Iconic London-based lifestyle brand, WK LIFE has launched its first-ever outlet at City Centre Mall, Guwahati. Following the success of its existing 1,000+ stores across 60 nations, the new store offers a complete range of uniquely designed lifestyle electronic gadgets and accessories with multiple attributes.
Spread across 1,000 sq.ft., the new store has been designed to satisfy brand-conscious buyers, truly making it a shopper’s paradise. The tagline 'Born to Live', provides an extensive range of products ranging from electronic accessories to lifestyle products by putting customers’ ideas and concepts into practice.
Guwahati is considered as the style capital of the North East, where fashion & lifestyle trends are becoming popular and the people are more upbeat. Currently, there are limited options when it comes to Style and accessories brands thus affordable premium lifestyle brands like WK Life see immense potential in this market.
Commenting on the launch, Gaurav Dabas, Director, WK LIFE, said, “We are very excited to open our first store in Guwahati. This city is a new market for us but it is the perfect time for WK LIFE to enter this region and we are certain of receiving a great response to our brand. City Centre is the most happening mall and houses many Indian and international brands, making it our first choice.”
WK Life, with its highly sought-after and innovatively designed products, has entertained the need for young and emerging generations. Their focus is more towards designing high-quality products that are catering lifestyle Milleninals adding value to personality. It provides a variety of unique designs in different categories including Smart Life products like Bluetooth speakers, laptop accessories, travel luggage and gear, household electronic articles, and car accessories with a 12-month replacement warranty on all product categories.