Retail India News: boAt Debuts Stone Lumos Speakers: 60W Sound with LED Projections

Farmley, the healthy snacking brand, recorded a significant improvement in its financial performance in the fiscal year ending March 2025—a momentum that helped the company secure its $40 million funding round at the beginning of FY26. The brand saw strong topline expansion and tighter cost discipline, with operating revenue rising sharply and losses narrowing despite continued scale-up. Revenue from operations jumped 71 percent to Rs 394 crore in FY25, up from Rs 230 crore in FY24.

Founded in 2017 by Akash Sharma and Abhishek Agarwal, Farmley sells a wide range of healthy snack products, including makhana-based snacks, date bites, roasted nuts, trail mixes, and seeds. The company’s entire FY25 revenue came from the sale of these snacking products. Its total income grew to Rs 396 crore, from Rs 231 crore in the previous fiscal.

On the expense front, cost of materials remained the largest cost component, forming 67 percent of total expenditure. This cost increased 57 percent to Rs 281 crore in FY25, up from Rs 178.5 crore in FY24. Meanwhile, advertising and promotional spending doubled to Rs 52 crore. Employee costs rose 69 percent to Rs 27 crore, and logistics spending increased 54 percent to Rs 20 crore during the year.

Overall, Farmley’s total expenses rose 63 percent to Rs 419 crore in FY25, compared with Rs 257 crore in FY24.

Even with this rise in spending, the company’s strong revenue growth helped reduce losses. Net loss declined 15 percent to Rs 22.5 crore in FY25, down from Rs 26.5 crore in the previous year. The firm’s ROCE improved to -51.56 percent, while EBITDA margin strengthened to -3.68 percent.

At a unit economics level, Farmley spent Rs 1.06 to generate every rupee of operating revenue in FY25—an improvement from Rs 1.12 in FY24. The company closed FY25 with current assets of Rs 163 crore and cash and bank balances of Rs 22 crore.

Farmley has raised $55 million to date, including the recent $40 million Series C round led by L Catterton. Co-founders Akash Sharma and Abhishek Agarwal collectively hold a 52 percent stake in the business.

The healthy snacking sector—also covering dry fruits such as almonds and cashews—has seen strong momentum, fuelled by rising consumer awareness and higher disposable incomes. Farmley appears to have secured meaningful distribution partnerships across quick-commerce and other retail channels, which have contributed to its revenue surge. However, such channels may pressure margins, making future financial outcomes worth watching closely.

Loca Loka, co-founded by Sree Harsha Vadlamudi, Rana Daggubati and Anirudh Ravichander, has entered India’s premium spirits market as demand for agave-based products continues to climb. The brand launched internationally in late 2024 across the US and Southeast Asia and has since expanded distribution across several global markets. India will now see the introduction of its Blanco and Reposado variants.

Created in India and produced in Jalisco, the brand brings together Mexican distillation practices and Indian creative influence. Loca Loka has built visibility in duty-free and export markets and has also earned recognition at major international competitions. Its debut in India reflects a focused expansion into urban retail and on-trade environments.

To mark its entry, the brand hosted an invite-only tasting where the founders spoke about the tequila’s profile and production approach. Guests sampled serves highlighting the Blanco’s agave-forward character and the Reposado’s barrel influence, presented for both neat consumption and cocktail applications. The launch also included curated experiences in Delhi and Mumbai designed around the brand’s visual identity, developed with mixologists and technologists.

Loca Loka Blanco and Reposado, which were awarded medals at the San Francisco World Spirits Competition 2025, New York International Spirits Competition, Miami World Spirits Competition and the WSWA Wine and Spirits Tasting Competition in Denver, will be available in Delhi, Mumbai, Bengaluru and Hyderabad, along with airport duty-free outlets. The rollout aligns with India’s expanding tequila segment, which is projected to exceed USD 76 million in 2025.

Sree Harsha Vadlamudi said, “Loca Loka is a business built on craft and clarity that ranges from sustainable agave sourcing to barrel strategy and global placement. India is a market that’s shifting to premium, and our rollout is designed to meet that shift with measured distribution and trade partnerships that respect the category.”

Commenting on the launch, Rana Daggubati said, “Storytelling is the spine of this brand because it’s not just a bottle, it’s a cultural remix. Loca Loka lets us celebrate two worlds at once: Mexico’s terroir and India’s colour and rhythm. The launch will be a narrative in motion.”

Anirudh Ravichander added, “The first sip tells you what careful distillation and intelligent maturation can do. Our Blanco and Reposado are crafted to deliver clear agave expression with layered subtleties making them bottles that perform both on the rocks and in signature cocktails. And here’s a little secret: the yeasts actually ferment better with music. This time, they worked to a playlist of my own tracks. Let’s just say the tasting notes might hit a few unexpected high notes.”

Master distiller Willy Bañuelos Ramírez, who oversees production in Jalisco, noted, “Bringing Loca Loka to India feels like the most natural next chapter in our journey. India has an instinctive appreciation for craftsmanship, purity, and flavour, qualities at the heart of our 100 percent agave tequila. Watching Indian consumers explore tequila with such curiosity and confidence is exciting for us as distillers. With Loca Loka, we’re creating a new conversation between Mexico’s agave heritage and India’s evolving, adventurous palate. This launch is a cultural crossover we’re proud to pour.”

The India launch arrives at a time when the category is expanding. The Indian tequila market reached USD 600.1 million in 2024 and is expected to grow to USD 1.68 billion by 2033 at a CAGR of 12.1 percent. Agave-based spirits in India grew by 36 percent by volume in 2024.

Loca Loka plans to support its India rollout with B2B partnerships across premium bars, hotels and duty-free retail. The brand will also conduct curated tastings and market activations through 2026, reinforcing its position in the premium spirits landscape.

Lyne Originals has broadened its smart accessories portfolio with new additions across wearables, audio devices, and charging solutions. The expansion reflects the brand’s approach to offering technology designed for everyday use, with a focus on reliability, convenience, and accessibility for diverse consumer segments in India’s growing retail electronics market.

Kavya Vij, Chief Product Officer at Lyne Originals, said, “At Lyne Originals, our goal has always been to create technology that fits effortlessly into people’s lives. The Lancer 19 smartwatch is designed for users who want dependable performance in a lightweight design, while CoolPods 17 and CoolPods 16 cater to music lovers who expect long battery life and smooth connectivity. The Chamber 18C Pro and Chamber 17C Pro chargers extend that convenience to fast, safe charging for multiple devices. This new lineup reflects our continued commitment to innovation, durability, and accessibility. As we head into the gifting season, these products offer meaningful choices for consumers who want smart, practical accessories they can count on every day.”

The latest smartwatch supports fitness tracking, wireless connectivity, and daily activity monitoring. It is built to provide stable performance with features suited for both light and moderate usage patterns.

The new Bluetooth earbuds focus on long listening hours, portability, and smooth connectivity. Features like touch controls, noise reduction, and varied standby capabilities cater to mobile users, commuters, and hybrid-work audiences who rely on uninterrupted audio performance.

Lyne Originals has also added two fast charging solutions with multi-device support. These chargers are positioned to meet the needs of users who manage several devices throughout the day and prefer compact, travel-friendly charging tools.

All products from the new range are available through leading offline retail outlets across India, supporting the company’s strategy of strengthening physical retail visibility as demand for smart accessories continues to grow.

ZILO, a fashion quick commerce platform, has opened its second dark store within three months of launch, signaling steady expansion in the category. With this addition, the company has widened its assortment to include accessories, footwear, bags, watches, and fashion jewellery. The platform now features brands such as Titan, Timex, Guess, Lavie, Caprese, Baggit, Zouk, Tommy Hilfiger, Puma, Neemans, Carlton London, Giva, Zaveri Pearls, Accessorize London, Palmonas, Van Heusen, and Allen Solly.

The new facility strengthens ZILO’s hybrid supply model, supporting faster and more dependable fulfilment for both apparel and newly added non-apparel categories. The dark store enhances the brand’s delivery reach by serving additional pincodes in Mumbai. Customers shopping through the ZILO app can now access a wider lifestyle selection with delivery starting from 60 minutes, along with the option to try items at home.

Padmakumar Pal, Co-Founder and CEO of ZILO said, “Consumers are increasingly looking for speed and selection across every aspect of fashion, not just clothing, Expanding to the non apparel category was our plan since the beginning and with the response we have received from the customers, we’re extending our promise of instant fashion discovery to accessories and lifestyle essentials, helping customers complete their looks just as quickly as they find them.”

Bhavik Jhaveri, Co-Founder and CIO of ZILO, added, “Our goal has always been to simplify fashion shopping end-to-end. Accessories and footwear are an integral part of getting ready, solving one area at a time to make fashion shopping seamless.”

The second dark store represents a key milestone in ZILO’s growth as it works toward building a more convenient fashion shopping experience. In three months, the platform has expanded its coverage across Mumbai and continues to focus on offering speed, selection, and reliable service for last-minute fashion needs.

Urban Square Mall in Udaipur has expanded its premium retail lineup with the opening of Palmonas, a leading demi-fine jewelry brand. This launch marks Palmonas’ first store in Rajasthan. The outlet, located on the ground floor and spread across 750 sq. ft., strengthens the mall’s focus on bringing national brands to local shoppers.

The new store features a collection of demi-fine jewelry designed to bridge everyday wear and accessible luxury. Palmonas offers necklaces, bracelets, rings, and earrings crafted in high-quality materials with contemporary design elements. The brand aims to appeal to consumers looking for pieces suitable for daily use as well as special occasions.

Nandini Taneja, CEO of Bhumika Enterprises, said, “The launch of Palmonas’ first store in Rajasthan at Urban Square Mall reflects our commitment to bringing distinctive and aspirational brands closer to Udaipur’s shoppers. Palmonas adds a touch of modern elegance and individuality to our retail mix. Urban Square has been designed as a complete lifestyle destination where visitors can explore everything from fashion and jewellery to dining and entertainment under one roof.”

The addition of Palmonas supports Urban Square Mall’s broader strategy of strengthening its retail and lifestyle offerings. The mall continues to develop into a hub where fashion, food, and entertainment meet, catering to Udaipur’s evolving consumer base.

Honasa Consumer Limited, the parent company of brands like Mamaearth and The Derma Co has announced its entry into the prestige skincare segment with the launch of a new brand, Luminéve. The brand, which is created specifically for night-time use, is debuting exclusively on the e-commerce platform Nykaa. bi

Luminéve is built around the concept of the skin's natural nocturnal repair cycle and circadian rhythm. The brand introduces a "night-first" approach to skincare, with formulations designed to work in sync with the body's biology. The core idea is that the skin behaves differently at night, when it shifts from a defensive mode to a repair and regeneration mode. During this period, the skin's barrier strengthens, cell turnover accelerates, and it becomes more receptive to treatments.

At the heart of the brand's formulations is a proprietary blend called the Advanced NightRenew Complex. This complex contains a mix of actives and botanicals such as Collagen, Peptides, Niacinamide, and Polyglutamic Acid, which are encapsulated for a time-release delivery. This technology is designed to release the active ingredients in sync with the skin’s natural rhythm throughout the night.

Ghazal Alagh, Co-Founder and Chief Innovation Officer at Honasa Consumer Limited said, “Night skincare has long been treated as an extension of day routines, but the skin doesn’t follow our convenience; it follows its own biology. During the day, the skin is in defence mode, shielding itself from stressors. At night, it shifts into repair and regeneration mode, it absorbs better, loses more moisture and responds most effectively to targeted treatment. Luminéve is built to respect this science. It is purposeful, precise and designed for the time when skin naturally repairs the most, across different skin types.”

Luminéve is launching with a curated collection of clinically tested night moisturizers tailored to six distinct skin types. The range also includes overnight serums that feature India’s first Liposomal Technology with ingredients like Vitamin C, Niacinamide, Retinol, and Salicylic Acid. This technology is intended to help the active ingredients absorb more effectively through the night while remaining gentle on the skin.

The products were developed by Honasa’s in-house R&D team in collaboration with Korean formulation experts and a global dermatologist, ensuring that the formulations are both high-performance and suitable for Indian skin. The decision to launch exclusively on Nykaa is a strategic one, as the platform is a key destination for consumers seeking premium and prestige beauty products.

With this launch, Honasa aims to strengthen its presence in the fast-growing prestige skincare category. The brand is catering to a segment of consumers who are increasingly looking for science-backed, intentional routines and are influenced by dermatological recommendations. The products will be available at a price range of Rs 1499 to Rs 1799, positioning Luminéve firmly in the premium-to-prestige space.

Indo Count Global, the U.S. subsidiary of Indo Count Industries Ltd. (ICIL), has announced the strategic relaunch of Wamsutta, one of America’s most recognized legacy home textile brands, as a direct-to-consumer (D2C) platform. The brand’s premium bedding and bath collections are now exclusively available on its D2C website in the United States.

This relaunch follows Indo Count’s acquisition of Wamsutta from Beyond, Inc. in April 2024 and is part of the company’s broader strategy to strengthen its presence in the U.S. premium home textiles market. The move signifies Indo Count’s shift towards owning customer relationships directly, with a focus on digital-first distribution and consumer engagement.

“Wamsutta has always stood for superior quality and comfort that endures. Now, with refreshed branding, premium positioning, and a direct-to-consumer approach, we are connecting with a new generation of consumers while continuing to honour the brand's legacy and deepen our relationship with longtime loyal customers who have trusted Wamsutta for decades,” said Mohit Jain, Executive Vice Chairman of Indo Count Industries.

The newly launched  D2C website offers a curated collection of premium products that emphasize quality, simplicity, and timeless aesthetics. The D2C model allows Indo Count to connect directly with consumers, gather real-time insights, and adapt its offerings swiftly in response to market feedback. It also strengthens the company’s ability to build long-term brand equity through digital storytelling and customer engagement.

The Wamsutta relaunch also aligns with Indo Count’s continued focus on premiumization and sustainability. The company recently achieved a Dow Jones Sustainability Indices (DJSI) score of 66 in 2024, placing it among the top 10% in the global Textile, Apparel & Luxury Goods sector—well above the industry average of 30. Indo Count has also earned multiple awards for its sustainable manufacturing practices and maintains strong financial ratings, including ICRA AA- and CARE AA- for long-term facilities and A1+ for short-term credit.

By reintroducing Wamsutta as a digitally native brand, Indo Count seeks to reinvigorate a legacy name with modern relevance. The D2C model will play a pivotal role in creating personalized customer journeys, deepening engagement, and driving agile product development—all of which are key to scaling the brand’s growth in today’s competitive U.S. home textile market.

The relaunch represents more than just a brand refresh—it’s a strategic move to anchor Indo Count’s ambition of becoming a dominant player in the global premium and branded home textiles space.

Proventus Agrocom Limited (NSE: PROV), announced its audited financial results for the fiscal year ending March 31, 2025, marking a significant milestone in its journey toward becoming a Rs. 1000 crore brand by FY28. The company reported consolidated revenue of Rs. 584 crore, reflecting a 16 percent year-on-year growth. Its brand revenue saw a sharp 37 percent rise to Rs. 417 crore, driven by expanding market presence and growing consumer demand. Gross margins improved to 19.8 percent from 17.6 percent in FY24, while EBITDA rose by 8 percent to Rs. 12.9 crore. Despite doubling its investments in brand building, the company registered a 3 percent increase in profit after tax (PAT) at Rs. 7.4 crore, with earnings per share (EPS) standing at Rs. 21.40.

“FY25 was a defining year for ProV — one in which ambition translated into execution. We expanded, innovated, invested, and delivered. We remain steadfast in our mission to become a Rs. 1000 Cr brand by FY28, backed by quality, scale, and consumer trust,” shared Durga Prasad Jhawar, Managing Director, Proventus Agrocom Ltd.

The company’s brand-first strategy led to a sixfold growth in brand sales over the last three years, with over two crore product pouches sold during FY25—a testament to strong consumer adoption. These results came alongside a significant increase in brand-building investments, underscoring the company’s commitment to long-term market leadership.

ProV also continued strengthening its operational and manufacturing capabilities. It is currently on track to commission a fourfold capacity expansion at its Surat facility, increasing output from 1.5 lakh to 4 lakh pouches per day. Operational efficiencies remained strong, with a 97 percent On-Time In-Full (OTIF) delivery rate. Additionally, the company focused on enhancing its leadership team, onboarding 22 key hires across sales, marketing, and operations to support its next phase of growth.

The company saw notable gains across its distribution channels. Modern trade accounted for 46 percent of total brand sales, up from 34 percent in the previous year. Quick commerce (Q-Commerce) operations were launched, and e-commerce grew by 32 percent year-on-year. General trade also saw significant expansion, with the company’s footprint now covering more than 15,000 outlets across India.

In terms of product innovation, FY25 witnessed the launch of several new SKUs, including premium dates, chocolate-coated nuts, and gifting packs. These offerings aligned with ProV’s focus on premiumisation and health-forward snacking formats. The brand now boasts a robust portfolio of over 175 SKUs across six product lines, catering to a wide spectrum of consumers.

Looking ahead, ProV’s strategic focus for FY26 includes deepening its general trade presence in Tier II and Tier III towns, scaling its Q-Commerce and direct-to-consumer (D2C) channels, and continuing to innovate with new product formats and seasonal ranges. The company also plans to strengthen its leadership team further and digitise operations to drive greater efficiency. On the marketing front, it aims to optimise media spends, enhance brand storytelling, and expand sampling initiatives to deepen consumer engagement.

“With a brand-first strategy, a high-performing team, and investments in infrastructure and innovation, we are building a future-ready business. FY25 was about delivery. FY26 is about scale — with purpose, profitability, and precision,”  stated Durga Prasad.

As Proventus Agrocom accelerates its momentum, the results of FY25 underline its strong foundation and commitment to building a scalable, consumer-centric brand in India’s fast-growing health and wellness sector.

Bengaluru-based fashion e-commerce giant Myntra has introduced its exclusive Women Seller Program, ‘MynShakti,’ aimed at empowering women entrepreneurs across India. The initiative is designed to provide aspiring businesswomen with essential tools, resources, and mentorship to help them navigate and succeed in the competitive e-commerce landscape.

In its initial phase, MynShakti intends to onboard around 100 women sellers, offering tailored support to facilitate their seamless integration onto the Myntra platform. The program is committed to fostering business growth and financial independence, driving positive change, and enabling women-led enterprises to achieve their aspirations.

“MynShakti is a natural extension of Myntra’s ShECommerce initiative. Through MynShakti, we are creating a dedicated support system for women entrepreneurs, equipping them with the right resources to navigate e-commerce. This initiative is not just about business growth—it’s about enabling financial independence, fostering leadership, and driving meaningful change. We are excited to welcome a new wave of women-led brands to Myntra and look forward to seeing them flourish,” said Govindraj MK, CHRO, Myntra.

Women-led brands participating in MynShakti will receive comprehensive support through a seamless onboarding process and dedicated account managers to help optimize business performance. They will also undergo hands-on training sessions that cover essential aspects such as catalog optimization, pricing strategies, and operational efficiency to enhance their competitiveness. Additionally, interactive mentorship sessions and expert-led webinars will provide strategic guidance on marketing, order fulfillment, and maximizing Myntra’s platform potential.

Women entrepreneurs interested in participating can apply via a survey link available in Myntra’s LinkedIn post about the program. The initiative will commence with a webinar to introduce shortlisted candidates to Myntra’s seller ecosystem. Based on the pilot phase’s success, Myntra aims to expand the program to support a wider network of women entrepreneurs across the country.

MynShakti builds upon the foundation of ShECommerce, Myntra’s flagship initiative launched in August 2024 to enhance women’s participation in e-commerce. ShECommerce currently includes a thriving community of over 6,000 members and key programs such as ShE-roes Unplugged, which features webinars where industry leaders share insights and experiences. Additionally, it offers an internship and mentorship program for college students, particularly in Tier II and III cities, bridging the gap in access to role models and career opportunities.

Haier Appliances India is poised to achieve a significant milestone in 2024, surpassing $1 billion in revenue, driven by robust summer sales, festive demand, and the ongoing trend of premiumisation, according to the company’s President, N.S. Satish. The company is targeting revenue of Rs. 11,500 crore in 2025, after projecting ₹8,900 crore for 2024.

“2024 has been one of the best years we ever had, with a growth of 35 percent. We will be a one-billion-dollar company this year. Next year, our target is Rs. 11,500 crore,” Satish shared.

Haier operates on a January-December financial cycle and attributes this rapid growth to strong performances across all categories, especially LED TVs and washing machines. The rising trend of premiumisation has boosted average selling prices, contributing to Haier’s fastest growth rate in the appliances sector.

Despite this success, Satish highlighted India’s low market penetration compared to global benchmarks, presenting vast growth opportunities. “The Indian market offers a huge opportunity, and we are addressing it by aligning our products accordingly,” he stated. Haier aims to differentiate itself through India-specific innovations and unique offerings in segments such as refrigerators, washing machines, air conditioners, and LED TVs.

The company is also diversifying into commercial air conditioning and kitchen appliances, segments experiencing rapid growth. “We are still setting up our basic infrastructure for these products, including manufacturing and after-sales services, which need to be strong,” Satish explained.

Haier has already invested Rs. 2,500 crore in India and plans to establish a third manufacturing facility in southern India by 2026 or 2027. “We have started scouting for land. Discussions and proposals are underway,” said Satish. The new facility will serve both domestic and export markets.

In addition, the Greater Noida plant is undergoing expansion under Phase II, adding backward integration capabilities such as injection molding and sheet manufacturing.

India is Haier Group’s third-largest market globally, after China and the U.S., where it competes with brands like Samsung, Panasonic, Whirlpool, Bosch, and local players such as Godrej and Voltas.

Evocus, one of the leading names in the premium beverage industry, has announced the appointment of Pramod Joshi as a key leader, bringing extensive expertise in strategic sales, revenue generation, and market expansion. With a distinguished career spanning several renowned brands, Joshi is set to play a pivotal role in strengthening Evocus' presence both in India and globally.

Prior to joining Evocus, Pramod Joshi held a leadership position at AB InBev, where he successfully led strategic sales initiatives and the company’s route-to-market strategies. His career began at Cadbury, where he honed his skills in sales strategies and route-to-market planning. Over the years, Joshi has held significant leadership roles at Narang Group, Soulfull, and Twinings, where he excelled in market expansion and built strong partnerships with key retail accounts.

As he steps into his new role at Evocus, Joshi's vast industry experience and forward-thinking approach will be crucial in further establishing the company as a leader in the wellness and beverage industry.

Aakash Vaghela, Founder and Director of Evocus said, "We are thrilled to welcome Pramod Joshi to the Evocus team. His remarkable experience and track record in the FMCG sector make him the perfect fit to lead our sales retail and export functions. Pramod’s deep expertise in sales strategy, market expansion, and digital transformation will be invaluable as we continue to scale Evocus globally and further establish our leadership in the wellness and beverage industry. We are confident that Pramod will help us achieve our ambitious growth plans and look forward to seeing the positive impact he will bring."

Pramod Joshi said, "I am honoured to join Evocus and be a part of this dynamic and forward-thinking brand. Evocus has a unique positioning in the wellness and beverage space, and I look forward to leading the sales efforts to expand its reach both within India and internationally. With a strong focus on innovation, sustainability, and customer engagement, I am confident that together we will build on the company’s success and take it to new heights. I am eager to work closely with the talented team at Evocus to drive growth and make a significant impact in the market."

Known for his strategic mindset and results-driven approach, Pramod Joshi is a leader with extensive knowledge in driving growth, fostering key partnerships, and scaling operations.

Technosport, the Tiruppur-based sportswear brand, is poised for significant growth in South India, with plans to launch 15-16 new stores across Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana during the current financial year. This ambitious expansion strategy reflects the brand’s commitment to enhancing its footprint and making its high-quality sportswear and athleisure products more accessible to customers in these regions.

The new stores will be opened in a variety of formats, including flagship locations, high-street, and mall stores, as well as shop-in-shop outlets. This diversified approach aims to cater to different consumer preferences and shopping environments, ensuring that Technosport's offerings reach a broader audience. By targeting key locations across South India, the brand is positioning itself to capitalize on the growing demand for performance wear and athleisure in these states.

Technosport inaugurated its first offline store in Coimbatore on Thursday. Located in R.S. Puram, the store spans over 1,000 sq. ft. and showcases the brand’s full range of performance and athleisure wear.

“We are elated to launch our first flagship store in Coimbatore, which has always been a key city for TechnoSport’s growth. This store will be the cornerstone of our wider business expansion plan,” said Sunil Jhunjhunwala, co-founder of TechnoSport.

To attract customers and encourage foot traffic, the brand will host a series of small events at the newly launched store.

“Apart from the business perspective, we aim to showcase a larger-than-life experience of our products to consumers. Using this we will strengthen our omni-channel presence by amalgamating online with offline medium effectively,” said Puspen Maity, chief executive officer of TechnoSport.

Looking ahead, the company plans to enter the markets in West and North India by FY26.

Founded in 2015, Technosport offers a wide range of products, including t-shirts, track pants, jackets, vests, sweatshirts, and innerwear, typically priced between Rs 200 and Rs 700. The brand is currently present in over 15 states and maintains more than 5,000 retailer touchpoints.

In May this year, the apparel retailer secured Rs 175 crore in funding from A91 Partners.

Swiss Beauty, a prominent name in the Indian cosmetics industry, has announced the appointment of Vidushi Goyal as its new Chief Marketing Officer (CMO). In her role, Vidushi will oversee the marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, as well as its emerging categories and sub-brands.

Vidushi Goyal brings extensive experience in digital-first marketing and brand building to Swiss Beauty. Her appointment marks a strategic move as the brand seeks to enhance its presence and differentiation in the dynamic beauty and personal care segment. Vidushi’s focus will be on leveraging cutting-edge marketing strategies and staying ahead of industry trends to drive the brand’s growth.

Prior to joining Swiss Beauty, Vidushi served as Vice President of Marketing at Mamaearth (Honasa), where she was instrumental in scaling the brand from a 100 crore ARR to over 1000 crore in just three years. Her efforts contributed significantly to Mamaearth’s rebranding as a purpose-driven entity with the tagline “Goodness Inside” starting in 2019. Vidushi has also held key positions at ShopClues, d.light Energy, and FCB+Ulka, where she led several award-winning brand campaigns.

Vidushi Goyal, CMO, Swiss Beauty said, "I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. We will keep the consumer and market segment at the core of everything we do. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles."

Mohit Goyal Co-Founder & Director, Swiss Beauty also commented on the appointment, “We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers."

Vidushi holds an MBA from the Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.

India’s fastest-growing platform for beauty, wellness, and health, kindlife.in, has successfully raised $8 million in its Series A funding round. The round was led by JB-Dooeun TK Fund and MIXI Global Investments, with participation from Kalaari Capital and prominent angel investors. This investment will help kindlife solidify its position as the premier destination for Gen Z beauty enthusiasts and transform the beauty landscape in India. The company previously secured $2.5 million in seed funding from Kalaari Capital, Titan Capital, Java Capital, and others.

Founded by Radhika Ghai, Vidit Jain, and Manasa Garemella, kindlife curates better-for-you brands that align with young India's holistic approach to self-care. The platform leverages proprietary AI technology to help Gen Z consumers discover personalized skincare and wellness routines and products. It also offers exclusive access to trending global beauty brands, including those from Korea and Japan.

"We are very excited to partner with Korean private equity firms JB Investment and Dooeun & Company, as well as the Japanese investor MIX. "At kindlife, we understand that Gen Z prioritizes quality and authenticity, and we're committed to making high-quality global beauty brands accessible to them, with a particular focus on premium Korean and Japanese beauty. Our strong AI technology is at the core of how we solve discovery and personalization." South Korea-based private equity firms JB Investment and Dooeun & Company have partnered to form the JB- Dooeun TK Fund, which will lead the Series A round in kindlife. TKN Advisors will serve as the exclusive India advisor for the fund,” said Radhika Ghai.

South Korean private equity firms JB Investment and Dooeun & Company have joined forces to form the JB-Dooeun TK Fund, leading the Series A round for kindlife. TKN Advisors will serve as the exclusive India advisor for the fund. This capital will help kindlife build strong connections between Korea, Japan, and India, supported by a robust distribution network for the seamless delivery of premium Korean beauty brands. Their community includes thousands of beauty creators who share recommendations and educate consumers on the latest K-beauty trends.

Tak Lee, Managing Director, TKN Advisors said, "We're always seeking innovative companies with the potential to disrupt industries. kindlife stood out with its focus on Korean Beauty, a hot trend in India, and its AI technology for personalized beauty solutions. The exceptional team at kindlife, with their deep understanding of the GenZ market and commitment to building a best-in-class experience, convinced us to invest in them. We're excited to actively collaborate with them to revolutionize the beauty industry and bring more Korean beauty, culture, and lifestyle trends to India.”

Tomoharu Urabe, principal partner at MIXI Global Investments said, “kindlife is creating a highly user-friendly e-commerce platform featuring AIenabled discoverability and the built-in influencer community. The early metrics back up that the concept is working great. We're thrilled to join the investment round and provide support to further expand its business.”

Capitalizing on the surging popularity of K-beauty, driven by the Hallyu wave, kindlife is uniquely positioned to tap into India’s rapidly growing K-beauty market. This year, kindlife plans to exclusively launch over 20 Korean and Japanese beauty brands on their platform.

Digital healthcare startup Karma Primary Healthcare has successfully secured funding from UBS Optimus Foundation as part of its Series A funding round, bringing the total Series A funding to Rs.11 crore (approximately $1.3 million). The round also saw participation from 1Crowd and other investors.

The newly acquired capital will be strategically deployed to enhance Karma’s technological capabilities, extend value-added services, and expand the team as it builds out a patient-centric care model for rural patients in India. Karma aims to reach 100 locations, serving over 150,000 patients annually by 2027.

Dhun Davar, Head of Social Finance, UBS Optimus Foundation and Head of Social Impact & Philanthropy, India and Middle East, UBS said, ”UBS Optimus Foundation aims to scale quality primary healthcare for vulnerable communities around the world and make it more accessible. Our partner Karma Primary Healthcare has assisted hundreds of thousands of patients in rural India since our partnership began and our continued funding will help them expand their network of medical facilities and further strengthen their digital platform.”

The funding will enable Karma to transition from a transaction-based care model to a value-based care model, including the development of value-added services and referral networks. It will also support the enhancement of predictive analytics capabilities, allowing for improved patient data management and personalized healthcare solutions.

“We are delighted by the profound impact Karma has created by revolutionizing the primary healthcare space in India. Their unwavering commitment to bridging the healthcare gap by providing medical care solutions including phygital consultations, advanced diagnostics, quality medicines, and health education in underserved geographies has truly been inspiring. Having supported Karma since their early days, we're proud of the progress Jagdeep and his team are making in setting new standards in healthcare delivery. We remain committed to Karma’s transformative journey towards providing a continuum of care to people across the country,“ said Natasha Kothari, Co-Founder, 1Crowd.

Jagdeep Gambhir, CEO & Founder, Karma Primary Healthcare stated, “UBS Optimus Foundation’s support aligns perfectly with our mission to revolutionize quality healthcare access for low-middle-income communities in rural India. This long-term commitment from UBS-OF supports our vision for sustainable growth.”

Founded in 2014, Karma Primary Healthcare enables access to quality primary healthcare across eight states in India through its assisted telemedicine model. The company has witnessed a threefold increase in its patient base over the last three years, impacting more than 350,000 lives with validated positive health outcomes, with 55 percent of them being women. Karma has achieved this growth through a robust technology platform that addresses both awareness gaps and service delivery gaps, enabling it to accumulate a comprehensive dataset of patients in rural India.

The Open Network for Digital Commerce (ONDC) has achieved a significant milestone as it has recorded 12 million monthly orders across various categories, with daily orders reaching 430,000 in July 2024. The network currently has over 638,000 sellers and service providers, operating in more than 609 cities and delivering to 1,200 cities nationwide.

Category-wise, the mobility sector, such as ride-hailing applications, accounted for 4.4 million transactions. The remaining 7.6 million orders were from non-mobility sectors. Within this non-mobility segment, the food and beverages category saw 1.7 million transactions, while groceries accounted for 1.4 million transactions. The fashion segment contributed 0.6 million transactions, with the remaining 4 million orders spread across on-network logistics, beauty and personal care, home and kitchen, and retail vouchers.

Speaking of the food & beverages sector, the network has captured 18 percent market share in Bengaluru and 3 percent nationally, indicating strong adoption in key markets. Additionally, July saw the launch of the auto components and accessories category on the network, featuring sellers such as Ess Aay Automotive.

Established on December 31, 2021, the Open Network for Digital Commerce (ONDC) is a Section 8 company initiated by the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry, Government of India. ONDC aims to revolutionize digital commerce by creating a facilitative model that enhances the penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable open networks.

Vivo, a prominent Chinese smart devices company, is set to enhance its focus on increasing local value addition in the smartphones it manufactures in India. In a significant milestone, Vivo disclosed that it has manufactured 150 million smartphones in India over the past nine years. During this period, the company has invested an impressive Rs 3,500 crore to bolster its manufacturing capabilities and infrastructure within the country.

“We remain steadfastly committed to the Indian market and aligned with the Government of India’s ‘Make in India’ initiative and the vision of ‘Atmanirbhar Bharat’ increasing localization of key components will be a key focus in the future, reinforcing our role in India’s manufacturing growth story,” said Geetaj Channana, head of the corporate strategy. Vivo India.

Speaking at the company’s second edition of Vivo Tech Day 2024, Channana elaborated on the company’s contributions to the Indian mobile ecosystem. He highlighted how Vivo has significantly added value by not only manufacturing smartphones locally but also by integrating global technological advancements and supporting community development initiatives. According to Channana, these efforts reflect Vivo’s broader strategy to intertwine its growth with the advancement of India’s technology and manufacturing sectors.

Vivo's commitment to localization aligns with the broader national objectives of boosting domestic manufacturing and reducing dependency on imports. By focusing on local value addition, Vivo aims to contribute to the economic growth and technological empowerment of India. The company’s strategic investments and initiatives are poised to play a crucial role in the evolution of India’s manufacturing landscape, setting new benchmarks for quality and innovation in the smartphone industry.

Indian cricket star KL Rahul has entered into an exciting partnership with Boldfit, a leading direct-to-consumer (D2C) fitness brand in India. In this new role, Rahul will not only serve as a brand ambassador but also act as a strategic investor, endorsing Boldfit’s range of sports footwear, apparel, and fitness equipment.

Boldfit, established by Pallav Bihani, has quickly risen to prominence in the Indian fitness market with its extensive selection of high-quality activewear, accessories, and fitness products. Known for its commitment to innovation and excellence, the brand caters to over 1 crore customers each year.

KL Rahul, celebrated for his cricketing achievements and dedication to fitness, is seen as a perfect match for Boldfit’s mission of performance and innovation. His investment in the brand highlights his belief in Boldfit’s vision and its potential to inspire fitness enthusiasts nationwide.

“Being a part of Boldfit feels like coming home. As a Bengaluru boy, I'm proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit's journey and inspiring others to lead healthier lives,” said Rahul.

Pallav Bihani, Founder, Boldfit stated, “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”

The partnership comes as Boldfit sets its sights on surpassing Rs. 500 crores in revenue by FY26. By leveraging Rahul’s extensive influence and fan following, Boldfit plans to enhance its market presence and drive substantial growth. The brand is expected to expand its product offerings and improve customer engagement through innovative campaigns and community-building efforts.

Boldfit’s established connections with top IPL teams, including Royal Challengers Bengaluru (RCB), Chennai Super Kings (CSK), and Mumbai Indians (MI), further strengthen its position in the sports and fitness industry. With KL Rahul’s involvement, Boldfit is poised to redefine fitness standards and promote a healthier lifestyle across India.

HYPHEN, co-founded by PEP Brands (mCaffeine’s parent company) and celebrity entrepreneur Kriti Sanon, has completed a year of excellence, innovation, and delivering effective skincare products for its customers. Infusing the power of nature with the potency of science, HYPHEN has achieved the extraordinary feat of becoming the fastest-growing 100 crore D2C brand in India within its inception year.

Kriti Sanon, Co-founder and Chief Customer Officer envisioned creating a solution to bridge the gap in the market for comprehensive skincare products that address diverse and evolving needs. Simultaneously, PEP Brands was seeking to start another venture in the skincare industry. This alignment of vision and goals led to the inception of HYPHEN. After a year of operations, conceptualization, and marketing, HYPHEN was co-founded by two visionary forces. The remarkable team deserves acknowledgment for enabling the brand to successfully cater to over 1 million customers across 19,000 pin codes, achieving outstanding sales results within a year.

HYPHEN stands out in the pool of celebrity-owned brands due to the unwavering commitment of its Co-founder and Chief Customer Officer, Kriti Sanon, and the rich experience of PEP Brands in the D2C arena. Since the brand's conceptualization, Kriti has diligently looked into various aspects of product manufacturing, including testing the products and designing the packaging. Her passion, along with the excellent team at PEP Brands, has helped the brand scale new heights. The company’s heavy investment at the beginning of the brand’s journey, along with a seasoned crew of co-founders—Tarun Sharma, Saurabh Singhal, Mohit Jain, Vikas Lachhwani, and Vaishali Gupta—has ensured smooth functioning.

Kriti Sanon, Co-Founder and Chief Customer Officer, HYPHEN shared, “Time flies, and how! My baby HYPHEN turns one year old, and I could not be more proud of the brand that it has become. This one-year journey has been very close to my heart as we nurtured our brand for it to grow leaps and bounds! I have given special attention to the feedback from customers and incorporated genuine customer feedback to curate a sustainable line of skincare products, living up to our mantra of ‘Why not have it all?’ I am immensely grateful to the customers for time and again putting faith in our brand, and we hope to keep hyphenating love more and more while growing our family bigger with each passing year.”

Tarun Sharma, Co-Founder & CEO, HYPHEN said, “HYPHEN has come a long way since its inception one year ago. HYPHEN as a model has been successful because of how aligned our 5Cs are, keeping customers at the focus of everything from R&D, testing to creating the final product to marketing. I am thankful to the PEP Brands and HYPHEN team for tirelessly working to deliver on our promises, creating an inclusive brand for our customers.”

As part of its birthday launch, HYPHEN has introduced a new line of lip balms from the best-selling Vitamin-infused Peptide (VIP) range. The new line consists of three tints: Vintage Plumish Brown, Peachy Nude, and Natural Pink. These lip balms provide a lush glaze with 24-hour moisturization and contain Peptides, 1 percent Vitamin E, 2 percent Squalane, and Linoleic Acid to keep lips free from dryness. To celebrate its first birthday, the brand is offering an irresistible Buy 1 Get 1 Free deal.

Throughout its first year, HYPHEN has consistently maintained its ethos of keeping products 100 percent vegan and cruelty-free, receiving certification from PETA. Striving for quality, the brand continues to keep its products free from harmful ingredients, committing to creating a nourishing and sustainable line of skincare products.

HYPHEN has successfully penetrated the market with impressive products like Dewy Prep, one of the many viral products from its Peptide Range, which sold all units signed by Kriti Sanon within three hours of launch. Another sensational product, All I Need Lipscreen, sold 2 lakh units in just six months. All products are available on HYPHEN’s official website and leading e-commerce and quick commerce platforms, including Flipkart, Amazon, BlinkIt, and Nykaa.

Flyrobe, a leading fashion rental platform, proudly announces its strategic partnership with Sri Sringarr, one of Mumbai's oldest and most esteemed rental stores. This alliance aims to elevate Sri Sringarr's offerings by integrating luxury items and advanced technology, significantly enhancing the overall customer experience.

AanchalSaini, CEO, Flyrobe said, "We are excited to partner with Sri Sringarr under the Flyrobe Alliance Model. This initiative addresses the deadstock issues faced by mom-and-pop fashion rental stores, providing a structured framework and standard SOPs, along with advanced management tools. Additionally, introducing luxury products without upfront costs transforms COGS for premium inventory into a variable expense, benefiting both the stores and our customers.

BhagwetiPoddar, owner of theFlyrobe | Sri SringarrAlliance store expressed, "This partnership with Flyrobe marks a significant milestone for Sri Sringarr. We are committed to delivering an exceptional rental fashion experience, and with Flyrobe's support, we will offer our customers an exciting blend of luxury and elegance at affordable prices."

The partnership will transform Sri Sringarr into a Flyrobe Alliance Store, leveraging Flyrobe's brand name, luxury inventory, and operational expertise. Key enhancements include rebranding, the introduction of luxury inventory, automated billing and barcode systems, robust marketing support, data-driven decision-making, and optimized processes for a seamless customer experience. These changes will modernize Sri Sringarr into a systematic and profitable rental fashion business.

The Alliance Store promises an unparalleled rental fashion experience, offering exclusive fashion with luxury pieces from Flyrobe and elegant styles from Sri Sringarr. Rentals will range from affordable to luxury, with meticulous cleaning and sanitation for enhanced hygiene. The store will provide a seamless rental experience from booking to return, featuring special launch offers and personalized styling advice. Conveniently located in Mumbai, it will be a one-stop destination for all fashion needs.

Virgio, a leader in sustainable fashion, has announced its partnership with Mira Kapoor, a well-known advocate for conscious living. This collaboration aims to elevate the importance of sustainability in the fashion industry and inspire consumers to make eco-friendly choices without compromising on style.

“I'm excited to partner with Virgio, a brand making waves in the fashion industry. Virgio's blend of urban style and ethical production is exactly what we need today. Their commitment to sustainable design and responsible practices aligns perfectly with my values. Together, we can inspire more people to embrace a mindful lifestyle,” said Mira Kapoor.

Mira Kapoor's commitment to a conscious lifestyle perfectly aligns with Virgio’s mission to transform the fashion industry with sustainable practices. As an influential public figure, her endorsement will help raise awareness and encourage more individuals to adopt sustainable fashion.

Amar Nagaram, Founder, Virgio shared, “We are delighted to welcome Mira Kapoor to the Virgio family. Her dedication to living authentically and sustainably resonates with our brand’s values. Her fashion sense is impeccable and it complements the brand’s design language. Together, we aim to create a significant impact in the fashion industry by promoting eco-friendly fashion choices and mindful consumerism."

Virgio’s dedication to sustainability is reflected in every aspect of their brand, from the use of earth-friendly materials to ethical production practices. The brand meticulously crafts high-quality products using eco-friendly fabrics, ensuring flattering fits and impeccable finishes. Mira Kapoor's sophisticated fashion sense epitomizes Virgio, making her the ideal partner for the brand and its premium collections such as the Nu Bohème Collection, Linen Luxe, and Reworked Stripes.

This partnership between Virgio and Mira Kapoor is set to inspire and drive a movement towards a more sustainable and stylish future in the fashion industry.

Gurugram-based D2C haircare brand Moxie Beauty has successfully raised Rs. 17.3 crore (USD 2.1 million) in a funding round led by Fireside Ventures. The round also saw contributions from a distinguished group of angel investors, including Samir Singh (former Unilever CMO Personal Care and Chair Unilever Asia), Arjun Purkayastha (Regional CEO at a leading MNC), Suhasini Sampath (Founder of Yoga Bar), and Navin Parwal and Sangeet Agrawal (Founders of Mokobara).

Founded in November 2023 by Nikita Khanna and Anmol Ahlawat, Moxie Beauty specializes in salon-quality hair care products designed specifically for Indian hair textures. The brand's offerings include shampoos, conditioners, leave-in products, and styling solutions aimed at addressing dryness and frizz.

“India is not on the R&D roadmap for most global brands - they don’t formulate their products for Indian hair types, weather, or habits, which are very different from Western ones. For so long we have been taught to see our hair as ‘unruly’ and ‘unmanageable’ – but there is no such thing as bad hair, only unsuitable routines that were not made for us. Moxie’s mission is to empower people with the right products, tools, and knowledge to care for and feel confident in their natural hair texture,” said Nikita Khanna.

Khanna, an MBA from XLRI, was previously a consultant at McKinsey & Company, while Ahlawat, an MBA from FMS, held the position of General Manager at Paytm.

“We are very excited to partner with Moxie Beauty. It ties in well with our fund thesis of investing in purposeful brands that are innovating for the new Indian consumer. Moxie’s approach to building products suited for Indians who have wavy, frizzy and curly hair is a refreshing innovation in the large and growing hair care and beauty space,” shared Dipanjan Basu, Co-Founder and Partner at Fireside Ventures.

The newly acquired funds will be directed toward product innovation and research, talent acquisition, and expanding distribution channels. With its focus on innovative products and a mission to empower consumers, Moxie Beauty aims to capture a significant share of India’s USD 5 billion haircare market.

Gujarat-based direct-to-consumer (D2C) perfume brand AdilQadri has expanded its footprint with the opening of its first kiosk in Vadodara. Located at Eva The Mall, this new kiosk marks the brand’s 18th exclusive outlet across India.

“That’s exciting news for Vadodara! AdilQadri is known for its high-quality fragrance, so it’s great to see them expanding. Eva The Mall sounds like a perfect location for such a store,” said Bharat Singh Bhati, centre director at Eva The Mall.

AdilQadri, established in 2018 by Mohamadadil Asif Malkani, originally focused on online sales and has grown to include a robust direct-to-consumer (D2C) website, various e-commerce marketplaces, and a series of exclusive retail outlets.

The brand’s expansion efforts are not limited to India. It is planning to extend its reach globally through online channels, targeting markets in the US, Canada, and the UK. This move represents a strategic push toward international growth and increased market presence.

The company, which operates on a bootstrapped model, has set ambitious revenue targets for the coming fiscal year. AdilQadri aims to achieve Rs. 200-250 crore in revenue for FY 2025. In FY24, the brand generated approximately Rs. 90 crore, marking a substantial increase of around 350 percent compared to the previous year. This impressive growth underscores AdilQadri’s expanding influence in the fragrance industry and its successful market strategies.

Nasher Miles, a prominent digital-first luggage brand renowned for its vibrant and stylish designs, has successfully completed a $4 million bridge funding round, elevating the company's valuation to $30 million. This new influx of capital positions Nasher Miles for accelerated growth and expansion following its recent success on Shark Tank India.

The bridge round attracted more than 40 investors, including notable figures such as Singularity Early Opportunities Fund, Narendra Rathi (Investment Director at SoftBank Vision Fund), Sulabh Arya (Executive Director at Goldman Sachs Growth Equity), and Mohit Goyal (Ex-Managing Director at CVC Capital Partners). This diverse group of investors underscores the strong confidence in Nasher Miles' business model and its growth potential. The company’s pre-money valuation of $25.32 million reflects a 5.5 percent premium over its Shark Tank valuation, demonstrating the brand's commitment to sustainable growth. Much of this funding was facilitated by Avinash Rajpal.

Lokesh Daga, Co-founder & Director, Nasher Miles said, "This funding round is a testament to the strength of our brand and our vision for the future. We've strategically opted for a smaller raise at a reasonable valuation, setting the stage for our Series A round later this year or early next year. This approach allows us to maintain our growth momentum while preparing for larger-scale expansion. Our USP is variety. We see ourselves as a fashion player in the luggage industry, offering an unparalleled range of colors and designs. This funding will enable us to bring our innovative products to more customers across India through multiple channels."

The newly acquired funds will primarily be used to support Nasher Miles' ambitious omnichannel expansion plans. The company aims to increase its offline presence to 1,000 multi-brand outlets across India by the end of the calendar year and open 3-5 exclusive brand outlets this financial year. Additionally, Nasher Miles plans to enhance its quick commerce presence in select cities and boost its production capacity in India, with a goal of achieving 70-75 percent domestic manufacturing by December 2024. These strategic initiatives are designed to strengthen Nasher Miles' market position and foster sustainable growth across various channels.

Nasher Miles has already made significant progress in expanding its offline presence, appointing over 20 distributors nationwide and establishing a presence in 150 stores within just two and a half months. The company projects that its offline channel will generate $12 million in revenue in the next financial year.

Looking ahead, Nasher Miles aims to achieve over $60 million in revenue by FY 2028, aspiring to establish itself as a leading omnichannel brand present across all possible sales channels in India.

India’s leading gadget brand, Portronics, has launched the Toad 5, a transparent wireless mouse designed for those seeking a vibrant alternative to conventional pointing devices. The Toad 5 features an eye-catching see-through case, which is removable, and customizable RGB lighting to brighten up any workspace. Beyond its aesthetic appeal, it is equipped with practical features that enhance its value. 

The Toad 5 is a silent and efficient pointing device. It supports dual-mode connectivity, effortlessly switching between Bluetooth V5.3 and 2.4GHz wireless connections, ensuring reliable and high-speed connectivity for various devices. The left and right-click buttons feel like soft-touch keyboard keys, providing silent, satisfying, and responsive clicks.

The Toad 5 also caters to both productivity and gaming needs. Users can customize the RGB lights and adjust the optical sensitivity up to 1600 dpi, making it versatile for different activities. It offers wide compatibility and supports multi-device pairing, allowing seamless switching between a laptop, smartphone, or tablet. The built-in rechargeable battery offers extended operation time and reduces e-waste from regular battery replacements, and it can be conveniently recharged via a standard USB Type-C port.

The Portronics Toad 5 is available for purchase at an introductory price of Rs. 849 on the company's official website, with a 12-month warranty. It is also available on Amazon.in, Flipkart.com, and other leading online and offline stores.

Portronics, embodying the essence of Portability and Innovation, has established itself as a frontrunner in India’s digital and portable consumer electronics market. As a trailblazer in innovative technology tailored for the Indian audience, Portronics has consistently enhanced the lives of its customers by introducing new, high-quality gadgets. The brand meets daily tech needs through its inventive products across five primary categories: Audio, Car Accessories, Computer Accessories, Mobile Accessories, and Smart Gadgets. Known for its commitment to exceptional user experiences, Portronics is synonymous with portability and efficient design, driven by an innovative product lineup and high customer satisfaction. With a widespread presence across India, Portronics has been delivering cutting-edge innovation directly to consumers for over 13 years, continuously evolving to meet changing consumer demands.

Mumbai-based consumer lighting startup Corvi LED has successfully secured $8 million (approximately Rs 65.6 crore) from Enam Investments in its Series B funding round.

The newly acquired capital will be directed towards expanding operations and bolstering marketing and distribution efforts to enhance Corvi’s footprint in both the B2C and B2B markets. The company plans to launch a new line of LED products designed to combine ergonomic features with aesthetic appeal.

Founded in 2012, Corvi LED has made significant strides in the lighting industry, boasting over 100 patents and registrations. The company has also established an international presence, exporting its innovative products to 24 countries across Europe, the Middle East, Africa, and Southeast Asia.

Vimal Soni, Founder, Corvi LED said, “While innovation has stagnated across the industry after the shift to LED lights, Corvi LED has continued to lead with our focus on design, development and efficiency. This capital will propel our efforts to pioneer advancements in lighting technology, setting standards for sustainability and user experience. The LED market in India looks promising due to real estate, urbanization, smart cities mission, and technological advancements. We are well-positioned to capitalize on these opportunities and solidify our position as a leader in the industry.”

Vallabh Bhanshali, chairman, Enam Group said, “We are extremely excited to be working with an Indian company that is designing genuinely best-in-class lighting products. We see tremendous potential in Corvi’s approach to this industry. ”

Gen Z-focused fashion-tech startup Newme has successfully raised $18 million in Series A funding, spearheaded by venture capital firm Accel, with significant participation from existing investors such as Fireside Ventures and AUM Ventures. This fresh infusion of capital is set to fuel the company's ambitious growth plans and further cement its position in the burgeoning fashion-tech industry in India.

“With this investment, we are well-positioned to accelerate our growth and empower a whole new generation of fashion-conscious consumers in India. We are dedicated to addressing the dual-fold challenge of design relevance and evolving shopping preferences with precision and insight,” said Sumit Jasoria, co-founder, Newme.

The newly acquired funds will be strategically utilized to enhance the brand’s omnichannel presence, establish a robust network of offline stores, and optimize its tech-driven supply chain. This move aims to create a seamless shopping experience for consumers, blending the convenience of online shopping with the tactile satisfaction of in-store purchases.

“Direct-to-consumer (D2C) brands are uniquely positioned to capitalise on India’s retail sector, which is set to cross $2.2 trillion by 2030, leveraging omnichannel strategies. We are excited to partner with Newme on its journey to a leader in the fashion-tech industry in India,” said Anand Daniel, partner at Accel.

Earlier this year, Newme secured Rs 45 crore in seed funding from Fireside Ventures, AUM Ventures, 2 AM Ventures, and Allin Capital. These early investments laid the groundwork for Newme's rapid growth and helped the company establish a strong foothold in the competitive fashion market.

Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, Newme has rapidly emerged as a key player in the fashion-tech sector, targeting more than 500 million Gen Z customers in India and Southeast Asia. The brand's innovative approach combines cutting-edge technology with contemporary fashion, appealing to the digital-savvy youth demographic.

Currently, the online-first brand operates six stores across five cities. However, Newme has ambitious expansion plans. In the next 12-18 months, the company aims to open 40-50 stores across 20 cities, including regions like Guwahati, Shillong, and Imphal. This expansion will not only increase the brand's physical presence but also enhance its ability to connect with a wider audience.

boAt, India’s leading audio and wearable brand, has announced a new partnership with Zepto, the country's fastest-growing consumer internet company, to transform how consumers access high-quality audio and entertainment. This collaboration aims to deliver top-notch audio experiences directly to consumers’ doorsteps in just 10 minutes.

By leveraging boAt’s expertise in producing outstanding audio products and Zepto’s rapid delivery capabilities, the partnership is set to revolutionize how people enjoy music, movies, podcasts, and more. Whether you're hosting an impromptu gathering, diving into a gripping podcast, or binge-watching your favorite show, boAt and Zepto ensure that the ideal audio companion is just a few taps away.

To celebrate this innovative alliance, boAt and Zepto have produced a whimsical and humorous film featuring iconic pop culture doppelgängers. In the film, these characters are amusingly shown in a boat, being towed around the city by a Zepto delivery partner. The film showcases entertaining interactions among the characters, with periodic zoom-outs highlighting the Zepto rider’s relentless efforts. It concludes with the message: "Delivering the Best of Music and Entertainment in Just 10 Minutes, Powered by boAt and Zepto."

The campaign is further supported by a viral trend on X, where “BoatOnRoads” quickly rose to No. 1, and a series of outdoor billboards that capture the essence of current pop culture. These billboards feature humorous takes on everyday scenarios, demonstrating how boAt’s features offer convenient solutions. The creative advertisements are designed to attract attention and underscore the excitement and convenience of the new partnership.

“Partnering with Zepto is a natural fit for boAt. We share a common goal of delighting customers with innovation and convenience. By offering boAt’s incredible audio products on the quick commerce platform, we’re bringing joy and entertainment to people’s lives in just 10 minutes,” said boAt spokesperson. 

Chandan Mendiratta, Chief Brand Officer, Zepto added, “This collaboration with boAt aligns perfectly with our mission to bring the best products to our customers in the quickest possible time. We are excited to combine our delivery speed with boAt’s superior audio quality, creating a seamless and delightful experience for our users.”

Havells India Ltd announced a significant 42 percent increase in consolidated net profit, reaching Rs 407.51 crore for the first quarter ending June 30, 2024. This impressive growth is attributed to robust sales driven by a scorching summer. In comparison, the company reported a consolidated net profit of Rs 287.07 crore in the same quarter of the previous fiscal year, as stated in their regulatory filing.

The company's consolidated revenue from operations in the first quarter was Rs 5,806.21 crore, a notable increase from Rs 4,833.8 crore during the same period last year. Total expenses for the quarter also rose to Rs 5,334.54 crore, up from Rs 4,516.59 crore a year ago.

The electrical consumer durables segment reported revenue of Rs 1,055.42 crore, compared to Rs 877.52 crore in the corresponding period of the previous fiscal year. The Lloyd brand of consumer products generated revenue of Rs 1,928.72 crore, a significant rise from Rs 1,310.92 crore in the same period last year.

The cables business segment recorded revenue of Rs 1,521.24 crore, up from Rs 1,485.18 crore in the corresponding quarter of the last fiscal year.

In an investor presentation, Havells India attributed the robust sales growth to the extremely hot summer, which boosted demand across various product categories. The company noted that the industrial and infrastructure segments continued to perform well, though there was some impact from the elections. Additionally, the company highlighted its commitment to brand building, with 3 percent of its revenue allocated to advertising and sales promotion during the first quarter, reinforcing its market presence and consumer engagement.

Looking ahead, Havells India expressed optimism about the demand outlook, citing positive consumer trends and an uptick in market activity. The company remains focused on leveraging these trends to sustain its growth momentum and further enhance its market share.

Urban Company has announced the successful conclusion of the investment journey of Kunal Bahl and Rohit Bansal, founders of Snapdeal and Titan Capital respectively. They initially invested Rs 57 lakh in 2015, and their recent exit transaction, facilitated by Dharana Capital, yielded aggregate proceeds of Rs 111 crore. This transaction underscores the confidence and growth potential they perceived in Urban Company.

In addition to Bahl and Bansal, several employees participated in the secondary deal, aligning their interests with the company's continued success. Vamsi Duvvuri, founder of Dharana Capital, will join the board as a non-executive director, bringing valuable insights and support.

“Urban Company has built an enduring and growing business with a strong foundation. We have been fortunate to be part of this journey from its earliest days and immense credit is due to Abhiraj (Singh Bhal), Varun (Khaitan) and Raghav (Chandra) and their team for building it with great determination, resilience and foresight,” Titan Capital stated in a statement.

Bahl and Bansal have indicated that 100 percent of their gains from Urban Company will be reinvested to support the next generation of Indian startups, aligning with their commitment to fostering entrepreneurial innovation.

Urban Company continues to strengthen its market position and expand its service offerings, supported by strategic investments and operational milestones. The company's revenue for the April-June period of this year stands at Rs 282-283 crore, marking a profitable quarter with a clear path towards sustained profitability by FY25.

Titan Capital continues to scout for early-stage startups, recently investing in Boba Bhai, Karban Envirotech, and DevDham. Both Bahl and Bansal also promote Unicommerce, an ecommerce enterprise software developer set to go public.

In the past year, Bahl and Bansal sold shares worth around Rs 78 crore through the IPO of Honasa Consumer, the parent company of Mamaearth. They saw returns of over 100 times on their investment and committed to reinvesting these gains into other startups.

Urban Company continues to focus on delivering exceptional services and driving innovation in the home services industry.

Heads Up For Tails (HUFT) has unveiled Hearty, a groundbreaking dry food product aimed at transforming pet nutrition in India. Developed after extensive collaboration with top canine nutritionists and veterinarians, Hearty underscores HUFT's commitment to providing pets with top-tier quality and wholesome nutrition.

Hearty stands out by using 100 percent real, locally sourced farm-fresh ingredients, completely free from byproducts, fillers, and artificial additives. Each ingredient is carefully chosen, and the recipe is gently baked in small batches at low temperatures to preserve essential nutrients like proteins, fats, fibers, vitamins, and minerals, surpassing the nutritional profile of conventional dry foods.

The formula includes proteins and omega fatty acids from meat, eggs, and fish, fiber from premium vegetables, fruits, and grains, and essential vitamins, minerals, and antioxidants from a variety of sources. Additionally, Hearty is enriched with Indian super herbs like Ashwagandha, Tulsi, Moringa, Giloy, and Turmeric, known for their holistic health benefits, enhancing overall pet wellness and setting a new standard in pet nutrition.

Hearty's production process ensures consistency and excellence, with each batch containing 60 percent real meat content and up to 50 percent fresh ingredients, far exceeding typical dry foods. This dedication ensures pets receive optimal nutrition with every serving.

Samarth Narang, CEO, HUFT shared, “We are excited to launch Hearty, a product that epitomizes our commitment to pet health and well-being. By utilizing the finest ingredients and advanced preparation methods, we believe Hearty will significantly enhance the lives of pets across India."

Rashi Narang, Founder, HUFT added, "Hearty is not just another dry food brand; it represents our pledge to provide pets with the nutrition they deserve. Our meticulous research, careful ingredient selection, and thoughtful packaging all reflect our dedication. Hearty is a testament to our promise to deliver excellence to our pets."

Hearty is now available online at headsupfortails.com and at over 90 HUFT stores nationwide, offering pet parents a convenient and nutritious solution for their pets' well-being.

Lass Naturals, an organic beauty industry, has recently revamped its entire packaging design to ensure effective customer communication and enhance the overall experience. Staying true to its core values of simplicity and sustainability, the brand's new packaging features a pristine white base. This clean and minimalistic design underscores the brand's commitment to offering products free from unnecessary additives, focused solely on delivering natural goodness.

Complementing the white base are vibrant color stripes, which not only add visual appeal but also signify the brand's dedication to addressing various skin and hair problems. Each vibrant color on the packaging represents different active ingredients used in the formulations. In today’s health-conscious world, this transparency helps customers clearly understand the benefits of each product.

Deepak Jain CEO and Founder, Lass Natural commented, “Our new packaging is a true reflection of our brand's ethos – simple, pure, and sustainable. We have always believed in the power of nature and the importance of transparency. Therefore, redesigning our packaging not only makes our products more attractive but also more informative, helping our customers make better choices for their skin and hair.”

Understanding the importance of first impressions, Lass Naturals has ensured that the new packaging design not only connects with customers immediately but is also fully recyclable. This change not only highlights the quality and care put into every formulation but also reinforces the brand’s commitment to sustainability.

Lass Naturals is the ultimate destination for comprehensive care for skin, body, and hair. With over 15 years of expertise in manufacturing, the brand is dedicated to providing the best solutions for all skincare and haircare needs. Whether dealing with acne, dry skin, hair loss, or other concerns, Lass Naturals offers a comprehensive range of products designed to address specific needs and deliver visible results.

Kalpavriksh Fund, managed by Acorn Fund Consultants Pvt Ltd, has announced its successful exit from The Ayurveda Experience (TAE), a leading cross-border direct-to-consumer (D2C) brand in beauty and health Ayurveda. The exit has yielded impressive returns of over 6x for the fund, marking a significant milestone in its investment journey.

Kalpavriksh Fund initially invested in The Ayurveda Experience during its Series A funding round in 2018 and continued to support the company through subsequent follow-on investments. The fund's strategic involvement played a pivotal role in TAE's growth trajectory and market expansion.

Rajesh Srivastava, Chairman, Acorn Fund Consultants Pvt Ltd said, “The remarkable returns underscore Kalpavriksh’s unwavering commitment to supporting innovative companies like The Ayurveda Experience that is not only redefining customer experiences in the wellness industry but also contributing significantly to the vibrancy of the Indian entrepreneurial landscape”. Building on this success, Srivastava added, “We have launched a second scheme in the Kalpavriksh family of funds with a target corpus of Rs. 500-750 crores and focused on offering bespoke private credit products to the Food, Agribusiness, and Sustainability sectors.”

Founded by Rishabh Chopra, The Ayurveda Experience has emerged as a global platform in health, wellness, and beauty, serving a customer base exceeding 1.38 million. The brand offers a diverse range of Ayurveda-inspired products including skincare, body care, hair care, wellness supplements, and functional foods across select global markets. Recently, TAE secured $27 million in a Series C funding round led by Jungle Ventures, with participation from SIDBI Ventures, Anicut Capital, and Sharrp Ventures (Mariwala Family Office), bringing its total funds raised to over $41 million (Rs. 342 crores).

“The Ayurveda Experience's dedication to harnessing the power of Ayurveda for a global audience has been truly impressive. The business has scaled over 10 times since then and has significantly expanded its customer base and product portfolio. We're proud to have been a part of their journey from the very beginning, and we're confident they'll continue to revolutionize the wellness industry” added Saransh Verma, Chief Investment Officer, Kalpavriksh Fund.

Kalpavriksh Fund manages assets valued at approximately Rs. 900 million, focusing on growth-stage investments in sectors including food, agribusiness, sustainability, and related technologies within India. The fund's diverse portfolio includes investments in companies such as BluSmart, an electric vehicle ride-hailing and charging infrastructure firm, and Littlemore Innovations, a pioneer in paperless digital examination technology.

As part of Prowess Advisors Pvt Ltd., a global leader in food, and agribusiness advisory services, the acquisition of Kalpavriksh Fund has bolstered Prowess Advisors' position in providing specialized investment banking and consulting services across sectors spanning food, agribusiness, sustainability, technology, and allied industries. The strategic alignment reinforces Prowess Advisors' commitment to expanding through strategic partnerships and acquisitions.

Mocemsa, the esteemed Indian fragrance house, has announced the appointment of Subhadro Das as their new Chief Executive Officer. With over two decades of extensive experience in marketing, sales, and business development, Das brings his visionary leadership to Mocemsa. His primary goals will include resource consolidation and continuous brand development across all verticals and innovations.

Das has held significant positions at Desire Fragrances BV, Raymond Consumer Care Ltd., Beauty Concepts Pvt Ltd, and Pepe Jeans London. His expertise in managing premium and luxury brands equips him with the insights and strategies necessary to elevate Mocemsa to new heights.

"We are happy to have on board Subhadro as our  CEO. His extensive experience and innovative mindset align perfectly with our vision for Mocemsa's future. We look forward to achieving newer heights with him,” said Paarth Malhotra, Co-founder, Mocemsa. 

“I see the fragrance and wellness category at an early stage in India, but believe the market is growing at a breakneck speed. With the changing trends in the Indian economy, the market is poised for mammoth growth. Continued innovation in products and enhanced customer engagement are crucial. “Mocemsa is positioned to take advantage of these trends, providing products that appeal to both aspirational and high-end consumers. I look forward to joining the Mocemsa team and leading Mocemsa to the forefront of Indian fragrance brands within the next five years,” stated Subhadro Das on his appointment.

Das envisions Mocemsa as a leader in the global fragrance and wellness industry. His strategic focus includes expanding the exposure of Mocemsa's diverse portfolio, securing additional retail space, and establishing a global presence. He aims to position Mocemsa to appeal to both aspirational and SEC A+ categories, catering to evolving market trends.

Under his leadership, Mocemsa anticipates further innovation and growth through streamlined organizational structures both internally and externally. Describing his leadership style as centered on fostering strong team dynamics, Das believes in identifying, engaging, and retaining the right talent. He plans to motivate and empower the Mocemsa team by distributing responsibilities and enabling employees at all levels.

Noida-based Nurture Well Foods Private Limited has announced the successful closure of a private placement round, with a significant investment of Rs. 500 million from the esteemed India Inflection Opportunity Fund (IIOF).

Nurture Well specializes in manufacturing and selling premium multi-category cookies and biscuits, including butter-rich cookies and center-filled products. The Company distributes its products through retail outlets and various e-tailing portals, boasting a robust network of over 150 business partners across North India. This network spans Jammu & Kashmir, Himachal Pradesh, Punjab, Rajasthan, Uttarakhand, Delhi, and Uttar Pradesh. Additionally, Nurture Well's biscuits are available in international markets such as the UAE, Kuwait, Somalia, Tanzania, Afghanistan, Congo, Kenya, Rwanda, and Seychelles.

The Company operates a state-of-the-art manufacturing unit in the Export Promotion Industrial Park (EPPIP), Alwar District (Rajasthan), with a total installed capacity of approximately 32,200 MTPA. It also has an overseas subsidiary catering to global markets and maintains manufacturing tie-ups in Malaysia to leverage raw material availability and ensure a smooth global supply chain.

Nurture Well has demonstrated a solid financial foundation, with an approximate topline of Rs. 2,750 million, growing at a CAGR of 47 percent from Fiscal 2021 to 2024. The Company reports robust return ratios, including a Return on Equity of 28 percent and a Return on Capital Employed of 24 percent, with a Fixed Asset Turnover of 3.8x.

Saurabh Goel, Director, Nurture Well stated, “Our vision is to be a leading and innovative biscuit manufacturing company, recognized globally for our exceptional quality, diverse product range, and commitment to customer satisfaction. We strive to delight consumers with delicious and wholesome biscuits that become their preferred choice for indulgence, comfort, and everyday snacking."

Sanidhya Garg, Director, Nurture stated, “By leveraging our market expertise alongside IIOF’s substantial financial resources, we are strategically positioned to enhance shareholder value and foster sustainable growth. This partnership lays a strong foundation for generating long-term economic value and securing a prosperous future for all stakeholders involved."

Madhu Lunawat, CIO, India Inflection Opportunity Fund said, “We are thrilled with our investment in Nurture Well, a standout in the multi-category biscuit segment. FMCG industry holds immense potential and we are confident that Nurture Well’s dedication to quality and innovation positions it perfectly to capitalize on this growth. We are particularly enthusiastic about the fast growth in domestic as well as overseas markets. We anticipate significant value creation and a mutually beneficial partnership that will drive sustainable financial success.”

IIOF has established itself as a prominent fund house in the mid-market sector, investing in asset-backed profitable companies at the growth stage while avoiding environmentally irresponsible businesses and futuristic themes. Notably, the fund recently made two investments in leading consumer ODM businesses and a chain of managed flex office spaces for businesses. Over the last six months, IIOF has closed six investment deals in the mid-market segment.

SkinInspired, a pioneering skincare brand recognized for its effectiveness, has announced a significant infusion of Rs 12.25 crore (approximately US$1.5 million) in seed funding. This early-stage investment from a prominent investor underscores SkinInspired's rapid success and strong consumer traction with its dermatologically approved skincare solutions.

Founded in 2022 by FMCG veteran Piyush Jain and distinguished Dermatologist Dr. Prashant Agrawal, SkinInspired has established itself as a high-performance skincare brand. Featuring multiple proprietary active ingredient blends, the brand offers a curated range of products tailored to different skin types across four categories: face wash, face serum, sunscreen, and moisturizer.

Endorsed by dermatologists, SkinInspired has become a trusted choice for daily skincare routines. The brand has also introduced India’s first refillable skincare line, utilizing airless jars and pumps to preserve product efficacy and promote sustainability, addressing a significant gap in the Indian skincare market while meeting clean beauty standards.

Led by Unilever Ventures and supported by notable angel investors including Dr Vaidya’s co-founder Arjun Vaidya, this funding marks a pivotal moment for SkinInspired, ushering in a new era of growth and innovation. The capital infusion will be allocated towards research and development initiatives, strategic marketing efforts, and enhancing the brand's go-to-market strategy.

"SkinInspired epitomises the fusion of efficacious ingredient blends, delightful textures, and functional packaging, delivering a luxurious skincare experience with global resonance. We aim to elevate 'I-beauty' onto the global stage, benchmarking our formulations against the best worldwide,” stated Piyush Jain, Founder and CEO, SkinInspired.

Pawan Chaturvedi, Partner-Asia at Unilever Ventures remarked, “Dermaceutical brands represent one of the fastest-growing segments in India and globally. We are thrilled to collaborate with SkinInspired, a brand that has carved out a distinct niche within a fiercely competitive landscape, garnering early acclaim from consumers and the Dermatologists community alike.”

Prashant Agrawal, a renowned Dermatologist, Co-founder, and Chief of Products expressed, “We are trying to raise the bar on efficacy, experience, and transparency in skincare through curated informational content on our social media handles."

The skincare industry in India reached US$3 billion in 2023, with projected growth at a CAGR of 14.6 percent through the forecast period, expected to soar to US$13 billion by 2034. SkinInspired is strategically positioned to capitalize on this growth trajectory, offering innovative and effective skincare solutions to consumers nationwide.

Esah Tea, a prominent direct-to-consumer (D2C) tea brand based in Assam, has unveiled a pioneering product: the world’s first microplastic-free cotton tea bags. These innovative tea bags, priced at just Rs. 5 each, are completely chemical-free, biodegradable, and crafted by hand, underscoring the brand’s steadfast dedication to sustainability and customer well-being.

The launch addresses concerning findings from McGill University, revealing that traditional plastic tea bags release an alarming 11.9 billion harmful microplastic particles per cup. Microplastics, when consumed through ingestion, inhalation, or skin absorption, pose significant health risks, including potential cellular damage and associations with immune disruption, neurotoxicity, reproductive issues, and carcinogenic effects.

Bijit Sarma, Founder and CEO, Esah Tea, stated, "At Esah Tea, we've always viewed ourselves as more than just purveyors of fine tea; we're custodians of a centuries-old rich tea heritage. The introduction of our microplastic-free cotton tea bags is not merely a product launch—it's a paradigm shift in how we approach tea production and consumption. We're addressing a critical health and environmental issue while simultaneously elevating the tea-drinking experience. This launch notably exemplifies our belief that exceptional quality, responsible production, and environmental stewardship can and must coexist in perfect harmony. I am extremely thankful to our R&D team whose day and night efforts have brought our toxin-free tea bags to fruition. We invite conscious consumers to sip responsibly and sustainably with Esah Tea.”

Esah Tea offers a diverse range of over 20 tea variants, including Honey Lemon Green Tea, Organic Assam Breakfast Tea, and specialty options like Organic Blue Tea and Rose Lychee Black Tea. The brand also features instant chai selections such as Cardamom, Masala, and Kadak chai, alongside health-conscious choices like Instant Mango Turmeric Latte, priced between Rs. 199 and Rs. 399.

Available nationwide through their official website, major e-commerce platforms like Amazon, and select retail outlets across Delhi and Gurgaon, Esah Tea has expanded rapidly since its inception in 2021. Starting from ten premium stores, the brand now spans over 600 outlets across India and exports to more than 10 countries worldwide, including the USA, South Korea, and the UK. Esah Tea aims to further grow its footprint to 5,000 outlets by 2024 and is committed to converting 20,000 acres to organic tea cultivation in Assam while supporting over 1,000 local small tea growers by 2025.

Swiss Beauty, one of India’s leading makeup brands, marks its 11th anniversary by unveiling Swiss Beauty Select, a new premium collection. This launch signifies the brand’s entry into the high-end segment, building on its legacy of excellence.

Swiss Beauty Select is meticulously designed to cater to the sophisticated preferences of beauty enthusiasts across India. This hybrid makeup range offers a perfect blend of skincare and makeup, featuring products like liquid lipsticks, bullet lipsticks, eyeshadow, and mascara. The brand plans to continually expand this collection with new additions each month. Infused with Vitamin E, Coconut Water Extracts, and other superior skincare ingredients, the products leverage advanced technologies such as micro-tubing and Hilurip to enhance performance. All items are dermatologically tested, vegan, and cruelty-free, demonstrating Swiss Beauty’s commitment to high ethical standards.

For the first three months, Swiss Beauty Select will be available exclusively on Nykaa and the brand’s website, www.swissbeauty.in. Starting in July, the collection will also be sold at Swiss Beauty’s exclusive brand outlets in locations including Elante Mall in Chandigarh, Amanora Mall in Pune, VR Surat in Surat, Mall of Amritsar in Amritsar, EDM Mall in Ghaziabad, Icon Plaza in Muzaffarpur, Sarath City Capital Mall in Hyderabad, and Elpro City Square in Pune.

Mohit Goyal, Co-Founder and Director, Swiss Beauty said,  “With 11 years of presence in the Indian beauty industry, Swiss Beauty has gained deep insights into the evolving needs of our consumers. Swiss Beauty Select represents our commitment to innovation and quality, offering premium products that cater to the sophisticated tastes of today's beauty enthusiasts. We're not just introducing new products; we're redefining premium beauty standards. This launch marks a new chapter in our journey to make high-performance beauty accessible to everyone.”

Swiss Beauty boasts a network of 25,500 retail touchpoints across 550 cities in India and plans to expand to 30,000 by entering tier II and smart cities. The brand also aims to double its exclusive outlets by FY25, bringing the total to 24. To further increase accessibility, Swiss Beauty will open an additional 147 beauty-assisted outlets and add over 450 touchpoints this financial year.

FITPASS, India's leading fit-tech brand, has bolstered its marketing and growth capabilities with the appointment of industry veterans to senior leadership positions. This strategic move aims to enhance market penetration and achieve ambitious growth targets, aiming for more than a threefold increase by 2024-2025.

Leading the charge is Abhinay Singh, newly appointed Vice President of Growth at FITPASS. With a decade of leadership experience, Singh previously spearheaded Marketing and Growth at Redcliffe Labs and Thyrocare Technologies. His expertise in scaling businesses, accelerating growth, and optimizing processes is expected to significantly benefit FITPASS. Currently holding a commanding 52 percent market share in the fitness app category, FITPASS leads the industry by a significant margin. Singh’s strategic approach to performance marketing will play a pivotal role in expanding the brand's footprint and reinforcing its position in the competitive Indian fitness market.

Accompanying Singh is Neeraj Kumar, appointed AVP of Digital Marketing, and Shaleen D'souza, appointed AVP of Brand and Communication. Kumar brings over thirteen years of extensive experience in digital strategy and marketing, having played pivotal roles at Redcliffe Diagnostic and Healthians. He has successfully executed campaigns that significantly boosted digital adoption and brand visibility, leveraging data-driven decision-making and multi-channel expertise to advance FITPASS’ vision for a healthier India.

D'souza, with a decade of experience working with prestigious branding agencies like Vector Brand Solutions (Quotient Group) and Mirum (WPP Group), brings her expertise in comprehensive marketing for renowned brands such as TVS Eurogrip, Flipkart Seller Hub, Raymond, Shoppers Stop, and Tata Housing. Her exceptional skills in communications and brand development will be pivotal in enhancing FITPASS' internal and external communications strategies to foster brand growth.

Abhinay Singh remarked, "I am eager to embark on this journey with FITPASS, focusing on our shared mission to democratize fitness and wellness across India. Collaborating with Akshay and Arushi presents a tremendous opportunity as I believe strongly in the brand they have cultivated and FITPASS’ potential to revolutionize the fitness landscape. By leveraging advanced technology and data-driven insights, I am committed to enhancing our services and expanding our reach, making fitness accessible to all. My objective is to triple the company's growth by expanding our presence in the D2C segment and increasing brand visibility to enhance market discoverability. With our newly appointed core team members, Neeraj Kumar and Shaleen D'souza, I am confident we can swiftly and effectively achieve our goals."

Akshay Verma, Co-founder, FITPASS stated, “FITPASS is experiencing rapid growth. With the addition of renowned industry experts to our team, we have a unique opportunity to strengthen our market leadership. FITPASS aims to serve over 50 million consumers in the next five years, bolstering our FITSTERS community and significantly expanding our reach. Our new growth and marketing team understands the importance of this milestone and shares a profound synergy with FITPASS’ mission to democratize fitness access nationwide."

FITPASS continues to lead in democratizing fitness access across India with a network of premium gyms and fitness centers. Boasting over 1.1 million monthly active members nationwide, FITPASS embodies its commitment to making fitness affordable, accessible, and enjoyable through cutting-edge technology and personalized services. From all-access universal smart memberships to AI-led coaching plans, personalized nutrition guidance, and tailored corporate wellness programs, FITPASS remains the ultimate partner on every fitness journey

Scandalous Foods, a trailblazer in the Indian sweets industry catering to the restaurant and catering sectors, has announced its ambitious target of raising $12 million in funding in the near future. This initiative follows a successful pre-seed funding round in February 2024, where the company secured Rs 3 crore from esteemed angel investors.

The pre-seed funding round, backed by seasoned investors including KRS Jamwal, Mrunal Jhaveri, Arjun Vaidya of V3 Ventures,  Ajay Mariwala, MD of VKL and FSIPL, and celebrity Chef Harpal Singh, marked a significant milestone for Scandalous Foods. These funds have already spurred growth, enabling the company to expand its production capabilities and establish a larger facility.

Sanket S., Co-Founder of Scandalous Foods said, “Our recent pre-seed funding has laid a strong foundation for our growth. The additional Rs. 3 crore has allowed us to enhance our production and cater to a broader clientele. As we prepare to raise $12 million, we are more committed than ever to revolutionizing the Indian sweets landscape. Our vision is to blend tradition with innovation, creating sweets that resonate with both contemporary and traditional palates."

Scandalous Foods has exhibited strong growth, achieving a 22 percent year-over-year increase in FY24. Notably, the company experienced a 75 percent growth in the last quarter (January–March 2024) compared to the preceding quarter (October–December 2023). This impressive performance underscores the brand's potential and readiness for substantial expansion.

The strategic investment in a larger production unit underscores Scandalous Foods' commitment to quality and scalability. The company aims to leverage this enhanced capacity to consolidate its presence in key markets such as Mumbai and Nasik, and bolster its HoReCa (Hotel, Restaurant, and Catering) footprint.

As Scandalous Foods embarks on its next phase of growth, it remains steadfast in its commitment to delivering exceptional Indian sweets that cater to evolving consumer preferences. The upcoming funding round will enable the company to introduce innovative products, launch Mithai parlors, expand its offerings, and establish itself as a leader in the industry.

Bengaluru-based G.O.A.T Brand Labs, a direct-to-consumer (D2C) house of brands, has successfully raised $21 million (Rs 175.5 crore) in a fresh funding round. This round of investment was led by prominent investors such as BlackRock, Mayfield, NB Ventures, and others, reflecting strong confidence in the company’s growth potential and market strategy.

G.O.A.T Brand Labs plans to leverage these new funds to accelerate the growth of the various brands in its portfolio. These brands include well-known names like Chumbak, trueBrowns, The Label Life, Pepe Jeans Inner Fashion, Voylla, Petcrux, and Nutriglow. The infusion of capital will be pivotal in scaling their operations and expanding their market presence across different channels.

“Given the strength of our brands, an Omni channel play is panning out. We will use the capital from this round largely for growth – expanding our business in Quick Commerce, Exports, and Offline Stores. Our brands are seeing good profitable scale with a couple of them just a few quarters away from the Rs 100 crore annual recurring revenue (ARR) mark. The Company is all set to hit a profitable revenue of over Rs 500 crore annual recurring revenue (ARR) in next 9-12 months,” said Rishi Vasudev, co-founder, G.O.A.T.

In addition to the current $21 million raise, G.O.A.T Brand Labs anticipates that the funding round may extend to $30 million, given the significant interest from investors and ongoing active discussions. This potential increase in funding would further solidify the company’s financial foundation and support its ambitious growth plans.

Founded by Rishi Vasudev and Rameswar Misra in May 2021, G.O.A.T Brand Labs operates as an aggregator of D2C brands, investing primarily in digitally native brands within the lifestyle sector, which encompasses fashion, home, beauty, and personal care. The company’s vision is to “Make Indian D2C stars world-famous,” aiming to elevate the global presence of Indian D2C brands through strategic investments and growth initiatives.

This funding milestone underscores G.O.A.T Brand Labs’ robust business model and its commitment to fostering the growth of innovative and scalable D2C brands. As the company continues to expand its portfolio and market reach, it remains focused on achieving significant revenue milestones and establishing a strong foothold in both domestic and international markets.

Delhi-based Vardhman Appliances Ltd. has concluded its pre-IPO placement round with India Inflection Opportunity Fund (IIOF) acquiring approximately a 5 percent stake in the company, the financial details of which remain undisclosed.

“Our vision is to tackle real-time problems with top-quality products that make a difference. By combining our market expertise with IIOF’s robust financial backing, we are well-positioned to maximize shareholder value and drive sustainable growth. This collaboration sets the stage for creating long-term economic value, ensuring a prosperous future for all stakeholders involved,” said Parmod Kumar Jain, Chairman, Vardhman.

Vardhman Appliances Ltd. caters to an OEM/ODM clientele and offers a range of consumer appliances such as fans, irons, room heaters, mixer grinders, hand blenders, and cooktops. The company operates manufacturing facilities in Kundli, Haryana, and Baddi, Himachal Pradesh, with a widespread franchise network spanning over 300 locations nationwide.

“We are excited to be a part of Vardhman Group with 4+ decades of experience in manufacturing of consumer appliances. With exceptional execution capabilities, supported by a professional team with a clear vision and strong leadership, we recognize significant growth prospects in Vardhman,” Madhu Lunawat, CIO, IIOF, a fund house in the mid-market sector investing in companies at the growth stage.

Under its brand Lazer, Vardhman Appliances Ltd. markets and sells over 200 SKUs across various categories. The company maintains a presence in 20 states through 8 branch offices, serving a network of 1,000 distributors and dealers, 15,000 retailers, online platforms, and institutional sales.

The company has achieved a top line of Rs. 1,000 crores, growing at a Compound Annual Growth Rate (CAGR) of 18 percent from Fiscal 2021 to 2024. It boasts a Return on Equity (ROE) of 28 percent and a Return on Capital Employed (ROCE) of 34 percent, with a Fixed Asset Turnover exceeding 14.6 times.

Mode Retails Sales and Marketing Pvt. Ltd., a prominent player in the incense industry renowned for its flagship brand Prabhu Shriram Incense, has announced ambitious plans to raise $10 million in its upcoming series A funding round. The company revealed its strategic goals and outlined how the funding will be pivotal in advancing its growth trajectory.

The primary objectives of the funding include ramping up production capabilities to meet growing demand, diversifying and enhancing the product portfolio of Prabhu Shriram Incense, and expanding its footprint across domestic and international markets through its innovative retail concept, Ramalaya.

“With the Series A funding, we aim to elevate Prabhu Shriram Incense to new heights, providing divine fragrances that inspire happiness, peace, and prosperity. This funding will not only help us scale our operations but also enable us to reach more consumers, bringing the divine essence of our products into their lives,” said Prashant Kumar, managing director, Mode Retails.

Established in 2019, Mode Retails has swiftly gained recognition for its commitment to crafting premium incense products that resonate with consumers seeking spiritual and emotional fulfillment. The company has successfully built a strong presence across India and is now poised to leverage the series A funding to expand into new international markets, capitalizing on the global appeal of its offerings.

The move underscores Mode Retails’ strategic focus on meeting the evolving preferences of consumers for high-quality incense products that enhance personal rituals and spaces with distinctive fragrances. As the company prepares to embark on this significant growth phase, it remains dedicated to upholding its reputation for excellence and innovation in the incense industry.

Chupps, a leading direct-to-consumer footwear brand known for its stylish, comfortable, and sustainable open footwear, has appointed Khairav Duggal as its new Chief Executive Officer. With over two decades of experience in the fashion and footwear industry, Khairav brings a wealth of strategic vision to lead Chupps into its next phase of growth.

In his new role, Khairav will oversee all aspects of Chupps’ operations, focusing on product development, sourcing, and expanding sales channels, including strengthening their e-commerce presence. His appointment aims to reinforce Chupps’ position as a frontrunner in performance-driven and durable open footwear.

Khairav Duggal, CEO, Chupps said, “Joining Chupps is an exciting opportunity to leverage my experience in a dynamic and growing market. I look forward to working with the talented team to enhance our product offerings, expand our reach, and cultivate strong customer connections. We will build on Chupps’ reputation for performance, comfort, and durability, making it a household name in open footwear.”

Khairav’s extensive career includes pivotal roles in major e-commerce platforms like Myntra, Cult, and Udaan, where he contributed significantly to category sales and profitability through strategic planning and effective leadership in business sales, e-commerce, buying, and merchandising.

Yashesh Mukhi, Founder of Chupps shared, “We are delighted to welcome Khairav to the Chupps family. His proven track record in driving category growth and profitability, coupled with his deep understanding of the e-commerce landscape, aligns perfectly with our ambitions. We are confident that under Khairav’s leadership, Chupps will reach new heights in product innovation and market presence.”

Founded on principles of innovation and customer satisfaction, Chupps has quickly emerged as a disruptor in the open footwear market, resonating with consumers seeking sustainable and stylish footwear options. With a diverse product range catering to various lifestyles, Chupps continues to redefine standards in open footwear. Under Khairav Duggal’s leadership, Chupps remains committed to offering accessible, high-quality footwear that blends comfort with contemporary style.

This appointment marks a pivotal moment for Chupps as they embark on a journey of growth and innovation under Khairav Duggal’s strategic leadership.

Japanese consumer electronics giant Sony anticipates that India will surpass Japan to become its third-largest market globally within the next couple of years, with revenue reaching Rs 10,000 crore.

Sony India Managing Director Sunil Nayyar highlighted that the company achieved a revenue of Rs 6,353 crore in 2022-23 in India, and is focusing on the premium television segment, along with its audio and imaging products, to drive growth.

According to Nayyar, Sony India is also investing heavily in the rapidly expanding gaming segment and imaging business.

“We have traveled a long way. If I go back 10 years, we were quite behind the globe, but now, we are close to number four as a single country business across the globe, which means in a couple of years, maybe we can be number three and remain in the top three in future I think should be a good position to stay as a Sony company around the globe. We are hopeful about India as a country itself. So within this context, and parameters and with our product portfolio, plus our strategy of making the premium as mantra to the market, we hope that we should be number three quite soon. I also feel that maybe a couple of years down the line, we should be hitting the milestone of Rs 100 billion. So our target this year is to grow another 20 percent,” said Nayyar, MD, Sony India.

Sony plans to introduce new technologies in audio and video to Indian consumers and expand its imaging and gaming business where Sony India currently holds a leadership position.

On future growth drivers, Nayyar identified the TV business as a primary growth driver, with the audio business (including soundbars, party speakers, true wireless headphones, and buds) also evolving rapidly. The digital imaging and gaming businesses, including PlayStation, are expected to see substantial growth in India.

While televisions currently contribute half of Sony India’s business, the company expects other segments to grow significantly.

Sony India had seen a decline in revenue after its parent company exited the Vaio laptop and mobile handset businesses. At its peak, Sony India’s revenue was over Rs 11,000 crore in FY15.

“We are now reaching a similar tunnel after so many years of course, and we have made up with the televisions in the categories, which we now handle without laptops and mobile phones,” Nayyar added.

Goodveda, a pioneer in natural healthcare solutions committed to enhancing personal well-being, has unveiled its new line of nutritious millet-based healthy baked crunchies, ‘Milletious’. This strategic move aligns with the Indian government's 'Millet Revolution' campaign aimed at promoting millet consumption and transforming dietary habits across the nation.

In a significant partnership with Barista at a pan-India level, Goodveda aims to revolutionize snacking habits among Indians. By introducing these wholesome snacks at Barista outlets nationwide, Goodveda provides a healthy alternative and enhances accessibility to nutritious snacking options for coffee enthusiasts, café patrons, and fitness aficionados alike.

"We are extremely excited to be in line with our government's Millet revolution, that is paving the way for a healthier lifestyle. We want to be the flag bearers of holistic well-being. At Goodveda, we aim to provide wholesome, delicious snacking options that support both your health and taste buds. By partnering with Barista, we're making it easier for people to enjoy nutritious snacks on-the-go, complementing their favorite coffee moments,” said Abhishek Gaggneja, Founder, Goodveda.

Goodveda's premium millet-based healthy baked crunchies are crafted to meet the demands of health-conscious consumers seeking gluten-free, low-glycemic index, sugar-free, and preservative-free options. Made from nourishing ingredients like millet, bajra flour, jowar flour, and wheat flour, these snacks blend traditional grains with irresistible flavors. They offer a luxurious treat without compromising health standards.

The ‘Milletious’ crunchies come in four delicious flavors—Gazab Garlic, Hotshot Chilli, Mad Masala, and Masoor Methi—catering to diverse taste preferences while delivering the nutritional benefits of millets. Available in 80g and 200g packs, these snacks are rich in proteins, dietary fiber, iron, and magnesium, making them suitable for various dietary restrictions, including vegan diets.

Recognizing the significance of millets, Goodveda's ‘Milletious’ range aims to redefine snacking by prioritizing health, improved nutrition, and exceptional taste. These snacks are maida-free, preservative-free, and made from plant-based ingredients, catering to the growing demand for healthier lifestyle choices.

'Milletious' crunchies are available online at www.goodveda.com, offering convenience and accessibility to health-conscious consumers nationwide.

Bengaluru-based quick service restaurant (QSR) chain Bigguys has made its entry into Andhra Pradesh with the inauguration of its first store in Vijayawada. The move marks the beginning of an ambitious expansion strategy aimed at establishing over 20 stores across the state by the end of 2025.

Anticipating a significant investment of more than $1 million through franchising, Bigguys aims to create a robust network of outlets spanning all major cities in Andhra Pradesh.

“We are thrilled to bring Bigguys’ unique and flavorful chicken offerings to Andhra Pradesh, starting with Vijayawada. With its high non-vegetarian food consumption, Andhra Pradesh presents a perfect market for our brand. We look forward to becoming a go-to destination for delicious chicken experiences across Andhra Pradesh,” said Biraja Rout, founder, Bigguys.

Competing with established QSR giants like KFC and Popeyes, renowned for their fried chicken offerings, Bigguys achieved a gross merchandise value (GMV) of Rs 7.4 crore in the financial year (FY) 2023-24. The company has reported steady growth, with monthly GMV figures of Rs 61.8 lakh in January 2024, Rs 69 lakh in February, and Rs 77 lakh in March, showing an average month-on-month growth rate of 12-14 percent.

Looking ahead, Bigguys aims to triple its GMV in the current fiscal year and plans to diversify into new culinary categories such as Korean flavors.

Bigguys operates under Beamer Brands, a Bengaluru-based QSR company established in 2016, managing brands like Biggies Burger, Original Burger Co., and Bigg Café. Presently, Beamer Brands is focused on expanding its presence from Bengaluru to Mumbai, Chennai, and other key cities, with ambitions to achieve a revenue of Rs 500 crore by 2027.

House of Beauty has recently announced the promotion of Sanjali Giri to Chief Business Officer (CBO). In her new role, Sanjali will lead strategic initiatives and drive the expansion of the international brand portfolio while overseeing the overall business growth of the International Brands division.

Sanjali previously served as the Vice President of International Brands Distribution and Retail, where she demonstrated exceptional business leadership and played a pivotal role in the brand's accelerated expansion in India over the past three years. Her commitment to redefining beauty standards and introducing innovative brands aligns seamlessly with House of Beauty's mission.

With 20 years of retail expertise in the beauty and fashion industry, Sanjali is passionate about fostering a meaningful and fulfilling life. Under her leadership, House of Beauty has successfully introduced six pioneering beauty brands to the Indian market.

Currently, Sanjali manages a portfolio of iconic international beauty brands, including Anastasia Beverly Hills, Kylie Cosmetics, Max Factor, Juice Beauty, Neal’s Yard Remedies, and EcoTools. She oversees the entire international beauty brand portfolio at House of Beauty, managing the brands' P&L and marketing in India. Sanjali has been instrumental in implementing a comprehensive 360-degree brand-building strategy that aligns with global guidelines.

House of Beauty™ (HOB) is a rapidly expanding beauty and wellness specialist company that focuses on launching international and cult celebrity beauty brands across India. The company has provided customers with a premium multi-brand beauty shopping platform, Boddess.com. With Boddess experiential retail stores coming soon, House of Beauty™ aims to offer an exciting, experiential beauty and wellness experience, powered by digital beauty, beauty experts, skin experts, and beauty education specialists, providing highly individualized and personalized beauty, skincare, and makeup solutions to customers.

Malabar Gold & Diamonds, a global leader in jewelry retail has introduced its latest diamond jewelry line, 'NUWA', at a prestigious event held in the UAE. The collection was unveiled by Bollywood actress Kareena Kapoor Khan, chosen for her embodiment of timeless elegance, perfectly aligning with the essence of NUWA.

Inspired by nature's intricate designs and textures, the NUWA collection showcases luxurious diamond pieces crafted to capture the essence of elegance and resilience. Each piece reflects meticulous craftsmanship, symbolizing the strength and grace inherent in women who navigate life's challenges with poise.

MP Ahammed, Chairman, Malabar Group said, “We are incredibly proud to introduce the NUWA collection, which celebrates both nature and the indomitable spirit of women. Each piece in this collection has been crafted with immense care and precision, reflecting the intricate beauty of nature and the resilience of women. We are honored to have Kareena Kapoor Khan launch this collection, as she perfectly represents the grace and awe that NUWA stands for."

The NUWA collection by Malabar Gold & Diamonds represents a tribute to modern women, highlighting their pursuit of excellence and their connection to nature's beauty. The collection adheres to Malabar Gold & Diamonds' commitment to quality, offering responsibly sourced natural diamonds, certified quality assurance, 100 percent transparency, guaranteed buyback, and more.

With an annual turnover of $6.2 billion, the company currently ranks as the 6th largest jewelry retailer globally and holds the 19th position in Deloitte’s Luxury Goods World Ranking. Malabar Gold and Diamonds operates a robust retail network comprising over 350 stores across 13 countries, complemented by multiple offices, design centers, wholesale units, and factories located across India, the Middle East, the Far East, the USA, the UK, Canada, and Australia.

In addition to its extensive physical presence, Malabar Gold and Diamonds offers customers the convenience of shopping through its online store at www.malabargoldanddiamonds.com, enabling them to purchase their favorite jewelry from the comfort of their homes at any time.

Celebrating its fourth anniversary, Snitch has reported a remarkable 130 percent increase in sales compared to last year, solidifying its position as India's fastest-growing fashion startup. This exceptional growth has been driven by its expansive retail model, combining aggressive online and offline expansion strategies.

Dominating the fashion and lifestyle sector in India, Snitch commands an impressive 2.4 percent market share in the men's fashion e-commerce segment, posing strong competition to international giants like Zara and H&M. The brand's growth trajectory, fueled by a strategic blend of online and offline channels, is noteworthy. Snitch's website ranks 5th in India's apparel and fashion category and records sales of 15 units per minute across online and retail platforms, offering a diverse range from men’s clothing to shoes, perfumes, and sunglasses.

An advanced inventory management system plays a crucial role in meeting rising demands, with agile software tracking trends and customer preferences in real time. This approach enables Snitch to launch new collections weekly, tailored to evolving consumer tastes.

In the last six months alone, Snitch has significantly expanded its offline presence, opening a new retail store every two weeks. Currently boasting 12 stores in cities such as Vadodara, Pune, Hyderabad, Bangalore, Surat, and Ahmedabad, the brand aims to launch 40 more stores by year-end, targeting major metros like Mumbai and Delhi. This rapid expansion underscores Snitch's proactive market strategy and potential to reshape the fashion landscape.

Siddharth Dungarwal, Founder of Snitch commented “We are thrilled by the overwhelming growth the brand has witnessed from the past four years. Our journey has been marked by numerous milestones, each reflecting our commitment to excellence and innovation. This accomplishment reaffirms Snitch's position as a world-class brand, and we are excited about the opportunities that lie ahead”. 

As Snitch continues to carve a niche in the fashion industry, it sets benchmarks with innovative business strategies and a strong focus on customer satisfaction, paving the way for continued success and expansion.

Amazon Beauty is transforming the beauty shopping landscape with the introduction of three groundbreaking initiatives aimed at enhancing customer discovery and shopping convenience. Amazon announced the launch of the Amazon Derma Store, the upgraded Global Beauty Store 2.0, and the innovative SkinCare Advisor tool. This summer, Amazon Beauty aims to elevate the online beauty shopping experience by offering a curated selection of top brands, trending skincare ingredients, new product launches, and unique finds, all delivered with the convenience of Amazon’s fast delivery and trusted shopping experience.

Catering to the evolving needs of beauty enthusiasts, Amazon Beauty has introduced SkinCare Advisor—a cutting-edge tool that provides personalized skincare solutions tailored to individual skin concerns and preferences. Integrated seamlessly into search functionalities, customers can complete a brief survey about their skin type and goals. The tool then delivers a customized set of product recommendations spanning cleansers, treatments, moisturizers, sunscreens, and eye care, enabling customers to discover products perfectly suited to their unique skincare needs through an intuitive guided experience on Amazon.

The newly launched Derma Store consolidates a diverse range of brands and products formulated with trending skincare ingredients, sourced from trusted brands, and featuring exciting new launches and hard-to-find labels. From daily moisturizers and cleansers to targeted serums and sunscreens, the Derma Store offers a comprehensive selection to build a complete skincare regimen—all at excellent value with the convenience of Amazon’s trusted shopping environment. Highlighted brands include CeraVe, Cetaphil, BIODERMA, Sebamed, ISDIN, Avène, Episoft, LACTO CALAMINE, La Shield, and more.

The upgraded Global Beauty Store 2.0 now showcases over 60 international beauty brands, introducing new additions such as Anastasia Beverly Hills, NUDESTIX, Beauty of Joseon, AXIS-Y, FIRST AID BEAUTY, rom&nd, MAX FACTOR, and others. Across skincare, makeup, fragrance, haircare, and beyond, Global Beauty Store 2.0 offers a selection of over 5,000 products at discounts of up to 40 percent, making it easier than ever for customers to explore and experience popular beauty brands from around the world.

"We are thrilled to unveil a suite of innovations designed to elevate our customers' beauty shopping experience. With skincare as our largest category, it was a natural next step to launch the new Derma Store to better serve the growing demand for specialized skincare solutions. We recognize that shopping for skincare online can be challenging, with customers often seeking personalized advice before purchasing. That's why we're introducing the all-new SkinCare Advisor feature to provide tailored product recommendations based on each customer's unique skin concerns and preferences. Global Beauty Store 2.0 exemplifies our commitment to offering the best global brand selection, at a great value, with the fast delivery and trusted experience customers expect from Amazon,” said Zeba Khan, Director of Beauty, Luxury Beauty and Personal Care at AmazonIN. 

The Amazon.in marketplace, operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN), aims to create the premier online destination where customers can easily discover and purchase virtually anything they desire. Amazon.in strives to enhance customer satisfaction by offering a wide selection of products, competitive prices, swift and dependable delivery, and a trusted and seamless shopping experience. Simultaneously, it endeavors to empower sellers by providing them with access to a world-class e-commerce platform.

Tech-enabled fashion manufacturing platform ZYOD has successfully raised $18 million in a Series A funding round. Leading the investment was RTP Global, with additional contributions from existing investors Lightspeed and Alteria Capital, alongside new investors Stride Ventures, Stride One, and Trifecta Capital.

The company plans to expand its operations across more than 40 countries through technological advancements and talent acquisition, aiming to continue its disruption of India’s apparel manufacturing ecosystem.

Founded in April 2023 by Ankit Jaipuria and Ritesh Khandelwal, ZYOD previously raised $3.5 million in a seed round led by Lightspeed. In India, the company collaborates with prominent names such as Reliance, Aditya Birla, Rare Rabbit, and FirstCry.

Ankit Jaipuria, Founder, Zyod said, “The fresh round of funding underscores the strong support and confidence in ZYOD’s vision to revolutionize the global fashion manufacturing industry. With this funding we will continue to collaborate closely with local hand-picked manufacturers, leveraging our deep expertise in manufacturing to unlock a new phase of growth. Our focus will remain on tech advancements, bringing in more talent, and continuing to transform India’s apparel manufacturing ecosystem. The trust that our investors have placed in us is a testament to our objective of becoming the leading one-stop solution for apparel manufacturing in India and the world.”

ZYOD is focused on modularizing fashion styles, using data to boost efficiency, and employing smart ERP solutions to optimize and scale up its supply chain.

Nishit Garg, Partner on RTP Global’s Asia investment team shared, “At RTP Global, we champion visionary founders at the forefront of technological innovation who are redefining industries. ZYOD leverages tech to refine every facet of the production process, right from a modular design approach to optimizing operations at the factory level. We are excited to support ZYOD as they expand their transformative platform internationally, showcasing the potential of Indian entrepreneurship on the global stage.”

ASICS SportStyle has announced the launch of the GEL-QUANTUM 360 VIII sneakers, designed to provide advanced comfort for active lifestyles and urban exploration. The inspiration behind this design comes from supernatural forms and interlocking structures, aiming to blend functionality with a modern aesthetic.

The upper construction of the shoe features intricate 5D print details that mimic ergonomic shapes found in nature, adding a greater amount of depth and a more layered look to the design. This natural inspiration is meant to provide not only visual appeal but also enhance the ergonomic fit and comfort for the wearer.

The sneaker's midsole structure incorporates cutting-edge technologies like DIVISION SPACE cushioning, which helps to reduce the overall weight of the shoe while offering superior impact absorption underfoot. This technology ensures that the wearer experiences a lightweight feel without compromising on comfort or performance. Additionally, the midsole features FF BLAST BIO cushioning, which includes at least 20 percent biomass. This eco-friendly approach helps reduce waste and promotes better durability, aligning with ASICS’ commitment to sustainability.

The GEL-QUANTUM 360 VIII sneakers are designed for those who lead active lifestyles and need a reliable, stylish shoe for various environments. Whether navigating city streets or exploring urban landscapes, this sneaker promises to deliver both performance and style. The GEL-QUANTUM 360 VIII sneaker launches today, Tuesday, June 11th, and is available on ASICS SportStyle online and in select stores for Rs 13,999.

Founded in 1949 by Kihachiro Onitsuka, ASICS has grown into a leading designer and manufacturer of running shoes, athletic footwear, apparel, and accessories. Over the past 70 years, the company has maintained its commitment to quality and innovation, ensuring that athletes and active individuals have access to the best gear for their needs.

ASICS currently operates 104 stores across India, continuing to expand its reach and influence in the athletic and SportStyle markets.

Dusaan, an e-commerce platform specializing in home decor, has announced its forthcoming collaboration with OneStop Retail, a prominent brand in home appliances and kitchenware with over 5 physical stores in Mumbai, Maharashtra. Under this agreement, OneStop Retail's premium products, particularly in kitchenware and dining categories, will be exclusively available on Dusaan's online platform at competitive prices.

The partnership aims to leverage Dusaan's expansive online reach across 28+ states and union territories, extending OneStop Retail's market beyond its existing physical presence in Mumbai. Additionally, this collaboration is anticipated to facilitate Dusaan's offline expansion in Maharashtra, a crucial market for the e-commerce platform.

Simran Kohli, Founder, Dusaan said, "Our goal is to give our customers stylish and trendy designs that create a vibe. We've always enjoyed working with Vidit, and now we're excited to bring OneStop's exclusive products online. This will make them available to more homes across India, not just in Mumbai.”

“These days, people all over the country, even in smaller towns, are more interested in home makeovers than ever before. This new interest could help the home renovation market grow to USD 14.3 billion by 2027, with home decor and kitchenware expected to grow by 2.73 percent each year from 2024 to 2029. Online shopping makes it easier for everyone to access quality products, changing how people shop. For example, more people in smaller cities are moving from local sellers to well-known brands because of online stores. With Dusaan's collaborations with emerging brands like OneStop Retail, we believe we can help more brands grow, support the market to become more organized, and reach more customers," added Kohli.

With over 400 brands, including 50+ international brands, Dusaan continues to explore opportunities for expansion and meaningful collaborations, reinforcing its commitment to providing customers with curated home decor solutions.

Sid's Farm, one of India’s fastest-growing D2C dairy brands, announced the successful closure of a $10 million Series A funding round. The investment was co-led by Omnivore and Narotam Sekhsaria Family Office (NSFO). This funding injection aims to bolster Sid's Farm's manufacturing capabilities to meet the escalating demand for high-quality dairy products and to build a robust team to attract and retain top talent across various functions.

Established in 2016, Sid’s Farm has rapidly emerged as a popular mass premium dairy brand based in Hyderabad, serving a customer base exceeding 25,000 across two cities. The startup oversees the entire value chain of milk and milk products, sourcing directly from farmers and subjecting products to rigorous quality testing to ensure nutrient-dense, additive-free milk.

Reihem Roy, Partner at Omnivore commented, “According to IMARC Group reports, the dairy industry in India reached a size of Rs.16,792 Bn in 2023 and is expected to reach Rs. 49,953 Bn by 2032. Premium dairy brands and products over D2C platforms are expected to lead this growth. We see Sid’s Farm emerging as a key player in this space with its commitment to antibiotic-free, hormone-free, preservative-free milk and milk products.”

Narayanan Venkitraman of NSFO stated, “We have been following the great work being done by Sid’s Farm over the years and found the time opportune to invest in them and work with them to help propel them to the next orbit. We strongly believe that ventures such as Sid’s Farm with honest solutions to genuine concerns will drive consumption habits in the times to come.”

Kishore Indukuri, Founder of Sid's Farm said, "We are thrilled to have this immense support from Omnivore and Narotam Sekhsaria Family Office. Their belief in our vision and commitment to providing consumers with great quality adulterant-free milk and dairy products is a tremendous validation of our efforts. This investment will be instrumental in accelerating our growth trajectory and enabling us to provide fresh, healthy, and responsibly sourced food to a wider audience in Hyderabad and Bengaluru. We strongly believe that there is an opportunity to serve over 1,00,000 families every day in these two markets alone”.

Founder Dr. Kishore Indukuri, an alumnus of IIT Kharagpur with post-graduation and a doctorate in material sciences from the University of Massachusetts, spearheads Sid’s Farm. Prior to founding Sid’s Farm, Dr. Indukuri spent nearly 7 years at Intel Corporation before returning to India to explore opportunities in agriculture. Sid’s Farm initially commenced operations with whole buffalo and cow milk, gradually diversifying into curd, paneer, ghee, butter, dairy beverages, and dairy-based desserts.

LANEIGE, a functional beauty brand, has unveiled its newly revamped Water Bank Moisturizer trio as part of the '2024 Water Bank Global Campaign. 'Under the theme 'Water Bank Barrier-boosting Hydration for All,' this campaign introduces specialized creams, each featuring key barrier-boosting ingredients designed for various skin types and concerns.

The campaign, featuring five global models, aims to demonstrate that the Water Bank Moisturizers are suitable for all skin types, regardless of ethnicity, gender, or age. This initiative is part of LANEIGE's effort to reinforce its position in the global hydrating cream market.

The newly introduced Water Bank Moisturizers are crafted to provide intensive hydration tailored to different skin needs, enhancing the skin barrier with advanced ingredients. The Water Bank Gel Moisturizer, enriched with betaine and mint leaf extract, soothes the skin barrier while balancing oil and moisture levels. The Water Bank Cream Moisturizer, formulated with Pepta Panthenol Complex, strengthens the skin's moisture barrier, promoting a radiant and resilient complexion. The Water Bank Intensive Moisturizer, featuring Omega Peptide, forms a protective moisture layer to reduce temporary redness caused by external irritants. Customers can choose the product that best suits their specific skin concerns and types.

The price range for the newly launched moisturizer starts from Rs 1450 (20ml) to Rs 3050 (50ml). The products are available to shop on Tira, Nykaa, Myntra, Amazon, and other leading e-commerce platforms.

The LANEIGE Water Bank Blue Hyaluronic Moisturizer, a top seller since its release in 2007, has reached a total of 17 million units sold worldwide. Following its updated launch in March 2022, it has maintained a remarkable sales rate of five units per minute. This moisturizer is highly valued around the world for its fast absorption, ability to repair damaged skin barriers, and non-sticky hydration

Amazon India has announced the extension of its Amazon Fresh grocery service to more than 130 cities, offering customers a wide range of wet and dry groceries, including fruits, vegetables, chilled products, beauty, baby, personal care, and pet items. With a network of over 11,000 farmers supplying fresh produce, Amazon Fresh Sellers ensure quality through a rigorous '4-step quality check' process. Residents in cities such as Ambala, Aurangabad, Hoshiarpur, Dharwad, Una, Suri, and others will now have access to great savings and exciting deals from Amazon Fresh sellers and bank partners as they build their weekly or monthly grocery basket.

Srikant Sree Ram, Director of Amazon Fresh IN said, “Amazon Fresh is transforming grocery shopping in India by delivering fresh produce and daily essentials directly to our customers' doorsteps across 130 cities. Our commitment to providing quality products and a seamless online shopping experience is evident through our expansion and focus on ensuring the best for our customers. Additionally, customers can benefit from cashback, offers, and bank discounts, enhancing the value of every purchase.”

Amazon Fresh simplifies the shopping experience with a dedicated app-in-app for groceries on Amazon.in, offering convenient features like personalized widgets, the option to reorder previous purchases, and reminders to ensure essential items are not overlooked during checkout. The introduction of multiple thematic stores and events, such as the mango store, summer store, and IPL store, provides customers with the best value across a diverse range of high-quality groceries. Furthermore, features like personalized widgets, the ability to reorder items, saved preferences, and more enhance the ease and convenience of shopping on Amazon Fresh. Customers can also take advantage of Super Value days from the 1st to the 7th of each month to build their monthly basket while enjoying value-added benefits.

Toshiba, renowned for its innovation in consumer electronics, has introduced the C350NP Smart TV, marking a new era in home entertainment. This cutting-edge Google TV boasts an ultra-thin bezel design for seamless navigation and a user-friendly experience. Equipped with Dolby Vision and Atmos technology, REGZA Engine ZR, and REGZA Power Audio, the C350NP Smart TV delivers an unparalleled audio-visual experience. Available at an introductory price starting at Rs. 26,999, the series comes in four sizes: 43-inch, 50-inch, 55-inch, and 75-inch, and will be accessible on e-commerce platforms like Amazon and Flipkart from 12th June.

"Our vision behind the launch of the Toshiba C350NP Smart TV series is to seamlessly integrate technology into everyday life and enhance the home entertainment experience, with this product launch we are offering stunning 4K visuals and an immersive experience, significantly impacting the way people enjoy their favorite content," said Pankaj Rana, CEO, Toshiba Televisions.

The C350NP TV boasts the REGZA Engine ZR, driving picture quality to 4K resolution for breathtaking scenes. Its sleek design with an ultra-thin bezel enhances the viewing experience, blending modern aesthetics with premium quality. Advanced display technologies ensure vivid and lifelike colors, providing an immersive visual experience.

Engineered for excellence, the C350NP TV features REGZA Power Audio and AI-powered 4K upscaling for exceptional sound and picture quality. With Google TV, accessing content is intuitive, while features like Sports Mode and Game Mode enhance sports viewing and gaming experiences, respectively.

The C350NP TV series is meticulously fine-tuned in Japan by Toshiba TV’s Picture Professionals for optimal performance and durability. Available in four sizes, customers can enjoy special introductory prices starting from Rs. 26,999, with availability on e-commerce platforms starting 12th June.

The lineup comes in four different sizes to meet various home entertainment preferences: 43-inch, 50-inch, 55-inch, and 75-inch. These variants will hit the shelves on major e-commerce platforms like Amazon and Flipkart from June 12th onwards.

Godrej Appliances, a division of Godrej & Boyce, has recently unveiled the expansion of its Research and Development facility located in Pirangut, Pune. The inauguration of the R&D Centre Annexe was presided over by Jamshyd N. Godrej, the Chairman & Managing Director of Godrej & Boyce. This strategic move aims to significantly increase the brand’s existing capacity for in-house developmental and testing labs, thereby reinforcing the company’s commitment to innovation, quality, and technological advancement.

The newly extended R&D facility encompasses an additional area of 43,000 square feet, effectively doubling the brand's potential manpower strength dedicated to research and development. Equipped with NABL Accredited labs and advanced state-of-the-art infrastructure, this expansion facilitates a more efficient and robust product development process. It aligns with Godrej's long-term strategy to deliver cutting-edge and energy-efficient products to consumers.

Sustainability is a key focus of the expanded facility, with the building designed to harness natural light extensively to reduce electricity consumption significantly. Moreover, the office space layout encourages collaboration, learning, and knowledge sharing, fostering a culture of celebration and transparency.

Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce said, “At Godrej Appliances, we recognize that product development is the backbone of our brand. Therefore, we have made significant investments in R&D to drive innovation, which we believe is crucial for our success. Our commitment to this belief is reflected in the expansion of our R&D facility. This enhanced R&D setup which brings our cumulative R&D investment spends in Pirangut to close to Rs. 100Cr, underscores our dedication to delivering top-notch products that cater to our customers' evolving needs. With this expansion, we are poised to accelerate our product development timelines and introduce more advanced appliances to the market in coming times.”

Godrej Appliances, a division of Godrej & Boyce, stands as a prominent player in the Home Appliances segment in India. Pioneering the field, Godrej & Boyce became the first Indian company to manufacture refrigerators in 1958. Since then, Godrej Appliances has diversified its offerings to encompass various categories, including Washing Machines, Air Conditioners, Microwave Ovens, innovative Thermo-electric cooling solutions, Air Coolers, Deep Freezers, specialized Medical Refrigerators, Dishwashers, and the unique Insulin Cooler. This extensive portfolio reflects the brand's guiding principle of 'Things Made Thoughtfully.

Tata Consumer Products Ltd. (TCPL) is set on becoming a comprehensive FMCG company with plans to enter new product categories and has announced more than doubling its capital expenditure to Rs 785 crore for FY25. This increase is primarily attributed to a significant investment in a new plant in Vietnam, according to company Chairman N Chandrasekaran.

During the company's annual general meeting, Chandrasekaran, who is also the Chairman of Tata Sons, responded to shareholders' inquiries, stating that TCPL would consider further acquisitions to drive growth, contingent on financial viability and growth opportunities.

“Millet is an area the company wants to focus on and introduce more products,” Chandrasekaran added.

When questioned about whether TCPL would focus solely on beverages and foods or evolve into a full-fledged FMCG company, Chandrasekaran confirmed, “The plan is to become a full-fledged FMCG company.” He elaborated, “So what is the next segment? What are the next few segments that we will enter? I can’t answer it now. There are many things on the table.”

On the topic of acquisitions, Chandrasekaran emphasized the company’s proactive stance in seeking opportunities.

“I can not say about any specific acquisitions, but the company always looks for acquisitions, but we have been more in looking at health-oriented and, and food products, but also other other other products. The Tata group FMCG arm will continue to consider those acquisitions favorably as long as it makes financial sense and there is growth,” said N Chandrasekaran.

Last fiscal year, TCPL invested nearly Rs 7,000 crore in acquiring two firms — Capital Foods and Organic India. This year, the company plans to double its capex. 

Chandrasekaran further added, “Last year’s capex was around Rs 308 crore but it is going to be significantly higher, almost more than double of that Rs 785 crore because of a big investment we are making in Vietnam in a new plant. It’s about Rs 400 crore, so there will be a big investment in capex this year.”

TCPL is also investing heavily in digital advancements, having made substantial progress in recent years. The company will continue to invest in its sales and distribution channels while expanding its digital footprint. Digital will also bring productivity in operations and will give a better experience to employees and customers. The company will deploy many artificial intelligence tools.

In addition, TCPL plans to increase its advertising spending to ensure its products are prominently visible and promoted but will do so in a measured manner. “A large number of new products are constantly being introduced and this product portfolio will continue to expand,” Chandrasekaran noted.

The Indian consumer market is experiencing growth, driven by factors such as a rising population, an expanding middle class, rapid urbanization, increasing disposable incomes, and rising aspirations. In FY24, TCPL reported revenue of Rs 15,206 crore, achieving a growth rate of 10 percent.

Formed in 2020 from the merger of Tata Chemicals’ consumer products business with Tata Global Beverages, TCPL owns well-known brands such as Tata Salt, Tata Tea, Tetley, Eight O’Clock Coffee, Good Earth Tea, and Tata Sampann. The company also operates the Tata Starbucks coffee chain.

Dollar Industries Ltd has unveiled a strategic expansion plan for South India, marking a significant move to strengthen its presence in this key market. The company has announced its intention to open 50 new stores across the southern region over the next three years.

Dollar Industries, which commands a 15 percent stake in the branded hosiery market, is eyeing an annual growth rate of 11-12 percent. This expansion is part of a broader strategy to bolster its market share and drive revenue growth in a region that has shown strong demand for its products.

The company’s ‘Vision South India’ initiative is central to this growth strategy. Under this initiative, Dollar Industries anticipates a 50 percent surge in sales from southern markets compared to the current year. 

“The southern markets have welcomed our products… With Mahesh Babu (Telegu actor) championing our brand in the south, we are setting a target of 20 percent of our domestic revenue originating from this region from 8 percent at present. In response to robust demand and an increasing proportion of higher-margin products, the company has plans to inaugurate 50 new exclusive brand outlets across the southern market within the next three years,” remarked Vinod Kumar Gupta, MD, Dollar Industries.

The brand's growth in the southern market will be instrumental in reaching its goal of Rs 2,000 crore by the 2025-26 fiscal year. In addition to opening new stores, Dollar Industries has already made “significant investments” to expand its manufacturing capabilities, particularly its spinning unit capacity in Tirupur. This investment is part of a broader effort to meet increasing demand and to support the company’s growing product lines.

Dollar Industries operates multiple manufacturing units located in Kolkata, Ludhiana, Tirupur, and New Delhi. Additionally, the company has invested in renewable energy, operating a 6-MW solar power plant, with plans to expand this capacity pending government approval for an additional 2 MW unit.

For the 2023-24 fiscal year, Dollar Industries reported a significant 71.7 percent year-on-year increase in net profit, reaching Rs 90.20 crore. Furthermore, its EBITDA saw a substantial rise of 61.5 percent, totaling Rs 158.64 crore.

In a significant development for the confectionary sector, bakery start-up Creme Castle has raised a substantial seed funding of Rs 7 crore. The funding round has been led by V3 Ventures, with prominent figures such as venture capitalist Arjun Vaidya and Amit Jain, CEO and co-founder of CarDekho, participating in the investment. Additionally, Indian Silicon Ventures also contributed to the funding, highlighting the growing interest and confidence in Creme Castle's business model and potential.

According to data provided by CRISIL, the bakery industry is poised for robust growth, with expectations of an 11-12 percent increase between 2024 and 2028. By the fiscal year 2028, the market is anticipated to achieve sales figures of Rs 1,850 billion. The statement released by Creme Castle underscores the role of increasing expenditure on celebrations and the impact of social media in driving demand, particularly in Tier II and III cities.

Pranjay Mittal, Chief Executive, Creme Castle said, “Consumers are increasingly embracing celebrations, reflecting growing enthusiasm to mark special occasions, and among the reasons our investors believe Crème Castle will be among the top-three players in this (specialized bakery) space by the year 2026.”

Established in 2013, Creme Castle has steadily expanded its operations, delivering across over 20 pin codes. With ambitious growth plans, the company aims to penetrate 15 new markets by the fiscal year 2025. Notably, over half of Creme Castle's revenues are generated through its proprietary platform, showcasing its strong direct-to-consumer model. The remainder of its revenue comes from partnerships with leading aggregators such as Zomato and Swiggy, further diversifying its distribution channels.

As Creme Castle continues on its growth trajectory, backed by substantial funding and a strategic expansion plan, it is poised to solidify its position as a prominent player in the specialized bakery segment, capturing the evolving preferences of Indian consumers.

Snitch, recognized as India’s leading clothing brand for the fashion-forward modern man, has unveiled its ambitious plans for offline retail expansion across diverse Indian geographies, with a foray into new markets including Pune, Ahmedabad, and Hyderabad in the upcoming month of June. The brand's aggressive expansion strategy involves the inauguration of seven new stores across these regions, aimed at providing an enhanced shopping experience to a broader customer base.

The newly identified store locations encompass prominent areas such as Bel Road and Koramangala in Bengaluru, Mantri Square in Pune, Amanora and Trebeca in Pune, Shymal in Ahmedabad, Sarath City in Hyderabad, and Earth Euphoria in Vadodara. With a total of nine stores already operational, Snitch demonstrates its commitment to reaching fashion-conscious individuals in diverse locations with unparalleled shopping experiences, which is evident in its pace of opening a new store almost every week.

Siddharth Dungarwal, CEO & Founder of Snitch said, "I am very excited about the opportunities that lie ahead as we expand our reach and connect with more customers across diverse Indian geographies. The strategic retail expansion underscores our commitment to deliver a seamless shopping experience and premium fashion offerings to our valued customers nationwide. Our goal is to make Snitch a household name, offering our unique collections and shopping experience to fashion enthusiasts nationwide. To surpass 30 stores by FY24-25, we are even thrilled about tapping into Tier II, III, and IV cities alongside Tier I cities as we feel that fashion consciousness is rising in these regions at a strong rate.”

With the ongoing aggressive offline expansion, Snitch anticipates its offline stores will contribute significantly to the targeted Gross Merchandise Value (GMV) of 600 crore by FY24-25, aiming for a contribution of 30-40 percent. This robust expansion strategy positions Snitch to consolidate its position in the Indian fashion industry, making its trendy collections more accessible to customers across the country. The brand competes boldly with international counterparts like Zara, offering superior quality at competitive prices, and aims to secure a significant share in the men’s fast fashion segment as it continues its journey of growth and innovation.

According to Devyani International Ltd's annual report, the British coffee chain Costa Coffee has experienced a robust 49 percent increase in revenue from operations, amounting to Rs 151.8 crore in India. The company's gross profit also surged by 45 percent to Rs 116.6 crore compared to the previous year.

Devyani International Ltd (DIL), serving as the master franchisee for Costa Coffee under the ownership of global beverage giant Coca-Cola, disclosed that the brand expanded its footprint by adding 67 new stores across India during the fiscal year 2023-24, bringing the total count to 179.

The company stated, "In FY24, revenue from operations reached Rs 151.8 crore, marking a 49% growth compared to Rs 101.8 crore in the preceding year, primarily propelled by store expansion. Gross profit amounted to Rs 116.6 crore, up from Rs 80.4 crore in the previous year."

However, despite the notable growth in revenue and store expansion, the average daily sales per store witnessed a slight decline in FY24, decreasing to Rs 32,710 compared to Rs 35,085 in the previous fiscal year. As the new stores stabilize and reach their maturity level, this performance is expected to improve," the company said.

The rapid expansion of Costa Coffee's network in India, spearheaded by DIL, is fueled by the burgeoning young population in the country.

"Looking ahead, we are focused on adding 60-70 new units annually," it said, adding, "As we continue to pour our efforts into building the brand and seizing business opportunities, we are confident of crafting a stronger tomorrow."

As per DIL, the coffee culture in India is thriving more robustly than ever before. "We are expanding Costa at a rapid pace to serve more consumers, having added 67 net new units in FY24, the highest in any year. With this expansion, we have more than trebled our store count over the last two years, growing from 55 stores to 179," the company shared. 

DIL is extending the presence of Costa Coffee to high-traffic locations, such as airports, to broaden its reach. "With the domestic travel market booming, airports are buzzing with activity, making them prime spots for our premium coffee. Our presence at these locations aligns perfectly with the high demand and premium experience travelers seek," shared a company official. 

Costa Coffee vies with Starbucks in the rapidly expanding Indian market, where Starbucks operates in a 50:50 joint venture with Tata Consumer Products, a Tata group firm, alongside competition from Barista.

Osh, a prominent D2C brand renowned for its plant-powered homecare products, has widened its e-commerce footprint to encompass Mumbai, Delhi, and Hyderabad, in addition to its existing presence in Bengaluru. Known for its dedication to delivering safe and efficient homecare solutions, the brand now provides one-day delivery services to cater to the escalating demand for its 99 percent natural and plant-derived offerings across multiple cities.

This strategic move represents a significant milestone for Osh Homecare Solutions, with expectations of a robust 5X growth in sales over the next six months. Mumbai, in particular, has emerged as a promising market, with post-expansion data indicating that 20 percent of orders originate from the city.

Market research statistics underscore a promising trajectory for natural homecare products in India, with the household cleaners segment valued at Rs 48,000 crore and projected to grow at a CAGR of 19.6 percent over the next five years. Positioned within The Organic World's portfolio of brands, Osh is poised to capitalize on this growth. The Organic World, headquartered in Bengaluru, stands as India’s largest retailer of organic and natural groceries and a leading Responsible Retailer in the country.

Gaurav Manchanda, Founder and Managing Director, The Organic World said, "We are thrilled to bring Osh Homecare Solutions to new cities, fulfilling the growing demand for natural, plant-derived products. Our e-commerce expansion underscores our commitment to providing accessible, sustainable solutions for households across India. This online expansion is a pivotal component of Osh Homecare Solutions' growth strategy. We aim to enhance its online presence by 15 percent through expanded operations across metropolitan cities, and we're poised for significant growth.”

As part of its product diversification efforts, Osh has unveiled the innovative Osh 2-in-1 Bathroom Cleaner, tailored to clean tiles, granite, and steel fixtures, complementing its existing product range, which includes laundry detergent, fabric conditioner, floor cleaner, toilet cleaner, dish wash liquid, and multipurpose kitchen cleaner.

Osh Homecare Solutions prides itself on its formulations, which are crafted with 99 percent natural and plant-derived ingredients and certified toxin-free. The range adheres to vegan, cruelty-free standards and incorporates IFRA-compliant allergen-free fragrances. As a brand, Osh maintains a plastic-negative stance, recycling twice the amount of plastic used. Its products are available across The Organic World’s omnichannel points of purchase, including 17 physical stores, over 50 multi-brand outlets, and online platforms such as Amazon, BigBasket, and Flipkart.

Nouria has launched its latest collection, VARA, drawing inspiration from the vibrant hues of summer and the expansive blue skies. The collection, which includes vibrant oranges, cooling pastel blues, and serene whites, captures the essence of the season, offering vacation-ready ensembles that are both stylish and comfortable.

The VARA collection features a variety of versatile co-ord sets, such as pants, skirts, shirts, and tanks. These pieces are designed to effortlessly transition from city explorations to beach relaxation or sunset dinners, ensuring elegance and comfort in every setting.

Nouria aims to redefine contemporary fashion by celebrating the modern woman who values authenticity and embraces her free spirit. The brand’s commitment to balancing comfort and sophistication is evident in this collection, designed to make wearers feel like the best version of themselves.

“At Nouria, we believe clothing is more than just textile; it's a medium of power and self-expression. Our designs are made for the now and for the future, offering versatile options that can be worn in countless ways. Embrace the essence of summer with Nouria's VARA collection and let your adventures begin,” stated the brand.

Nouria’s dedication to quality and style is reflected in the meticulous craftsmanship of each piece in the VARA collection, embodying the brand’s philosophy of celebrating individuality and the beauty of the present moment.

Palette Brands, formerly known as White.Inc, a forward-thinking consumer goods company specializing in aspirational brands across rapidly growing verticals, has successfully secured close to $2 million in a Pre-Series A funding round. The round was spearheaded by Rockstud Capital, with substantial contributions from existing investors including IPV and Dholakia Ventures, as well as notable angel investors such as Stoffer Anko Norden and Apurva Salapuria.

Citing a report by Goldman Sachs Research, which forecasts a rise in the affluent consumer segment in India from 60 million in 2023 to 100 million by 2027, Palette Brands is strategically positioned to cater to this aspirational demographic seeking premium-quality products. The company's focus lies in the mass premium segment of categories with a significant Total Addressable Market (TAM) and untapped consumer needs. Palette’s brands disrupt the market through product innovation, offering high-performance materials, aesthetic design, superior functionality, and value-for-money pricing.

Current brands under the Palette umbrella include ‘Unbottle’, featuring reusable and sustainable drinkware, and ‘Totem’, specializing in accessories for the burgeoning Apple consumer base in India. The brand is gearing up for the launch of ‘Ember’, a cookware brand inspired by the vibrant Indian lifestyle and modern décor, with a commitment to non-toxic materials.

Abhishek Agarwal, Managing Partner of Rockstud Capital said, "The founding team comes with a diverse background and complementary skillset which is extremely important when you are building a brand in the consumer space in India. Also, there is a huge whitespace and potential for disruption when it comes to cookware category in our country as consumers are seeking new product offerings and refreshing new designs." 

With a leadership team boasting over 30 years of combined experience in product development, technology, operations, ecommerce, supply chain, and marketing, Palette Brands is driven by a shared mission to revolutionize the consumer products landscape in India. Led by Siddharth Gadodia, the team is dedicated to delivering superior products and enhancing lifestyles.

Siddharth Gadodia, Founder of White Inc. shared, “This funding will predominantly focus on the launch of Ember, a cookware brand as this category is ripe for innovation - with consumers looking to upgrade their kitchens while making healthier choices. This is a huge white space - marrying form and functionality. Ember aims to solve this by bringing India's first absolutely non-toxic cookware brand with non-stick properties and stunning looks.”

Ivy Chin, Partner, Inflection Point Ventures, said “In today’s era, aesthetics often takes precedence, with consumers prioritizing the visual and tactile appeal of the products. This growing trend has led to higher-priced items that do not offer superior functionality. Palette Brands distinguishes itself by combining high-quality design, materials, and performance, thus providing excellent value for money. IPV aligns with Palette Brands core values of sustainability, innovative design, productivity, and affordability. We are confident of the brand's potential to grow and are committed to supporting its journey.”

VS Mani and Co., a prominent brand known for its South Indian filter coffee and snacks, has welcomed renowned music composer Anirudh Ravichander as its Co-founder and brand ambassador. Anirudh, who is also the nephew of Thalaivar Rajnikanth, gained national fame over a decade ago with his viral hit song ‘Why This Kolaveri Di’. He is highly sought after in the music industry, having composed numerous chart-topping songs across Tamil, Telugu, and Hindi movies, including recent blockbusters like Shah Rukh Khan's Jawan and Rajnikanth’s Jailer.

Established in 2020, VS Mani and Co. has become widely popular for its Easy Filter Coffee (decoction) and authentic South Indian snacks. It is notably listed as a top seller on Amazon for its Easy Filter Coffee. After three years of online operations, the company has rapidly expanded its presence, entering over 1000 retail stores across Bengaluru and Chennai in the last six months. Looking ahead, the company aims to further expand its reach to key towns in Tamil Nadu. With a remarkable growth rate of 400 percent in the past year, VS Mani and Co. plans to diversify its product range to become a household name in the South. The collaboration with Anirudh is expected to bolster the brand's presence across regions and drive revenue growth.

“I am a hard-core filter coffee lover. My family and I grew up with it and I still enjoy my cuppaeveryday. But when I tried VS Mani’s Easy Filter Coffee, I was floored! Just like the homemade, mom-made coffee I grew up with, but ready in seconds. This is a game-changer for my generation of filter coffee lovers. I also tried their delicious snacks and that clinched it—I decided that I wanted to be an active force in their story, not just a consumer. And while I’m at it, I want to do my bit to shine the light on our South Indian cuisine and filter coffee for the world to see,” said Anirudh Ravichander. 

VS Mani will utilize Anirudh's extensive social media presence and live performances to enhance brand visibility among its consumers. Additionally, the collaboration will be leveraged to forge lasting connections with distributors and reaffirm the company's dedication to its primary markets in Tamil Nadu and Karnataka.

Founder GD Prasad and Co-Founders Rahul Bajaj and Yashas Alur commented, “We are thrilled to be partnering with Anirudh as we set about building a destination brand for South Indian filter coffee and snacks. He is the big, beating heart of the South Indian music industry—who better than him to represent our food and culture in all its glory.”

Supported by prominent celebrity investors such as Anupam Mittal from Shaadi.com, Sobhita Dhulipala, Rana Daggubati, Ranbir Kapoor, Disha Patani, and Huma Qureshi, among others, the brand has secured a total funding of $1.5 million. This includes a $900K pre-Series A round led by Kettleborough VC, with contributions from Lets Venture, Hyderabad Angels, Supermorpheus, and other investors. The company gained significant recognition after its appearance on Shark Tank Season 2 last year.

Fixderma, a  dermatologists' trusted skincare brand expanded its range of sun protection offerings. The brand has introduced two new products under its Shadow range - Fixderma Shadow Sun Burn Gel and Fixderma Shadow Sun Tan Removal Lotion.

Recognizing the importance of after-sun care for maintaining healthy skin, Fixderma's latest offerings are designed to cater to this crucial aspect of skincare. The Fixderma Shadow Sun Tan Removal Lotion is crafted with a rejuvenating formulation that gently fades and reverses suntan. This non-greasy, fast-absorbing lotion corrects uneven tans, leaving the skin smooth, radiant, and free from discoloration. Enriched with natural extracts, it provides intense hydration without leaving behind any sticky residue. Dermatologist-tested and suitable for all skin types, this lotion delivers visible results in just 7 days.

For those dealing with sunburned skin, Fixderma presents the Shadow Sun Burn Gel, a potent solution to relieve irritation, inflammation, and redness caused by sunburn. The fast-absorbing gel formulation promotes healing and provides intense hydration to damaged and dehydrated skin.

“As weather tends to fluctuate, we at Fixderma are here to provide comprehensive skincare solutions to diverse needs of our consumers. We are committed to not only focus on educating consumers on how to protect your skin from the sun, but also to help them in regaining their healthy skin back post damage.” said Ms. Shaily Mehrotra, CEO and Co-founder at Fixderma India Pvt Ltd. 

With the expansion of its Shadow range, Fixderma reaffirms its dedication to providing a holistic protection system that shields the skin from harmful sun rays while addressing the aftereffects effectively. With Fixderma, consumers can trust that their skin is well taken care of.

 Cabasse, a renowned French brand known for its excellence in High-Fidelity acoustics, announces a strategic collaboration with Alphatec, a prominent distributor of professional audio and video equipment in India. This partnership signifies Cabasse's debut in the thriving Indian market, aimed at revolutionizing the luxury audio landscape for discerning consumers.

The French brand introduced its latest offering, THE PEARL MYUKI, for the Indian audience in collaboration with Alphatec. This cutting-edge audio system epitomizes portable luxury, featuring a battery-powered, connected, ultra-compact design that exudes elegance. Incorporating top-of-the-line technologies from high-end Cabasse systems, THE PEARL MYUKI ensures premium sound quality both at home and on the move.

THE PEARL MYUKI redefines portable audio with its impressive capabilities. It delivers remarkable sound levels of 103 dB in mono and 109 dB in stereo, delivering an immersive listening experience. Equipped with a Dôme 45 medium-tweeter and two 12 cm woofers, it offers balanced, detailed sound across a wide frequency range of 30 to 23,000Hz. The system offers versatile connectivity options, including Ethernet, WiFi, Bluetooth, a 3.5 mm jack, USB-C, and SPDIF optics, catering to various devices and supporting multiple formats such as MP3, WAV, and AAC. Advanced features like automatic calibration and High-Resolution Multiroom functionality enhance user convenience. Compact and lightweight, measuring 186 x 174 x 180 mm and weighing 2.1 kg, it is designed for effortless portability. Complete with a custom carrying bag, THE PEARL MYUKI is the ultimate companion for both indoor and outdoor listening experiences.

"We are thrilled to bring Cabasse's premium audio solutions to Indian consumers. With Alphatec's extensive distribution network and market expertise, we aim to offer a seamless and immersive audio experience to our customers in India who seek high-end, opulent audio experiences, ensuring they can enjoy the unparalleled sound quality of THE PEARL MYUKI," shared a Cabasse representative.

Renowned for its dedication to delivering flawless sound reproduction without any modification, Cabasse, a renowned French brand at the forefront of the High-Fidelity acoustics sector, has a presence in 58 countries. Its product lineup encompasses a wide array of offerings, spanning wireless speakers, conventional loudspeakers, home cinema setups, bespoke installation solutions, and lifestyle audio solutions.

Devasis Barkataki, Founder and Managing Director at Alphatec stated, "This partnership is a significant step forward in bringing elevated audio experiences to Indian consumers. We are excited to collaborate with Cabasse and introduce their high-end audio products, including THE PEARL MYUKI, to the Indian market, providing a seamless and enriching listening experience."

The collaboration between Cabasse and Alphatec represents a notable advancement in the Indian audio industry, providing customers with access to state-of-the-art audio innovations and exceptional sound quality. Through the debut of THE PEARL MYUKI, a compact, high-resolution speaker with connectivity features, Cabasse intends to revolutionize how Indian audiences experience music, whether at home or while traveling. Backed by Alphatec's wide-reaching distribution network and knowledge, Cabasse is poised to leave a lasting impression by delivering unmatched audio excellence and artisanal craftsmanship to discerning listeners throughout India. 

Svish On The Go, a personal care solutions brand, forayed into the Male Sexual Wellness with two new products. This groundbreaking move is heralded by the unveiling of a range of products tailored to tackle prevalent male sexual health concerns, with cricket luminary Shikhar Dhawan as the brand's ambassador. The initiative aims to foster awareness, dismantle taboos, and offer pragmatic remedies to India's sexual health landscape.

Addressing Sexual Health Issues in India

Sexual health remains a delicate topic across India, often concealed by societal taboos. Studies indicate that approximately 30 percent of Indian men grapple with sexual health challenges such as Premature Ejaculation (PE) and Erectile Dysfunction (ED). Yet, due to stigma and embarrassment, many suffer in silence, amplifying the gap in treatment and awareness.

Innovative Approach

Svish On The Go is on a mission to shatter these barriers, providing accessible, effective solutions that empower men to reclaim control over their sexual health. The brand's new product line aims to optimize sexual performance and overall well-being, offering respite from the silence that often accompanies these issues.

• Isvish Extend Topical Spray

The Isvish Extend Topical Spray, fortified with Lidocaine, a trusted numbing agent, offers a practical remedy for premature ejaculation. Designed for hassle-free application a few minutes before intercourse, it enhances control over ejaculation while preserving pleasure. The spray promises increased confidence and an enriched sexual experience for both partners.

• IsvishShilajit with 12 Natural Herbs

The IsvishShilajit, a fusion of Shilajit and 12 potent natural herbs, including Ashwagandha and Safed Musli, heralds a new era in sexual wellness. This Ayurvedic formulation, packaged as an effervescent powder, aims to invigorate vitality and vigor. Convenient for daily consumption, it offers sustained benefits for holistic well-being.

JD, CMO of Svish On The Go said, "The importance of sexual health cannot be overstated. It plays a crucial role in a person's overall well-being and quality of life. There is a significant gap in the market for accessible and effective sexual health products in India, and Svish On The Go aims to fill this void. By entering this category and collaborating with Shikhar Dhawan, we hope to break the barriers of embarrassment and create an open dialogue about men's sexual health. Our new products are designed to provide practical, natural solutions that empower men to take control of their sexual health confidently."

Hisense India, a prominent consumer electronics and home appliances company, has named Pankaj Rana as its latest Chief Executive Officer (CEO).

With a professional background spanning over two decades, Rana brings extensive experience in sales, marketing, business development, and general management. Before joining Hisense India, Rana held leadership roles in renowned companies such as LG, Panasonic, BenQ, and Reliance Retail, primarily within the mobile phones and television industry

“I am thrilled to join Hisense, a company known for its rich heritage and unwavering commitment to excellence. I am excited to work closely with the talented team at Hisense India to drive innovation, foster growth, and deliver unparalleled value to our customers,” said Pankaj Rana.

In his role at Hisense India, Rana will undertake the responsibility of broadening the customer base, enhancing the brand's footprint within the consumer electronics and home appliances industry, and fostering overall company growth.

“We are delighted to welcome Pankaj to the Hisense family. His extensive industry knowledge and leadership acumen will be invaluable as we embark on our journey of expansion and growth in India. With Pankaj at the helm, we are poised to achieve new heights of success,” said Steven Li, Managing Director, Hisense India.

Hisense stands as a worldwide technology frontrunner renowned for crafting top-tier televisions. With a presence spanning over 160 countries, the company operates 14 manufacturing facilities situated across South Africa, Slovenia, Serbia, Mexico, and the Czech Republic. Additionally, it boasts 18 Research & Development (R&D) centers worldwide and allocates 5 percent of its revenue annually towards furthering R&D initiatives.

Urbanic, the esteemed UK-based premium fashion brand, is excited to announce the launch of Savana, its latest venture designed exclusively for Generation Z women. Savana by Urbanic aims to revolutionize fashion for today's discerning young women, offering a carefully curated collection that seamlessly blends style, quality, and affordability. With a keen eye on contemporary trends, Savana is set to become the premier destination for those who seek fashion that mirrors their individuality and spirit. Notably, Savana features end-to-end proprietary AI production, ensuring minimal inventory waste and promoting sustainability.

Recognizing the evolving needs of consumers across various age demographics, Urbanic has traditionally focused on the youth market. The brand identified two crucial segments: individuals seeking premium quality products and those with a strong fashion sense but limited budgets. With the launch of Savana, Urbanic remains responsive to changing consumer preferences, reinforcing its commitment to meeting their demands and fostering stronger connections with its audience.

The grand launch event was held at The British High Commissioner's residence in Delhi on June 7, 2024, promising an evening of elegance and sophistication. The highly anticipated event featured the official unveiling by Founding Partner Mr. James Wellwood and was graced by Lindy Cameron, the first female British High Commissioner for India, and Anna Shotbolt, Deputy Trade Commissioner for South Asia, Department for Business & Trade.

The launch was a celebration of style and culture, highlighted by the official unveiling ceremony of Savana by Urbanic. Attendees enjoyed an evening filled with glamour, exclusive previews of the Savana collection, and networking opportunities with industry insiders and fashion enthusiasts. Notable guests included Nancy Tyagi, Ayesha Kanga, Andrea Kevichusa, Arushi Mehra, and Sanjana Batra.

“We are delighted to introduce Savana by Urbanic, a brand that embodies the essence of contemporary fashion while staying true to our commitment to quality and innovation. With Savana, we aim to empower young women to express themselves through their style, offering them a diverse range of fashion-forward choices that resonate with their lifestyle,” said James Wellwood, Founder, Urbanic.

Savana's debut collection features an array of styles designed to cater to every aspect of a young woman's life, from casual daywear to sophisticated evening attire. Each piece is meticulously crafted, ensuring it not only looks good but also feels great to wear. This new venture by Urbanic is poised to make a significant impact in the fashion industry, emphasizing sustainability and ethical production practices as core values.

Steadfast Nutrition, a pioneering force in performance and wellness nutrition, introduces three dynamic new supplements to its lineup. The brand unveils two rapid-release protein supplements, Whey Protein and LIV Raw, alongside a vegetarian Multivitamin mega pack containing an impressive 180 tablets. These additions aim to meet the unmet protein and nutrient requirements of health-conscious individuals, fitness enthusiasts, and dedicated athletes. The products debuted at a prestigious event, the International Health Sports and Fitness Festival (IHFF), Asia's largest gathering dedicated to health and fitness.

Aman Puri, Founder, Steadfast Nutrition commented on the launch, “80 percent of Indians are protein deficient and struggle to meet their daily protein needs. Protein deficiency is a silent health crisis in India. Protein deficiency symptoms include loss of muscle mass, muscle weakness, and persistent fatigue. Whey Protein, which contains 24 g of protein, offers a practical and achievable way to replenish your protein stores. Whether you're seeking to optimise your daily nutrition, support muscle growth or enhance your fitness routine, it is the go-to supplement for you. LIV Raw, containing 27 g of protein, is suitable for athletes and fitness enthusiasts who undergo strenuous training schedules and need more protein -- about twice as much as the average person - roughly 1 gram of protein for every pound of body weight each day. Being a fast-release protein, it provides quick muscle recovery and increases muscle strength.”

Steadfast Nutrition introduces its Whey Protein, delivering 24 g of fast-releasing whey protein concentrate to accelerate muscle protein synthesis and facilitate instant muscle recovery. This chocolate-flavored supplement is swiftly absorbed and digested by the body, free from colors, preservatives, or thickeners commonly found in protein supplements.

Aman Puri further added, “Our Multivitamin is a top-quality 100 percent vegetarian supplement. Its USP lies in its four plant extracts - flaxseed powder (which provides omega-3 fatty acids), Panax ginseng root extract, amla dried fruit extract, and ashwagandha root extract. We’re turning up the wellness dial with our Multivitamin Mega Pack, which has a whopping 180 tablets, providing a convenient and long-lasting supply of vital nutrients your body needs to thrive. Imagine the convenience of not having to purchase your multivitamin every few months. There are just a handful of brands in the market, which offer so many multivitamin tablets in one go.” 

LIV Raw offers 27 g of fast-releasing whey protein isolate to enhance muscle strength and promote immediate muscle recovery. Ideal for those monitoring their macros, this low-carb, low-fat formula supports lean muscle building and faster recovery, devoid of colors, preservatives, or thickeners.

Steadfast Nutrition's Multivitamin is a 100 percent vegetarian supplement, enriched with plant extracts, 13 Vitamins, 9 Minerals, and chromium picolinate. This blend addresses daily nutrient requirements, sustains energy levels, combats fatigue, and reinforces immunity. Vitamins D3 and K2, alongside calcium, enhance bone mineral density and support bone health. Omega-3 fatty acids from flax seeds and vitamin E alleviate inflammation and enhance immunity. Natural extracts like Panax ginseng and amla serve as potent antioxidants, while Ashwagandha aids mental health, reducing stress and anxiety. Chromium picolinate ensures optimal absorption and efficacy.

In an unprecedented move, the brand expands its portfolio with the launch of liquid L-Carnitine in five unique flavors: cranberry, orange, green apple, mojito, and lychee, setting a rare precedent in the nutraceutical industry.