Snapdeal, the value e-commerce company, has signed an MoU with FICCI Ladies Organisation (FLO) to enable India’s women-led small and medium businesses (SMBs) and launched an online program to easily digitize their operations and bring their businesses online. The year-long program will be open for all FICCI women members, artisans, and NGOs associated with FICCI FLO Centers across its 17 regional centers pan-India.
As part of the program, Snapdeal will conduct online training, workshops, and induct them into selling online. It will focus on sharing knowledge and help them understand e-commerce business fundamentals and getting them familiar with related tools. The program will educate them about building their own brands, essentials of selling online including cataloging, writing product descriptions, inventory, and order management. It will also focus on teaching digital marketing to grow business and increase product reach to more customers.
Ujjwala Singhania, National President, FLO, said, “In the current times when the world is still grappling with the pandemic situation, the importance of online marketing has been realized more than ever. FLO aims to economically empower women and e-commerce can directly connect women to the market. We are working towards facilitating the process of women's empowerment by enabling them to join the digital bandwagon to promote their businesses. This association with Snapdeal is very significant in this direction.”
Rajnish Wahi, Senior Vice President, Snapdeal, stated, “Pandemic-led disruption has accelerated the integration of digital interactions in our day-to-day lives. Today, online channels have become an integral part of all entrepreneurial blueprints and present a compelling opportunity to connect with a large number of potential buyers in the fastest and most direct way. We are delighted to partner with FICCI FLO - to enable and empower women entrepreneurs and use technology to build and grow their businesses."
The program kicked off at the beginning of this month and was attended by 80 FLO members from pan India. As part of the program, Kunal Bahl, CEO, and Co-Founder also interacted with FICC FLO members; encouraging them to keep striving in their entrepreneurial journeys.