STUMBL Collabs with Fashion Creator Masoom Minawala
STUMBL Collabs with Fashion Creator Masoom Minawala

STUMBL has joined hands with fashion creator Masoom Minawala. Masoom, who is a Forbes 30 under 30 and one of the most trusted fashion creators in India has invested in STUMBL and will be coming on board as a strategic advisor.

With this one of its kind partnership, STUMBL aims to bring top fashion creators on its platform to curate and recommend a fashion that gives young women the freedom and confidence to discover their unique style. The brand aspires to build an open and honest community where there is a strong sense of belonging, a place where one can express their authentic self without any judgment, and be able to meet their tribe of unique people, creators, and brands. Masoom as a strategic advisor will advise the team at STUMBL and help the company acquire and retain top fashion creators.

Launched in Dec 2022 by three experienced and highly successful senior executives, Maruthy Ramgandhi, Ayyappan Lakshmanan, and Abhishekk Handa, the startup has been gaining good traction. The brand also raised $1.6 million from Saama Capital, Whiteboard Capital, and notable angel investors. Since its launch, STUMBL has served more than 10,000 young women and 20 percent of them have been repeating customers ever since.

Hyper-personalization of supply and shopping format for young women, strong creator community contributing to real-time style curations, and content marketing are key differentiating factors that STUMBL wants to focus more on. For new-age fashion brands which are caught in the highly competitive, discounting game on large marketplaces, and finding it difficult to reach their target group, STUMBL provides the right platform to target young women in a style-centric fashion.

Maruthy Ramgandhi, Co-founder and CEO, STUMBL said, “Fashion choices among women of today are much more unique and aspirational. It is dynamic and a lot is driven by pop culture and OTT trends. Baggy clothes, K-fashion, Corsets, Bodysuits, Bralettes, and Coords are our top-selling styles right now. We work with creators to drop new styles every alternate day and keep our eyes peeled for new trends almost on a daily basis. Our vision is to be the number one fashion platform for women of today. A platform that will give them the fastest and most reliable access to the latest fashion trends. We are building this new, highly engaged shopping experience with social interaction at its core, providing our users with shoppable mood boards. Think of Instagram or Pinterest with shop-as-you-scroll functionality that marries discovery and commerce.

Masoom Minawala, Fashion Creator and Investor said, “I am thrilled to be a part of STUMBL’s journey both as an investor and strategic advisor. Their real-time supply chain which brings the latest trends to customers at a brisk pace, and creator-focused shopping approach have the power to not only revolutionize the traditional fashion landscape but to also provide consumers with an unparalleled personalized shopping experience. Looking forward to witnessing STUMBL grow as the number one platform for Indian women and me being a part of this exciting evolution.

According to industry reports, fashion as a category is currently 12 percent of e-commerce sales in India. By 2027, the category is projected to grow to 30 percent of e-commerce sales. Almost one-third of fashion commerce in India will happen online, majorly driven by GenZ and Young Millenials. STUMBL is well positioned to capture this opportunity as they are building a one-of-the-kind fashion platform targeted at the right audience. Masoom’s addition to the team will further strengthen the brand.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading