Rhea Kapoor Unveils Foxtale’s Latest Product Range

Orkla India, the parent company of renowned brands MTR and Eastern, has announced a strategic partnership with CleanMax, a Brookfield-backed company, to bolster its sustainability initiatives and accelerate its journey toward achieving net-zero emissions. This collaboration marks a significant step in Orkla India's commitment to environmental responsibility.

The partnership includes a 25-year power purchase agreement (PPA) for the generation and supply of renewable energy through a 6.6 MWp Solar Captive Power Project located in Jagaluru, Karnataka. This project will ensure that Orkla India’s factories in Karnataka operate entirely on renewable energy.

The solar power project is structured under a Special Purpose Vehicle (SPV), with Orkla India holding a 26 percent equity stake and CleanMax maintaining the remaining 74 percent. Under this arrangement, CleanMax will oversee the energy generation, operation, and maintenance of the solar plant, guaranteeing its optimal performance throughout the 25-year term.

The 6.6 MW solar plant is expected to produce 10 million kWh of energy annually, which will reduce carbon dioxide emissions by 7,500 tons per year—equivalent to planting approximately 130,000 trees annually. This initiative aligns with Orkla India’s global sustainability goals and will significantly reduce the company’s carbon footprint, achieving net-zero emissions across its Karnataka manufacturing units upon full implementation.

Niklas Stoltz, Director, Sustainability said, “Orkla India’s partnership with CleanMax is about powering change. We want to set a new standard for sustainable manufacturing in India's FMCG sector. With this partnership, Orkla India factories based out of Karnataka will run on 100% renewable electricity, and at a pan India level 70% of our electricity consumption will be from renewable sources."

Kuldeep Jain, Founder and Managing Director, CleanMax stated, "Our journey with Orkla since 2018 has been exciting, and I’m glad to expand this partnership further. We’re focused on enabling Orkla's shift to clean energy with solutions that align with their broader sustainability and net-zero goals. Together, we’re making a significant impact on reducing carbon emissions and advancing a more sustainable future."

Orkla India continues to demonstrate its commitment to creating a resilient and healthier future, emphasizing that sustainable production and consumption are key to a healthier tomorrow.

2.Oh!, a leading name in science-backed hair care known for its vegan and cruelty-free products crafted in Italy and tailored for the Indian market, has launched a stunning new range of semi-permanent hair colors. This collection is designed to help individuals embrace the season’s vibrant hues and make a bold fashion statement.

The latest offerings from 2.Oh! include three distinctive shades that capture the essence of autumn. The Vivid Orange semi-permanent hair color is perfect for those who are ready to stand out and make a splash. With its fresh, happy, and positive tones, this vibrant orange shade promises to bring a touch of excitement and energy to any autumn look. It’s an ideal choice for anyone looking to draw attention and express their playful side.

For those who prefer a more delicate touch, the Peach semi-permanent hair color is an elegant option. This warm, Barbie-pink hue channels a dainty, feminine vibe that stands out beautifully against the backdrop of fall. It’s designed to give your hair a sophisticated, dreamy quality that complements the season’s colors.

Adding a bit of spice to the collection is the Ginger Spice semi-permanent hair color. This shade blends fiery ginger-orange tones with deep brown undertones, making it particularly well-suited for Indian hair. The Ginger Spice color adds a unique, vibrant twist to your look, combining warmth with a touch of boldness.

“Our goal with these new shades was not just to offer new hair colors but to redefine how our customers experience autumn,” said a spokesperson from 2.Oh!. “Feeling bold, playful, and ready to make a statement with a splash of color in your hair? Vivid Orange is the shade for you! This fresh, happy, and positive color will get you all the attention you need this autumn.”

2.Oh!’s new hair colors are designed to be more than just a cosmetic enhancement—they embody the spirit of the season and provide an opportunity for self-expression. Each shade has been carefully developed to blend seamlessly with the rich palette of autumn, offering a touch of luxury and creativity to your everyday look.

The new semi-permanent hair colors from 2.Oh! are now available for purchase, allowing you to step into the season with confidence and flair. 

Salt Oral Care, a leader in merging luxury with sustainable oral hygiene solutions in India, has announced the launch of two new groundbreaking products: Amalfi Spearmint Mouthspritz and Souk Fennel Mint Mouthspritz. These additions to Salt's premium range highlight the company's commitment to transforming daily oral care into a luxurious ritual.

The Amalfi Spearmint Mouthspritz combines the hydrating benefits of hyaluronic acid with the invigorating essence of spearmint. This sugar-free mouthspritz, sweetened with stevia, is designed for health-conscious consumers, including those with diabetes. It features aloe vera extract, which acts as a natural pH neutralizer and aids in tissue regeneration. This formulation is designed to combat bacterial and plaque buildup, ensure long-lasting fresh breath, and help protect against cavities.

Similarly, the Souk Fennel Mint Mouthspritz introduces a unique flavor profile tailored to the Indian palate while appealing to international customers. Fennel, known for its digestive benefits, helps naturally balance oral pH levels. Responding to customer feedback, Salt Oral Care has introduced a pocket-sized version of this mouthspritz, making it easy to maintain fresh breath on the go.

Karan Raj Kohli, Co-founder, Salt Oral Care said, “When we set out to create these new products, we weren't just thinking about oral care – we were envisaging up a whole new experience for our customers. With the Hyaluronic Amalfi Spearmint Mouthspritz and Souk Fennel Mint Mouthspritz, we’re not just introducing new products; we're redefining oral care rituals. These innovations embody our commitment to blending luxury, efficacy, and sustainability, ensuring our customers never have to compromise on health, aesthetics, or environmental consciousness."

The new mouthspritzes align with Salt Oral Care’s ethos of combining natural ingredients with scientific advancements to create effective and eco-friendly oral care solutions. Both products are backed by a panel of dental experts, ensuring that they meet the highest standards of dental care. The presence of renowned dental professionals on Salt Oral Care’s leadership team further underscores the brand’s dedication to excellence in product development and oral health strategies.

Viraj Kapur, Co-founder of Salt Oral Care added, “Our new product line represents a culmination of extensive research, consumer insights, and our search for excellence in the field of oral health. By integrating unique ingredients like hyaluronic acid and fennel, we're offering a premium oral care experience that's both results-driven and indulgent. This launch marks another step in our mission to elevate oral care from a routine to a luxurious ritual.”

In keeping with Salt Oral Care’s commitment to sustainability, both new products are packaged in glass, minimizing environmental impact. The formulations are PETA-certified vegan and free from harmful toxins, reflecting the brand’s dedication to ethical and health-conscious production.

The Hyaluronic Amalfi Spearmint Mouthspritz and Souk Fennel Mint Mouthspritz are set to be launched nationwide by Q4 2024, marking a significant milestone in Salt Oral Care’s journey and further solidifying its position in the premium oral care market.

South Delhi-based medical cannabis wellness startup Awshad is marking its third anniversary this September, celebrating a series of significant milestones that reflect the growing acceptance and demand for medical cannabis in India.

Over the past year, Awshad has reported a 30 percent revenue growth, and the company expects an additional 40 percent rise by the end of the year. The startup’s high-quality, clinically tested products, which are vegan and gluten-free, have driven a 60 percent expansion in its customer base. Growth trends of 60-65 percent are projected to continue into 2024, further underscoring the startup’s rapid progress.

Awshad has been actively expanding its footprint through strategic collaborations with hospitals, clinics, and luxury spas, aiming to make their medical cannabis products more accessible to a broader audience. Although currently self-funded, the company is exploring opportunities with strategic investors who align with their vision of revolutionizing wellness through medical cannabis. Presently, 90 percent of Awshad's sales are made through its website, with the remaining 10 percent coming from select pharmacies, contributing to the company's steady upward trajectory.

As a leading brand in India's emerging medical cannabis sector, Awshad is tapping into the profound therapeutic potential of medical cannabis, drawing inspiration from ancient Ayurvedic traditions. Recent studies have highlighted its effectiveness in managing a range of conditions, including chronic pain, anxiety, insomnia, epilepsy, cancer symptoms, multiple sclerosis, and mental health disorders, positioning medical cannabis as a compelling alternative to conventional treatments.

Globally, the medical cannabis market is expected to reach $20.24 billion by 2024, according to a Statista report. In India, the market is projected to grow to $225.90 million by 2024, with Awshad playing a pivotal role in driving this transformation. The company's mission extends beyond wellness; they aim to contribute to economic growth and job creation through their Ministry of AYUSH-licensed Full-Spectrum CBD products.

As Awshad continues to lead the way in India’s medical cannabis revolution, their unwavering focus on quality and innovation positions them for even greater success in the years to come.

In a groundbreaking move, SUGAR Cosmetics has announced its pioneering partnership with DMART, marking a significant milestone in the beauty industry. The collaboration will introduce the first-ever branded beauty counter in DMART stores, a step that SUGAR Cosmetics hopes will revolutionize how customers engage with its products.

"Thrilled to announce our pioneering partnership with DMART to launch its first-ever branded beauty counter"  This innovative collaboration marks a first in the industry, and we can’t wait to see what we learn from this," the company stated in its official announcement.

SUGAR Cosmetics began this journey just a few months ago, testing a limited range of their SUGAR POP products in select DMART locations. The response exceeded expectations, prompting the brand to take the next step. "Started this journey a few months back with trial of our limited SUGAR POP range in select DMART stores. And guess what? The results were super!!" the brand continued.

Buoyed by this success, SUGAR Cosmetics is expanding its presence within DMART, making beauty more accessible to a wider audience. "So, here we are expanding our presence and taking this partnership to the next level," the company added.

A glimpse of the excitement surrounding the launch was captured when a customer was photographed while shopping at the new beauty counter. "When asked, he mentioned he was picking out something special for his wife. It’s moments like these that make our mission even more rewarding," SUGAR Cosmetics shared, underlining the personal connections they hope to foster through this collaboration.

The partnership between SUGAR Cosmetics and DMART is expected to further strengthen both brands' commitment to providing high-quality, affordable beauty products to Indian consumers.

Leezu’s, India’s one of the leading brands in the intimacy and pleasure products sector, has successfully completed its latest pre-seed funding round, securing an undisclosed amount. This strategic investment will support the brand’s efforts to expand its innovative product line and enter new markets, marking a significant milestone in its growth journey.

Founded in 2023, Leezu’s was born from a shared mission to create a more pleasure-positive India. The brand combines the expertise of award-winning sexuality educator Leeza Mangaldas and Bozzil CEO Hanna Strömgren Khan, a seasoned brand builder. Together, they aim to challenge the stigma around sexuality and pleasure by offering cutting-edge, locally relevant sexual wellness products and educational resources.

Within its first year, Leezu’s has experienced an impressive 5x growth, driven by the popularity of its best-selling products, including the Pyaari massager, Toofan stroker, and Love Jelly personal lubricant. With the newly acquired funding, the brand plans to accelerate product development, broaden its catalog, and optimize distribution channels to further solidify its presence in the market.

"My vision is for sex toys and lubricant to become as widely available, affordable, and destigmatized as any other everyday wellness item—like toothbrushes or face wash. I want sexual wellness and pleasure to become more gender-equal, inclusive, and accessible for all. My hope is that conversations about pleasure become something people are eager and happy to engage in, without embarrassment. I envision a future where consumers have access to a wide array of high-quality products and the joy of discovering a universe of options, backed by scientifically accurate, judgment-free information and solutions for all their sexual wellness needs. My goal is for Leezu’s to be at the forefront of a pleasure revolution. From the inception of my digital platforms seven years ago, my overarching vision has been to create a world where all sexual experiences are consensual, safe, and pleasurable. This vision remains my core motivation and continues to drive all my efforts," said Leeza Mangaldas, Co-Founder, Leezu’s.

“Pleasure is a universal human aspiration, and the market potential for pleasure products is immense. These products can bring positive change to people’s lives, and everyone deserves access to the best options at the best prices. Our mission is to deliver millions of moments of joy—quite literally. We are thrilled to announce our successful fundraise with Leezu’s, which will enable us to expand and scale up our product range, team, and distribution channels, and further accelerate our brand’s growth,” commented Hanna Strömgren Khan, CEO of Swedish Brand Incubator Bozzil, Co-founder of Leezu’s.

The investment was secured from a group of angel investors who recognize the unique impact Leezu’s is making in the Indian sexual wellness market. One of the investors commented, “Education and safety are at the heart of everything the company does. Leeza and Hanna are building a great business that is already making a positive impact on the conversation around sexual wellness in India.”

This strategic investment is expected to propel Leezu’s into its next phase of growth, allowing the brand to make significant strides in the sexual wellness industry while continuing to provide exceptional value to its customers and stakeholders.

The initial public offering (IPO) of PN Gadgil Jewellers Ltd saw a strong response, with subscriptions reaching 6.88 times on the second day of the share sale on Wednesday.

The Rs 1,100-crore IPO garnered bids for 11,61,92,123 shares, significantly surpassing the 1,68,85,964 shares available, according to data from the National Stock Exchange (NSE).

Breaking down the subscriptions, the non-institutional investor portion was oversubscribed by 15.74 times. Retail individual investors (RIIs) also showed strong interest, with their category receiving 6.97 times subscriptions. The portion reserved for qualified institutional buyers (QIBs) saw a subscription of 8 percent.

The IPO was fully subscribed within a few hours of its opening on Tuesday, eventually ending the day with a two-fold subscription.

Earlier in the week, PN Gadgil Jewellers Ltd announced it had secured Rs 330 crore from anchor investors. The IPO is set to close on September 12, with a price band fixed at Rs 456-480 per share.

The offering includes a fresh issue of equity shares worth up to Rs 850 crore and an offer for sale (OFS) of equity shares amounting to Rs 250 crore by the promoter SVG Business Trust. SVG Business Trust currently holds a 99.9 percent stake in the company.

The fresh issue proceeds will be used for various purposes: Rs 393 crore for setting up 12 new stores in Maharashtra, Rs 300 crore for debt repayment, and the remainder for general corporate purposes.

PN Gadgil Jewellers Ltd, known for its diverse range of precious metal and jewellery products, including gold, silver, platinum, and diamonds, operates under its flagship brand ‘PNG’ and various sub-brands. The company currently has 39 retail stores as of July 31, 2024, and offers products through online marketplaces.

Motilal Oswal Investment Advisors Ltd, Nuvama Wealth Management Ltd, and BOB Capital Markets Ltd are serving as the book-running lead managers for the issue.

Nisara, a rapidly growing name in the fragrance industry, is set to expand its offline presence through a strategic partnership with Purplle stores across India. This move will see the brand's high-quality fragrance products available in 16 stores nationwide, marking a major milestone in Nisara's growth and making its offerings more accessible to beauty enthusiasts.

Nisara's range of fragrances, catering to men, women, and unisex preferences, will now be available in key cities like NCR, Mumbai, Bangalore, and Kolkata. The stores, located in high-street markets and malls, will offer customers the chance to explore Nisara's products firsthand. With around 10 percent of the brand’s sales currently driven by offline locations, the company sees immense potential in expanding its physical retail footprint to connect with a wider audience.

Tarvinder Pal, Co-Founder & CEO, Nisara stated, “Expanding to offline stores marks a significant milestone in our growth journey. By bringing our products closer to consumers, we aim to enhance their shopping experience and accessibility to our range of clean, high-performing products. We believe that this strong partnership with the Purplle store will not only strengthen our brand’s footprint but will also enhance the fragrance category range to consumers.”

Known for its budget-friendly and sustainable offerings, Nisara has built a reputation for delivering effective and affordable fragrances. The offline expansion through Purplle is seen as the beginning of many exciting developments for the brand, as it continues to explore new ways to serve its customers and strengthen its presence in the fragrance market.

This partnership with Purplle is expected to significantly boost Nisara’s growth, giving customers across India better access to its innovative fragrance products.

Fast&Up, a leading name in the wellness and nutrition industry, is celebrating its 9th anniversary with the launch of its latest campaign, "Life Feels Good with Fast&Up." The campaign, featuring Bollywood actor Varun Dhawan and athlete Avinash Sable as brand ambassadors, marks nearly a decade of innovation, growth, and commitment to improving health and well-being in India.

To mark this milestone, Fast&Up is offering a FLAT 50 percent OFF on its entire product range on September 12, 2024, through its website, along with exclusive freebies. This annual initiative is part of the brand's mission to make India more active, engaging with customers through its community of ambassadors and influencers.

Since its founding in 2015, Fast&Up has been dedicated to providing high-quality nutritional products that support active and healthy lifestyles. With a product range that includes hydration solutions, energy boosters, and ready-to-drink supplements, the brand has impacted millions of lives both in India and globally.

One of Fast&Up’s standout features is its commitment to quality, being among the few brands offering Informed-Sport-certified protein supplements. This certification ensures that Fast&Up's products are trusted by Olympians, national teams, and athletes worldwide.

In addition to sports nutrition, the brand offers products addressing various lifestyle concerns, including sleep issues, sexual health, and pollution-related health problems.

The new campaign, "Life Feels Good with Fast&Up," reflects the brand’s core philosophy of empowering people to achieve their best health while giving back to communities. Through this initiative, Fast&Up aims to promote wellness and create a positive impact both on individual lives and society at large.

Varun Khanna, Co-Founder,  Fast&Up expressed, “As we celebrate our 9th anniversary, we aim to make India Active. Our 'Life Feels Good with Fast&Up' campaign reaffirms our commitment to improving lives while giving back to society. We are immensely grateful for the support of our customers and are excited to mark this milestone with initiatives that embody our core values."

Brand Athlete Avinash Sable shared, “I’m proud to be a brand ambassador for Fast&Up. The commitment Fast&Up shows to promoting health and wellness resonates deeply with my values as an athlete. Their products have been an essential part of my training regimen, and I’m excited to share this journey with them and inspire others to feel good and perform at their best.” 

As Fast&Up celebrates its 9th anniversary, the brand continues its mission to transform lives with innovative, high-quality nutrition products. The company remains focused on building a healthier future, empowering individuals to live their best lives, and supporting meaningful causes.

Botnal, a renowned name in the skincare industry, has launched Kare Taker 2.0, an advanced version of its popular Kare Taker Neck Cream. This new formulation underscores the brand’s commitment to delivering powerful anti-aging solutions through natural alternatives to chemical ingredients.

Targeting the neck, an area that often shows the earliest signs of aging, Kare Taker 2.0 is designed to boost collagen production and firm the skin. Botnal highlighted the product’s key benefits, stating, "As we age, the delicate skin on our neck tends to reveal the first signs of ageing. Botnal’s Kare Taker 2.0 addresses this concern head-on with an enhanced formula that boosts collagen production and firms the skin, helping you maintain a youthful and radiant look. The formula specifically addresses wrinkles, fine lines, and sagging, providing a much-needed solution for aging skin.”

The product's formula combines Tri & Tetra Peptides, Phytofirm Biotic, probiotics, and Prickly Pear, an ingredient known for boosting natural collagen production and restoring elasticity. With Hyaluronic Acid added for deep hydration, the cream works to rejuvenate the delicate skin of the neck.

“Our philosophy at Botnal is to embrace aging with confidence and grace. The neck, often exposed and vulnerable, deserves specialized care. With Kare Taker 2.0, we’re not just addressing the signs of aging—we’re empowering our customers to love the skin they’re in.  Our aim is to provide targeted solutions for wrinkles, fine lines, and sagging of the neck. We’ve listened to our customers and enhanced the formula they already loved, ensuring it remains true to our core values of kindness to the planet and ourselves,” shared Hemangi Dhir, Founder and CEO, Botnal. 

Kare Taker 2.0 continues Botnal’s tradition of clean, high-performance skincare. The product is biocompatible, gender-neutral, and suitable for all skin types. Made with ingredients sourced from BASF in Germany, it has undergone clinical trials registered with the Clinical Trial Registry of India (CTRI) to ensure both safety and effectiveness. In line with the company’s ethical stance, Kare Taker 2.0 is cruelty-free and free from harmful toxins.

The application process is straightforward: users are advised to apply the cream generously to the neck and chest area in the morning, followed by sunscreen, and as the final step in their evening skincare routine. With regular use, customers can expect firmer, more hydrated skin with reduced signs of aging.

Priced at Rs. 1,099, Kare Taker 2.0 is available on Botnal’s official website, as well as popular online retailers such as Nykaa, Amazon, and select Tata 1MG stores.

Youneek Pro Science, a trailblazing digital-first personal care and beauty brand, has announced an exciting collaboration with renowned influencers Ali Merchant and Andleeb. This dynamic partnership will showcase the couple’s creative representation of the brand across various digital and offline channels, celebrating individuality and diversity—key values of Youneek Pro Science.

Ali Merchant, a popular figure in the entertainment industry, and Andleeb, a highly influential advocate for self-expression, are set to play a pivotal role in promoting Youneek Pro Science’s latest product line. This new range boasts exotic ingredients from around the globe, such as Australian Kakadu Plum, known for its high Vitamin C content, and Japanese Camellia Oil, celebrated for its nourishing properties. The collaboration aims to highlight these innovative, eco-friendly, and cruelty-free products that deliver visible results while upholding sustainable practices.

Rishab Chandan, CEO, Youneek Pro Science said, “We are incredibly excited to on-board stellar couple Ali and Andleeb, who embody the spirit of authenticity and self-expression that is at the heart of Youneek Pro Science, as our digital brand ambassadors. This collaboration is more than just a promotion—it’s a celebration of diversity, individuality, and the incredible power of nature, all encapsulated in our cutting-edge product range. We are confident that this partnership will help us connect with individuals who are passionate about their wellness routines."

Ali Merchant stated, “I am truly delighted to be the digital face of Youneek Pro Science. Their range of products, which are eco-friendly and cruelty-free, resonates with my values. I am excited to engage with our audience, sparking conversations about scientifically supported personal care that incorporates unique exotic ingredients to enhance overall well-being. I believe this collaboration will help us achieve our shared goal of promoting wellness in a meaningful way.”

Andleeb further added, "I have always been a strong advocate for self-care and personal wellness. Youneek Pro science's commitment to harnessing exotic ingredients to address the unique challenges of Indian skin and hair aligns perfectly with my values and the needs of my audience. I'm thrilled to collaborate with Youneek and confident in our ability to bring these innovative solutions into homes across the country."

This partnership marks a significant milestone for Youneek Pro Science as it continues to make waves in the personal care and wellness industry. Through digital platforms, Ali and Andleeb will share their personal experiences with the brand’s products, offering followers exclusive insights and promotions.

Homegrown socks brand Balenzia has officially launched its latest retail outlet at Pune International Airport, Lohegaon, further cementing its growing presence in the Indian market. This store marks the brand’s third outlet located at an international terminal, signaling Balenzia's continued focus on expanding its footprint in key travel hubs and catering to a diverse customer base. 

“We are excited to establish our presence at Pune International Airport, a key location that aligns with our strategy to expand our footprint and connect with a diverse customer base. This new store reflects our commitment to being available wherever our customers are,” stated Shruti Gupta, head of strategy, Balenzia.

The airport setting is expected to bring Balenzia’s premium, curated socks to a wide audience of both domestic and international travelers, enhancing accessibility to the brand’s signature products. The opening at Pune International Airport, known for its growing footfall, adds to Balenzia's vision of making high-quality socks readily available to customers on the go.

Balenzia, a part of the Jagran Group, has established itself as a go-to brand for socks with a diverse range of designs catering to men, women, and children. The brand’s extensive catalog features over 70 licensed designs from some of the world’s most iconic franchises, including DC Comics, Warner Brothers, HBO, Cartoon Network, Disney, Marvel, and Playboy, among others. This wide selection enables customers to choose from playful, pop culture-inspired designs, making Balenzia a popular choice for fans and fashion-forward individuals alike.

In line with its expansion strategy, Balenzia has steadily grown its retail network, operating over 20 outlets across the country. The new store at Pune International Airport is part of a broader effort to increase brand visibility and connect with travelers, who often seek premium yet accessible products during their journeys. The brand’s commitment to quality, comfort, and design has helped it establish a loyal customer base, with the new store further reinforcing Balenzia’s position in the competitive socks market.

As the demand for travel-friendly, fashionable accessories grows, Balenzia’s move to expand into airport terminals demonstrates its awareness of evolving consumer trends and its intent to meet customers where they are, whether in transit or at home. With its presence now extending across various retail formats and locations, Balenzia continues to focus on delivering high-quality, stylish socks to customers across India.

Looking ahead, the brand is expected to explore further opportunities for growth and innovation, building on its current success in both physical and online retail.

Mitra, a rapidly growing FMCG direct-to-consumer startup, has successfully raised Rs. 11 crores in its Pre-Series A funding round. This investment round was led by Bestvantage Investments, with notable participation from a Dubai-based strategic family office led by Surya, who contributed Rs. 5 crores.

The substantial funding will accelerate Mitra’s expansion plans, particularly with the establishment of a new state-of-the-art manufacturing unit in Mathura and Gurgaon, covering over 40,000 square feet. This facility, which boasts the capacity to produce more than 800 tons of flour and 3 lakh liters of oil each month, represents a significant milestone for Mitra, marking a year of impressive growth since its inception.

Bestvantage Investments, as the lead investor, played a crucial role in facilitating key partnerships and providing strategic guidance throughout the funding process. The round also saw investments from other strategic figures including Mr. Arjun Vaidya (Founder of V3 Ventures and ex-Dr Vaidya), Mr. Ashok, Mr. Ajay Kumar (former COO of Pizza Hut), and Mr. Shatrughan, with support from strategic mentors like Mr. Mahesh from Hyderabad.

In its first year of operation, Mitra has achieved remarkable results, reporting Rs. 14 crores in sales and an astounding 3200 percent growth. The company has built a robust distribution network with over 300 distributors and more than 15,000 retailers across 14 key locations.

The new funding will bolster Mitra’s supply chain, open doors for export opportunities in European markets, and enable the company to participate in strategic government tenders, including those with NAFED and Bharat Aata. Mitra's expansion also includes targeting Tier II and Tier III cities, aiming to provide affordable, high-quality products in regions underserved by major metros.

Abhishek Kaushik, Founder, Mitra remarked, "The strategic investment of the Dubai-based family office signals a turning point for us, not only in expanding overseas markets but also helping us in the next leap of Growth. We are now eyeing to increase the production capacity with new categories and international growth along with the domestic market. We are grateful to our investors for their confidence and support as we embark on this exciting growth trajectory.”

Raman Sharma, CEO and Founder, Bestvantage Investments added, "We are proud to be part of Mitra's success story and are confident that the company will continue to achieve incredible growth. Together with our partners, we look forward to propelling Mitra to new heights, Let’s Make it Big Together." 

Looking ahead, Mitra aims to triple its sales to over Rs. 35 crores this fiscal year, reflecting a 3.5x year-over-year growth. With a positive net EBITDA and a strategic focus on essential categories, Mitra is well-positioned for exponential growth and aims to become a leader in the FMCG sector.

The funding round also attracted interest from Ah! Ventures, Soonicorn Ventures, Beej Network, Planify, and 1000 Unicorns, demonstrating strong investor confidence in Mitra’s business model and future prospects. As Mitra continues to scale, it remains dedicated to delivering high-quality products, expanding its market presence both domestically and internationally, and driving sustainable growth in the competitive FMCG landscape.

XYST, a premium skincare brand that is both FDA-approved and derma-certified, has announced a strategic partnership with some of India’s largest e-commerce platforms, including Amazon, Nykaa, Myntra, and Flipkart. Powered by nature and driven by science, this move is aimed at expanding XYST’s market presence and reinforcing its commitment to an India-first approach. The collaboration is expected to significantly enhance the brand's consumer reach and support its goal of achieving Rs. 100 crore in revenue over the next three years.

The timing of this partnership is particularly significant as India’s skincare market is experiencing rapid growth, with projections estimating a revenue of $9.88 billion in 2024. XYST’s premium skincare line, known for beating the industry’s average growth of 8 percent year-on-year, will be further strengthened by its collaboration with these leading e-commerce marketplaces. This strategic alliance is expected to bolster XYST’s value creation and solidify its position as a key player in the booming market.

Gunjan Agarwal, co-founder, XYST shared, “The Indian skincare market is witnessing unprecedented growth and our objective is to align our expertise to supplement this rise with premium products that offer a unique combination of nature and science. XYST is dedicated to offer derma-certified, solution-based formulas that deliver visible results. Through this major strategic initiative, our goal is to address the accessibility challenges of clinically proven and highly effective skincare products consisting of safe ingredients beyond urban India, and we hope to impact the broader market favorably soon.” 

XYST has earned a loyal following for its research-backed and derma-certified skincare products, which will now be more accessible through major e-commerce platforms. The brand's formulations are derived from plant-based ingredients, including nature-forward extracts like Cica and Hemp, combined with high-performing active ingredients such as Hyaluronic Acid, Niacinamide, and Vitamin C in their purest forms. This unique blend of nature and science has allowed XYST to cultivate an intimate connection with its consumers, contributing to its impressive growth since its inception in 2022.

The brand primarily caters to the 18-35 age group, offering solutions for all skin types and genders. As XYST expands its presence on platforms such as Amazon, Nykaa, Myntra, and Flipkart, it is also planning further collaborations with more mainstream and consumer-focused marketplaces. These expansion plans are designed to penetrate key geographies across India, ensuring continued growth and further market penetration.

With the Indian skincare market on an upward trajectory, XYST’s strategic partnership is expected to not only boost its growth but also contribute to the evolving landscape of skincare in India by making high-quality, derma-certified products more accessible to a wider audience.

Eggoz, India’s leading egg-based consumer brand, has launched its latest ready-to-cook snacks—Egg Nuggetz and Burger Pattiez—continuing to expand its popular frozen food range. Building on the success of its innovative Egg Bhurji Momoz, Eggoz is further solidifying its position as a pioneer in nutritious and convenient snacking options.

As consumer demand for healthy yet tasty frozen snacks continues to grow, Eggoz’s new offerings strike a balance between superior taste and nutritional benefits. The brand has made a name for itself by being the first to introduce egg stuffing in frozen snacks such as nuggets, burger patties, and momos. This latest addition widens the scope of healthy snacking, offering consumers a convenient and protein-packed alternative to traditional fast food.

The Egg Nuggetz and Egg Burger Pattiez are designed with health-conscious consumers in mind. Both products are preservative-free and easy to prepare, making them an ideal choice for those who want quick, nutritious meals.

“Eggoz is proud to introduce our latest offerings, Egg Nuggets and Egg Burger Patties, which reflect our dedication to providing high-quality, nutritious snacks. Following the success of our Egg Bhurji Momos, we are excited to set a new standard in the frozen snack industry. These products are not just about taste; they represent our commitment to quality and health,” stated Abhishek Negi, Co-founder & CEO, Eggoz.

The Egg Burger Pattiez, which Eggoz claims are the "perfect addition to everyone’s favourite meal," are versatile, flavourful, and juicy, making them ideal for creating healthy homemade burgers. These patties aim to provide a "proteinaceous experience with a tasteful treat," giving food lovers a nutritious option for both casual meals and gourmet creations. Ideal for any occasion, these patties offer a delicious and health-conscious alternative to conventional burger options.

For those looking for a quick, tasty snack, Eggoz’s Classic Egg Nuggetz promise "a perfect blend of crispiness and flavor in every bite." Made from farm-fresh eggs, these nuggets are designed to provide both a satisfying snack and a nutritious meal option, perfect for serving at any gathering or enjoying as a standalone treat. “Eggoz invites epicures for luscious gratification by serving Classic Nuggetz,” the company stated, emphasizing that these bites are a wholesome experience for all.

Eggoz’s frozen snack range has been crafted to meet the evolving needs of consumers who are increasingly seeking convenient and nutritious meal options. Their unique approach of incorporating egg into frozen snacks sets them apart in a competitive market, offering both innovation and health benefits.

These new products are readily accessible to consumers across multiple platforms. The Egg Nuggetz and Burger Pattiez can be purchased through the Eggoz website, as well as on popular delivery services such as Blinkit, Swiggy Instamart, and Zepto. Additionally, they are available at various retail stores, ensuring that these snacks are easily accessible across multiple channels.

With this latest launch, Eggoz continues to push boundaries in the frozen snack sector, delivering high-quality, nutritious, and convenient food options that cater to the growing health-conscious market.

RENÉE Cosmetics, a prominent name in India's beauty and skincare industry, has launched its latest makeup collection, RENÉE Everyday. This innovative range merges skincare and beauty, offering a fresh, effortless look that complements daily self-care routines. Specially designed for Indian skin tones and the country’s diverse weather conditions, the RENÉE Everyday collection aims to deliver flawless beauty without compromising on skincare.

The collection is infused with beneficial ingredients such as Vitamin C, Hyaluronic Acid, and SPF, ensuring skin stays nourished, hydrated, and protected all day long. RENÉE Everyday products cater to young, active women who are always on the go, providing quick, easy-to-apply solutions that offer long-lasting wear.

Aashka Goradia, Co-founder & CMO, RENEE Cosmetics commented, “We wanted to create a range that not only looks good but feels good on your skin. RENÉE Everyday offers effortless beauty for all young women without compromising on your skincare routine. With shades that complement Indian skin tones, formulas and textures perfect for our climate, and nourishing ingredients, we are introducing this range to help you achieve a flawless look quickly and effortlessly.”

The RENÉE Everyday collection features essential makeup products including matte lipsticks, eyeliners, matte liquid lipsticks, eyeshadows, lip glosses, primer, and compacts. Each product is crafted with high-quality ingredients to ensure exceptional coverage and long-lasting results.

ENÉE Cosmetics is an Indian beauty brand committed to delivering cruelty-free, high-quality cosmetics. The brand offers a wide range of FDA-approved products, designed to empower women to embrace their bold, ambitious personas. RENÉE Cosmetics is redefining beauty with timelessly inspired products, catering to the evolving needs of modern women.

Nestasia, a prominent home decor and lifestyle brand, has successfully raised $8.35 million in its latest funding round. This investment comes from Susquehanna Asia VC, Stellaris Venture Partners, and notable angel investors. The fresh capital will support the company's expansion into offline retail, the launch of new product categories, brand development, and hiring.

Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers a curated range of home decor and lifestyle products across six key categories. The brand’s commitment to quality, utility, and beauty, combined with its weekly new product launches, has earned significant traction among Indian consumers, resulting in over a million processed orders. Looking ahead, Nestasia plans to broaden its product range to include kitchenware, drinkware, cookware, and appliances, as well as introduce new themed categories like Nest Baby & Kids, focusing on home products for children.

“With strong support from our investors, we’re excited and driven to establish Nestasia as India’s leading home decor and lifestyle destination. This funding empowers us to stay true to our mission to ‘Make Home Special’ by introducing fresh, on-trend products, expanding our offline presence, and strengthening our brand connection with customers,” said Aditi Murarka Agrawal, Co-founder, Nestasia.

In the past year, Nestasia has grown its offline presence to include seven exclusive brand outlets across six cities. The company aims to further solidify its presence and expand into new markets with plans to open 30 stores by the end of 2025. During the upcoming festive season, Nestasia intends to enhance sales through new brand initiatives, weekly product launches, and targeted campaigns across its website, marketplaces, quick commerce platforms, and physical stores.

Bhavani Rana, Investment Advisor to Susquehanna Asia VC said, “Nestasia is well-positioned to capitalize on India’s Home & Living market trends. Its strong online presence and diverse product range drive growth in the expanding e-commerce sector. Offering a stylish yet functional blend of décor items, Nestasia meets modern needs for both aesthetics and practicality. Emphasizing quality, affordability, and sustainability, the brand aligns with evolving consumer preferences and the premiumization trend, effectively capturing a growing market share.”

Rahul Chowdhri, Partner, Stellaris Venture Partners added, “We are proud to have partnered with Nestasia in its early days and been a part of their journey over the past 3 years. The founders have consistently demonstrated a deep understanding of consumer needs and market trends. Their unique strategy of offering fresh assortments weekly has created a strong brand pull among consumers. Our continued investment in the company reaffirms our excitement in the space and our confidence in the future growth of the business.”

This funding round follows a Series A investment of $4 million led by Stellaris in 2021.

Minimalist, renowned for its effective and streamlined skincare solutions, has announced the launch of its newest product: the HOCL Skin Relief Spray 150 PPM. This innovative spray toner utilizes Hypochlorous Acid (HOCl), a naturally occurring substance in the body known for its role in the immune response. HOCl helps fight bacteria, soothe irritated skin, and support overall skin health.

The HOCL Skin Relief Spray 150 PPM is designed to tackle various skin issues, including acne, eczema, redness, itchiness, and inflammation on both the face and body. By leveraging the natural benefits of HOCl, this spray aims to enhance the skin’s natural barrier while offering effective relief.

This new toner features stabilization technology to ensure consistent performance and protection against harmful microorganisms. Its spray format provides a convenient and easy application, making it a valuable addition to any skincare regimen. The spray is formulated with an optimal pH of 4.7 to maximize HOCl’s effectiveness while remaining gentle on the skin.

“We are excited to introduce HOCL Skin Relief Spray 150 PPM to our customers. This product embodies our commitment to providing innovative, science-backed solutions that address real skincare concerns. We believe this toner will become a staple in many skincare regimens,” stated Mohit Yadav, Founder, Minimalist.

Suitable for all skin types, the HOCL Skin Relief Spray 150 PPM is free from fragrances, parabens, sulfates, dyes, and essential oils, making it ideal for sensitive skin. It is priced at ₹399 for a 200ml bottle and is available for purchase on Minimalist’s official website: Minimalist HOCL Skin Relief Spray.

Minimalist is an award-winning skincare brand known for its high-performance products, rooted in scientific research and transparency. The brand’s extensive range includes serums, cleansers, moisturizers, and sunscreens, addressing a variety of skincare needs such as acne, pigmentation, texture, aging, and dehydration. With a growing global footprint, Minimalist continues to expand its portfolio to include body and haircare products.

Portronics, a renowned brand in the gadget and accessories market, has announced the release of its latest innovation, the Hexacharge. This 6-in-1 wireless charging station is designed to streamline and upgrade the tech experience for users, making it an ideal addition to modern workspaces, whether at home or in the office. With a focus on convenience, efficiency, and functionality, the Hexacharge promises to simplify daily tech routines in a sleek, compact package.

The Hexacharge sets itself apart from traditional wireless charging solutions by offering additional features that boost both convenience and organization. Equipped with a powerful 15W wireless charging output, the device provides fast and efficient charging for compatible devices such as smartphones, earbuds, and smartwatches. Users can enjoy hassle-free, quick charging by simply placing their devices on the charging pad. The station also includes a versatile Type-C charging port, enabling users to power the Hexacharge through a laptop, power bank, or wall charger, ensuring flexibility in any environment.

In addition to its charging capabilities, the Hexacharge includes a sleek digital clock with an integrated alarm function. The clear, easy-to-read display allows users to keep track of time and set alarms effortlessly, making it a perfect fit for professionals looking to manage their schedules more effectively. Whether placed on a desk or a bedside table, the Hexacharge not only keeps devices charged but also helps users stay organized and on time.

Further enhancing its utility, the Hexacharge features a built-in pen stand, offering a convenient storage solution for writing instruments. This thoughtful addition ensures that workspaces remain tidy and efficient, keeping essential tools within easy reach.

The Hexacharge is available for purchase at an introductory price of Rs. 2,249 through Portronics' official website. Customers can also find it on leading e-commerce platforms like Amazon.in, Flipkart.com, and other online and offline stores. The product comes with a 12-month warranty, providing buyers with peace of mind.

Apple’s annual Glow event once again showcased the brand’s ability to blend cutting-edge technology with sleek design. CEO Tim Cook opened the event with a speech that celebrated Apple’s ongoing commitment to innovation, sustainability, and user-centric features. The event focused on a suite of new products, including the Apple Watch Series 10, Apple Watch Ultra 2, the new AirPods 4, and the iPhone 16 lineup, each packed with features that push the boundaries of technology.

Apple Watch Series 10: The Biggest and Thinnest Yet

Kicking off the event, Tim Cook introduced the highly anticipated Apple Watch Series 10, a device that delivers significant advancements both in terms of design and functionality. The Series 10 features Apple’s largest and most advanced display yet, surpassing even the Watch Ultra in screen size. The new wide-angle OLED display is not only brighter but is also designed with rounded corners for a sleek, seamless look.

The Series 10 offers a thinner, lighter form factor, thanks to its new polished titanium finish. The premium materials don’t just make it look great – they also contribute to the watch’s durability. Apple also touted the environmental benefits of the Series 10, noting that it is the first carbon-neutral Apple Watch.

Under the hood, the S10 chip powers the watch, featuring a four-core neural engine that delivers enhanced performance for everyday tasks. One of the standout health features is its ability to detect sleep apnea, a potentially life-saving feature that could help identify a condition that often goes undiagnosed.

In addition to sleep apnea detection, the Series 10 also supports advanced metrics for fitness enthusiasts, water temperature measurement for swimmers, and enhanced smart stacks for more efficient app usage. Available in black, silver, and rose gold, the Apple Watch Series 10 starts at $399 for the GPS model and $499 for the GPS + Cellular version.

Apple Watch Ultra 2: The Ultimate Adventure Companion

For those seeking a more rugged experience, the Apple Watch Ultra 2 takes durability and functionality to a new level. This year’s model boasts a new Satin Black finish, offering enhanced scratch resistance, perfect for outdoor adventurers. Made from mostly recycled titanium, the Ultra 2 supports Apple’s push towards sustainability.

Collaborating with Hermes, the Ultra 2 is loaded with features aimed at outdoor enthusiasts. The watch offers the most accurate GPS in any sports watch, a depth gauge for scuba divers, and hiker-friendly apps that include offline maps with turn-by-turn directions. The dual-frequency GPS ensures precision, even in challenging environments.

Additional features include a new titanium Milanese loop band and advanced training metrics for cyclists and swimmers. The watch, priced at $799, is available for pre-order now and will ship on September 20.

AirPods 4: Comfort Meets Innovation

Apple also took the wraps off its latest iteration of the iconic AirPods, introducing AirPods 4. According to Apple, these are the most comfortable AirPods ever, thanks to their unique design, which was developed using 3D modeling and laser topography. The AirPods 4 are powered by the H2 chip, delivering significantly improved audio quality and enhanced noise cancellation.

With 30 hours of battery life and the smallest charging case Apple has ever produced, these AirPods are designed for all-day use. The charging case now supports USB-C for faster charging and improved convenience.

The AirPods 4 also feature personalized spatial audio and Active Noise Cancellation (ANC), which dynamically adjusts to your environment, ensuring you always hear the right sounds. The AirPods 4 retail at $129, while the ANC model is priced at $179.

iPhone 16 Series: Built for the Future

Apple’s crown jewel of the event, the iPhone 16 series, made a splash with its sleek design and cutting-edge hardware. Apple introduced the iPhone 16 as a device built from the ground up to support Apple Intelligence, the company’s new AI platform. Available in colors like ultramarine, teal, pink, white, and black, the iPhone 16 promises a tougher ceramic shield and glass finish.

The iPhone 16 series comes in two sizes: the 6.1-inch iPhone 16 and the 6.7-inch iPhone 16 Plus. Both models feature up to 2,000 nits of brightness, ensuring a crisp, clear display even in bright sunlight. One of the key innovations is the customizable action button, which allows users to create shortcuts for various functions, such as launching the camera or flashlight with a single tap.

The Camera Control button is another standout feature, offering instant access to the camera and allowing users to take photos or start recording videos with ease. The main camera is 48MP, featuring a new quad-pixel sensor that combines 12MP pixel-binned photos for enhanced light capture.

The new A18 chip powers the iPhone 16, delivering a 30 percent performance boost compared to the previous model. Built on a second-generation 3nm process, the A18 chip features a six-core CPU and five-core GPU, enabling users to enjoy demanding applications like AAA games and Apple Intelligence features. This next-gen chip also ensures greater energy efficiency, prolonging battery life.

The iPhone 16 starts at $799, while the iPhone 16 Plus is priced at $899.

iPhone 16 Pro and Pro Max: Pro-Level Features, Premium Performance

Apple also unveiled its premium models, the iPhone 16 Pro and iPhone 16 Pro Max, featuring the new A18 Pro chip, which is built to handle generative AI workloads. The Pro models come with upgraded displays, offering 6.3-inch and 6.9-inch screen sizes, respectively. Apple claims these are the thinnest borders ever on an iPhone, offering an immersive visual experience.

The A18 Pro chip includes a 16-core neural engine, providing a 15 percent increase in memory bandwidth. This new chip powers Apple’s ProRes video recording and ray tracing capabilities, making the iPhone 16 Pro ideal for content creators and gamers. Apple has also enhanced the camera system on the Pro models. The 48MP main camera uses a second-gen quad-pixel sensor to eliminate shutter lag, while the 5x telephoto lens ensures crisp, detailed images even from a distance.

For video enthusiasts, the iPhone 16 Pro supports 4K120 video recording, allowing for frame-by-frame color grading. The Pro models also feature studio-quality microphones and spatial audio capture, making them ideal for content creators looking to capture high-quality audio.

The iPhone 16 Pro starts at $999, while the iPhone 16 Pro Max is priced at $1,199.

Apple Intelligence: The AI Revolution Begins

One of the most anticipated announcements at the event was the introduction of Apple Intelligence, Apple’s next-generation AI platform designed to enhance user experience without compromising privacy. Apple Intelligence is built into the iPhone 16 series, offering a range of features from generative emojis to Siri improvements.

Apple Intelligence is designed to understand the user’s context and offer personalized suggestions. For example, the Visual Intelligence feature allows users to point their phone at an object to get more information about it. Whether it's recognizing a dog breed or identifying landmarks, this feature brings a new level of interactivity to the iPhone experience.

Importantly, Apple has focused on user privacy, ensuring that data processed through Apple Intelligence is not stored or shared with third parties. Instead, all processing happens through private-cloud compute. This ensures that your personal information remains secure while enjoying the benefits of advanced AI.

A Leap Forward in Technology

Apple’s Glow event showcased the company’s commitment to pushing boundaries, with significant upgrades across its product line. From the environmentally-conscious Apple Watch Series 10 to the powerhouse performance of the iPhone 16 Pro, each product reflects Apple’s dedication to innovation, sustainability, and user experience. Whether you're an outdoor enthusiast, a gamer, or simply someone looking for the best in mobile technology, Apple’s latest lineup has something for everyone.

Toniq Retail Brands, a leading multi-brand fashion accessories company, has officially acquired Ayesha Accessories, an award-winning brand renowned for its trendy and affordable fashion accessories. This acquisition further strengthens Toniq Retail Brands' portfolio, bringing its total to seven distinct brands, and significantly expands its retail presence with 140 store-in-store (SIS) formats across major retailers like Lifestyle and Shoppers Stop. Additionally, the acquisition enhances the company’s digital presence, extending its reach across popular e-commerce platforms such as Myntra, Nykaa Fashion, and Tata Cliq.

Founded in 2010 with the mission to democratize fashion accessories by making them accessible to young people everywhere, Toniq Retail Brands has established itself as one of the few fast fashion accessories companies with a robust distribution network across both online and offline channels. The acquisition of Ayesha Accessories is part of a strategic move to scale up Toniq’s distribution capabilities, broaden Ayesha’s core signature designs to a larger audience, and position it as a full-range accessories label catering to Gen Z and Gen Alpha demographics.

Sonali Bulchandani, CEO and Founder of Toniq Retail Brands shared, “Acquiring Ayesha Accessories is an important step for us and a moment of pride for my team and me. This acquisition perfectly aligns with our growth strategy, allowing us to reach a wider audience with contemporary, high-quality fashion jewelry. Ayesha has always been a fun, playful brand with a strong identity and loyal customers. Our aim is to extend the brands core signature design to a much larger landscape by becoming a full-range accessories label, offering premium fashion jewelry with contemporary design and functionality at the core of the customer experience for young Gen Z and Gen Alpha audiences.”

The acquisition has already borne fruit, with Ayesha Accessories being launched in 45 Shoppers Stop stores across India in just two months. Commenting on the rapid growth, Sohel Lalvani, COO and Co-Founder of Toniq Retail Brands said, “This acquisition not only broadens our offerings but also provides our customers with a wider selection. Our teams have done an exceptional job launching the brand in 45 stores, and we are planning to expand Ayesha’s footprint to 100 stores in the coming months. The past few months have been a period of consolidation for us, allowing us to leverage our strengths in our product portfolio and our distribution network across offline and online channels. We are confident we can leverage these capabilities across all our brands.”

Toniq Retail Brands is proud to be a women-led company, with women making up 80 percent of its key management. The company’s portfolio includes a wide array of segments, ranging from fashion and hair accessories to ethnic jewelry and men’s accessories. Over the years, Toniq Retail Brands has built a strong reputation for its customer-centric approach and commitment to delivering high-quality, on-trend products.

With the acquisition of Ayesha Accessories, the company is furthering its mission to provide fashion-forward products that resonate with a growing customer base, particularly Gen Z and Gen Alpha consumers. This move is part of Toniq Retail Brands’ broader strategy to establish itself as a next-gen fashion accessories company. The company is leveraging a robust supply chain, advanced inventory management, and data analytics to scale operations efficiently, while also exploring the potential for exclusive brand stores in select cities and partnerships with quick-commerce companies to expand its market reach.

As Toniq Retail Brands continues to grow, the acquisition of Ayesha Accessories represents a significant milestone in its journey, positioning the company for further expansion and success in the fast-evolving fashion accessories market.

In a significant move that underscores its ambitious growth trajectory, Minimalist has announced the commencement of work on a new 200,000 sq. ft. manufacturing facility in Jaipur. The new unit, located in Mahindra World City, marks a pivotal moment for the company as it seeks to scale its operations and meet rising global demand.

“Today, we’re not just announcing another milestone - we’re laying the foundation for the future. I’m excited to share that work has begun on our new 200,000 sq. ft. manufacturing unit in Jaipur. But this isn’t just a bigger space - it’s a bold statement about where we’re headed,” stated Mohit Yadav, Co-Founder, Minimalist.

Minimalist’s commitment to building world-class infrastructure stands in contrast to industry norms, where many companies opt to outsource production. The new plant is designed to support a 3x scale-up in operations, enabling the brand to continue delivering the highest quality products to consumers around the world.

“While many companies take the easier route by outsourcing production, we believe in investing in world-class infrastructure. This plant, located in Mahindra World City, will help us scale 3x, meeting the growing global demand and ensuring the highest quality for our consumers. This is more than expansion - it’s transformation. With GMP and NSF compliance, we’re building not just for today, but for a future where iBeauty (India’s beauty) becomes synonymous with global standards of innovation and trust, just like kBeauty and jBeauty. The company attributed this bold new step to the tireless efforts of its team, expressing gratitude for their dedication. “None of this would be possible without the relentless dedication of our team. Thank you to every Minimalist team member for your tireless efforts in making this dream a reality,”  Mohit Yadav added. 

In line with Minimalist’s vision of becoming a global leader in the beauty industry, the new facility will adhere to stringent standards, including GMP (Good Manufacturing Practices) and NSF (National Sanitation Foundation) compliance. The company is positioning itself to rival global beauty giants like Korea’s kBeauty and Japan’s jBeauty, while showcasing the best of India’s beauty innovations.

Minimalist’s journey, it seems, is just beginning, with the promise of more exciting developments on the horizon. “The journey has only just begun, and the best is yet to come.”

Two Brothers Organic Farms has announced the appointment of Anupam Kapoor as its Chief Operating Officer (COO) as part of its efforts to strengthen its senior leadership team. In this new role, Kapoor will be responsible for overseeing the company’s core operations, with a particular focus on New Product Development. His mandate includes driving operational efficiency and building the infrastructure necessary to improve product quality and expand the company’s distribution network.

This strategic hire comes on the heels of the company’s recent Rs. 58.2 crore Series-A funding round, positioning Two Brothers Organic Farms for significant growth. The appointment of Kapoor signals the first in a series of senior leadership expansions expected in the coming months.

“We are thrilled to welcome our Anupam Kapoor to Two Brothers Organic Farms. Anupam’s experience in managing complex supply chains, coupled with his expertise in optimizing operations and driving growth, makes him a strong asset for us. His background in both the online and offline worlds, particularly with D2C brands and consumer goods, will be instrumental in scaling our growth objectives in the USD 205.90 billion global organic market,” said Satyajit Hange and Ajinkya Hange, Co-founders, Two Brothers Organic Farms. 

With over 17 years of experience in supply chain management, manufacturing, and operations, Kapoor brings a wealth of knowledge to his new role. Prior to joining Two Brothers Organic Farms, he served as Director at Tata Cliq, and held leadership roles at Forest Essentials, Myntra, and Hindustan Unilever, where he gained comprehensive expertise in end-to-end supply chain processes. His deep understanding of large-scale operations and supply chain optimization is expected to drive greater efficiency and support the company’s continued expansion.

Anupam Kapoor expressed, “I am pleased to step into the role of Chief Operating Officer at Two Brothers Organic Farms, an organization that has not only championed the cause of organic farming but has also built a community around sustainable agriculture and conscious living. This opportunity aligns perfectly with my passion for creating impactful, sustainable solutions and building businesses from the ground. Ajinkya and Satyajit’s commitment to preserving traditional farming practices while embracing innovation is inspiring, and I am eager to support them in scaling this vision.” 

Two Brothers Organic Farms continues to position itself as a leader in the organic farming sector, with Kapoor’s appointment set to further strengthen its operations and growth trajectory.

Suroskie, a leading name in the self-care and beauty industry, is excited to announce the launch of its latest innovation: Dessert Drip Lip Oils. These new lip oils are designed to bring together the decadence of dessert with the effectiveness of premium skincare, setting a new standard in lip care with their unique blend of hydration, color, and protection.

The Dessert Drip Lip Oils are crafted with a lightweight, non-sticky formula that glides smoothly onto the lips, offering a luxurious combination of nourishment and comfort. Each application delivers a subtle tint while treating the lips to a nourishing blend of high-quality ingredients. Key components include Shea Butter, Turmeric Oil, Sepilift DPHP, Almond Oil, and Jojoba Oil, which work together to provide an irresistible treat for the lips.

In addition to their delightful texture, these lip oils are infused with a blend of Acai Berry, Avocado, Castor Oil, and Vitamin E, which offer deep hydration and protection against dryness and cracking. The formula enhances natural lip color, giving a subtle yet noticeable tint while creating a smoother and fuller appearance. This combination ensures that the lips are not only moisturized but also look naturally vibrant and plump.

The Dessert Drip Lip Oils are designed for a luxurious experience, thanks to the addition of Shea Butter and Beeswax. These ingredients provide a non-greasy, long-lasting comfort, making your lips feel pampered throughout the day. Furthermore, antioxidant-rich ingredients like Turmeric Oil and Vitamin E offer protection against pigmentation, helping to keep your lips healthy and radiant.

The new lip oils are priced at Rs. 595 ($7.08) and are available for purchase on Suroskie’s official website, as well as on major e-commerce platforms including Nykaa, Amazon, Flipkart, and Myntra. With this launch, Suroskie invites consumers to indulge their lips in a sweet treat that harnesses the power of nature’s finest ingredients.

Suroskie, an Indian skincare brand, combines traditional wisdom with modern science to create affordable, cruelty-free, and gentle skincare solutions. From its beginnings in a home garage, Suroskie has grown to make a significant global impact. The brand continues to redefine beauty standards with its innovative products, embracing the trend of Korean skincare routines that emphasize lightweight and hydrating formulas. The Dessert Drip Lip Oils are a testament to Suroskie’s commitment to offering fresh and effective approaches to achieving healthy, radiant skin.

Youneek Pro Science, the innovative digital-first beauty brand, has announced its sponsorship of Pooja Raghu, a distinguished frisbee athlete competing in the World Ultimate Championships 2024 in Gold Coast, Australia.

Pooja Raghu, renowned for her exceptional skills and leadership in the frisbee world, is celebrated for her journey of perseverance and breaking barriers. As a female athlete with a dusky skin tone, her story resonates with the values of representation and inclusivity championed by Youneek Pro Science.

In this collaboration, Raghu will serve as an exclusive brand ambassador for Youneek Pro Science throughout the tournament. She will be involved in a series of initiatives, including four product-focused photoshoots to highlight the brand’s skincare range. Raghu will also lead a campaign emphasizing inclusivity, and represent Youneek Pro Science at key launches and promotional events. Additionally, she will engage her social media audience with updates on her skincare routine and her journey to the World Ultimate Championships.

“Being an athlete with a dusky skin tone, I’ve often struggled to find skincare products that cater to my specific needs. I’m genuinely excited to partner with Youneek Pro Science, a brand that not only understands but celebrates diversity in beauty. Their products are designed to enhance and protect all skin types, including mine, and I look forward to representing a brand that encourages everyone to embrace their unique beauty,” said Pooja Raghu.

Youneek Pro Science is committed to supporting Raghu throughout the partnership. 

Rishab Chandan, CEO, Youneek Pro Science commented, “We are incredibly proud to support Pooja Raghu as she competes on the global stage. Her dedication to her sport and her representation of diverse beauty align perfectly with our brand’s values. At Youneek Pro Science, we believe in empowering individuals to feel confident in their skin, and Pooja’s journey is a powerful testament to that mission.”

The sponsorship highlights Youneek Pro Science’s mission to create inclusive skincare solutions. By supporting athletes like Pooja Raghu, the brand reinforces its commitment to excellence and innovation.

The WFDF World Ultimate Championships 2024 is a premier event in the Ultimate Frisbee community, showcasing top athletes and teams from around the world. The tournament, held every four years, celebrates athletic excellence and global teamwork.

Indus Valley, a leader in organic and natural beauty products, has launched a premium range of Ready-to-Use Hair Care Pastes. These pastes are designed to provide effortless and effective solutions to common hair concerns, combining age-old wisdom with modern science. Infused with over 24 essential whole herbs, the products are a testament to the traditional recipes passed down through generations. This new range is now available on buyindusvalley.in and major e-commerce platforms like Amazon, Flipkart, Nykaa, and Myntra.

The collection features three innovative products, each tailored to address everyday hair issues with organic ingredients that promote hair protection, nourishment, and growth. The range includes the Herbal Henna + Ready-to-Use Paste, Hibiscus, Rosemary & Methi Mask for Hair Growth, and Bhringraj & Brahmi Hair Vitalizing Total Repair Mask.

The Herbal Henna+ Ready-to-Use Paste is a complete hair care solution, enriched with Shikakai, Bhringraj, Brahmi, Amla, and other herbs. Known for delivering vibrant color and a shiny texture, the paste is made from Ecocert-compliant Rajasthani Henna. Meanwhile, the Hibiscus, Rosemary & Methi Mask focuses on promoting hair growth, strengthening roots, and preventing hair loss and premature greying. The Bhringraj & Brahmi Hair Vitalizing Total Repair Mask offers comprehensive protection and repair against daily damage caused by pollution, extreme weather, and chemical-based products.

Shyam Arya, Founder, Indus Valley commented, "We are proud to launch our first ready-to-apply Hair care pastes, blending authentic herbal wisdom with modern convenience. These products cater to both busy professionals and those who value the richness of traditional remedies."

Dr. Harinder Arya, Co-Founder and Chief Scientist at Indus Valley Organic, personally led the research and development of the new range. As a renowned peptide scientist with over 30 years of experience, Dr. Arya's expertise helped craft these unique formulations.

The ingredients used in these pastes are Ecocert compliant and sourced from farms free from pesticides for over three years. The formulations are designed to be quickly absorbed by the hair, delivering noticeable results within just 7-8 applications. These ready-to-apply products offer consumers the convenience of a 30-minute application, eliminating the need for DIY solutions.

Indus Valley Organic continues to solidify its position as a leader in the clean beauty sector. With over 1.5 million units sold in India and 500,000 units globally in the last financial year, the brand is present in more than 25 countries, boasting a legacy that spans nearly five decades.

HyFun Foods has proudly announced a significant milestone in its retail expansion, having established its presence in all major Indian metropolitan cities, with Kolkata being the latest addition. This achievement, realized just over a year after the brand's retail launch, marks a key advancement in HyFun Foods' strategic growth. The company now has a presence in Delhi, Mumbai, Ahmedabad, Bangalore, Chennai, Hyderabad, Pune, Surat, and Kolkata, underscoring its rapid success and commitment to providing high-quality frozen foods to urban consumers across India.

With the Indian vegetarian frozen food market currently valued at approximately Rs. 1,000 crores and showing low penetration levels, HyFun Foods is strategically positioned to tap into this growing segment. The per capita consumption of frozen potato-based snacks in urban India remains significantly lower than in the US and European countries, presenting a substantial opportunity for expansion.

In alignment with its growth strategy, HyFun Foods aims to capture 10 percent of the Indian vegetarian frozen food market share by FY 2025. The company's expansion strategy involves not only broadening its geographic reach but also enhancing its distribution capabilities. To support the increasing demand from both global and domestic markets, HyFun Foods plans to strengthen its presence further with the establishment of three new manufacturing plants, involving a total investment of Rs. 1,100 crores.

Over the coming months, the brand’s product range will include popular items like momos, kebabs, and pizzas, reinforcing its position beyond its initial focus on French fries. The revamped brand identity, introduced earlier this year, reflects HyFun Foods’ commitment to engaging with the young Indian demographic and aligns with its vision for future growth.

HyFun Foods has strategically partnered with major retail chains such as Reliance, D Mart, SPAR, and recently, Spencers, to enhance market penetration. Additionally, the company’s products are now available in approximately 2,000 out of 3,500 pin codes in metro areas through online platforms like Blinkit, Swiggy Instamart, Amazon Fresh, Big Basket, and Jio Mart. This widespread availability highlights HyFun’s focus on leveraging digital commerce, which has seen significant growth post-COVID.

“Our goal is to see HyFun Foods in every kitchen across India. Achieving this milestone is a testament to our rapid growth and the trust our consumers place in our products. We are dedicated to meeting the needs of modern households with innovative and convenient food solutions. Our expansion into all major metros and continued investment in manufacturing capacity reflects our commitment to this vision,” said Haresh Karamchandani, MD & Group CEO of HyFun Foods.

HyFun Foods has established itself as a standout brand in the frozen foods segment across metropolitan areas, driven by its dedication to quality and innovative product offerings. This commitment has fostered a strong preference among customers for HyFun's diverse range of products, solidifying its position as a top choice in the market. According to Blinkit, a leading quick commerce platform, HyFun Foods has set a benchmark by aligning with the evolving preferences of today's consumers. Since launching on the platform six months ago, HyFun has played a significant role in increasing frozen food penetration by introducing products such as frozen pizzas and traditional varieties like Sabudana Patty. Notably, during the Shravan period, the introduction of Sabudana Patty carved out a niche in the frozen foods segment, catering to the dietary needs of a large section of Indian consumers.

As HyFun Foods continues its growth trajectory, the company is set to explore new markets and introduce a range of innovative products to meet the diverse needs of Indian consumers, further solidifying its position as a leader in the frozen food sector.

Pilgrim, a prominent direct-to-consumer (D2C) brand in the beauty and personal care sector, has successfully raised Rs. 75 crore (approximately USD 9 million) in an extended Series B funding round. The round was led by Fireside Ventures and Vertex Ventures.

The company issued 854 Series B1 and B2 preference shares at a price of Rs. 8,77,655 each, securing significant capital to support its ongoing expansion and strategic initiatives. In this round, Fireside Ventures invested Rs. 25 crore, while Vertex Ventures contributed Rs. 23 crore. Additionally, NSFO Ventures, Mirabilis Investment, and NABS Vriddhi collectively added Rs. 27 crore, underscoring strong investor confidence in Pilgrim's growth trajectory.

Based in Mumbai, Pilgrim intends to use these funds to strengthen its market presence and advance its strategic growth objectives. Following this latest investment, Fireside Ventures has emerged as the largest external stakeholder, with a 23 percent stake in the company. Vertex Ventures holds an 11.2 percent stake, and NSFO Ventures and Mirabilis Investment hold 5.57 percent and 2.81 percent stakes, respectively.

Founded in 2019 by Anurag Kedia and Gagandeep Makker, Pilgrim has rapidly expanded its product range to include over 90 SKUs, spanning face care, hair care, skincare, and fragrances. The brand sources ingredients from various global regions, including France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers, serving a wide customer base across 25,000 pin codes.

This latest funding round adds to Pilgrim’s impressive track record of raising approximately USD 35 million across multiple rounds. The company has also reported remarkable revenue growth, with a 4.47X increase, reaching Rs. 76 crore in FY23, up from Rs. 17 crore in FY22.

ProV Foods is delighted to unveil its new ProV Indulgence series, a premium range of nut-based snacks designed to combine luxurious flavors with the nutritional benefits of nuts. The series is set to make a significant impact with its initial offering of chocolate-coated almonds, aiming to redefine indulgent snacking.

The ProV Indulgence series features a variety of chocolate-coated almonds, each crafted to provide a distinctive taste experience. The debut collection includes options ranging from smooth milk chocolate to creamy white chocolate, rich dark chocolate, intensely bold extra dark chocolate, and a classic cocoa-dusted variant. Each 120g pack is priced at Rs. 499, presented in stylish packaging that makes it an appealing choice for both personal enjoyment and gift-giving.

These chocolate-coated almonds are not only a treat for the taste buds but also a balanced snack, blending almost equal parts almond and chocolate. Almonds provide protein, fiber, and healthy fats, while chocolate offers antioxidants and mood-enhancing properties. This combination ensures a snack that is both indulgent and nourishing.

“We use only the finest California almonds and premium chocolate to ensure that every bite is a delightful experience. Whether you need a quick pick-me-up, a treat to share, or a luxurious gift, ProV Indulgence Chocolate-Coated Almonds are the perfect choice for any occasion,” stated the ProV Foods team.

Committed to crafting products that satisfy both taste and well-being, ProV Foods presents the Indulgence Chocolate-Coated Almonds as more than just a snack—it’s an experience. The new range is now available at leading stores and online.

Looking ahead, ProV Foods plans to expand the ProV Indulgence series with innovative products featuring indulgent ingredients like jaggery, ensuring fresh and exciting options for future offerings.

Fix My Curls is celebrating a major milestone as it marks its fifth anniversary. Founded in 2019 by Anshita Mehrotra, the brand has become a trailblazer in the curly hair care segment, offering a carefully curated range of products designed to cater to the unique needs of curly, wavy, and coily hair types.

Over the past five years, Fix My Curls has significantly impacted the curly hair community with its thoughtfully designed products that hydrate, define, and protect curls. The brand's innovative approach has garnered attention from investors, including the Amazon Sambhav Venture Fund, and has seen remarkable growth. Since its inception, Fix My Curls has grown from Rs. 1.2 crores in 2020-2021 to Rs. 15 crores in 2023-2024, reflecting a remarkable 500 percent increase from 2021-2022 and a 70 percent growth in the past year alone. The brand has also attracted a substantial following, with 79.2K followers on Instagram.

Looking ahead to its sixth year, Fix My Curls is targeting a 2X growth for the current financial year, FY24. The brand is not only a popular choice for curly hair care but has also fostered a vibrant community where individuals with textured hair find belonging and identity. Fix My Curls has turned the challenge of textured hair into a source of pride and beauty, and is now expanding its offline presence with the Curl Convention initiative.

“Five years ago, we set out to revolutionize the way people with textured hair care for their curls. Today, we stand proud of our achievements and excited for the future. Our journey is far from over, and we are dedicated to continuing our mission with renewed creativity and passion. As we celebrate this milestone, we are grateful for the support of our customers, partners, and team, “ said Anshita Mehrotra, Founder, Fix My Curls.

Since its launch, Fix My Curls has grown from a modest start to a prominent player in the beauty industry, expanding its product range to include shampoo, conditioner, accessories, and styling products. Each item is crafted with premium ingredients sourced from France and Germany and is proudly paraben-free, silicone-free, vegan, and cruelty-free. Flagship products like curl-quenching hair butter and hair gel have set new industry standards. The brand's success is evident in its growing customer base of over 120,000 and its presence in 11 countries, including Germany, Romania, and Malaysia. Available on platforms like Amazon, Nykaa, Blinkit, and its own website, Fix My Curls has become a global sensation.

Fix My Curls has also been recognized for its excellence, winning the Grazia Indie Beauty Superstar Award 2024 for its Curl Quenching Hair Butter. With a deep understanding of their customers' needs and a commitment to quality, effectiveness, and ethical sourcing, Fix My Curls is poised for an even more dynamic future.

Wellbeing Nutrition, a prominent player in India’s wellness and nutrition industry, has announced an expansion of its leadership team to accelerate its growth trajectory. The company has appointed Harleen Bhatti as Vice President of Direct-to-Consumer (D2C) and Kunwarjeet Singh Grover as Head of Growth. This strategic move aims to drive the company’s target of achieving over 100 percent year-on-year (YoY) growth and reaching an annual recurring revenue (ARR) of Rs. 240 crore.

Wellbeing Nutrition is dedicated to redefining nutritional consumption with high-quality, transparent, and sustainable solutions that integrate seamlessly into daily life. This focus is central to the company’s strategy of making preventive care accessible to every household. To support its ambitious growth targets, Wellbeing Nutrition is strengthening its leadership team with Harleen Bhatti and Kunwarjeet Singh Grover. Their combined expertise will be essential in expanding the company's Beauty and Sports & Performance segments, which are expected to make up about 90 percent of the portfolio. Additionally, their leadership will help leverage the company’s robust online presence to grow retail and export channels, aiming for a 50 percent contribution from these avenues in the coming years.

Avnish Chhabria, Founder, Wellbeing Nutrition said, "We are thrilled to welcome Harleen and Kunwarjeet to our leadership team. At Wellbeing Nutrition, our mission has always been to make high-quality, transparent, and sustainable nutrition accessible to everyone. As we aim for unprecedented growth, it’s crucial to have leaders who not only understand our vision but also have the expertise to execute it. The addition of Harleen and Kunwarjeet to our leadership team is a strategic move to accelerate our journey towards achieving 100 percent YoY growth and reaching an ARR of Rs. 240 crore. Their experience and passion for driving innovation in the D2C space will be instrumental in expanding our portfolio and strengthening our presence in both online and offline markets.”

Harleen Bhatti brings over 15 years of experience in early and growth-stage D2C ventures and management consulting to her new role at Wellbeing Nutrition. Previously, at The Good Glamm Group, Harleen led Online Marketing, CRM, Customer Analytics, Website & App Marketing, and Product-led Growth for well-known brands such as The Good Glamm Group, Lenskart, and CureFit. At Wellbeing Nutrition, she will oversee D2C growth, and P&L management, and develop strategies to drive user acquisition, retention, and revenue.

Kunwarjeet Singh Grover, who joins Wellbeing Nutrition as Head of Growth, has over 13 years of experience in online marketplace management, e-commerce, and business development. His previous role as Senior Vice President at Honasa Consumer Ltd. involved leading the P&L for marketplace businesses for brands like Mamaearth, The Derma Co., and Bblunt, significantly boosting revenue and customer base. Kunwarjeet, who holds an MBA from IBS Hyderabad, will focus on scaling Wellbeing Nutrition through innovative growth strategies, customer acquisition, and retention efforts.

Clovia, India’s leading lingerie, sleep, and personal care brand, has unveiled its inaugural plus-size bra collection, targeting a growing market segment that seeks fashionable, comfortable, and well-fitting lingerie for plus-sized women.

Recognizing the longstanding challenges in finding well-fitted, comfortable plus-size lingerie, Clovia has approached the development of this collection with a focus on quality and fit. The brand has invested substantial time and resources into understanding the unique challenges faced by Indian women in their search for supportive lingerie. This new range is specifically tailored to meet those needs, ensuring it aligns with the preferences and requirements of the Indian market.

The collection offers a diverse range of styles, from everyday essentials to elegant designs, ensuring that every woman can find something that suits her taste and comfort.

“We at Clovia have always been committed to ensuring that every woman feels comfortable and confident in her skin, and this new plus-size bra collection is a testament to that commitment. We understand the unique challenges that come with finding the right fit, especially in the plus-size segment, and have dedicated extensive research and development to create designs that offer both comfort and style. Our goal is to make sure that every woman, regardless of her size, has access to lingerie that not only fits perfectly but also makes her feel confident,” said Neha Kant, Founder, Clovia.

The new plus-size bras are designed to support, contour, and reshape larger busts. They feature full-coverage cups that prevent spillage, along with broad underbands and shoulder straps for optimal lift and support. Additionally, Clovia has introduced Minimizer bras, which are designed to make larger busts appear one size smaller through comfortable compression that reduces bust projection.

The Plus-Size Bras are meticulously crafted to cater to the unique needs of women with fuller busts. These bras include features such as full-coverage cups to prevent spillage, broad underbands and straps for enhanced lift and support, and broad wings for better side support. Clovia’s plus-size bras also have seamless cups to ensure a smooth and flattering fit under any outfit. The range is inclusive of multiple size options, varying from 32B to 44F.

For those looking to reduce bust projection and achieve a more flattering silhouette, Clovia’s Minimizer Bras are the ideal choice. These bras offer high-coverage full cups combined with comfortable compression technology to create the illusion of reduced bust size. Thoughtful design features like wide straps and underbands distribute the weight of heavy busts, providing extra support. Made with high-quality fabric, Clovia Minimizer bras ensure superior fit, making your garments fit better.

Theater, a fashion brand based in Chandigarh, has successfully raised around Rs. 12.5 crore ($1.5 million) in a pre-Series A funding round led by Prath Ventures, with additional support from existing angel investors. This capital infusion will propel Theater's mission to establish itself as India’s foremost design-driven, mass-premium fashion brand, specializing in women's footwear, stockings, perfumes, and bags.

“Our mission is to transform the Indian fashion landscape through a design-centric approach. We are committed to crafting fashion and lifestyle products that are not only exquisitely made but also timeless in design. This funding empowers us to drive growth through new channels like quick commerce, expand our offline presence, and accelerate our design iteration and production processes. We are witnessing remarkable growth across all our categories, and this investment comes at a pivotal moment,” shared Sarthak Aggarwal, chief executive officer (CEO), Theater.

Founded in 2021 by Sarthak Aggarwal, Vikram Jain, Karan Jain, and Shruti Aggarwal, Theater offers products typically priced between Rs. 900 and Rs. 4,000. The brand sells its products through its D2C website and leading marketplaces.

“Indian consumption story is at its inflexion point and we believe there is a whitespace in categories such as Women’s Shoes and Perfumes. We are thrilled to partner with Sarthak, Vikram, Shruti, and Karan to build a category-defining lifestyle brand out of India,” said Piyush Goenka, Managing Partner, Prath Ventures.

Prath Ventures, based in Mumbai, has recently invested in three other companies: Jimmy Cocktails and Hustle Energy Drink, a Gurugram-based beverages firm ($3 million pre-Series A round); Gurugram-based travel goods brand Assembly ($2.1 million); and Aukera Grown Diamond Jewellery (undisclosed amount). This latest investment in Theater marks the firm's fourth investment in recent months, with more brands expected to join the portfolio.

JITO Incubation and Innovation Foundation (JIIF), in collaboration with notable investors HNI and Ah! Ventures have made a significant investment in Plan B, India’s leading direct-to-consumer (D2C) kids' innerwear brand. Founded by Sneha Raisoni and Vaidehi Shah, both Chartered Accountants and former investment bankers, Plan B has established itself in the market by providing high-quality, comfortable, and functional innerwear for children.

As first-generation entrepreneurs, Raisoni and Shah launched Plan B without prior experience in textiles or initial financial backing. Their venture has set new standards for children’s everyday essentials, catering to ages 6 months to 16 years with a focus on comfort and quality.

The recently secured funding will be utilized to enhance Plan B’s market presence and expand its product range. Key areas of investment include marketing, talent acquisition, and accelerating product development. JIIF will contribute its expertise through mentorship and strategic guidance, aiming to solidify Plan B’s reputation as the leading brand for children's essentials in India.

Rajat Mehta, Chairman, JITO Incubation and Innovation Foundation (JIIF) said, "Plan B is redefining the children’s innerwear market by emphasizing quality and exceeding expectations of both parents and children. This focus sets them apart in the D2C space. Their understanding that comfortable clothing enhances a child’s well-being gives us confidence that investing in a brand dedicated to meeting children’s needs is a smart choice. We are proud to invest in a brand that has an unequaled standing in the market.”

Sneha Raisoni, Co-founder, Plan B commented, “Our mission at Plan B is to make every day comfortable and delightful for children. Since inception, we have prioritized quality, design and fit. We aim to keep blending fun with functionality and craft clothing that is aligned with our 'Easy Wear, Easy Care' philosophy. This funding is a timely boost that will help us maintain our momentum and help us be discovered by more parents."

JIIF, a subsidiary of the Jain International Trade Organization (JITO), has a history of fostering innovation and entrepreneurship in India. The foundation has invested over Rs. 200 Crores in more than 95 companies and has incubated over 40 entrepreneurs, supporting the growth of startups across various sectors.

Plan B, headquartered in Mumbai, India, continues to revolutionize the children’s innerwear market with its exclusive range of high-quality, comfortable, and fun clothing for children aged 6 months to 16 years. The brand operates through its website, yougotplanb.com, and major online marketplaces.

Farmery, a direct-to-consumer (D2C) innovator renowned for redefining the food experience with its farm-to-fork philosophy, has announced the launch of two new products: Farmery Cow Ghee and Farmery Buffalo Ghee. Scheduled to hit the market in September 2024, these new offerings underscore the brand's commitment to sustainability, transparency, and high-quality ingredients, while bringing the rich traditions of ghee-making into the modern kitchen.

Farmery Cow Ghee is produced using traditional methods that maintain the authentic desi flavor cherished in many Indian households. This ghee is crafted from premium milk sourced from trusted local dairy farms and undergoes a meticulous clarification process to ensure it is both lactose and gluten-free. With its high smoke point, Farmery Cow Ghee is versatile for various cooking techniques, including sautéing, stir-frying, and deep-frying. Its rich and flavorful profile enhances everyday dishes, making it a staple for home cooking. Additionally, Farmery Cow Ghee offers a budget-friendly option, allowing families to enjoy the benefits of ghee without compromising on quality.

In addition to Cow Ghee, Farmery introduces Farmery Buffalo Ghee, made from the milk of local Murrah buffaloes. This variety is known for its superior quality, imparting a unique nutty flavor with a hint of caramelized richness. Ideal for high-heat cooking due to its high smoke point, Farmery Buffalo Ghee is suitable for a wide array of cuisines. Beyond its distinctive taste, this ghee is designed with health benefits in mind, being rich in butyric acid, which supports gut health and immunity.

Farmery emphasizes rigorous quality control for both the Cow Ghee and Buffalo Ghee. Each batch undergoes extensive testing for purity, and the ghee is packaged in double-layer recyclable glass jars, reflecting the brand’s dedication to sustainability.

Kamakshi Nagar, Founder, Farmery stated, “Our journey with Farmery began with a quest for quality food that could transform lives and improve health. With the introduction of our Cow and Buffalo Ghee, we are proud to continue this mission by offering the finest, organic ingredients that honor traditional methods while catering to modern, health-conscious lifestyles. These ghee products are a significant step forward in our commitment to providing fresh, organic food that supports a sustainable and healthier way of living.”

As health-conscious consumers increasingly seek products that combine traditional values with contemporary dietary needs, Farmery’s new range of ghee is poised to meet this demand, offering a blend of tradition, quality, and flavor.

Recode Studios, a leading name in the cosmetic industry known for its innovative beauty solutions and high-quality products, has announced the grand opening of its 18th store in Mumbai. The new store, strategically located at JVMS Clermont, Shop No - 5, LBS Marg, Mulund West, marks a significant milestone in the company’s aggressive expansion plans.

As part of its ambitious growth strategy, Recode Studios is targeting a remarkable turnover of Rs.50 crore by the end of the fiscal year. This goal highlights the brand’s robust growth trajectory and successful market penetration. In line with its expansion plans, the company aims to increase its retail presence to a total of 25 stores, reinforcing its position as a major player in the cosmetics sector and enhancing its influence and reach within the beauty market.

The Mumbai store represents Recode Studios’ ongoing commitment to enhancing customer experiences by providing unparalleled access to its diverse range of beauty products. Offering a wide selection of cosmetics, the store caters to both everyday beauty needs and the unique preferences of enthusiasts, embodying the brand's dedication to setting new standards in the beauty industry.

Dheeraj Bansal, Co-Founder, Recode Studios expressed, “We are happy to launch our 18th store in the vibrant city of Mumbai. This expansion represents not just a milestone in our growth journey but also a deeper connection with our loyal customers in this dynamic metropolis. Our goal has always been to bring high-quality, innovative beauty products to more people, and this new store is a testament to our ongoing commitment to excellence. We look forward to welcoming both new and existing customers and continuing to elevate their beauty experiences.”

The new Mumbai store is poised to become a key destination for beauty enthusiasts, offering a unique blend of luxury and affordability. Alongside its extensive product offerings, the store will also host exclusive events and promotions, further enhancing the shopping experience and strengthening its engagement with the local community.

Snitch has expanded its retail footprint in Maharashtra with the opening of its 22nd store on September 1, 2024. Located on New Link Road, Oshiwara, in Andheri West, Mumbai, this new outlet represents Snitch’s fifth store in Maharashtra and its third in Mumbai, reflecting the brand’s strategic push into key urban markets.

The choice of Andheri West for the new store is deliberate, given the area’s reputation as a fashion and lifestyle hub. The new location aims to serve the city’s fashion-conscious men with a diverse range of apparel, including smart casual and formal wear.

Siddharth Dungarwal, Founder of Snitch said, "Launching our third store in Mumbai, especially in Andheri West, is a major milestone for us. This area is known for its vibrant shopping culture and diverse clientele. We are thrilled to bring our unique fashion offerings to this location and provide customers with an exceptional shopping experience."

The Andheri West store is designed to deliver a comprehensive shopping experience, emphasizing the latest trends in men’s fashion. This expansion aligns with Snitch’s growth strategy, making its stylish and high-quality menswear more accessible to a wider audience across India.

Nutrabay Retail Private Limited, a prominent direct-to-consumer (D2C) retailer of sports nutrition and wellness products, has raised $5 million in its Series A funding round. The round was led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers Limited. Dexter Capital Advisors served as the exclusive financial advisor for this funding round, marking the company's first institutional investment after seven years of profitable bootstrapped growth.

Established in 2017, Nutrabay operates as a multi-brand retail store offering over 100 brands, including its own private label products under the Nutrabay name. These products are available through the company’s D2C website, major eCommerce platforms, and offline supplement stores.

Founded by brothers Sharad Jain, Shreyans Jain, and Divay Prakash Jain, Nutrabay was created to make sports nutrition and wellness products accessible to a broad audience. The new funding will be allocated towards expanding the company’s omni-channel presence and driving innovation in new product development. The brand aims to strengthen its position across three key categories: sports nutrition, vitamins and supplements (VMS), and health food and drinks.

Shreyans Jain, Founder and Executive Director of Nutrabay stated, “We started Nutrabay with a vision to provide high-quality nutrition products to help consumers achieve holistic nutrition. We are thrilled to garner support from RPSG and Kotak PE and excited to leverage this partnership to drive our next phase of growth. We are committed to providing high-quality products at affordable prices to make the brand accessible to all enthusiasts across various consumer segments.”

Abhishek Goenka, Managing Partner at RPSG Capital Ventures commented, “We have strong conviction in the nutrition, health, and wellness sector and have consistently supported companies in this category such as Plix and True Elements. We have observed sports nutrition growing beyond metropolitan areas, with increasing demand from tier ll cities and beyond. Nutrabay has demonstrated impressive growth and a strong commitment to product quality. We believe in their vision and are excited to partner with them as they continue to transform the sports nutrition market in India.”

Nutrabay currently offers over 70 products and experienced an 80 percent growth in FY24 compared to FY23. The company plans to introduce over 50 new products to its portfolio by the next financial year.

Ola Group founder Bhavish Aggarwal announced on Thursday that all of Ola Electric's products will be available on the government-backed Open Network for Digital Commerce (ONDC). The announcement was made via a post on the microblogging platform X. According to an informed source, these products will be accessible through ONDC's buyer-side apps, including Ola Cabs, MagicPin, and Paytm.

Ola Cabs has rebranded itself as Ola Consumer, expanding its services beyond ride-hailing. The company also revealed plans for fully automated dark stores, which are container-like structures designed and manufactured in-house. These dark stores will be offered to direct-to-consumer (D2C) brands and other sellers on the ONDC platform. Aggarwal previously stated that the dark stores will have the capacity to store 1.2 lakh items, with automated storage and restocking capabilities, and will be able to handle 7,000-10,000 orders per day at a rate of 60 seconds per order. The dark stores are expected to be operational by the end of 2024.

In addition to this, Ola Consumer will offer automated warehousing services to ONDC participants and is collaborating with brands such as ITC, Marico, and Bombay Shaving Company. On August 15, the company also introduced Ola Pay, a UPI-based payment system that allows users to pay for rides, food, and groceries through the Ola app.

On August 20, Ola Electric, a sister company of Ola Consumer, received certification for production-linked incentive (PLI) benefits for two additional vehicles, having already secured similar certification for two other vehicles earlier this year. Ola Electric continues to dominate the electric scooter market, maintaining a 40-50 percent market share in recent months, competing with brands like Bajaj, TVS, and Ather Energy.

Priya Atlee, the acclaimed actress, film producer, and entrepreneur, has officially entered the fashion industry with the launch of her new designer clothing brand, "Red Knot." The brand caters to both men and women, with a price range starting from Rs. 5,999 and above. The newly launched e-commerce platform is now live, offering an extensive collection of co-ords and shirts for men, along with sarees, jumpsuits, slit salwar, tiered dresses, and more for women. Each item in the collection features innovative, modern, and abstract print aesthetics, targeting a premium segment seeking distinctive and high-quality fashion pieces.

Priya Atlee shared, “Fashion is an extension of one’s personality and creativity. With 'Red Knot,' I wanted to create a brand that resonates with modern individuals who are not afraid to stand out and make a statement. Every piece in this collection reflects my passion for design and my belief in celebrating individuality through fashion."

Renowned for her impeccable style and trendsetting fashion choices, Priya Atlee has consistently impressed with her sophisticated and forward-thinking looks. The launch of "Red Knot" is a testament to her deep-seated passion for design and her dedication to empowering and celebrating individuals of all genders who seek sophisticated and statement-making pieces. Drawing from her artistic background, Priya has meticulously designed every item in the "Red Knot" collection, ensuring each piece embodies her commitment to a unique expression of contemporary style and elegance.

The debut of "Red Knot" marks Priya’s transition from film to fashion, showcasing her talent for infusing artistry into every aspect of her work. The collection is available exclusively through its official website, providing fashion enthusiasts with direct access to Priya Atlee’s latest creations. Featuring a diverse range of modern silhouettes and abstract prints, the "Red Knot" collection offers sophisticated and stylish options for those seeking originality and elegance in their wardrobe.

WellBe Foods, the Bengaluru-based direct-to-consumer brand renowned for its clean food offerings, has significantly broadened its reach by entering the Hyderabad market. This expansion marks a pivotal step in the company's regional growth strategy, with WellBe Foods' products set to be available in over 9,000 general trade (GT) stores throughout the city. This move positions WellBe Foods as the first clean-label snacks brand with a "No Nasties" commitment to penetrate the GT market in India.

The expansion aligns with WellBe Foods' ambitious plan to extend its presence to 25,000 general trade stores across South India by the end of fiscal year 2024-25. With this latest launch, the company aims to achieve a 50 percent growth year-on-year from the Hyderabad market. The decision to enter Hyderabad follows the success of its products in 300 stores across various channels, including regional chains, SMAT, and Modern Trade.

Gaurav Manchanda, Founder and Managing Director, WellBe Foods stated, “Hyderabad’s enthusiastic reception has been instrumental in driving our expansion strategy. Our initial success with regional chains and modern trade outlets has provided a solid foundation for our ambitious plans. We are committed to leveraging Hyderabad’s market dynamics to introduce our range of traditional snacks in a healthier avatar to an even broader audience. Our goal is not only to reinforce our presence in Hyderabad but also to set a new benchmark for general trade reach across South India – with our snacks with “No Nasties” and innovative packaging, we are looking to organize the unorganized.”

As part of its GT expansion, WellBe Foods will offer its popular snacks—Kodbale, Khara Ompudi, Khara Sev, Ribbon Pakoda, and Murukku—in convenient 25-gram packs priced at Rs. 10 each. These snacks adhere to the brand’s "No Nasties" promise, excluding ingredients such as palm oil and maida, making healthier snack options more accessible to a wider audience.

Since its launch in 2020, WellBe Foods has expanded from a presence in just 13 stores to a network of 1,700 locations across major cities including Bengaluru, Chennai, Hyderabad, Vizag, and Vijayawada. Supported by prominent retail partners like The Organic World, Lulu, Spar, Nature’s Basket, Ratnadeep, Pothy’s, More, and Spencer’s, the brand remains dedicated to promoting wellness through natural ingredients and its “No Nasties” promise. All products are free from chemically refined oils, artificial colors, flavors, sweeteners, high fructose syrup, and synthetic preservatives and antioxidants.

In addition to retail stores, WellBe Foods' products are available online via their website and major e-commerce platforms such as Big Basket, Amazon, and Flipkart.

Dame Health, India’s new leading brand in reproductive health and wellness, has been introduced to address a range of gynecological issues and support women throughout their reproductive journey. From prenatal care to menopause, the brand offers meticulously formulated nutraceuticals designed to meet the unique needs of women. In addition to focusing on women’s health, Dame Health is also launching nutritional supplements aimed at enhancing male fertility.

Founded by Sahil Agarwal and his father, Dr. Rajeev Agarwal, Dame Health is driven by the family's deep medical background and a commitment to addressing gaps in women’s healthcare. The brand’s products are USFDA-certified, soy-free, gluten-free, and made with clinically proven ingredients. They are 100 percent vegetarian and formulated to be side-effect-free, reflecting the trust and expertise of a doctor-founded brand with over 25 years of experience.

Sahil Agarwal, Co-founder, Dame Health stated, “We noticed that while many brands in India focus on hair and skincare, there was no trusted brand addressing issues like painful periods, PCOS, fertility struggles, or menopause symptoms. This gap inspired the creation of Dame Health.”

Dr. Rajeev Agarwal, Co-founder, Dame Health added, “There is a lack of high-quality health and wellness brands that help women understand and address their gynecological health issues. We aim to be that trusted companion for them.”

Dame Health offers a variety of best-selling products, including Optimen, Protein Powder, Melatonin, Q-plus, Resver, Optimag Plus, Optimen Max, Opti Natal, and Opti Natal DHA, among others. The brand’s range covers women’s needs from adolescence through menopause and includes solutions for menstruation, fertility, pregnancy, and overall wellness. Additionally, the brand caters to men seeking fertility support, expanding its impact beyond women’s health.

Dame Health is affiliated with Renew Healthcare, a renowned IVF hospital network in eastern India, benefiting from 25 years of experience provided by expert medical professionals.

Amazon Transportation Services Private Limited (Amazon India) and the Ministry of Indian Railways have today signed a Memorandum of Understanding (MoU) aimed at strengthening their collaboration for the efficient and speedy transportation of Amazon India packages through the extensive Indian Railways network. Under this MoU, the two entities will jointly develop a hub-and-spoke model for a specific origin-destination pair, using insights from this model to expand and optimize it across the network. The agreement includes strategies for first and last-mile requirements, transit times, cost options, and policy measures to enhance parcel volumes on railways. Amazon India will also offer recommendations to ensure a swift and reliable distribution network via rail.

“Our association with the Indian Railways aligns with the government's vision to leverage this iconic institution for India’s economic growth. It also reflects our focus on providing our customers across India access to unparalleled selection with fast and reliable deliveries. Since 2019, we have collaborated to create an innovative logistics model that combines Amazon's e-commerce expertise with Indian Railways' vast and reliable network. This continues to enable fast delivery of crores of products across the country. Going forward, we remain committed to driving more innovations alongside the Indian Railways to better serve our customers,” said Abhinav Singh, Vice President, Operations, Amazon India.

Ravinder Goyal, Member (Operations and Business Development), Railway Board, Indian Railways commented, “I commend Amazon for the MOU signed with Indian Railways. This collaboration and partnership will further help railways to understand the needs of e-commerce businesses and plan transport services accordingly. The MOU is an important step towards enhancing the movement of e-commerce cargo through Indian Railways. I encourage the e-commerce sector to leverage the efficiency and sustainability of rail transport to streamline their logistics needs. Indian Railways has launched many parcel services as well as the Virtual Aggregation Platform (VAP) to ease and encourage adoption of rail for parcel delivery and I therefore appeal to the e-commerce business to use this facility for mutual gain.”

Amazon India began its partnership with Indian Railways in 2019, becoming the first e-commerce company to collaborate with Indian Railways to develop an express transportation solution via rail for parcel wagons on the Mumbai-Delhi route. Over the past five years, Amazon has expanded its operations from one train in 2019 to over 120 trains in 2024, operating 130 intercity routes across 91 destination cities. This represents a 15-fold increase in parcel movement through railways since the partnership began. This collaboration has been crucial for Amazon India in delivering on its 1-day and 2-day delivery promises to customers nationwide.

In 2023, Amazon India further strengthened its collaboration with Indian Railways by becoming the first e-commerce logistics company to utilize Dedicated Freight Corridors. These corridors aim to alleviate congestion on the existing rail network, boost the average speed of freight trains, support the operation of heavy haul trains, connect ports and industrial areas for faster freight movement, and reduce overall logistics costs. This partnership supports Prime Minister Narendra Modi’s vision of enhancing multimodality and utilizing railways as an economical and sustainable transport mode, contributing to the broader goals of 'Viksit Bharat' and 'Viksit Rail'.

Max Factor, the renowned Hollywood makeup brand, has made its debut in India's physical retail market through a strategic partnership with Shoppers Stop.

This collaboration is set to extend Max Factor’s presence to 70 Shoppers Stop outlets across India by the end of the year, targeting major cities like Delhi, Mumbai, Bengaluru, and Chennai.

Shoppers Stop Limited saw its shares trading at Rs. 808.25, a rise of Rs. 20.90 or 2.65 percent. The partnership will feature exclusive Max Factor products, including new launches and limited-edition collections. Customers can look forward to in-store experiences such as product trials, workshops, masterclasses, and personalized consultations. Additionally, the brand will be available online at shoppersstop.com and ssbeauty.in.

Biju Kassim, CEO Beauty, Shoppers Stop said, ”We are thrilled to partner with House of Beauty to bring Max Factor to the Indian market, marking a significant step in Shoppers Stop’s journey towards premiumization. This strategic collaboration leverages our established customer base and robust retail infrastructure to offer an unparalleled shopping experience. Max Factor’s high-quality products perfectly align with our product portfolio. We believe this partnership will not only elevate the beauty retail landscape in India but also foster a loyal community of beauty enthusiasts, driving long-term growth and success.”

“Max Factor X Shopper’s Stop is the perfect collaboration to provide the best in beauty products to a steadfast & discerning Indian consumer. We are confident that this partnership will create a dynamic and compelling presence for the brand in the market,” shared Sanjali Giri, Chief Business Officer, House of Beauty.

This initiative represents a key milestone in Max Factor’s expansion into the Indian market, utilizing Shoppers Stop’s well-established customer base and retail infrastructure to boost its visibility and accessibility.

MiniKlub, India’s premier kidswear brand, has announced the grand opening of its newest store at Mittal Mall in Ajmer. This new outlet represents a significant expansion of MiniKlub's footprint in Rajasthan, reflecting the brand's dedication to quality, style, and comfort for children.

Situated in a key shopping area, the new MiniKlub store offers an extensive selection of trendy and high-quality children’s clothing. The store caters to a wide range of needs, from newborn essentials to fashionable outfits for kids up to 8 years old, providing a top-tier shopping experience for families in Ajmer.

Anjana Pasi, Director of MiniKlub expressed, “We are delighted to open our doors in Ajmer. MiniKlub is more than just clothing; it’s a celebration of childhood. We are thrilled to bring our unique and stylish collections to the families of Ajmer, offering them the best in kidswear fashion."

Since its inception in 2013, MiniKlub, a division of First Steps Babywear, has rapidly established itself as a prominent player in the kidswear market. With a presence in over 450 multi-brand outlets and leading e-retailers, alongside 65 exclusive brand stores across 28 cities, MiniKlub has become a trusted name in children’s fashion. The brand’s offerings are crafted with a focus on the comfort and safety of babies, reflecting MiniKlub’s commitment to quality and its dedication to following sustainable manufacturing practices.

The brand’s expansion extends beyond physical stores; MiniKlub also maintains a robust online presence, reaching customers across India through major e-commerce platforms and its dedicated website. This omni-channel approach ensures that MiniKlub’s high-quality products are accessible to families throughout the country.

The new Ajmer store is poised to become a go-to destination for parents looking for the latest trends in kidswear, further cementing MiniKlub’s position as a leader in the industry. With its combination of fashionable designs, quality craftsmanship, and sustainable practices, MiniKlub continues to set new standards in children’s apparel.

Zappfresh, a direct-to-consumer (D2C) meat delivery startup, has taken a significant step by filing its Draft Red Herring Prospectus (DRHP) with SEBI, aiming to list on the BSE SME platform. This move marks a major milestone for the company, which has shown strong growth and profitability in recent years, further solidifying its presence in India’s retail market.

The Initial Public Offering (IPO) will involve a fresh issue of 59.06 lakh equity shares, each with a face value of Rs 10, and will not include an offer for sale component. The proceeds from the IPO will be strategically used to drive various growth initiatives, including potential acquisitions, marketing and capital expenditure enhancements, working capital optimization, and general corporate purposes.

Zappfresh stands out as the first D2C food startup to pursue a listing on the BSE SME platform, showcasing its resilience and adaptability, particularly during the challenges posed by the COVID-19 pandemic. The company’s focus on profitability and its decision to initiate the listing process during such times highlight its commitment to excellence.

Deepanshu Manchanda, Founder of Zappfresh said, "We are proud to take this monumental step towards listing on the BSE SME platform, which testifies to our unwavering dedication to transparency, accountability, and growth. As we remain committed to delivering exceptional quality, convenience, and value to our customers while creating sustainable stakeholder value."

Zappfresh is supported by a group of prominent investors, including SIDBI (19 percent), Amit Burman Family Office (10 percent), Hindustan Times, Unity Bank, Lets Venture, Ah! Ventures, Keritsu Forum, and Heifer Impact. The company’s promoters hold a 40 percent stake. Recently, Zappfresh has expanded into new markets such as Mumbai and Bangalore, and acquired Bonsaro and Dr. Meat to strengthen its offerings and market presence. The company is also in the advanced stages of expanding its business into the Middle East, with more acquisitions planned for inorganic growth.

In the fiscal year 2023-24, Zappfresh reported an EBIDTA of Rs 7.6 crore and a revenue of Rs 90 crore, reflecting its solid financial performance and growth trajectory. The company aims to achieve a revenue of Rs 1,000 crore in the next three years. Narnolia Financial Services Ltd. has been appointed as the Book Running Lead Manager (BRLM) for the IPO, providing expertise and guidance throughout the listing process.

Turkish Hazelnuts, renowned globally as the 'miracle nut,' have been officially launched in India through a significant four-year campaign initiated by the Turkish Hazelnut Exporters Associations. The launch event took place today at the Turkish Embassy in New Delhi, in collaboration with the Nuts and Dry Fruits Council of India (NDFCI).

The event was attended by key dignitaries, including Turkish Ambassador His Excellency Mr. Fırat Sunel, Chairman of the Blacksea Hazelnut and Hazelnut Products Exporters Association Mr. Hasan Osman Sabır, and President of NDFCI Mr. Gunjan Jain. This collaboration is set to introduce Turkish Hazelnuts to the Indian market as both a nutritious ingredient and a healthy snack, aiming to elevate the culinary experience across India.

Türkiye, which accounts for 65 percent of the world’s hazelnut production, has a long-standing heritage in hazelnut cultivation. The country’s success is attributed to its traditional methods that maintain the flavor and nutritional value of the nuts. Turkish hazelnuts are processed in facilities that meet the highest international food safety standards, ensuring top quality.

Fırat Sunel, Turkish Ambassador said, “The launch of Turkish Hazelnuts, in the Indian market marks a significant milestone in the partnership between Türkiye and India. Our hazelnuts are not only a testament to Türkiye’s rich agricultural heritage but also to our commitment to quality and tradition. This initiative highlights the strengthening of bilateral relations and opens exciting opportunities for further collaboration in the food and culinary sectors.”

Hasan Osman Sabır, Chairman of the Blacksea Hazelnut and Hazelnut Products Exporters Association shared, “We are thrilled to bring the miracle nut to India, a market that appreciates quality and flavor. Turkish Hazelnuts have been enjoyed the world over for thousands of years. We believe Indian consumers will embrace our hazelnuts for their exceptional taste and versatility. We are noticing a significant increase in demand compared to last year, with more people incorporating Turkish hazelnuts into their confectionery items. This trend is promising for Turkish hazelnuts, and we believe that India will become one of the top consumers in the next 10 years, as the country's culture is well-suited for this growth.”

Known for their sweet, exotic flavor and distinctive texture, Turkish Hazelnuts also boast a strong nutritional profile, rich in energy, vitamins, dietary fiber, and monounsaturated fats. Naturally cholesterol-free, these nuts provide a healthy and satisfying alternative to traditional snacks.

Gunjan Jain, President, Nuts and Dry Fruits Council of India (NDFCI) commented, “We are excited to partner with Turkish Hazelnut Exporters Associations for the launch of Turkish Hazelnut in India. The demand for premium nuts is on the rise and these miracle nuts are poised to meet this demand. The addition of these high-quality nuts will not only diversify the range of nuts available to consumers but also significantly boost the Indian economy.”

He further emphasized, “Our goal is to bring the highest quality nuts and dry fruits to the Indian market. The rich nutritional content and versatility of Turkish Hazelnuts will undoubtedly enhance India’s culinary landscape.”

Turkish Hazelnuts, now available across retail and e-commerce platforms in India, offer a delicious way to support overall well-being. Just 25-30 grams per day provides 100 percent of the recommended daily allowance for vitamin E, along with numerous other health benefits, including increased energy, improved skin health, and support for bone and heart health.

Travel and lifestyle brand Mokobara has officially entered the Punjab market with the opening of its first store in the state at Nexus Mall in Amritsar. The announcement was made by Ayushi Yadav, Head of Business Development at Mokobara.

“We are excited to share that we have just launched our 13th store at Nexus Amritsar, marking our exciting debut in Punjab,” said Ayushi Yadav, head of business development at Mokobara.

Founded in early 2020 by Sangeet Agarwal and Navin Parwal, Mokobara began its journey as a direct-to-consumer (D2C) online luggage brand. The Bengaluru-based retailer quickly garnered attention for its premium travel products, which include travel bags, briefcases, totes, slings, wallets, and accessories. Mokobara's emphasis on stylish, functional design and high-quality materials has made it a preferred choice for modern travelers.

The brand's expansion into brick-and-mortar retail began in May 2023 with the opening of its first physical store at Phoenix Marketcity in Whitefield, Bengaluru. This move was followed by the launch of its first North Indian store in Gurugram in December 2023, signaling the brand's intent to strengthen its presence across key metropolitan areas. The new store in Amritsar further solidifies Mokobara's commitment to expanding its footprint in India's retail landscape.

In addition to its growing network of physical stores in cities like Bengaluru, Chennai, Hyderabad, Gurugram, Mumbai, Amritsar, and Pune, Mokobara continues to maintain a strong online presence. The brand retails its products through its own e-commerce platform, as well as through popular online marketplaces such as Flipkart, Myntra, Amazon, and Nykaa.

Mokobara's rapid growth and expansion have been supported by strategic funding rounds. In October 2023, the brand raised $3.6 million in funding from Saama Capital, Sauce VC, and Alteria Capital. This was followed by a Series B funding round in early 2024, where the company secured an additional $12 million led by Peak XV Partners, with continued support from existing investors.

The launch of the Amritsar store is a testament to Mokobara's ambitious growth strategy and its commitment to bringing high-quality, stylish travel products to customers across India. As the brand continues to expand its retail presence, it is poised to become a leading name in the travel and lifestyle sector.

Dreame Technology, a global leader in smart home appliances, has announced its entry into the personal grooming market with the launch of a new range of high-performance products in India. This new lineup includes several advanced grooming solutions: the Pocket High-Speed Hair Dryer, Hair Glory Hair Dryer, Hair Gleam High-Speed Hair Dryer, the AirStyle 5-in-1 Hair Care and Styling System, and an IPL Hair Removal Device.

The new products are designed to offer a sophisticated grooming experience at home, combining innovative technology with sleek designs. The Pocket High-Speed Hair Dryer, ideal for travel, features a compact and foldable design with a powerful 110,000 RPM motor for quick drying. It includes versatile attachments and an intelligent temperature control system to ensure safe and effective styling. The Hair Glory Hair Dryer also boasts a 110,000 RPM motor, capable of drying shoulder-length hair in about two minutes, with multiple temperature settings and a cool air mode for added convenience.

The Hair Gleam High-Speed Hair Dryer offers high-performance drying with a 1,600W brushless motor and precise temperature control, while the AirStyle 5-in-1 Hair Care and Styling System provides a versatile solution with interchangeable styling heads and advanced airflow technology for comprehensive hair care.

Manu Sharma, Managing Director, Dreame India stated, “Technology is at the heart of Dreame’s operations, and we are passionate about using it to create products that elevate user experience. The Dreame set of hair and beauty products showcases the brand’s commitment to offering state-of-the-art features for hair drying, styling, finishing, and maintenance, all while maintaining elegance, durability, and user-friendliness. By simplifying and providing salon-like upkeep through the five products, we hope to redefine home-based cosmetology and elevate self-care standards and practices for consumers across India.”

Additionally, the IPL Hair Removal Device features FDA-approved A++ ice-cooling technology, designed to remove up to 93 percent of body hair efficiently.

The new grooming products are available on Amazon.in starting today. The pricing for the products is as follows: the Hair Gleam High-Speed Hair Dryer is priced at Rs. 6,999, the Hair Glory Hair Dryer at Rs. 7,999, the Pocket High-Speed Hair Dryer at Rs. 8,999, and the IPL Hair Removal Device at Rs. 19,999. The AirStyle 5-in-1 Hair Care and Styling System will be available from September 5 at Rs. 24,999.

Dreame Technology invites consumers to explore this innovative range, designed to enhance personal grooming with the latest technology and stylish design.

French Essence, renowned for its top-tier perfumes, is expanding its offerings with the launch of MENZ, a new brand dedicated to premium grooming products for men. This new venture marks French Essence’s entry into the men’s grooming market, introducing a range of high-quality products including shaving foam, aftershave, hair spray, and other essential grooming items.

MENZ is designed to meet the needs of the modern man by blending functionality with sophistication. Each product in the MENZ lineup is crafted with the same commitment to excellence that defines French Essence, promising a luxurious grooming experience. From the smooth and refreshing shaving foam to the invigorating aftershave and versatile hair spray, MENZ aims to provide men with everything they need to look and feel their best.

Nidhi Gupta, Founder & CMO, French Essence expressed, “We are thrilled to introduce MENZ as part of the French Essence family. Our goal with MENZ is to provide men with grooming products that not only meet their daily needs but also elevate their grooming routine with a touch of elegance and refinement. We believe MENZ will become a trusted name in men’s grooming, just as French Essence is in the category of fragrances."

The MENZ grooming range is now available both in stores and through online marketplaces. French Essence invites all discerning men to explore this new collection and experience the exceptional quality, style, and care that MENZ has to offer.

French Essence is a leading perfume brand known for its exquisite fragrances, representing elegance, quality, and craftsmanship. With a commitment to perfection, French Essence offers a range of products designed to enhance the lives of those who appreciate the finer things in life. Discover the world of French Essence and elevate your senses with our exceptional creations.

Metaman, a men’s jewelry brand founded in early 2022 by Harsh Maskara and Anil Shetty, has quickly made a name for itself in the market with its exclusive offerings for modern Indian men. After acquiring Drip Project in 2023, the brand has expanded its product line, now reimagining its premium perfume range. This new venture has garnered the support of Indian international cricketer KL Rahul, who has not only invested an undisclosed amount in the project but also taken on the role of brand ambassador.

KL Rahul, known for his discerning taste and interest in meaningful projects, has aligned himself with Metaman's vision.

“These are areas I'm truly passionate about. That's why I'm involved in health, wellness, sports, and fashion—these have always interested me. I've chosen to enter spaces where I feel comfortable and where I can genuinely contribute, rather than just being the face or an ambassador. While that role is exciting, this is a much bigger opportunity for me. It extends beyond my playing days and represents a long-term investment. Plus, it's been enjoyable to explore something outside of cricket, and I've really enjoyed it so far,” commented KL Rahul.

As Metaman reimagines its perfume collection under the Drip Project brand, Rahul embodies the essence of the brand’s exquisite fragrances, which are crafted to make a lasting impression on any occasion. The perfumes are designed with the highest quality, aiming to appeal to those who value refinement and elegance.

Harsh Maskara, Co-Founder, Metaman by Drip Project shared, “KL has been an investor in Metaman Brands Pvt Ltd and The Drip Project from the beginning. Seeing the growth we've made over the past two years since he invested—from starting at zero to reaching where we are today—he's been part of the journey. When I introduced the idea of expanding The Drip Project into the fragrance market and re-launching Metaman, he showed immediate interest. The fragrance is something very close to his heart; he’s always picking up perfumes at duty-free shops while traveling, which resonated with him. After numerous endorsements, he wanted to create something of his own, making this the perfect opportunity.”

The reimagined Metaman perfume collection exemplifies the brand's commitment to offering luxurious, high-quality products at accessible price points. This new fragrance line, launched under the Drip Project, is a testament to Metaman’s dedication to delivering timeless appeal and sophisticated craftsmanship, tailored to suit diverse tastes globally.

In addition to his role with Metaman, KL Rahul has been an active investor in various visionary projects aimed at meeting the demands of younger generations. His recent investment in an AI-powered company, Flam, for their latest MR product innovation, showcases his interest in technology and fan engagement. Rahul has also backed companies like Boldfit, XYXX, Hyugalife, 4Cast, and Players Fund, further solidifying his reputation as a forward-thinking investor.

In a retail landscape increasingly shaped by e-commerce, valued at around USD 55 billion, Tribe Amrapali, a sub-brand of the esteemed House of Amrapali, is making a significant impact by expanding its physical presence. Known for its contemporary and affordable jewelry designs that blend experimental philosophy with tradition, Tribe Amrapali is set to open its 23rd retail store at Pune Airport.

With the surge in air travel in India, there has been a notable shift in consumer behavior, with more people opting to shop at airports. Recognizing this trend, Tribe Amrapali has strategically decided to expand its presence in airport retail spaces.

“We have always seen a 50-50 ratio in percentage when it comes to the performance of online and offline stores. We are expanding our retail space in Airports because, for us, airport stores do well in terms of sales. And therefore, we have decided to open our next offline store at Srinagar Airport in the coming month,” says Akanksha Arora, CEO of Tribe Amrapali.

Tribe Amrapali began its journey with an E-Store in March 2013 and has since established a strong retail presence in key locations. The brand’s new store at Pune Airport follows successful launches at Mumbai Airport (T2, Domestic Departure), Hyderabad International Airport, Ambience Mall Vasant Kunj, Pacific Mall in Delhi, Ahmedabad Palladium, and the Mall of Asia in Bangalore.

This latest expansion underscores Tribe Amrapali’s commitment to reaching a broader audience through its airport stores, offering travelers a chance to experience their unique blend of craftsmanship and design. As Tribe Amrapali continues to grow its retail footprint, it extends a global invitation to customers to discover the brand’s signature blend of traditional craftsmanship and modern aesthetics.

Founded with an E-Store in March 2013, Tribe Amrapali is a vibrant sub-brand of the House of Amrapali, embodying a youthful take on traditional folklore. Specializing in silver, gold-plated silver, and fashion jewelry, Tribe Amrapali creates contemporary designs with an experimental edge. The brand’s collections are deeply rooted in rich, rustic traditions, offering a dynamic and diverse range of jewelry that tells a story as captivating as a local myth.

Shobitam, a prominent D2C ethnic fashion brand, has announced its acquisition of Isadoralife, a leading ready-to-wear saree brand. This strategic acquisition aims to bolster Shobitam's global presence and propel the growth of ethnic fashion on an international scale, while contributing significantly to the fashion startup ecosystem in India.

"Together, Shobitam and Isadoralife are poised to further strengthen ethnic fashion globally and pave the way for an upward growth trajectory in the fashion startup ecosystem in India," said Aparna Thyagarajan, co-founder and chief product officer, Shobitam.

The integration of Isadoralife into Shobitam’s portfolio is set to introduce a new category of innovative, easy-to-drape saree designs, catering to the evolving preferences of modern consumers. By combining their strengths, the two brands aim to redefine the saree as a versatile garment that seamlessly blends traditional elegance with contemporary convenience.

"Our partnership with Shobitam has come at the most opportune time when Indian fashion is going through an interesting transition phase with Sarees being seen as both traditional and contemporary wear," said Neha Tandon Sharma Founder and CEO, Isadoralife.

As Shobitam and Isadoralife join forces, the collaboration is expected to deliver a fresh and innovative approach to ethnic fashion, catering to the diverse needs of global consumers and setting new benchmarks in the industry.

Marico Ltd.'s Hair & Care brand, known for delivering up to 100 percent damage repair, has announced the launch of its innovative Hair & Care Oil in Serum. This new product combines the styling benefits of a serum with the nourishing power of almond oil.

The Hair & Care Oil in Serum has been introduced in West Bengal, Orissa, Punjab, and the Northeast region. It features an ultra-light serum formula enriched with almond oil and infused with Vitamin E. This blend effectively controls frizz, leaving hair smooth, shiny, and silky, all at an affordable price of just Rs 2 per use.

Somasree Bose Awasthi, Chief Marketing Officer, Marico Ltd. said, “Women enjoy the beauty that comes with leaving their hair open, but frizz and tangles can often stand in the way of achieving that perfect look. That’s why we’ve introduced Hair & Care Oil in Serum—an innovative product that brings together the styling benefits of a serum and the nourishing goodness of almond oil. Understanding that serums are often seen as costly, we've ensured that Hair & Care Oil in Serum is an affordable, value-for-money option, offering premium hair care at just Rs 2 per use. At Marico, we are committed to delivering innovative solutions that enhance beauty routines, and this new launch is a clear reflection of that dedication.”

Hair & Care Oil in Serum is now available at leading retail outlets across West Bengal, Orissa, Punjab, and the Northeast.

Marico Ltd. impacts the lives of one in three Indians through its diverse portfolio of brands, including Parachute, Saffola, Nihar Naturals, Set Wet, Livon, and many others. The company's international portfolio contributes around 23 percent of its revenue, with well-known brands like Parachute, HairCode, Fiancée, and X-Men.

Velocity, India’s leading cash flow-based financing platform, has announced a significant allocation of Rs.400 crore to support the financing needs of D2C and E-commerce brands in preparation for the upcoming festive season sales. This year’s allocation represents a substantial increase of over 60 percent compared to the Rs. 250 crore earmarked by Velocity in 2023, underscoring the industry’s expectations of a bigger and more vibrant festive season in 2024.

The festive season is a critical period for digital-first brands, with sales during this time accounting for approximately 40-50 percent of their annual revenue. In this high-pressure environment, access to capital is crucial for D2C brands looking to scale their operations and meet the surge in demand. Debt financing provided by platforms like Velocity plays a vital role in helping these brands seize the opportunity presented by the festive season.

This financing initiative will support brands and sellers across major e-commerce platforms such as Amazon, Flipkart, Myntra, and Shopify, as well as new-age quick commerce platforms like Blinkit, Instamart, and Zepto. The funds will enable these brands to enhance their product assortment, accelerate delivery timelines, and capitalize on emerging trends such as premiumization. Quick commerce has become an increasingly important sales channel, driving 15-30 percent of sales depending on the category.

Alternative debt capital not only helps D2C and e-commerce brands stay competitive in the rapidly evolving online retail landscape but also allows them to secure financing without diluting equity. This form of debt funding is particularly beneficial during seasonal peaks, enabling brands to invest more in inventory, marketing, and omnichannel expansion. According to a report by RedSeer, e-commerce sales are projected to grow by 20 percent in the 2024 festive season, up from a 13 percent growth in e-commerce GMV (gross merchandise value) last year.

Abhiroop Medhekar, Co-Founder and CEO, Velocity said, “As more Indian consumers turn to online shopping for its convenience and personalized experiences, we are witnessing a significant shift towards e-commerce with projections estimating that India will be the world's third-largest online market reaching $325 billion and attracting 500 million shoppers by 2030. This is an exciting time, as innovation and customer-centric strategies are driving the e-commerce and quick commerce boom. Velocity's debt financing is specifically designed to empower D2C and E-commerce brands to scale their operations, optimize inventory, and implement effective marketing strategies. By providing the financial support they need, we’re excited to support the growth journey of several brands as they prepare to capitalize on the festive season demand and e-commerce growth.”

Velocity has consistently been a top financier of digital-first brands, supporting the growth and success of many D2C companies. Over the last four years, Velocity has leveraged its partnerships with India’s leading NBFCs and regulated entities to empower over 1,500 e-commerce brands, including Koskii, Power Gummies, Hammer, Bella Vita Organic, Bewakoof, Bunaai, Leaf, Crossbeats, Blaupunkt, Zlade, and Soulflower, among others.

As the festive season approaches, several brands have already secured funds from Velocity to bolster their growth. One of the biggest challenges faced by e-commerce sellers during this period is the risk of stocking out due to inadequate inventory. With the financing support from Velocity, these brands will now have sufficient funds to stock up their inventory and meet the festive demand.

"Velocity stepped in at the right time for us just before the festive season to provide us financing for inventory. The entire process was seamless and was completed in 5 days, which helped us place orders in time and meet our growth targets. Their systems and processes are by far the best compared to other players we have worked with. Looking forward to working with Velocity for all our future inventory funding requirements,” said  Aarti Koya, CEO, EKAM (Aromee Brands).

Velocity is actively collaborating with the largest e-commerce marketplaces and various ecosystem enablers to support the upcoming festive demand across sectors such as beauty and personal care, apparel and fashion, consumer electronics, food and beverages, home, garden and kitchen, jewelry and accessories, healthcare, and other e-commerce categories.

Goodveda, a fast-emerging D2C startup specializing in supplements, Ayurvedic remedies, snacks, and wellness programs, is poised for significant growth in both revenue and customer base. This expansion is fueled by the increasing demand for healthier and more convenient snack options among Indian consumers.

Founded in September 2023, Goodveda has quickly gained traction in the wellness industry. The startup recently secured a pre-seed funding round of Rs 2 crore, marking a strong vote of confidence from investors in its vision and potential. With its innovative product range and commitment to quality, Goodveda is well-positioned to capitalize on the growing trend of health consciousness.

To support its expansion plans, Goodveda aims to raise $1 million this year, according to Founder and entrepreneur Abhishek Gaggneja.

Currently, the company reports a revenue of Rs 1.9 crore and projects a turnover of Rs 12 crore in the current fiscal year. Goodveda has a user base exceeding 20,000, with monthly revenue reaching Rs 87.8 lakh in July 2024. In the June quarter, the company achieved a business turnover of Rs 1.74 crore.

Gaggneja shared that the company aspires to establish itself as a well-known nutritional food brand in India by expanding its product offerings and market reach.

The D2C brand currently offers 12 SKUs, primarily targeting diabetes, liver health, obesity, and heart diseases.

"After the pandemic, people have become more health conscious, and their trust in the Indian traditional healthcare system, particularly Ayurveda, has grown. With growing urbanization and changing lifestyles, Ayurveda is experiencing significant growth and attracting strong investor interest," said Gaggneja, Founder and entrepreneur, Goodveda.

Additionally, initiatives like the Ayush Mark Certification, overseen by the Quality Council of India (QCI), which certifies ayurvedic medicines based on GMP and WHO guidelines, have bolstered the confidence of both customers and investors in this ancient Indian traditional system, Gaggneja noted.

PowerMax, India's leading fitness equipment brand, has announced its global expansion into countries such as Qatar, Saudi Arabia, the UK, and Dubai. Known for its unwavering commitment to innovation, PowerMax has introduced cutting-edge fitness solutions that have transformed numerous homes and gyms. With a reputation built on quality, performance, and customer satisfaction, the brand is set to redefine the global fitness landscape.

PowerMax's strong foundation in India has enabled the brand to offer top-tier fitness equipment to millions of gym enthusiasts. Building on this success, PowerMax is well-prepared for its entry into global markets, bringing its exceptional range of fitness products to discerning customers worldwide. The current expansion focuses on key markets such as Germany, Canada, the US, and Mexico—regions showing significant growth in the fitness industry. To further enhance its global reach, PowerMax is strategically partnering with online platforms like Amazon, Noon, and Carrefouruae, in addition to establishing a physical store presence.

This expansion marks a significant milestone for PowerMax. Through these partnerships, fitness enthusiasts worldwide can now easily purchase PowerMax products from the comfort of their homes. By sharing its passion for fitness globally, the brand aims to empower people to transform their bodies through exceptional exercise equipment.

"We are beyond thrilled for this new chapter that PowerMax is writing. Entering global markets us demonstrates not only the strength of our brand but, more importantly, our commitment to world-class fitness solutions. We have no doubt that our products will speak to fitness enthusiasts from around the world and that we shall continue to empower people in attaining their fitness goals,” said Sanjay Goyal, Managing Director at PowerMax.

PowerMax remains dedicated to providing the best customer experience and fostering long-term relationships with fitness enthusiasts. With its world-class equipment and exceptional customer support system, PowerMax empowers individuals globally to engage in physical fitness, promoting a healthier lifestyle.

Eric Pressly, the visionary scientist and inventor renowned for his groundbreaking contributions to haircare, is set to introduce his latest innovation, epres, to the Indian market. Following its successful launch in the UK, USA, and Spain, epres is poised to revolutionize the Indian haircare industry with its cutting-edge, high-performance solutions. The brand offers two science-driven products: one tailored for salon professionals and another designed for at-home consumers.

Powered by Pressly's pioneering chemistry, epres brings a next-generation, acid-free bond-building treatment to India. These innovative formulas, consisting of just four ingredients, deliver professional-grade results suitable for all hair types. With its always-on, one-step technology, epres stands out as the only treatment on the market featuring Biodiffusion technology, which continues to repair and transform hair long after it has dried.

"epres represents the future of haircare, designed with both professionals and consumers in mind. My goal has always been to create products that are not only trusted for their professional-grade formulas but also deliver exceptional results. I’m thrilled to bring epres to India, offering innovative solutions that are both accessible and easy to use," said Eric Pressly, Founder, epres.

In salons, the Professional Bond Repair serves as a single-step solution that actively re-bonds hair structure without disrupting the pH balance during chemical services. This innovation prevents longer processing times, reduced lift, and compromised color deposit. Tailored specifically for salon professionals, this formula enhances technical artistry, delivering consistently superior results while ensuring clients leave with stronger, healthier hair.

For at-home use, the Bond Repair Treatment Kit includes an epres spray bottle and two water-free concentrate vials. This formula works to re-bond the hair's structure, enriching softness, strength, and manageability. Thanks to its unique liquid-molecule technology, the repair process continues for hours after application. After the initial purchase, consumers can easily refill with the water-free concentrate vials, ensuring ease of use.

This launch marks a significant milestone for the Indian beauty industry. epres products will be available starting August 2024 in leading salons across the country.

India’s leading fashion e-tailer, AJIO, announced the exclusive launch of the iconic British fashion brand ASOS in India today. For the first time ever, Indian consumers can shop ASOS's globally popular styles exclusively on AJIO.

ASOS, known for its trendsetting designs, has introduced over 3,000 options from its curated portfolio, including brands like ASOS Design (Menswear and Womenswear), ASOS Edition, ASOS Luxe, and Miss Selfridge. The brand has ambitious plans to expand its offerings to 20,000 options within a year, with fresh launches every month. This strategic entry aligns with India's rapidly evolving fashion landscape and AJIO’s mission to bring the best of global fashion to Indian consumers.

Vineeth Nair, CEO, AJIO said, “Indians are exposed to global fashion trends and pop culture now more than ever. With a growing appetite for international brands, ASOS is perfectly poised to tap into the Indian market with India’s favorite online fashion destination AJIO, catering to young Indian shoppers looking for the latest in global fashion. This addition further strengthens AJIO’s repertoire of top exclusive international brands, enabling us to deliver the best of fashion from around the world.”

José Antonio Ramos, CEO, ASOS expressed, “AJIO’s strong presence and understanding of the Indian consumer makes them the perfect partner for ASOS as we work to bring the best style to fashion-lovers around the world. We’re excited to launch our trend-led brands in India and see our iconic fashion resonate with AJIO’s customers.”

AJIO has been instrumental in redefining India’s fashion choices, particularly with the rising trend of premiumization. The demand for international brands has surged, with the platform's international brand portfolio doubling in the last two years. This growth continues with the addition of ASOS, further solidifying AJIO’s position as the ultimate destination for top global brands, including exclusive names like GAP, Diesel, Superdry, GAS, and Armani Exchange.

Reflecting the increasing consumer interest in premium fashion, AJIO has noted a significant rise in branded merchandise sales and an upward trend in Average Basket Value (ABV) over the past year. This shift towards premiumization highlights the evolving shopping preferences of Indian consumers, who are increasingly seeking to upgrade their fashion choices.

To promote the launch of ASOS, AJIO has planned a comprehensive 360-degree media campaign across both online and offline channels. Additionally, the brand will soon unveil a groundbreaking Mixed Reality experience, offering an interactive showcase of its trendy products, further enhancing the shopping experience for its customers.

Whiskers India, a prominent name in the unisex personal care sector, has announced a new retail collaboration with Spencer’s and Tata 1mg. This move aims to broaden consumer access to Whiskers India's extensive product line across India, integrating both retail and online platforms.

Spencer’s, with approximately 40 stores in major Indian cities, will now stock Whiskers India's complete range of personal care products. This includes offerings in beard care, skin care, body care, tattoo care, and fragrances. Spencer’s established presence in urban areas will facilitate in-store availability for Whiskers India's diverse products.

Simultaneously, Tata 1mg will feature Whiskers India products across its offline stores and online platform, serving approximately 40 cities in India. The collaboration will highlight key items such as deodorants and perfumes from the Ronin, Satan, and Blood ranges, as well as skincare products including Aloe Vera Face Wash, Aloe Vera Face Scrub, Charcoal Face Wash, and Walnut Face Scrub.

Neeja Shah Goswami, CEO of Whiskers India said, “This collaboration with Spencer’s and Tata 1mg represents a significant step in expanding our retail footprint. It aligns with our goal to reach a broader audience with our high-quality personal care products. With a valuation of 140 crore, these alliances are a testament to our commitment to enhancing consumer access and convenience.”

These new partnerships mark an important development for Whiskers India, aiming to strengthen its market reach and improve the availability of its products across multiple retail channels.

Uppercase, the innovative and sustainable luggage brand, has raised $9 million in its Series B funding round, led by global venture capital firm Accel. This fresh infusion of capital will fuel the brand’s ambitious expansion plans, targeting a significant increase in its customer base across India.

Currently operating online and through 1,800 multi-brand stores nationwide, the Mumbai-based company is set to boost its market presence by opening 250 exclusive retail stores over the next three years, with the goal of achieving a revenue milestone of Rs 500 crore.

Uppercase was launched with a vision to transform the luggage market by offering innovative, consumer-centric designs that stand out from the typical, monotonous styles. The brand emphasizes sustainability, using eco-friendly practices to create high-quality travel gear that is both fashionable and affordable, making it accessible to a broader audience.

With this Series B round, Uppercase’s total funding now amounts to Rs 150 crore since its inception three years ago.

“We are excited to have Accel join us as we revolutionize the sustainable travel gear industry. Their investment reflects trust in our eco-friendly approach and 100 percent made-in-India business model. This partnership will help us to build our brand and distribution by expanding our exclusive retail channels. With Accel's extensive international experience, we look forward to increasing our global footprint soon. We will continue to drive growth, and innovation and impact the way the world travels and we will do it from India,” expressed Sudip Ghose, Founder and Managing Director, uppercase.

Uppercase, which designs and manufactures 100 percent of its products in India, recently achieved a significant milestone by winning the prestigious Red Dot Award for their product, Bullet—becoming the first Indian luggage brand in 69 years to receive this honor. The Bullet bag, made from recycled plastic, is a durable, eco-friendly option designed for environmentally conscious customers. This accolade underscores Uppercase's dedication to innovation and excellence in design.

Barath Shankar Subramanian, Partner at Accel said, “uppercase is carving out a unique space in the market with its deeply rooted Indian identity and unwavering commitment to sustainability. With over two decades of industry expertise, Sudip drives the brand’s cutting edge approach to eco-friendly travel gear. We are excited to support uppercase as they deliver a seamless omnichannel experience, capitalizing on emerging market opportunities to set new standards for growth and responsible business practices.”

As part of its growth strategy, Uppercase plans to expand its offline presence in major metropolitan areas, solidifying its market position. The brand’s dedication to sustainability continues to yield significant environmental impact by minimizing waste and promoting eco-friendly practices throughout its production and supply chains.

Backed by existing investors Sixth Sense Ventures and Enam’s Akash Bansali, Uppercase is well-positioned to accelerate its growth and bring its environmentally friendly products to a wider consumer base.

PadelPark India, a leading player in the Indian padel ecosystem, has announced a significant boost with a new round of funding led by Mr. Parth Jindal, Founder of JSW Sports and Inspire Institute of Sport (IIS). This strategic investment is set to accelerate the development of padel infrastructure and expand the sport’s reach in India.

Padel, a racquet sport originating in Mexico, has experienced a surge in global popularity over recent years. The number of padel courts worldwide has skyrocketed from around 10,000 in 2016 to more than 50,000 in 2024, with projections indicating growth to approximately 60,000 courts by 2026. Last year alone saw the opening of over 2,500 new Padel clubs globally. The global padel industry is currently valued at over $2.2 billion, with more than 25 million players across 110 countries. It is expected to grow at an annual rate of 22 percent, reaching $6.6 billion by 2026.

India, with 23 percent of its population actively participating in sports, presents a significant market opportunity with an estimated 232 million potential padel enthusiasts. The investment in PadelPark India aims to capitalize on this potential by enhancing the sport’s infrastructure and accessibility in the country.

Parth Jindal, Founder, JSW Sports & IIS said, “PadelPark is building an ecosystem for the sport of Padel in the country, ranging from establishing the necessary infrastructure to creating a coach and student education program to establishing a robust tournament framework. The Founders’ vision of expanding access through innovation and community building aligns perfectly with our own vision of transforming India into a sporting nation. Padel is a fast-growing global sport that I have no doubt will become an Olympic sport in the future and I am excited to work with the PadelPark team to increase the popularity of the sport in India.”

“We are excited to have Parth & his team on board with us and share his vision of making India the largest producer and distributor of Padel courts in the world. We firmly believe that Parth is the right person to help regulate the sport in India,” shared Ronak Daftary, Co-founder, PadelPark.

Founded in Mumbai in 2020, PadelPark India has been self-funded since its inception and is committed to advancing the growth of padel in India and Asia. The company operates in strategic partnership with Sky Padel, a leading Spanish organization, and runs the Indian Padel Academy, which provides coaching and training at both grassroots and advanced levels.

PadelPark’s co-founders—Ronak Daftary, Jigar Doshi, Nikhil Sachdev, and Pratik Doshi—bring extensive experience in sports infrastructure management and share a deep passion for promoting sports adoption across India. The company currently operates 11 padel courts in Mumbai and has built over 22 courts for sports clubs, hotels, resorts, and corporate clients, including the Willingdon Sports Club, NSCI Club, JSW Inspire Institute of Sport, and Marriott Suites.

With the new funding, PadelPark India plans to scale up its infrastructure, enhance academy offerings, and expand its events. The company is on track to deliver 40 new padel courts in the next three months, open 15 padel centers or clubs in the next 60 days, and train 250 individuals starting next month. Additionally, PadelPark India will host India’s largest on-ground padel tournament on August 23rd, featuring 90 teams and top-tier sponsors.

In a pioneering development in the field of dental care, STIM Oral Care has unveiled its latest innovation, the STIM Probiotic Toothpaste. This cutting-edge product is set to revolutionize oral hygiene by incorporating the power of dental probiotics, marking a significant advancement in the promotion of optimal oral health.

Dental probiotics, which are naturally occurring “friendly” bacteria, play a crucial role in maintaining the balance of the oral microbiome. By outcompeting harmful bacteria, these probiotics help protect teeth and gums from potential damage, while fostering a healthier environment that contributes to a cleaner, fresher mouth.

What sets STIM Probiotic Toothpaste apart from conventional oral care products is its unique formulation. It combines these beneficial microorganisms with fluoride, a mineral well-known for its enamel-strengthening properties. This powerful combination not only combats plaque buildup—a leading cause of gum disease and cavities—but also provides a robust defense against tooth decay. The result is stronger teeth and an overall healthier mouth.

Regular use of STIM Probiotic Toothpaste also addresses the issue of bad breath at its source. By neutralizing the bacteria responsible for unpleasant odors, this toothpaste leaves your mouth feeling refreshingly clean and inviting. It is an ideal choice for individuals looking to enhance their oral care routine with a product that offers both efficacy and wellness.

“STIM Oral Care's commitment to innovation and wellness is evident with this latest launch,” a company representative stated. “The introduction of STIM Probiotic Toothpaste marks a new era in dental hygiene, providing consumers with a product that goes beyond basic oral care.”

Available now, STIM Probiotic Toothpaste is poised to become a staple in oral care routines, offering a new level of dental health that promotes a balanced, healthier mouth.

AME Organic, a leading name in the world of holistic skincare, marked a significant milestone with the grand opening of its new stand-alone store at Nexus Centre City Mall in Mysuru. The event was a resounding success, drawing attention from both skincare enthusiasts and the general public. Adding a touch of star power to the occasion, the celebrated Kannada and Telugu film actress Rajani Bharadwaj graced the opening ceremony with her presence. Her warm and enthusiastic demeanor brought an extra layer of glamour and excitement, making the event truly memorable.

The new store at Nexus Centre City Mall is more than just a place to shop; it represents AME Organic’s vision of creating a sanctuary for individuals seeking clean, effective, and holistic skincare solutions. The store’s design reflects the brand's commitment to wellness, offering a serene environment where customers can explore a wide range of products tailored to nurture the skin, mind, and overall well-being.

One of the highlights of the store is AME Organic’s neurocosmetic range, which focuses on the innovative concept of the skin-gut-mind connection. This line of products is crafted to not only enhance the skin's appearance but also to contribute to mental and emotional wellness, reflecting the brand's holistic approach to beauty and self-care. AME Organic’s dedication to sustainability is evident in every aspect of the store, from the thoughtfully sourced ingredients to the eco-friendly packaging.

The grand opening event was more than just a celebration of the store’s launch; it was a testament to AME Organic’s growing presence in the skincare industry and its commitment to making high-quality, holistic skincare accessible to a wider audience. The company’s focus on clean beauty, backed by scientific research and a deep understanding of the skin’s needs, has earned it a loyal following. The new store aims to further this connection with customers by providing a space where they can learn about and experience the benefits of AME Organic’s products firsthand.

"We are thrilled to open our new store at Nexus Centre City Mall and welcome customers to explore our holistic skincare solutions. This store is more than just a retail space; it represents our dedication to providing products that support your journey to healthier, happier skin," said a spokesperson from AME Organic.

As AME Organic continues to expand its footprint, the new store at Nexus Centre City Mall represents a key milestone in its growth strategy. The company is dedicated to reaching more customers across India, and this new location is a step towards making its vision of accessible, holistic skincare a reality for all.

The grand opening at Nexus Centre City Mall is just the beginning. AME Organic looks forward to welcoming Mysuru’s residents and visitors to its new store, inviting them to embark on a journey towards healthier, more radiant skin.

Zoff, a prominent player in the spices market, has successfully raised Rs. 400 million from JM Financial Private Equity through the JM Financial India Growth Fund III. The substantial funding will be utilized to launch new products and venture into new segments such as ready-to-cook meals, condiments, cooking pastes, and seasoning kits. Additionally, Zoff plans to enhance its offline distribution network across general trade, modern trade channels, and various retail outlets.

Founded in 2018 by Akash Agrawal and Ashish Agrawal, Zoff has quickly become a key player in the e-commerce spices sector. The brand has established a strong online presence through Q-commerce and achieved profitability. The new funding will support Zoff's expansion strategy, which includes penetrating Tier-II and Tier-III towns throughout India and strengthening its market position with a comprehensive 360-degree growth approach.

“Securing funding from JM Financial Private Equity is a significant milestone for us. Our company has witnessed exponential growth in the last couple of years and this investment will further drive us to scale our operations and expand our reach simultaneously.. At Zoff, our state-of-the-art, automated plant with upgraded technology makes our commitment to deliver safe and hygienic products to our consumers. Millennials and Gen Zs are emerging as active decision-makers in their households. With our strong e-commerce presence and a new-age brand positioning, we are well poised to become a trusted choice for this fast-growing segment. The capital infusion and partnership with JM Financial Private Equity will help us fast-track our current and future expansion plans. Our focus is on becoming one of India's top, trusted food brands in India,” commented Akash Agrawal, Co-Founder, Zoff.

Darius Pandole, Managing Director & CEO, Private Equity & Equity AIFs, JM Financial said, “The branded spices segment has emerged as one of the most attractive categories within the food space. The Indian Spices market is highly fragmented and we are witnessing a structural shift in consumption from the unorganized to the organized market, owing to factors like hygiene, quality, and a general rise in health awareness in a post-Covid world. Zoff, a leading online spice brand, has secured a favorable presence across all major online platforms in India, positioning itself as a brand of premier choice in the spices segment. We strongly believe that Zoff can emerge as one of the leading spices brands in the future.”

This investment follows Zoff’s earlier funding round on Shark Tank India, where the brand received backing from Boat’s Co-Founder & CMO, Aman Gupta. Mosaic Capital Services Private Limited served as the exclusive financial advisor for the transaction.

Zoff’s commitment to quality is reflected in its use of cold grinding technology to preserve spice flavors and multi-layered ziplock packaging to maintain freshness.

Naturtint, a leading brand in bio-based permanent hair color, is making significant strides in the Indian market with its debut on Nykaa, India’s largest beauty and wellness platform. Renowned for its commitment to sustainability and natural ingredients, Naturtint offers a revolutionary approach to hair coloring that blends beauty with environmental responsibility.

Founded in 1994, Naturtint has established itself as a pioneer in sustainable hair care. The brand, which was the first globally to receive the Biobased Certificate in Spain from the USDA, is now set to introduce Indian consumers to a new era of eco-friendly hair care solutions. The launch on Nykaa marks a major milestone, providing Indian customers with access to high-quality, natural hair coloring products.

Naturtint's product line features 32 shades globally, with 11 of these shades—ranging from natural blacks and browns to vibrant reds and blondes—available in India. The hair color is crafted with 92 percent natural ingredients and a 79 percent bio-based formulation, incorporating pure botanical oils and extracts. This unique formula ensures excellent color retention and shine, promoting a youthful and radiant look.

Bimal Thakkar, CEO & Founder, Infinite Online Shopping Pvt Ltd stated, “We are delighted to pave the way for Naturtint in India. Naturtint is more than just a hair dye, it's a commitment to sustainability and health. We are extremely thrilled to bring this pioneering brand to India and offer Indian consumers a natural and effective alternative."

Naturtint’s formulations are dermatologically tested, cruelty-free, and COSMOS ECOCERT certified. The brand’s hair color kits, designed for easy at-home application, ensure salon-quality results with a hassle-free experience. The products are now available on major e-commerce platforms like Amazon, Flipkart, and JioMart, in addition to Nykaa. Naturtint’s presence is also bolstered by its availability in 35 offline beauty stores across Western India.

Looking ahead, Naturtint plans to further expand its reach into Gujarat, southern, and major cities across India in the first quarter, aiming to provide consumers nationwide with convenient access to their preferred shades and high-quality hair care solutions.

Zappfresh, a prominent direct-to-consumer (D2C) brand specializing in fresh meat delivery, announced today its acquisition of Bonsaro (Majestic Aliments India Pvt Ltd), a Mumbai-based company renowned for its online poultry, goat, and seafood delivery services. This strategic acquisition marks a significant milestone for Zappfresh, as it takes over the entire operations and assets of Bonsaro to strengthen its presence in the western region of India.

This move aligns with Zappfresh's broader expansion strategy, allowing the company to cater to a larger customer base and positioning it as a leading player in the D2C meat market in western India. The integration of Bonsaro’s expertise with Zappfresh's operational excellence is expected to enhance service delivery, maintain high standards of hygiene, and ensure top-notch product quality. With this acquisition, Zappfresh anticipates reaching a revenue of Rs.160 crores in FY 2024-25, with a significant boost in profitability.

Deepanshu Manchanda, Founder, Zappfresh commented, “Our acquisition of Bonsaro is a pivotal moment for Zappfresh. By integrating Bonsaro into our portfolio, we are poised to build a pan-India brand that operates in key markets. Mumbai, being a critical market, will contribute significantly to our footprint in the West. Our expansion strategy remains disciplined—we expand one city at a time, ensuring profitability without compromising our bottom line. We only venture into new markets once we achieve break-even.”

Zappfresh’s acquisition of Bonsaro is a testament to its commitment to strategic growth and scaling. Over the next six months, the company plans to invest in and enhance Bonsaro's existing operations, with a strong emphasis on improving the customer experience and expanding product offerings. Additionally, Zappfresh aims to enter new markets within the region, including Navi Mumbai, Pune, and other satellite towns, within the next year.

As the only profitable D2C meat brand in India, Zappfresh continues to focus on building sustainable growth and making a strong pan-India presence. The company is well-positioned to capitalize on the growing demand for online meat delivery services in the country.

Zappfresh has garnered substantial support from notable investors, including SIDBI VC, Dabur Family Office, Letsventure, Keritsu Forum, HT, and several prominent angels from the food and tech sectors. With a successful track record spanning over eight years, Zappfresh became profitable two years ago and has since achieved several key milestones in its business strategy.

Bagzone Lifestyles Pvt Ltd, the company behind the renowned brands Lavie and Lavie Luxe, has announced the launch of Lavie Signature, a new standalone online-exclusive brand. Positioned between the beloved Lavie and the luxurious Lavie Luxe, Lavie Signature aims to redefine the concept of premium fashion by offering high-quality, stylish bags at affordable price points.

Lavie Signature offers a range of sophisticated bags priced between Rs. 2000 and Rs. 3500. This pricing strategy is designed to appeal to discerning customers who seek elegance and value. Each bag is crafted from premium PB fabric, ensuring durability and a luxurious feel. The brand features high-grade metal hardware with a distinctive chunky logo, adding a touch of refinement. Lavie Signature also incorporates modern fashion elements such as Monogram Logos, color block patterns, and quilting, enhancing both the aesthetic appeal and contemporary relevance of the collection.

"With the rise of digital shopping and the increasing demand for mid-range premium products, Lavie Signature is our response to these evolving trends. We are excited to offer high-quality, stylish bags at an accessible price point, bridging the gap between premium and affordability. This collection is designed to cater to the modern shopper who values both sophistication and value, and we are confident that Lavie Signature will meet their needs while setting a new standard in the fashion accessories market," said Ayush Tainwala, CEO of Bagzone Lifestyles Pvt. Ltd. 

The launch of Lavie Signature marks a strategic move to engage a digital-savvy audience, positioning the brand as a go-to for premium bags on online platforms. The immediate focus is on building brand awareness and establishing Lavie Signature’s presence in the market, with long-term plans to expand the product range and increase market share within the premium category. The brand continues Bagzone Lifestyles’ commitment to innovation and excellence, promising an exceptional online shopping experience.

Lavie Signature products are exclusively available on Myntra.

Premium Japanese lingerie brand Wacoal has announced the launch of its India-exclusive product line, ‘Wacoal BASICS,’ designed to meet the everyday needs of contemporary women. Combining simplicity, sophistication, and affordability, this new line brings Wacoal’s renowned quality and comfort to a broader audience.

The ‘Wacoal BASICS’ line is crafted with materials that ensure all-day comfort, making it ideal for work, errands, or relaxation. Featuring a neutral color palette, the collection offers versatile options that blend seamlessly with any wardrobe. Each piece promises the superior quality that Wacoal is celebrated for, ensuring that style and comfort are never compromised.

Among the standout features of the collection is its focus on comfort and practicality. The bras are crafted from soft, breathable cotton and are designed to minimize visible lines, while the T-shirt bras offer a lifted, rounded shape and youthful silhouette. For those looking for natural shape enhancement, the Lite Push-Up Bra provides level 1 push-up support with cotton-rich cups, detailed with tone-on-tone lace trim. Additionally, the It’s Perfect Bra, with its silky fabric and smooth molded cups, combines elegance and comfort with a refined look.

“We’ve created the ‘Wacoal BASICS’ product line to offer essential lingerie that every woman should have in her wardrobe. Our goal was to make Wacoal’s premium quality and comfort more accessible by introducing a range that doesn’t compromise on style or fit, even at a more affordable price point. These must-have pieces are designed to support women in their everyday lives, no matter the occasion. With ‘Wacoal BASICS,’ we are proud to bring this unique blend of comfort, quality, and affordability to our customers in India," said Pooja Merani, COO, Wacoal India.

The ‘Wacoal BASICS’ collection is available now at all Wacoal India retail stores and on the official Wacoal India website.

Highlander and Tokyo Talkies, two popular brands from the House of Brand Studio Lifestyle, are making a significant move into the offline retail market in India. Known for their appeal among Gen Z and their focus on data-driven fashion, these brands have made a name for themselves as digital-first entities. Over the past nine years, Highlander and Tokyo Talkies have reached millions of customers across more than 20,000 pin codes, shipping 1.5 to 2 million pieces monthly through their D2C website and app, getketch.com, amassing over 3 million customers in just 2.5 years.

As part of their growth strategy, Highlander and Tokyo Talkies are now expanding into offline retail, with plans to open more than 90 exclusive brand stores by FY 25. The initial rollout includes 30 stores in key locations such as Gujarat, Maharashtra, Uttar Pradesh, Telangana, Andhra Pradesh, Delhi, and Karnataka. As of August 2024, the brands have already established 10 operational stores in Gujarat, along with one in Hyderabad and two in Bangalore.

Brand Studio’s retail strategy includes both stand-alone stores for each brand and combined Highlander X Tokyo Talkies outlets. The stand-alone stores will range from 2,000 to 3,000 square feet in malls and high streets, while the combined outlets will be between 4,000 to 5,000 square feet, providing ample space for a diverse range of inventory.

Shyam S Prasad, CEO of Brand Studio Lifestyle said, “We are thrilled to launch Highlander and Tokyo Talkies stores. Keeping a consumer-centric approach at the forefront, our offline expansion aims to make our fashion accessible across geographies and formats, whether offline or online. Our differentiated shopping experience aligns with the Gen Z vibe, featuring weekly collection drops and a wide variety of the latest styles.”

Highlander offers urban, everyday fashion for men, with collections that include casual shirts, jeans, and cargos, with over 300 new styles launched weekly. Tokyo Talkies, on the other hand, caters to fast, Gen Z-led fashion with 600 new monthly styles in women’s western wear, covering work, casual, party, sport, and loungewear needs.

With this expansion into offline retail, Highlander and Tokyo Talkies are now available across e-commerce platforms, the getketch.com D2C website and app, as well as in physical stores, providing fashion and convenience at competitive prices.

In a move to strengthen its retail footprint in India, Inorbit Mall Vashi, Navi Mumbai's prominent shopping destination, has launched Snitch, a fast-growing men's fashion brand known for its trend-responsive designs. Snitch, which has rapidly gained popularity since its inception in 2020, opened its new store on August 15.

Located on the Ground floor of Inorbit Mall Vashi, the 1500 sq. ft. store adds to the mall’s diverse brand offerings, catering to the rising demand of shoppers in Navi Mumbai and surrounding areas. The store features a variety of trend-driven apparel, from sleek and modern pieces to bold, statement-making designs, tailored for the contemporary man.

Rohit Gopalani, Senior Vice President and Head of Leasing, Marketing and Corporate Communication at Inorbit Malls said, “We at Inorbit Malls understand the pulse of our consumers, and the brand mix across our malls reflects the same. By continually evolving to meet our consumers’ preferences, we are excited to introduce brands that set trends and resonate with our audience. Snitch is a trend-setter and one of the most sought-after men’s brands today, and we are truly thrilled to welcome it to the Inorbit family.”

Chetan Siyal, Founding Member and Chief Marketing Officer at Snitch said, “We are delighted to mark our debut in Navi Mumbai with our first store at Inorbit Mall Vashi, one of the most popular shopping destinations in the area. This expansion represents an exciting milestone for us as we introduce our trend-setting collections to a new audience. We look forward to connecting with fashion-forward consumers in Navi Mumbai and becoming an integral part of the vibrant Inorbit community.”

The launch of Snitch at Inorbit Mall Vashi signifies a notable addition to Navi Mumbai's fashion landscape. The new store aims to provide an engaging shopping experience, combining innovative designs with a fresh approach to men's fashion. Shoppers are invited to explore Snitch's latest collections and enjoy the exclusive promotions available during the opening.

BrioTouch, renowned for its innovative technology solutions, has unveiled its latest product, the Brio Buddy. This advanced portable interactive display is poised to transform how users work, learn, and entertain themselves, offering a blend of portability, versatility, and high performance.

The Brio Buddy distinguishes itself with a compact and lightweight design, making it ideal for dynamic environments and easy to transport. Despite its small footprint, the display features a high-resolution screen that ensures vibrant visuals, enhancing both presentations and learning sessions. The interactive touch screen further adds a layer of interactivity, providing seamless navigation and control.

Designed for broad device compatibility, the Brio Buddy includes USB connectivity options such as USB 3.0 and USB-C. Its flexible adjustability allows for customizable viewing angles with features including forward/backward tilt, left/right deflection, and a 180 mm lift. The display also supports 90-degree rotation, enabling users to effortlessly switch between landscape and portrait modes. Additionally, its 5000mAh Li-ion battery supports extended use, making the Brio Buddy perfect for on-the-go applications.

The Brio Buddy also boasts a high refresh rate of 60Hz for smooth visuals, a superior contrast ratio of 1000:1 for excellent picture quality, and a power-efficient LED backlight with 250cd/m² brightness and over 30,000 hours of life. For fast, reliable connections, it includes Wi-Fi 6 and Bluetooth 5.0. An optional 8MP external camera capable of 4K video recording at 30fps is also available.

The Brio Buddy will be showcased at DIDAC India, Asia’s largest educational technology event, scheduled from September 18-20. It is now available for purchase through BrioTouch’s official website, Briotouch.com, and other partner channels.

Nykaa, the leading Indian beauty and fashion e-commerce platform, today announced a significant expansion of its stakes in two rapidly growing beauty brands, Dot & Key and Earth Rhythm. This move underscores Nykaa's commitment to strengthening its portfolio of owned brands and solidifying its presence in the Indian beauty industry.

Nykaa Increases Stake in Dot & Key to 90 percent

Nykaa revealed that it is increasing its existing majority stake of 51 percent in Dot & Key to 90 percent by acquiring an additional 39 percent stake for a consideration amount of Rs. 265 Crores. Despite the increased ownership, founders Suyash and Anisha Saraf will continue to manage and drive the business while retaining an ownership stake in the company.

Nykaa's investment in Dot & Key is a testament to the brand's strength, performance, and long-term potential, as well as the strategic role it plays in Nykaa's growing portfolio. Dot & Key is known for its fruit-forward skincare products, which promise high quality and efficacy. The brand, with over 75 unique formulations combining nature and science, has served more than 5 million Indian customers. Since Nykaa's initial investment in 2021, Dot & Key has grown significantly, achieving profitability since early 2023. With an annualized GMV run rate of over 750 crores as of Q1FY25, Dot & Key has become one of the most successful Indian beauty brands in the last decade.

Dot & Key has garnered substantial customer love, particularly among Millennials and Gen-Z consumers, due to its unique customer proposition. This success is driven by a differentiated assortment, continuous innovation based on customer feedback, and unique formulations. The increased ownership will drive further synergies with Nykaa's strengths, enabling Dot & Key to accelerate its next phase of growth.

Adwaita Nayar, Co-founder & CEO, Nykaa Fashion and Beauty Brands said, “We are thrilled to expand our partnership with Dot & Key. The Dot & Key success story is a testament to the collective strength of our partnership – driving excellence in unique formulations, constant innovation, energized marketing, and holistic distribution. Entering this new phase, we plan to continue to invest deeply in the brand – across people and processes.”

Suyash Saraf, Co-founder and CEO, Dot & Key stated, “Dot & Key has seen exponential growth over the last 2 years and the Indian beauty scenario looks bright for us to continue the robust growth momentum. We are excited to harness the power of the strong online and offline distribution capabilities of Nykaa to expedite our growth journey.”

Nykaa Acquires Majority Stake in Earth Rhythm

In a parallel move, Nykaa announced its acquisition of a majority stake in Earth Rhythm, a leading homegrown clean beauty brand founded in 2019. Nykaa initially acquired a minority stake in Earth Rhythm in 2022, and with this additional investment, the company reaffirms its commitment to the brand's long-term potential.

Earth Rhythm has quickly gained traction in the beauty industry due to its transparency, efficacy, and sustainability. The brand develops clean and clinically effective beauty and personal care products that are safe for both people and the planet. With over 250 SKUs across six categories, Earth Rhythm boasts in-house R&D and manufacturing capabilities, ensuring quality control and driving innovation.

Nykaa's increased stake will allow Earth Rhythm to leverage Nykaa's extensive ecosystem and expertise to unlock its massive potential. The acquisition will be carried out through a combination of primary and secondary transactions, following which Earth Rhythm will become a subsidiary of FSN E-Commerce Ventures Limited, Nykaa's parent company.

Adwaita Nayar, Co-founder & CEO, Nykaa Fashion and Beauty Brands shared, “Earth Rhythm represents an exciting addition to our owned brands portfolio, and it presents an opportunity to expand our play in the clean beauty space, a category with immense long-term potential. The brand’s truly unique formulations and commitment to sustainability across the supply chain – from ingredients to packaging to processes – have struck a chord with its loyal consumer base. We look forward to expanding the reach and accessibility of the brand, ramping up growth by leveraging operational synergies with the Nykaa ecosystem.”

Harini Sivakumar, Founder and CEO, Earth Rhythm commented, “I am thrilled beyond words that Earth Rhythm has received a powerful affirmation from Nykaa in our journey and the impact we’re making. Nykaa has a comprehensive and strong distribution platform that can be leveraged by brands, allowing them to grow in a profitable manner. Nykaa’s 360-degree marketing across social media, influencer networks, and content allows brands to grow in an otherwise competitive market. With this deepened partnership, Earth Rhythm can continue to innovate and grow, bringing even more value to our existing customer base while expanding our reach. I’m incredibly excited for what lies ahead.”

These strategic moves highlight Nykaa’s ambition to dominate the Indian beauty industry by investing in and nurturing homegrown brands that resonate with the evolving preferences of Indian consumers.

Beco has successfully raised $10 million in its pre-Series B funding round. This latest funding comes two years after the company’s Series A round and was spearheaded by Tanglin Venture Partners with contributions from Titan Capital Winners Fund, Manish Choksi, promoter of Asian Paints, Rukam Capital, and Synergy Capital.

Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco originated from the desire to offer consumers safer and more sustainable choices in homecare. Based in Mumbai, the startup has made significant strides in the homecare sector, achieving a threefold growth over the past year. The newly raised funds will be used to drive innovation, increase production capacity, build a robust offline sales network, and enhance brand visibility.

Aditya Ruia, Co-Founder of Beco said, “Beco’s inception ties back to the simple yet profound realisation that as global citizens of the earth, we need to be more accountable for our choices and their irreversible impact on the environment. What Beco realised from day 1 is that it is not for a lack of intent, but a lack of viable choices that sustainable alternatives often get overlooked. This belief is validated by our success in disrupting the market consistently with innovative offerings, reflected in the growth we have seen in the last  year. Consumers want products that are good for them, safe, yet effective. This round of funding from our existing and new investors comes at a time where we are raring to enter our next phase of growth and enhance our capabilities to meet the demand. The investors’ faith in Beco boosts our confidence that we are headed in the right direction and we are excited to unleash the real potential that sustainability and harmful chemical-free products holds for the future.”

Beco’s product range has expanded steadily since its launch, addressing the gap between consumer intentions and actions regarding sustainability. The company recently revamped its household cleaners portfolio, which now contributes significantly to its revenue. In retail, Beco is present in over 10,000 stores, with order values matching or surpassing those of established brands.

Sankalp Gupta, Partner at Tanglin Venture Partners stated, “Over the last few years, there has been a marked shift in consumer preferences towards healthier, toxin-free options. Beco's focus on product innovation and backend supply chain has enabled them to offer superior products at prices comparable to the incumbents. We believe this ability, coupled with their strong distribution across offline and online channels, provides Beco a strong headstart in a very large market. We do not doubt that this company will continue to be at the forefront of innovation in this sector, and we are excited to be a part of this journey.”

Beco has developed a strong omnichannel presence, with its products available on major e-commerce platforms like Amazon and quick commerce services such as Zepto, Blinkit, and Swiggy Instamart. The company is also present in general trade across 20 cities and is making inroads into modern trade. Beco’s direct-to-consumer business is active, and it has attracted interest from major multinationals like Amazon, ICICI, Mahindra, PVR Inox, and TAJ for potential sustainability collaborations.

Kalyanamm, a direct-to-consumer (D2C) brand from Holy Waste, has officially launched in the Indian sustainability market with its innovative "flower cycling" approach. The brand introduces a unique range of eco-friendly pooja essentials meticulously crafted from recycled holy waste. In addition to its own website, Kalyanamm will also be available on major e-commerce platforms such as Amazon and Flipkart, enhancing accessibility and convenience for eco-conscious consumers.

The brand's product lineup features high-quality incense sticks, dhoop sticks, and dhoop cones, all made from 100 percent eco-friendly, organic, and vegan materials. The range is available in six captivating fragrances: Tea Tree, Tulsi, Sandalwood, Indian Rose, Jasmine, and Lavender. These premium products, designed to purify the aura, are offered at an affordable price under Rs. 200, combining exceptional quality with soothing fragrances.

Kalyanamm's "flower cycling" approach aims to infuse a unique story and cultural heritage into its products by transforming discarded holy waste into handcrafted items. By gathering holy waste from various religious ceremonies, the brand seeks to breathe new life into what others might consider waste.

Nidhi Sabbarwal, Founder, Kalyanamm Holy Waste Recycling shared, “Our mission at Kalyanamm is to blend tradition with sustainability, offering products that not only enrich surroundings with divine fragrances but also contribute to a cleaner environment. Our production process involves recycling holy waste collected from temples and sacred places. This innovative approach not only helps in managing waste but also reduces environmental impact. Additionally, our initiative promotes women's empowerment by providing employment opportunities to women in the community, contributing to social upliftment and economic independence."

Understanding the modern consumer's need for convenience, Kalyanamm’s products will be available on the brand’s official website and through popular e-commerce platforms such as Amazon and Flipkart. This ensures a seamless and hassle-free shopping experience, allowing customers to enjoy Kalyanamm’s eco-friendly products from the comfort of their homes.

WOW Skin Science, a prominent name in the beauty and wellness industry, has introduced its latest innovation in haircare: the new and improved Onion + Collagen Anti-Hair Fall range. Launched in response to the growing hair fall issues exacerbated by the ongoing monsoon season, this enhanced formula with collagen is set to reinforce WOW’s leadership in the haircare market, taking its renowned onion-based product line to unprecedented levels of effectiveness.

As a trailblazer in introducing onion-infused haircare products in India, WOW Skin Science has continuously expanded this category with innovative, first-to-market solutions. The brand’s latest breakthrough combines collagen with onion, a powerful duo that has been meticulously researched and rigorously tested. In consumer trials, the formulation showed a significant reduction in hair fall within just two weeks. This pioneering blend represents the brand's commitment to "Activated Naturals," harnessing both nature and science to deliver superior results.

The newly launched WOW Onion + Collagen range provides a twofold approach to haircare: while onion strengthens hair roots, collagen forms a protective layer over hair strands, preventing dryness, repairing damage, and enhancing texture. Together, they offer exceptional hair fall control and a smooth, silky finish, setting a new benchmark in the rapidly evolving onion haircare market.

Manish Chowdhary, Co-Founder, WOW Skin Science shared, "At WOW Skin Science, we understand that today’s consumers seek advanced solutions. Our new and improved Onion + Collagen range reflects our commitment to 'Activated Naturals,' blending natural ingredients with active components for exceptional results. We are confident that this breakthrough formulation, being the first in India to combine collagen with onion specifically for hair fall treatment, will set a new standard in the haircare segment."

To promote this groundbreaking product, WOW Skin Science is launching a comprehensive 360-degree media activation strategy. This includes a new digital commercial featuring Urvi Singh, known for her role in Kota Factory. The campaign, with the tagline "Hair Fall ke liye OG nahi, OC," highlights onion as the Original Gangster (OG) of hair fall control, now supercharged with collagen (OC) for the ultimate haircare solution.

WOW Skin Science's new Onion + Collagen range is expected to revolutionize the haircare industry, offering a cutting-edge solution to persistent hair fall problems, especially during the challenging monsoon season. As India's first haircare line to merge the benefits of onion with collagen, this innovative range is formulated without sulphates, parabens, or silicones, ensuring a gentle yet effective treatment for all hair types. The product line is available on e-commerce platforms and in retail stores nationwide, making it accessible to haircare enthusiasts across India.

India’s beloved gadget brand, Portronics, is making a significant move into the home appliance sector with the launch of its latest product, the Mopcop vacuum cleaner. Designed to bridge the gap between traditional brooms and high-end, bulky cleaning appliances, the Mopcop offers an efficient, affordable solution for households looking for an upgrade.

The Mopcop is compact, cordless, and budget-friendly, providing a more convenient alternative to traditional wired vacuum cleaners. With an impressive 8000Pa suction power and a range of interchangeable nozzles, the Mopcop delivers deep and effective cleaning across various surfaces, including car interiors, carpets, upholstery, and hard floors.

Not only does it excel at removing dirt and dust, but the Mopcop also prioritizes health and sustainability. It is equipped with an eco-friendly HEPA filter that traps dust and allergens, preventing them from recirculating in the air, a crucial feature for those with allergies or respiratory issues. The washable and reusable filter further enhances its eco-friendliness and ease of maintenance.

“We are thrilled to introduce our first vacuum cleaner, marking our entry into the home appliance segment. This launch reflects our commitment to providing innovative and reliable solutions that enhance our customers' everyday lives. With its affordability, this vacuum cleaner stands out as one of the most cost-effective available, making high-quality home appliances accessible to all,” said, Jasmeet Singh, Founder & Director, Portronics.

The Mopcop is designed with user convenience at its core. It features a built-in LED flashlight that illuminates dark corners and areas under furniture, ensuring a thorough cleaning every time. The vacuum cleaner is powered by a long-lasting, rechargeable battery, enabling extended cleaning sessions without the hassle of frequent recharging.

The Portronics Mopcop is available at an introductory price of just Rs. 1,399 on the company’s official website, with a 12-month warranty. The product is also available on major e-commerce platforms such as Amazon.in and Flipkart.com, as well as other leading online and offline stores.

EatFit, India’s largest healthy food platform under Curefoods, has announced an exclusive partnership with Moderate, a leader in lifestyle nutritional products. This collaboration will see EatFit distributing Moderate’s innovative offerings, including the popular Moderate-Carb, Calorie & Sugar Cutter, and Moderate-Happy Gut Probiotic Powder, across its platforms and affiliated brands.

Under this strategic partnership, Moderate’s products will be available on EatFit, HRX by EatFit, and Great Indian Khichdi, and can be ordered through EatFit's listings on Swiggy and Zomato. This move aims to enhance the availability of Moderate’s cutting-edge nutritional solutions to health-conscious consumers throughout India, broadening the reach of these products to support various dietary needs and preferences.

Ankit Nagori, Founder, Curefoods said, “This partnership represents a significant step forward in making nutritional products more accessible to consumers across India. By combining EatFit’s extensive reach with Moderate’s innovative products, this collaboration is set to make a substantial impact on the health and wellness of many. Together, we strive to create a positive impact in the lives of our customers.”

Moderate’s products, including the Moderate-Carb, Calorie & Sugar Cutter, and the Moderate-Happy Gut Probiotic Powder, have been clinically tested and validated by leading institutions such as the All India Institute of Medical Sciences (AIIMS). The Moderate-Carb, Calorie & Sugar Cutter, a blend of 100 percent plant extracts, is designed to block up to 40 percent of calories from complex carbohydrates and processed sugars, helping to reduce hunger pangs and cravings while balancing blood sugar levels. The Moderate-Happy Gut Probiotic Powder features some of the world's most researched and clinically validated strains, proven to support gut health, metabolic health, weight management, and overall digestive wellness.

Lalitha Palle, Co-Founder of Moderate said, "We are thrilled to partner with EatFit, a leader in healthy food delivery, to offer our clinically tested nutritional products to a wider audience. This collaboration aligns with our mission to provide innovative, science-backed solutions that support overall health and wellness."

Moderate products are recommended for individuals aged 18 and above. Pregnant or nursing women, as well as individuals with chronic health conditions like renal or hepatic insufficiency or those on heavy diabetic medication, are advised to consult a healthcare professional before using these products.

This collaboration between EatFit and Moderate underscores a shared commitment to enhancing the health and wellness of consumers by providing accessible, science-backed nutritional solutions.

Minimalist, one of India's leading science-backed skincare brand, has unveiled its expansion into the baby care category with the launch of Minimalist Pediatrics. This new line brings the brand's effective and transparent skincare solutions to a broader audience, with products designed specifically for the delicate skin of babies.

The Minimalist Pediatrics range is meticulously crafted, emphasizing gentle yet effective care. The collection includes a soothing diaper rash cream, a nourishing lotion, a delicate cleanser, and a massage oil—all formulated with carefully selected ingredients that are safe for even the most sensitive skin. Each product is Kind to Biome certified, pediatrician-approved, dermatologically tested, and hypoallergenic, ensuring they are free from harmful chemicals and suitable for sensitive and eczema-prone skin.

"We believe that every baby deserves the best care, and our new baby care range reflects that commitment. We have carefully selected the ingredients and formulated our products to be gentle yet effective, ensuring the utmost comfort and well-being for babies. It is well researched, science-backed, proven-safe and will be a game changer for this category,” said Mohit Yadav, Founder, Minimalist.

The introduction of Minimalist Pediatrics marks a significant expansion for the brand, known for its minimalist approach to skincare, which focuses on using minimal ingredients while maximizing product efficacy. The baby care line is now available on the BeMinimalist website, as well as on popular e-commerce platforms such as Blinkit, Amazon, Nykaa, and Myntra.

This new venture reinforces Minimalist's dedication to providing high-quality, science-backed skincare solutions, now extending that care to the youngest members of the family. With this launch, Minimalist continues to build on its reputation for innovation and commitment to transparency, ensuring that even the most sensitive skin is treated with the utmost care.

Shoppers Stop Ltd., the prominent omni-channel fashion and lifestyle retailer, has announced the appointment of Jiten Mahendra as its new Chief Marketing and Communication Officer, according to the company’s regulatory filings on the Bombay Stock Exchange (BSE).

Mahendra steps into the role following the resignation of Shwetal Basu, who has decided to pursue other career opportunities. Basu, who joined Shoppers Stop in November 2021 after her tenure at Metro Brands Ltd., submitted her resignation on July 25, 2024. She will continue to serve until September 30, 2024, to ensure a smooth transition. The next step in Basu's career is yet to be disclosed.

Jiten Mahendra brings with him over two decades of experience across various industries, including fashion retail, edtech, automobiles, paint, pharmaceuticals, and fast-moving consumer goods. His impressive career includes roles with esteemed organizations such as Byju’s, Max Fashion – Landmark Group Dubai, and Mahindra & Mahindra Auto Ltd. Most recently, Mahendra served as the Chief Marketing Officer at Ample, where he led marketing efforts for premium brands like Apple, Bose, Asics, and Under Armour.

A seasoned marketing professional, Mahendra has deep expertise in building digital ecosystems, e-commerce, CRM, analytics, and integrated go-to-market strategies. His skill set also covers digital strategy, loyalty programs, market research, brand development, and media/advertising. He has successfully created multiple branded intellectual properties, including Elite Model Look (Elite Europe), Max Kids Festival (Disney), Max Design Award (Elle Magazine), and BNSPT for Byju’s.

Mahendra holds a Bachelor’s degree in Commerce from Mumbai University and a PGEMP in Product Management & Marketing Strategy from SP Jain Institute of Management Studies, Mumbai.