Reliance BP Mobility to Rule the Highway Retail Market

Reliance BP Mobility, the fuel marketing joint venture of Reliance Industries and UK's BP, is planning to open retail outlets at fuel stations.
Reliance BP Mobility to Rule the Highway Retail Market

Reliance BP Mobility, the fuel marketing joint venture of Reliance Industries and UK’s BP, is looking at starting retail outlets, including convenience stores and food joints, at a number of its fuel stations, mainly along the highways.

Reliance Retail will operate these outlets, including its Smart Point convenience stores, digital stores, charging points for electric vehicles, cafés, and other food and beverages outlets. The company is also talking to other food and beverage chains to open outlets at its properties.

The move aims to tap into the growing concept of highway retailing in India and to leverage its properties.

Reliance BP is targeting to expand its fuel retailing network to 5,500 over the next five years from about 1,400 stations at present.

Reliance had already tried its hands-on highway retailing some years ago with food and beverage outlets on many of its petrol pumps, but the concept did not take off at that time.

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