Pee Safe, India’s leading hygiene and wellness brand, recently launched its second retail store in Gurgaon.
The store, located in Galleria Market, Gurgaon, is Pee Safe’s first company-owned offline retail outlet. Pee Safe’s products are currently available in modern trade, general stores, airports, and organized stores across 150+ cities.
The brand currently has four retail outlets in Gurgaon, Bhubaneshwar, Bengaluru, and Ahmedabad. Pee Safe’s recent Gurgaon store is strategic for two reasons: it is owned by the brand itself and is situated at the heart of Gurgaon. The company aims to launch 50+ retail stores across India in the coming months.
Speaking about this, Vikas Bagaria, Founder, CEO, and Founder at Pee Safe, said, “Pee Safe has been undertaking aggressive expansion offline. While four of these stores are based on the FOFO model, the one we have opened recently is company-owned. Pee Safe has always been a digital-first D2C brand but now we are reaching out to our customers where they are by offering an omnichannel experience. Our customers trust us not just for the benefits offered by our products but also for the fact that we are a brand addressing hygiene and sanitation by going a step beyond. We aim to scale up our efforts in the times to come.”
Since its inception, Pee Safe has emerged as a brand that is disrupting the hygiene ecosystem and has grown to become the house of safe offering complete health and wellness solutions. Pee Safe products are available online at their own webstore and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart, and more.
The brand has diversified into multifarious product categories including eco-friendly sanitary pads, organic tampons, menstrual cups, and panty liners and a maternity care line including breast pads; intimate hygiene products for both men and women like natural intimate wash and wipes and sweat pads; and other sub-personal hygiene segments through products like Palm Safe and Moskito Safe apart from anti-pollution masks. They also own other rapidly growing brands such as Raho Safe, Domina (sexual wellness), and FURR (beauty and skincare) which have been consistently posting high growth.
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