In an initiative to enhance awareness and promote menstrual hygiene, Stayfree, a prominent menstrual hygiene brand, partnered with Menstrupedia, a rapidly growing startup focused on impactful educational materials, to conduct a series of educational workshops in schools across various cities in Madhya Pradesh.
As part of these engaging workshops, Menstrupedia educators interacted with adolescent girls aged 9 to 15, covering diverse aspects of puberty and menstruation. The sessions included the distribution of Menstrupedia comic books, followed by in-depth discussions on the physical, mental, and hormonal changes associated with puberty. Conversations delved into menstruation and menstrual hygiene, the significance of tracking the menstrual cycle, the role of nutrition, and the dispelling of myths surrounding periods. The goal was to foster body positivity, boost self-confidence, bridge knowledge gaps, address social taboos, and normalize open discussions about periods.
Since they collaborated in 2020, Stayfree and Menstrupedia have distributed over 6 lakh comic books, conducted 12,000 workshops, and reached more than 25,500 schools across India. This partnership strives to create an informed and empowered generation of youth through various educational tools such as comic books, animated videos, and interactive workshops.
Manoj Gadgil, VP of Marketing and Essential Health Business Unit Head at Kenvue, stated, "Our partnership with Menstrupedia aligns with our larger mission of normalizing conversations about periods. Through these workshops, the brand aims to educate young girls about menstruation, provide easy-to-understand content, and equip them with resources for a healthy relationship with periods in the long term."
Aditi Gupta, Co-Founder, Menstrupedia said, “We are working towards a future where periods are not seen as a taboo, menstruation is normalized, and every girl and their parents have the mindset that it’s just a period.”
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