Hygiene and wellness brand Pee Safe has launched its offline store in Gurgaon. The store, located in Palam Vihar, Delhi, is the brand’s first FOFO (Franchisee-Owned Franchisee Operated) outlet in North India.
Vikas Bagaria, Founder and CEO, Pee Safe, stated, “Pee Safe has been aggressively expanding its physical stores across India. We are now available with our entire product range in Gurgaon. As an omnichannel D2C brand, we have always strived to ensure that customers have access to our products without any hassles."
In the FOFO model, the company licenses its brand to the franchisee for an agreed time and consideration. In this model franchisee is the owner of the store and it bears all the operational costs.
"We are not only a brand that sells but also raises awareness on critical topics in the area of hygiene and wellness for both men and women. This expansion is also an important aspect of this strategy," Bagaria further added.
Pee Safe’s products are currently available in modern trade, general stores, airports, organized stores across over 100 cities. The brand launched its first offline retail store in South India in Bangalore a few days back on October 10th. The brand’s first exclusive offline store opened in Ahmedabad at the Ahmedabad One Mall earlier this year in February and was inaugurated by actor, model, and influencer Esha Kansara.
Since its inception, Pee Safe has emerged as a brand that is disrupting the hygiene ecosystem and has grown to become the house of safe offering complete health and wellness solutions. In March 2020, Pee Safe launched its sister concern Raho Safe to provide affordable hygiene and wellness products to consumers.
Pee Safe has today diversified into multifarious product categories including eco-friendly sanitary pads, organic tampons, menstrual cups, and panty liners and a maternity care line including breast pads; intimate hygiene products for both men and women like natural intimate wash and wipes and sweat pads; and other sub-personal hygiene segments through products like Palm Safe and Moskito Safe apart from anti-pollution masks.
They also own two other rapidly growing brands: Domina (sexual wellness) and the brand FURR (female grooming) which have been consistently posting high growth.
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