Prime Day 2021 marked the most Small Medium Businesses (SMBs) selling on Amazon India ever, as they saw an overwhelming response from Prime members. With customers from over 96 percent pin codes of India placing orders and with the month leading up to Prime Day marking the highest viewership for Prime Video and highest number of listeners for Prime Music, Prime members enjoyed the best of what Prime Day has to offer with the unique SMB selection, new launches, great savings, and engagement with various Prime benefits.
During lead up and on Prime Day, Prime members shopped from 126,003 sellers including artisans, weavers, women entrepreneurs, start-ups and brands, local offline neighborhood stores. This included sellers from all over India including those from Tier II-III-IV cities like Barnala (Punjab), Champhai (Mizoram), Virudhunagar (Tamil Nadu), Guntur (Andhra Pradesh), Valsad (Gujarat), Shajapur (Madhya Pradesh). 31,230 sellers saw their highest-ever single-day sales and nearly 25 percent more sellers’ grossed sales over Rs 1 crore as compared to the last Prime Day.
Prime Day continues to be a unique opportunity for brands of all sizes to launch new products. Members loved the selection of new product launches from over 300 top Indian and global brands. Prime members loved brands like OnePlus Nord 2 5G, Samsung Galaxy (M31s) boAt Airdopes, Mi 3i 20000 mAh power bank, Pigeon mini handy and compact chopper among many others. More than 70 percent of new Prime members shop from outside of the top 10 cities including towns like Ananthnag (Jammu & Kashmir), Bokaro (Jharkhand), Tawang (Arunachal Pradesh), Mokokchung (Nagaland), Hoshiarpur (Punjab), Nilgiris (Tamil Nadu), Gadag (Karnataka) and Kasargod (Kerala).
Akshay Sahi, Director (Prime and Fulfillment Experience), Amazon India, said, “We dedicated this Prime Day to SMBs and local stores and are humbled by their participation. Prime members shopped from more than 126,000 SMBs and stores from across 6,800+ pin-codes, making it the biggest ever sales for Small Medium Businesses (SMBs) on A.in.We are also excited that the month leading up to Prime Day became Prime Video’s best ever viewership period, firmly establishing that India loves free, fast shipping, exclusive shopping, and digital benefits that Prime offers.”