The Sleep Company Expands Offline Presence, Opens 2 Phygital Stores in Mumbai
The Sleep Company Expands Offline Presence, Opens 2 Phygital Stores in Mumbai

The Sleep Company, SmartGRID technology-based mattress, and comfort-tech solution provider, has launched two retail outlets in Thane and Andheri West, Mumbai. 

This marks The Sleep Company’s entry into the country’s financial capital in addition to its presence in Hyderabad and Bengaluru. The brand will be utilizing the funds it recently secured in its Series B round to achieve its target of opening 25+ stores across the country. 

Both of The Sleep Company’s Mumbai stores will serve as a key experiential touchpoints for customers to interact with the brand. The offline foray broadens the reach and accessibility of the brand’s revolutionary innovations to a wider audience. The store will function based on a phygital model, allowing the customers to cash and carry small products from the store while ordering SmartGRID mattresses online that will get delivered to their doorstep. 

Harshil Salot, Co-Founder of The Sleep Company said,  “It is truly gratifying to witness our dream of having an extensive omnichannel presence turning into reality one step at a time. Our journey so far has been incredibly rewarding and the brand is successfully on the course to achieve a 400 percent YoY growth this fiscal. Our phygital stores are a crucial component of this growth and the Mumbai Store launches will aid us in this endeavor. We look forward to offering the best of Asia’s sleep technology to the city.

Priyanka Salot, Co-Founder of The Sleep Company added, “Being part of an industry where the touch-and-feel factor still plays a crucial role for consumers has led to the brand’s natural gravitation towards setting up physical outlets. Catering to our consumers’ needs and expanding the channels through which they can reach us is a priority for the company. In a city like Mumbai, where consumers are spoilt for choice, we are sure that The Sleep Company’s innovative products will stand out and revolutionize the way the city sleeps and sits.” 

Customers have been at the front and center of all decisions at The Sleep Company since its inception in 2019. The brand’s patented SmartGRID technology and all its products are developed with the singular aim of improving the lives of consumers. Strengthening the claim of The Sleep Company being the fastest-growing D2C brand in the country, it is aggressively advancing on its omnichannel expansion plans. 

Within just over three years, The Sleep Company has achieved milestone after milestone; from becoming one of the most loved brands in the digital marketplace to clocking a revenue run-rate of Rs 200 crore. With this expansion, The Sleep company scripts the next chapter in its robust growth trajectory.

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Retail India News: Etchcraft Emporium Expands Global Presence with Focus on American Market
Retail India News: Etchcraft Emporium Expands Global Presence with Focus on American Market

India's Etchcraft Emporium, renowned for instant customization and engraving, is making waves internationally with a strategic thrust into the thriving American market. The brand, celebrated for its exquisite artificial jewelry, is set to introduce 200 new products, aiming to redefine elegance and style on a global scale.

In the current fiscal year, Etchcraft Emporium has processed an impressive tally of approximately 80,000 orders, a testament to its enduring popularity. Known for sophistication and creativity, the brand is synonymous with exceptional quality and artistry. Now, as it ventures into international territories, Etchcraft Emporium seeks to enchant a broader audience with meticulously crafted ornaments, each piece a testament to refined taste and unparalleled excellence.

Looking forward, the brand plans to establish a presence in more top-tier cities globally by year-end, reinforcing its commitment to delivering exquisite elegance to discerning customers worldwide.

Vidhan Jain and Raghav Bansal, Co-Founders said, "We are thrilled to embark on this momentous journey of international expansion. Our mission has always been to adorn every moment with brilliance, and with this expansion, we aim to illuminate the lives of connoisseurs worldwide with our exceptional artistry."

In line with its commitment to innovation and excellence, Etchcraft Emporium's new product line promises a harmonious blend of elegance and contemporary allure. From intricately designed necklaces to statement earrings, each item transcends geographical boundaries, exuding an aura of sophistication.

The brand's global foray signifies a seamless fusion of tradition and technology, offering a refined shopping experience to customers worldwide. With a meticulously designed online platform emphasizing user-friendly navigation and unwavering attention to customer satisfaction, Etchcraft Emporium aims to redefine the luxury shopping landscape, making opulence effortlessly accessible.


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