Smytten Partners with Legend 1942 to Offer Gender-Fluid, Handcrafted, Luxe Perfumes

Smytten has teamed up with the iconic fragrance brand Legend 1942 to introduce a range of gender-fluid, handcrafted, luxe perfumes. The perfumes, created in partnership with seasoned fragrance makers and with the vision of Amitabh Bachchan, celebrate the soul of India by seamlessly blending traditional craftsmanship with contemporary sensibilities. 

Smytten will showcase six of Legend 1942's exquisite perfumes on its platform, offering consumers the chance to try a curated selection of trial packs from the comfort of their homes at minimum cost. Customers can experience the rich notes, captivating blends, and exceptional longevity that make Legend 1942 perfumes a true masterpiece.

"We are beyond thrilled to partner with Legend 1942 for an exclusive trial and sampling activation. We have observed a 100 percent growth in purchase frequency for fragrances in the last year, with 53 percent of fragrance shoppers opting to purchase post-trial (online/offline). This shows a huge demand for premium fragrances in India, and we are happy to bring more brands to our customers. We believe this partnership will be a great success, and we look forward to working with Legend 1942," said Swagata Sarangi, Co-Founder, Smytten.

Legends 1942 has already made a name for itself with its exceptional fragrances. The partnership with Smytten allows it to reach out to and build a larger consumer base. The perfume portfolio ranges from earthy, smoky, and vibrant to floral, spicy, and warm to woody, bold and intense, ensuring that every individual has multiple options to choose from.

"Amitabh Bachchan and I are elated to announce the launch of Legend 1942 on Smytten. It's our dream and vision that will now be enjoyed by a wider audience. Get your hands on one of our exquisite perfumes and experience the sheer exuberance of Legend 1942. We couldn't be prouder of this collection and can't wait for you to experience it for yourself," said Anuradha Sansar, Co-Founder, and CEO, Legend 1942.

Immerse yourself in the luxurious experience of these homegrown, long-lasting, tailor-made fragrances for individuals who appreciate refinement and sophistication. The perfume portfolio will be available on Smytten for trial and purchase.