Mamaearth Unveils its Latest Campaign with Shilpa Shetty Kundra
Mamaearth Unveils its Latest Campaign with Shilpa Shetty Kundra

Mamaearth, the fastest-growing FMCG brand from the House of Honasa, launched its latest integrated marketing campaign, #IssWinterGlowNaturally, with celebrated actor and Brand Ambassador Shilpa Shetty Kundra. The campaign film highlights the brand ideology of bringing the wisdom and goodness of household DIY recipes in easy-to-use formats with the same goodness of natural ingredients without any toxins. What's the most frequently go-to recipe in Indian households for dry and dull winter skin? Of course, it's Honey and Malai.

The film opens with Shilpa Shetty Kundra walking into her friend's house and unfolding a scenario that leaves her intrigued and confused. To help her friend with a trusted natural solution without all this 'chip chip' and 'jhanjhat', Shilpa recommends Mamaearth Honey Malai Cold Cream, crafted with the goodness of natural ingredients like Honey and Malai, the cold cream is toxin-free and Made Safe and Certified. She is positioning Mamaearth Honey Malai as an easier way of giving one's skin the moisturization and nourishing glow this winter. The film is a simple yet powerful representation of the brand's philosophy and product proposition of goodness inside.

Ghazal Alagh, Co-Founder and CIO at Mamaearth, said, "With the growing awareness of the benefits of traditional ingredients and recipes, millennials are increasingly looking for products with natural ingredients that are safe. Mamaearth has been striving to bring together nature's goodness with science and create a product portfolio inspired by our grandmother's kitchen recipes and filled with goodness inside. Honey and Malai are very common ingredients that we have seen at home for ages; hence, we decided to launch this range and present to our consumers a product that provides the goodness of these ingredients hassle-free. Through this film, we have tried to highlight the latest proposition and offering, and we are certain it will resonate with the millennials, and they will choose nature's goodness with Mamaearth's Honey Malai range."

Navkiran Brar, Founder of Estoot, said, "This campaign showcases our shared creative ethos - simple stories that are clutter-breaking. By mixing humor with traditional wisdom - like Honey Malai for dry winter skin - we've created an honest communication piece that will resonate with viewers of all ages."

Mamaearth is a brand built on the principles of honesty, natural, and safety, and it believes that goodness starts with the small things that each of us can do daily! The brand continues to live up to its promise of using the best of nature, with no toxins and no harmful chemicals, while being cruelty-free and plastic-positive.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading