Mankind Pharma Acquires Major Stake in Upakarma Ayurveda
Mankind Pharma Acquires Major Stake in Upakarma Ayurveda

Mankind Pharma, one of the leading pharmaceutical companies in India, has announced that it has acquired a majority stake in Upakarma Ayurveda, a premium quality and trusted Ayurveda brand that strives to restore balance and quality of life. This association will help Mankind Pharma diversify its product offering in the Ayurveda vertical. It is aimed at fulfilling the vision of Mankind Pharma to provide a holistic healthcare solution for enhancing the well-being of people.

Upakarma Ayurveda is one of the fastest-growing D2C brands in India that offers premium quality products ranging from improving health and wellness and boosting immunity. It is driven by the vision to achieve the overall well-being of the human body with a focus on body, mind, and lifestyle.  

The company has set a benchmark by repositioning Shilajit as a health and wellness product, it has reimagined the stereotypical way Shilajit was perceived in the market as an aphrodisiac (sexual wellness product) for men. The company in the last few years has changed the perception of the product focusing on the overall well-being of people. Upakarma Ayurveda has elucidated the cumulative benefits of Shilajit as an overall health rejuvenator and immunity booster. Upakarma Ayurveda has registered a 100 percent year-on-year rise in revenue since its inception in 2017.

Mankind Pharma’s decision to back Upakarma Ayurveda will further strengthen the latter’s ability to develop a wider range of products and offerings. Upakarma Ayurveda, the direct-to-consumer/ digital-first brand, is expected to penetrate deeper parts of the country through the strong distribution network of Mankind Pharma and increase its consumer base.

Rajeev Juneja, the Vice Chairman and MD of Mankind Pharma, said, “The current lifestyle has become strenuous where people find it difficult to focus on their health. To fulfill the requirements consumers nowadays are shifting towards Ayurvedic remedies for long-term sustenance and boosting immunity over time. As Mankind Pharma works towards improving the healthcare of the people, we associated with Upakarma Ayurveda for catering to the emerging needs of the consumers. Our objective is to provide the best healthcare be it any category.

Vishal Kaushik, the Founder and MD of Upakarma Ayurveda said, “There has been a rising consciousness around Ayurveda in recent years. We, at Upakarma Ayurveda, have built a connection with our consumers being a D2C brand, and now with this partnership, the team is elated and is looking forward to entering new markets with an esteemed organization like Mankind Pharma backing us. With this partnership, I along with my co-founder Parag Kaushik are hopeful that quality ayurvedic solutions will reach out to far-flung areas.

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