Homegrown women’s western wear brand MADAME launched 18 new stores across the country in the last 12 months, a testimony to MADAME’s growing popularity and acceptance among consumers.
MADAME, the brand under the Jain Amar Group, has been trying to cater to the untapped market segment in India through its store expansion strategy.
“Indians love fashion and people living in Tier II and III cities are equally aware of global fashion trends. They are looking for brands to offer them western fashion options at affordable prices. MADAME wants to cater to this segment as a commitment to fulfilling the fashion needs of modern Indian women across the country. We are satisfied with our performance this year and look forward to further expansion in the coming year,” said Akhil Jain, Executive Director, Jain Amar Group.
With the opening of the two new stores, MADAME now has more than 155 Exclusive Brand Outlets across India. The brand has launched in the states like Himachal Pradesh, Punjab, Madhya Pradesh, Maharashtra, Assam, and many more. At the same time, MADAME is trying to cater to a larger customer base through its exclusive e-commerce platform.
The brand has also witnessed a 12 percent YoY growth in sales in the July to September quarter this year. In the October to December quarter, MADAME achieved a 25 percent sales growth. The brand is hoping to achieve a big number in Q4 of the year.
The brand offers daily, casual, party, and quick fashion catering to the diverse needs of its customers. Apart from this, MADAME also offers a wide selection of women’s bags, accessories, shoes, etc. The brand’s latest collection is available on popular e-commerce platforms like Flipkart, Myntra, Amazon, AJIO, etc.