CHIMI has officially launched in India through BRDG Group, a global brand management company. This introduction marks a significant development for eyewear enthusiasts in the country, coinciding perfectly with the vibrant days and luminous nights. CHIMI's foray into India addresses the demand for unisex eyewear that is thoughtful, unconventional and provides exceptional protection, making a statement in settings ranging from beach clubs to dazzling cityscapes.
The brand's dedication to intuition and passion resonates seamlessly with India's diverse and lively culture. Those with discerning tastes can now embrace eyewear that embodies the values of individualism, fearlessness, and curiosity, setting a new benchmark for the eyewear landscape in the country by marrying style and substance.
CHIMI's appeal extends beyond fashion circles, having gained favor among celebrities and style influencers for its refined aesthetic and clean silhouettes. Worn by the likes of Hailey Bieber, Abel 'The Weeknd' Tesfaye, Kendall Jenner, Rita Ora, Billie Eilish, Alicia Keys, and Beyoncé, CHIMI aligns with India's penchant for high-style eyewear with niche allure.
Charlie Lindström, Co-Founder of CHIMI said, "Launching in India is a thrilling chapter in our global journey. It's incredibly exciting to witness our designs, inspired by Scandinavian minimalism and futuristic aesthetics, transcend geographical constraints. India, with its rich tapestry of culture and vibrant diversity, serves as the perfect canvas for our multifaceted catalogue."
Magnus Toveberg, Director, BRDG Group said, “We are thrilled to launch CHIMI, a cult Swedish eyewear brand in the vibrant Indian market. We are delighted to pave the way for CHIMI’s arrival, offering India a taste of Scandinavian style and innovation. As a channel partner, we are committed to elevating consumer experiences and introducing a global celebrity favourite brand like CHIMI in India aligns perfectly with our ethos. We are optimistic about the brand creating an eponymous identity with the fearless set and looking forward to introducing many more such iconic brands in this market.”
CHIMI's Core collection features 11 signature silhouettes, each characterized by strong sculptural lines, elegant curvature, and beveled temples. From the rectangular 04 and squarely structural 05 styles to the rounded 01 and vintage-inspired oval 03, the collection caters to diverse tastes with a hyper-modern reinterpretation of classic shapes.
Every facet of the brand, from its Architects-designed flagship store in Stockholm's Kungsgatan to collaborations with avant-garde French boutique Tom Greyhound, resonates with its Scandi-cool vibe. The eyewear collection, known for its 100 percent UVA and UVB protection, anti-scratch, anti-shatter, and distortion-free features, aligns seamlessly with India's appetite for high-style eyewear with niche appeal.
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