In a market saturated with men's grooming products, Bravado, a daring artisan luxury brand, is rewriting the narrative by prioritizing 'impressing yourself.' The brand made its debut at Cosmoprof India 2023 in Mumbai on December 7, aiming to transform men's grooming with an emphasis on top-notch formulations, eco-friendly ingredients, and self-care centered on personal well-being.
The grand launch showcased Bravado's distinct collection of natural ingredient products, spanning Hair Care, Face Care, Beard and Moustache Care, and Body Care categories. With 23 products backed by scientific research, offerings include the R3 Night Cream and Oculux Under Eye Gel, featuring Japanese Spring Water Algae Extract and South African plant Bulbine frutescens, respectively. The Sans-Qua Waterless Facewash, Illuminate Face Serum, Artist Hair Pomade, Crystal Hair Wax, and Face Sculpt Anti-Ageing Cream are also part of the innovative range, free from harmful chemicals and mineral oils.
“Bravado goes beyond cosmetics; it is an attitude that insists on the best for oneself in an ethical way. The product range is both innovative and ingenious and delivers visible results. It was developed following an in-depth study of the unmet needs in men’s grooming and it confidently demonstrates what it claims. Elaborating on the vision that led to the creation of the brand, Gupta, who is as passionate about social welfare as he is about Mother Earth, mentioned that most brands often pay lip service to environmental concerns and are careless about their carbon footprint. Moreover, their focus is on impressing others. “We, however, wanted to change that. As a luxury brand, Bravado’s green credentials remain unquestionable. Our commitment to the environment is reflected in the care and concern we have put into creating every aspect of our product including ethically sourced organic ingredients and packaging that is biodegradable, reusable, and refillable,” added Gupta.
As the owner of Pankhkh Inc, Gupta, also the promoter of Mahika Packaging India Ltd., leverages his expertise to position Bravado uniquely. The brand promises a distinctive approach to tap into the rapidly growing Indian male grooming market, projected to reach $3.5 billion by 2030 from $643 million in 2018.
Throughout the Cosmoprof event from December 7 to 10, Bravado will showcase its innovative products across categories. Expert stylists will be on hand at the Bravado stall, providing live demonstrations to exhibition visitors, ensuring a firsthand experience of the brand's commitment to quality and self-care.
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