A phenomenal store launched at the DLF Mall of India, Steve Madden, opened its doors to an edgy and fashionable concept store at the property.
Drawing inspiration from the bustling, chic streets of New York, the store encapsulated the holiday vibes in its ambiance, including large spaces sprinkled with festive elements.
The new Steve Madden store is located in the DLF Mall of India in Noida, which is one of the country's largest shopping complexes. Housed amidst premium Indian and international brands, the iconic Steve Madden launch saw a plethora of guests at its opening, including some renowned influencers and media personalities.
Christmas vibes set the tone of the event, with a secret Santa Wall where the attendees could leave their Madden wishes. Within its four walls, the store radiated holiday cheer. People could make their own personalized Steve Madden key chain as a part of the unique resin art activity. L'Opéra, the event's f&b partner, served delicacies like macaroons and gingerbread, as well as refreshing mojito drinks.
The Steve Madden store has a refined and modern aesthetic to it, with deco vertical brick walls, concrete wall finishes, wooden louvre, olive, and tan distressed leather, and more, all with a Downtown New York motif.
The Winter Collection takes an approach towards a new movement amidst a new world. While one may think and dress differently, nestled within each heart lies a festive aura. The collection encompasses this spirit with dark hues and metallic textures through fabric, leather, and studs. A range of trendy sneakers, boots, sandals, accessories and more for men and women make up the majority of the collection.