Rasna Forays Into Health and Wellness

Rasna announced its foray into the health and wellness products sector with its newly launched sub-brand 'Rasna Healthy Day' for all seasons. The entry, launched with digital campaigns with Mandira Bedi and Sonali Bendre, introduced four new products, 100 percent natural and pure Honey, the super healthy veggie overload Quickie Soup, Choco Spread, and Protein Vita. At Rasna creating an affordable product has always been paramount, so that everyone across the country has access to healthy and nutritious foods.

Under the portfolio of 'Rasna Healthy Day', Rasna has launched 'Rasna Healthy Day Honey' 100 percent pure and natural, with no preservatives or synthetics, available in 20gm, 50gm, 100gm, 250gm, 500gm, and 1 kg pack sizes. The honey bottle of 20gm is available at Rs 20. The 'Rasna Healthy Day Quickie Soup', is full of vegetables, made with no Maida, and rather uses a healthy combination of multi-grain consisting of Jowar, Ragi, and Oats. The pack sizes are available in a single pack or a multi-pack of assorted soups. The single-serve pack size is available at Rs.10, targeted at the masses, especially with the winter setting in. By adding hot water, the soups are ready in just 1 minute and will nourish anyone with 100 percent natural, pure, and healthy millet-based ingredients.

Additionally, Rasna has also launched 'Rasna Healthy Day Choco Spread' with calcium for healthier bones and high energy with no preservatives or synthetics. It is available in 15gm, 75gm, and 225gm packs with a single-serve pack available at Rs10. Lastly, the 'Healthy Day Protein Vita' is a malt-based chocolate drink with double the amount of protein as compared to competing products. With no preservatives or synthetics, the drink boasts of 21 vitamins and minerals making it one of the most nutritious drinks on the market. It comes in Chocolate and Vanilla flavor, available in pack sizes of 12gm, 200gm, and 400gm with the single-serve pack available at Rs 10.

Piruz Khambatta, Chairman, Group of Rasna, said, “We have launched‘Rasna Healthy Day’ to meet the growing demand for health products in India, with a superior, differentiated, and unique health proposition, that too at a very affordable price. Rasna believes in products that are built for the masses with healthy and nutritious ingredients. We are answering our Hon. Prime Minister’s call in the year of the millet with the launch of the millet-based soup that contains no maida or preservatives. Additionally, the portfolio of products is complemented with a calcium-fortified Choco Spread, 100 percent pure and natural honey, and protein-based malt and chocolate protein drink, called Protein Vita.”

Arzeen Khambatta, Director of Rasna Pvt. Ltd. added, “Rasna is unleashing the power of well-known celebrities turned social media influencers such as Mandira Bedi and Sonali Bendre who carry a large following on their various social media platforms. Additionally, Rasna is looking at releasing various ads in both print and visual mediums coupled with new merchandising models both in GT and MT.”

The new range of products is available across major retailers including Bigbasket, Amazon, Smart Point, Jiomart, and Localmart. Rasna has also ensured through its vast distribution network with 5,000 plus stockists and sub-stockists that all Rasna Healthy Day products are made available in 1.8 million plus outlets across the country. Furthermore, to keep up with the B2C trends, Rasna has also launched its own website where all Rasna products can be ordered directly by consumers.

The products are launched in PAN India simultaneously and would also be launched in Export markets in more than 60 countries soon.