Schwarzkopf Professional has announced the relaunch of the much sought-after Bonacure range - the high-performing hair care brand that effectively caters to numerous hair problems, now with a renewed focus on clean formulations, sustainable packaging, and best-in-class products.
The Bonacure Clean range features Advanced Technology (a new Vegan Care Complex), Clean Formula (high levels of biodegradability), and Sustainable Packaging (Up to 97 percent recyclable). A range of seven products featuring formulas that are full of what’s good and free of what’s not, the Bonacure Clean range promises healthy, radiant, and salon-perfect hair.
With this relaunch, Schwarzkopf embraces clean beauty and high-performing products that are free from compromise and full of trust, altering the face of professional haircare for good! The products combine the strength of the well-liked Bonacure technology with a fresh, clean solution to deliver the best of both worlds, so consumers no longer have to pick between clean or effective products thanks to the range's abundance of 100 percent vegan components. The inclusive range is carefully developed and selected to fit the unique demands of every hair type and ensures salon-like hair from the comfort of home.
The range of products combines the strength of a newly launched Vegan Care complex – focusing on inner action with Vegan Keratin that restores hair structure and natural elasticity and Cell Equalizer – focusing on outer action which restores lost Proteo-Lipid chains for a cuticle closer to natural perfection. The entire range is ‘Clean Inside Out’ with a targeted focus on Sustainable Packaging.
Covering 7 hair concerns, each with an associated range of products, including shampoos, anti-pollution water, conditioners, smoothing oils, treatments, and more, the range includes – Clean Balance, Repair Rescue, Moisture Kick, Color Freeze, Volume Boost, Frizz Away, and Time Restore.
Targeted at trendsetting yet conscious salon goers who want to invest in their hair as well as for salons who want to offer clean formulations and sustainable brands to discerning, new-age audiences. The brand has also included a newly launched Bonacure In-Salon Service which features 3 offers – A Vegan Express Blow Dry: an 8 mins service leading to instant nutrition and shine; A Vegan Keratin Charge: a 10 mins service leading to instant strength, smoothness, and shine. With a 4-step process for each of these in-salon services, salon goers can look forward to discovering the power of vegan keratin in a new professional clean formula.