FMCG brand Mamaearth has appointed Zairus Master as Chief Business Officer, Honasa Consumer Pvt. Ltd. In his current capacity, he will be leading the revenue functions and develop a strategic roadmap to further accelerate the brand's growth and expansion.
Mamaearth has grown exponentially over the past few years and is expanding at a rapid rate and to build upon the business, the brand has added Zairus Master to the team. With over 24 years of experience across FMCG and telecom, he will utilize his expertise to identify and explore long-range strategies. He has earlier worked with renowned brands like Unilever, Nokia, Airtel, and Shine.
Accepting the position, Zairus Master stated, “Honasa Consumer is going from strength to strength with brands like Mamaearth and The Derma Co.; one being a purpose-driven brand and the other providing science-backed solutions for skincare. The organization has changed the way FMCG companies conduct business, and I am proud to be part of the leadership team. I look forward to being a part of the trailblazing growth of the brands and company.”
Commenting on the appointment, Varun Alagh, Co-Founder, and CEO, Honasa Consumer Pvt. Ltd., added, “As we continue to grow the Honasa Consumer portfolio, it is important to get the right people on board to give the right push to the brand before you take it forward. He brings with him a great mix of experience across traditional consumer giants like HUL and Airtel combined with running a digital product business which we believe is the right combination of experiences needed to grow a digitally-driven consumer business like ours. “
He will be based out of the Gurugram office and this appointment comes on the heels of other critical and strategic additions to the leadership team of Mamaearth.
In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.
The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.
In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.
Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.”
Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.
HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.
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