Personal care startup Clensta is gearing up for a substantial offline retail expansion, targeting an increase from the current 7,000 touchpoints to 20,000 by the end of FY24, potentially propelling their Gross Merchandise Value (GMV) close to 200 crore.
The company has experienced a notable 60 percent growth in revenue during the initial two quarters of the current fiscal year, driven by strategic collaborations with major modern retail chains such as Reliance, Metro, Health and Glow, Tata 1 MG, Wellness Forever, WH Smith, Lulu, Apollo, and over 30 regional and national chains. Clensta is actively working towards establishing a presence in retail giants like Dmart, Walmart, Dabur New U, and Relay.
“We are very proud that our partner brands have enabled us to make Clensta’s sustainable and affordable range of innovative and science-backed products available to people across India, including in Tier II/III cities. In the first half of FY24 itself, we grew to 7K retail outlets with our collaborations having fuelled significant growth for the brand. We are now excited to widen our presence to reach 20K retail touch-points by the end of this fiscal, further solidifying our position as a market leader in the personal care industry,” said Puneet Gupta, Founder, Clensta.
While Clensta products are currently available online on platforms such as Amazon, Nykaa, Flipkart, Myntra, Purplle, Jio Mart, Woovly, and Glowroad, the offline retail expansion signifies a strategic move to enhance the brand's reach and consolidate its standing in the competitive personal care market.
Amidst the dynamic expansion of India's beauty and wellness industry, Nat Habit welcomes Ankita Srivastava as the Chief Marketing Officer, leveraging her extensive experience in shaping marketing strategies for some of the country's most beloved personal care brands. With a focus on authentic natural offerings and a recent injection of $10.2 million in Series B funding, Nat Habit positions itself for strategic growth in the evolving beauty market. Srivastava's role will be pivotal in steering consumer strategy, portfolio expansion, and team development to propel Nat Habit into the next phase of its journey.
In response to the industry's projected $30 billion valuation by 2027, Nat Habit is strategically positioned to capitalize on the growing demand for authentic natural beauty products. The recent addition of Ankita Srivastava as Chief Marketing Officer comes at a critical juncture for the brand, aligning with its vision of disrupting the beauty and personal care space through a consumer-focused marketing strategy.
Swagatika Das, Co-Founder, Nat Habit, said, “We are thrilled to have Ankita onboard, whose expertise and proven success in building leading Beauty and Personal Care brands makes her an ideal brand leader to channel our business goals into a robust marketing strategy. Our strategic vision for the next two years involves a multi-faceted approach aimed at sustaining and scaling our presence in the beauty and personal care industry. With Ankita at the helm of our consumer-insight-driven marketing strategy, we are geared up to disrupt the space.”
Ankita Srivastava, Chief Marketing Officer, Nat Habit said, “The Indian Beauty and Personal Care market is undergoing a fundamental shift in the way consumers are interacting with the category and Nat Habit is all set to disrupt the market one natural ingredient at a time. Swagatika and Gaurav have created a truly differentiated brand, based on their shared passion for natural living and holistic wellness. In an era of greenwashing, their holistic vision, built on deep technical knowledge and commitment to authenticity, stands apart. We are redefining the very meaning of natural beauty, and that's a beauty revolution worth being a part of. Together with the leadership, I aim to scale awareness and fast-track Nat Habit’s journey to becoming a household name synonymous with natural, fresh, and authentic personal care, making natural living a habit.”
With a career spanning two decades and contributions to renowned brands such as Garnier, Dettol, Parachute, and Park Avenue, Ankita Srivastava brings a wealth of consumer expertise and business acumen to Nat Habit. The brand, under her leadership, seeks to accelerate awareness and establish itself as a trailblazer in natural beauty and wellness.
As Nat Habit remains committed to simplifying, modernizing, and making genuine natural personal care accessible to everyone, Ankita Srivastava's appointment signifies a strategic move to reinforce the brand's pioneering position in the natural beauty and wellness sector.
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