Retail India News: Tanishq's 'String It' Marks a New Era in Indian Jewellery
Retail India News: Tanishq's 'String It' Marks a New Era in Indian Jewellery

Tanishq, the leading jewellery retail brand in India under the Tata umbrella, introduces the exquisite 'String It' collection, a manifestation of elegance and sophistication. This curated assortment of modern, contemporary, and lightweight jewellery is now accessible at Tanishq stores nationwide, as well as on and the Tanishq app. From necklaces to pendants with chains, the 'String It' collection is an exclusive offering designed to elevate individual style.

Crafted to complement contemporary lifestyles, the versatile 'String It' collection showcases elevated neckwear, encompassing modern chains, necklaces, necklaces and earring sets, and pendants with chains. This range brings together a radiant array of diamonds, dazzling gold, and glistening rose gold, celebrating the diverse styles embraced by women. Each design is a blend of style and comfort, with lightweight and chic designs suitable for everyday wear, adding a touch of elegance to any outfit. The 'String It' collection from Tanishq promises both strong value for money and functional stability, ensuring high-quality, fashionable pieces.

Experience the redefinition of everyday elegance with 'String It,' where simplicity harmonizes with sophistication. Tanishq's collection pays homage to those candid, classy moments that enrich life. These designs serve as perfect companions for every facet of life, whether it's a casual gathering or an elegant affair. It's a celebration of those quiet, authentic moments, with jewellery that adds a touch of brilliance to each of them.

Revathi Kant, Chief Design Officer, Titan Company Limited said, “We have witnessed lightweight jewellery pieces making waves amongst our customers. Observing this trend, we are expanding our range of lightweight jewellery designs to meet evolving customer preferences. We are thrilled to introduce 'String It’, our stylish and lightweight neckwear collection that has garnered impressive attention.Tanishq’s ‘String It’ is an assortment of classy, candid, and effortlessly elegant neckwear. Each design is meticulously crafted to blend style and comfort; ensuring customers can adorn themselves with the beauty of these jewellery pieces.

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Retail India News: Nat Habit Empowers Marketing Strategy with Ankita Srivastava as CMO
Retail India News: Nat Habit Empowers Marketing Strategy with Ankita Srivastava as CMO

Amidst the dynamic expansion of India's beauty and wellness industry, Nat Habit welcomes Ankita Srivastava as the Chief Marketing Officer, leveraging her extensive experience in shaping marketing strategies for some of the country's most beloved personal care brands. With a focus on authentic natural offerings and a recent injection of $10.2 million in Series B funding, Nat Habit positions itself for strategic growth in the evolving beauty market. Srivastava's role will be pivotal in steering consumer strategy, portfolio expansion, and team development to propel Nat Habit into the next phase of its journey.

In response to the industry's projected $30 billion valuation by 2027, Nat Habit is strategically positioned to capitalize on the growing demand for authentic natural beauty products. The recent addition of Ankita Srivastava as Chief Marketing Officer comes at a critical juncture for the brand, aligning with its vision of disrupting the beauty and personal care space through a consumer-focused marketing strategy.

Swagatika Das, Co-Founder, Nat Habit, said, “We are thrilled to have Ankita onboard, whose expertise and proven success in building leading Beauty and Personal Care brands makes her an ideal brand leader to channel our business goals into a robust marketing strategy. Our strategic vision for the next two years involves a multi-faceted approach aimed at sustaining and scaling our presence in the beauty and personal care industry. With Ankita at the helm of our consumer-insight-driven marketing strategy, we are geared up to disrupt the space.

Ankita Srivastava, Chief Marketing Officer, Nat Habit said, “The Indian Beauty and Personal Care market is undergoing a fundamental shift in the way consumers are interacting with the category and Nat Habit is all set to disrupt the market one natural ingredient at a time. Swagatika and Gaurav have created a truly differentiated brand, based on their shared passion for natural living and holistic wellness. In an era of greenwashing, their holistic vision, built on deep technical knowledge and commitment to authenticity, stands apart. We are redefining the very meaning of natural beauty, and that's a beauty revolution worth being a part of. Together with the leadership, I aim to scale awareness and fast-track Nat Habit’s journey to becoming a household name synonymous with natural, fresh, and authentic personal care, making natural living a habit.

With a career spanning two decades and contributions to renowned brands such as Garnier, Dettol, Parachute, and Park Avenue, Ankita Srivastava brings a wealth of consumer expertise and business acumen to Nat Habit. The brand, under her leadership, seeks to accelerate awareness and establish itself as a trailblazer in natural beauty and wellness.

As Nat Habit remains committed to simplifying, modernizing, and making genuine natural personal care accessible to everyone, Ankita Srivastava's appointment signifies a strategic move to reinforce the brand's pioneering position in the natural beauty and wellness sector.


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