mCaffeine, India’s first caffeinated personal care brand announced the biggest body care launch ever on September 27, 2022, the week leading up to International Coffee Day.
mCaffeine has been launching innovative products on International Coffee Day for a few years now, to the extent that this day has become synonymous with the brand’s identity. It’s only fitting that this year it is even grander. The brand has come up with its biggest body care launch, ever.
Tarun Sharma, CEO, and Co-Founder, mCaffeine, said, “Coffee is not just a beverage for us, it’s an emotion that helps us connect with our consumers. And, by making International Coffee Day bigger for our Caffeinators, we want to strengthen our bond. Our biggest body care launch on September 27, has given the customers 9 new ways to celebrate their Coffee connect on this special day. International Coffee Day celebrates Coffee admirers and so does mCaffeine. With this launch, we are aiming to establish International Coffee Day as something people would look forward to.”
The brand has unveiled 9 body care products that are set to revolutionize showers with their unique presence. mCaffeine has added Coffee Shower Oil Body Wash, Hydrating Coffee Body Serum, Coffee Body Shimmer, Coffee Whipped Cream Body Wash, Coffee Bath Bomb, Coffee Bathing Shower Jelly, Coffee Bath Salt, All in One Coffee Body Mask, and Assorted Coffee Bathing Soaps - Pack of 3 to their already popular product portfolio. As per the brand, these products are a collection of pre-shower, shower, and post-shower essentials crafted to transform mundane shower routines into an indulging experience.
The pre-buzz communication of the launch has already become a huge hit among consumers, a sign of even better things to come. With a unique campaign urging people to #GetNaked for the Biggest Body Care Launch, mCaffeine has generated a great buzz on the internet. The brand also came up with a game to engage the audience that ended on September 25, 2 days prior to the launch.