Nilon's Unveils D2C Platform, Provides Platform to 16 Women Entrepreneurs

Nilon's has made an exciting announcement regarding the launch of its new direct-to-consumer (D2C) website. This innovative platform will serve as a marketplace for 16 women entrepreneurs hailing from different regions across the country to showcase and sell their distinct and flavorful pickles.

This strategic move aligns with Nilon's objective to tap into the rapidly expanding e-commerce market and establish a direct channel for customers to conveniently purchase their products. The D2C website will feature an enticing collection of hand-picked and crowd-sourced pickle creations, carefully crafted to deliver exceptional taste experiences and presented in visually appealing packaging.

The company exhibits confidence in the success of this initiative, anticipating significant contributions to its overall business growth. Notably, a report by RedSeer predicts that the D2C segment in India is poised to reach a value of $100 billion by 2025, with an impressive compound annual growth rate (CAGR) of 40 percent. Nilon's is well-positioned to capitalize on this trend and leverage the potential of the D2C space.

Dipak Sanghavi, MD and CEO, Nilon’s said, “The ever-evolving and rapidly growing eCommerce space and its acceptance amongst a larger target group especially millennials for daily needs, entering into this space was indeed the natural progression for our existing business. The new digital platform will offer our customers an enhanced buying experience and help marry the speed and convenience of e-commerce transactions with the trust and reliability of Nilon’s brand.”

The D2C platform will offer 16 exquisite ranges of homemade pickles ranging from a Sprout, Sharbati lemon, Ker Sangri, Jackfruit, Amla, Gatte, Mango to many other unique variants presented in a stunning and innovative packaging that embodies the traditional yet modern approach reminiscent of our grandmothers' methods. The company's emphasis on the original recipe creator is another significant highlight reflected in the packaging.

Sanghavi expressed, "Our aim was to offer distinctive products that stand out from the crowd, which is why we handpicked recipes from homemakers to create these delicious and visually appealing pickles. The platform offers them an opportunity to take their recipes to a larger audience and embark on an entrepreneurship journey. Our team worked hard to preserve the traditional method of storing pickles in Bharni jars while infusing modern touches to revive this age-old practice. The packaging is designed to capture the essence of homemade pickles, blending traditional and contemporary elements seamlessly."