE, with over 15 stores in addition to making rampant strides in the KSA region. As our rampant growth and expansion continue, we will focus on the launch of our merchandise collections created specifically to cater to the local Emirati population,” Syal added.

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