Livpure has revealed a groundbreaking 70 percent growth in the E-commerce sector during the first six months of FY 24, solidifying its position as a leader among the best-branded water purifiers in India. This significant surge underscores Livpure's unwavering commitment to excellence and consumer satisfaction, showcasing its resilience and resonance in the market.
Amid the festive season, Livpure's overall growth stands impressively at 50 percent during the first half of the financial year, demonstrating the brand's robust presence in the market. The remarkable achievement in the E-commerce domain, covering Water Purifiers and Sleep-related products, highlights Livpure's capability to meet the evolving needs of online consumers seeking quality-driven solutions.
General Trade also experienced substantial success, witnessing a robust 40 percent growth, further solidifying Livpure's widespread appeal. The Chimney range, introduced just three months ago, swiftly secured a top-four position on Flipkart, emphasizing its rapid consumer acceptance. During the festive sale, Livpure achieved the No 1 volume position among branded water purifiers, underscoring its dominant market presence and the trust consumers place in the brand.
Rakesh Kaul, Managing Director for Livpure, stated, "The festive season has always been a crucial period for us, and this year's outstanding 70 percent growth in the E-commerce sector validates the trust consumers place in Livpure. Our strategic focus on delivering quality water purifiers and related products has resonated well with customers, reflecting in our robust performance across multiple segments."
Livpure's dedication to innovation, quality, and customer satisfaction continues to drive its ascent in the market. As the brand expands its product portfolio and strengthens its presence across various channels, Livpure remains committed to providing reliable water purification solutions to consumers.
Amidst the dynamic expansion of India's beauty and wellness industry, Nat Habit welcomes Ankita Srivastava as the Chief Marketing Officer, leveraging her extensive experience in shaping marketing strategies for some of the country's most beloved personal care brands. With a focus on authentic natural offerings and a recent injection of $10.2 million in Series B funding, Nat Habit positions itself for strategic growth in the evolving beauty market. Srivastava's role will be pivotal in steering consumer strategy, portfolio expansion, and team development to propel Nat Habit into the next phase of its journey.
In response to the industry's projected $30 billion valuation by 2027, Nat Habit is strategically positioned to capitalize on the growing demand for authentic natural beauty products. The recent addition of Ankita Srivastava as Chief Marketing Officer comes at a critical juncture for the brand, aligning with its vision of disrupting the beauty and personal care space through a consumer-focused marketing strategy.
Swagatika Das, Co-Founder, Nat Habit, said, “We are thrilled to have Ankita onboard, whose expertise and proven success in building leading Beauty and Personal Care brands makes her an ideal brand leader to channel our business goals into a robust marketing strategy. Our strategic vision for the next two years involves a multi-faceted approach aimed at sustaining and scaling our presence in the beauty and personal care industry. With Ankita at the helm of our consumer-insight-driven marketing strategy, we are geared up to disrupt the space.”
Ankita Srivastava, Chief Marketing Officer, Nat Habit said, “The Indian Beauty and Personal Care market is undergoing a fundamental shift in the way consumers are interacting with the category and Nat Habit is all set to disrupt the market one natural ingredient at a time. Swagatika and Gaurav have created a truly differentiated brand, based on their shared passion for natural living and holistic wellness. In an era of greenwashing, their holistic vision, built on deep technical knowledge and commitment to authenticity, stands apart. We are redefining the very meaning of natural beauty, and that's a beauty revolution worth being a part of. Together with the leadership, I aim to scale awareness and fast-track Nat Habit’s journey to becoming a household name synonymous with natural, fresh, and authentic personal care, making natural living a habit.”
With a career spanning two decades and contributions to renowned brands such as Garnier, Dettol, Parachute, and Park Avenue, Ankita Srivastava brings a wealth of consumer expertise and business acumen to Nat Habit. The brand, under her leadership, seeks to accelerate awareness and establish itself as a trailblazer in natural beauty and wellness.
As Nat Habit remains committed to simplifying, modernizing, and making genuine natural personal care accessible to everyone, Ankita Srivastava's appointment signifies a strategic move to reinforce the brand's pioneering position in the natural beauty and wellness sector.
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