MINISO Strengthens Physical Presence, Opens New Store In Madurai

MINISO has opened a new store in Madurai, Tamil Nadu. In order to strengthen its footprint in the Indian market, the Japanese lifestyle retailer introduced four new stores in the previous month too.

Li Lin, General Manager, MINISO India, said, “MINISO believes in the potential of the Indian market, and we are committed to establishing ourselves in this dynamic country. We seek to communicate even more directly with our customers by organizing more online and offline activities, so that we can truly understand their needs and bring them fashionable, unique, and high-quality items from around the country and the world.”

Pravin, MINISO’s Franchise Partner in India, stated, “The company really understands consumers and can lead trends, which make it a trends leader and one of the most influential lifestyle brands in the region.”

Currently, MINISO has over 140 stores in India with further expansion plans and localization strategy lined up. The brand also increased local sourcing during the pandemic in a bid to maintain the continuous flow of products and will continue to offer more scope for the Indian customers.