Retail India News: Swedish Tea Sensation ‘Life by Follis’ Makes Grand Debut in India
Retail India News: Swedish Tea Sensation ‘Life by Follis’ Makes Grand Debut in India

Life by Follis, Europe's esteemed tea maestro, has landed in India, presenting a fusion of unparalleled taste, ethical sourcing, and innovative flavors that are poised to redefine the Indian tea experience.

Featuring 11 exquisite offerings, including innovative flavors such as Sparkling Strawberry, Raspberry Cream, Coconut Pineapple, and Orange Rosemary, Life by Follis targets the discerning customer and trade, aiming to establish a robust presence across categories in the country.

Handpicking only the finest Nilgiris leaves, Life by Follis promises an experience that transcends borders, with teas formulated in Sweden, Europe. The brand prides itself on complete transparency, tracing each leaf from plant to cup, and boasts certifications for both Organic and Fairtrade practices.

"We are thrilled to introduce our premium tea collection to the vibrant and diverse market of India. Our commitment to quality and innovation aligns with the rich tea culture of this nation. It's our strong belief that Life by Follis will add to the Indian tea segment. Life by Follis is very strong on sustainability and all our teas are certified Organic & Fairtrade. Life by Follis will be the largest double-certified tea brand in India. We aim to focus on the premium segment and intend to start with online channels and from there move ahead to HoReCa and FMCG," expressed Håkan Kjellström, the Founder.

Magnus Toveberg, Director, BRDG Group, exclaimed, “We are elated to bring the authentic flavors of our Swedish tea brand ‘Life by Follis’ to the vibrant and diverse tea-loving nation of India. The Indian tea market is vast and sophisticated, with consumers who appreciate a wide variety of flavors and brewing methods. We believe these teas, with their distinct Scandinavian character and emphasis on wellness, will resonate with a growing segment of health-conscious and adventurous tea drinkers.”

Abhishek Jani, CEO of Fairtrade India, shared, “Life by Follis is bringing to Indian tea lovers an exciting and innovative range of teas which contributes to their wellness and through the Fairtrade commitment also make a tangible contribution to the wellbeing of the plantation workers in the Nilgiris. These teas are sourced from estates which ensure better working conditions, prohibition of exploitative or discriminatory practices and an investment in the plantation worker’s community in projects ranging from better education facilities to healthcare and other infrastructure.”

Life by Follis' premium collection is available in India, accessible online at its D2C website and leading marketplaces such as Amazon and Tata Cliq Luxury. Soon, select offline stores across India will welcome tea enthusiasts to experience the European touch firsthand.

BRDG Group, the Mumbai-based global brand management company, spearheads Life by Follis' introduction to India. Renowned for their expertise in fashion, lifestyle, and beauty brands, they leverage pan-India marketing and distribution strategies to ensure a warm Indian welcome for this European luxury, promising success for Life by Follis in every cup.

 
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