Meesho has announced its integration with the government’s Open Network for Digital Commerce (ONDC) to help connect buyers with hyperlocal sellers and support India’s vision of creating an inclusive e-commerce ecosystem.
In line with Meesho’s mission to democratize internet commerce for everyone, the integration will fuel the discoverability of products for consumers while creating a wider market for hyperlocal suppliers. The pilot will first be launched in Bangalore and gradually rolled out in other locations over the coming months.
With 80 percent of Meesho’s 14 crore annual transacting customers coming from Tier II and III cities, the company has been instrumental in boosting access for underserved users across the country. More than 8 lakh sellers are currently registered on the platform, of which around 40 percent are from Tier II cities and beyond.
“With a shared goal to empower small sellers and give a fillip to hyperlocal businesses, the integration will boost our efforts to democratize internet commerce for everyone. ONDC will also play an important role in expanding India’s e-commerce sector by bringing more consumers online. We have been working closely with ONDC to ensure that the integration is smooth and the user experience remains seamless,” said Vidit Aatrey, Founder and CEO, Meesho.
“At ONDC, our aim is to create an open e-commerce ecosystem that caters to one and all. We are pleased to onboard Meesho as its deep capabilities in small towns will set the network flywheel in motion and take ONDC closer to our goals. E-commerce is still small in India and new-age platforms like Meesho will be strong network participants for ONDC in this journey,” commented T Koshy, Chief Executive Officer, Open Network for Digital Commerce (ONDC).