Nykaa, India’s leading beauty and lifestyle omnichannel retailer, has unveiled its first outlet in the cultural capital of Kerala, Thrissur. This launch takes Nykaa On-Trend store count to a total of 3 in Kerala, including Nykaa On-Trend in Thrissur at the Shobha City Mall; Nykaa On-Trend, Lulu International Shopping Mall store, Kochi; and Nykaa Beauty’s exclusive kiosk in Mall of Travancore, Trivandrum.
By opening in Thrissur, the total count of Nykaa On-Trend stores across India has risen to 32.
Anchit Nayar, CEO, Nykaa Retail, said, “Intrigued by Thrissur’s culture, we are here to introduce our customers to the quintessential Nykaa experience. The On-Trend store houses a selection of the best-selling/ trending beauty and skincare products from Nykaa.com and we are elated to now extend this unique offering to Thrissur. Customer satisfaction and safety being paramount, we have also implemented numerous hygiene protocols to safeguard the health of our customers and employees.”
The brand has implemented a series of safety measures to make every customer’s shopping experience as contactless and safe as possible. This includes regular fumigation and deep cleaning, frequent hand sanitization, and temperature checks for all persons before entering the store. In addition to this, social distancing is being practiced with a limited number of employees and customers permitted at any given time.