Snapdeal introduces festive e-stores
Snapdeal introduces festive e-stores

Snapdeal, India’s leading e-commerce marketplace, today announced the launch of multiple festival-themed e-stores as part of Diwali offerings. There will be four uniquely themed e-stores, starting with the Karva-Chauth store, followed by Dhanteras, BhaiyaDooj, and Lighting stores over the next few days.

The e-stores will be one-stop shops for Snapdeal users, where they can find all things related to the festive celebrations. The e-stores will have an expanded range at multiple value price points, offering users both choice and savings without the effort to go bargain hunting.

Over the years, non-metro cities and towns are driving the majority of sales in the festive season and the trend has accelerated this year. More than 90% of Snapdeal’s festival sale orders, so far, have come from non-metro cities. 4 out of every 10 orders have been placed by first-time users.

Snapdeal introduces festive e-stores

Speaking on the launch of festive e-stores, Snapdeal spokesperson commented “While opting to buy from the safety and comfort of their homes, users want the best online shopping experience for choice & value. By launching festive e-stores, we are making it even easier for our users, especially those who are new to buying online, a simple and quicker way to discover and shop on Snapdeal.”

These e-stores are built based on user purchase patterns over the last many years and the selection comprises the most popular items bought by users during specific festive occasions. Users will be able to buy from a collection in a systematic manner while continuing to enjoy a wide variety of products to choose from and discounts up to 80 percent so that they don’t miss out on anything. 

Starting today, the Karva-Chauth e-store is now live with exciting offers on a wide range of sarees, makeup and beauty products, pearl jewelry, mangal-sutras, and super saver deals on clothes and jewelry, etc. With celebrations going small and at-home affair, Snapdeal has added many items that women who have otherwise bought from local markets and bazaars. These include complete Pooja Thali sets, DIY mehandi designs, and cones, Pooja Samagri, Kalash, Vrat Katha books, etc.

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Retail India News: Somany Impresa Group Appoints Shashvat Somany as Head of Strategy
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Beyond these strategic initiatives, Shashvat will concentrate on enhancing the capabilities of the data and analytics teams, contributing to the Group's digitalization efforts. His primary objective is to ensure a comprehensive and forward-looking integration of technology across the businesses, positioning Somany Impresa Group for success in the digital age.

"I am thrilled to embark on this new chapter with Somany Impresa Group. The Group's commitment to innovation and forward-thinking approach is truly inspiring. I am confident that my experience and collaborative spirit will contribute to our ambitious expansion and diversification goals,” said Shashvat Somany, Head of Strategy, Somany Impresa Group.


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