Indian omnichannel beauty company Sugar Cosmetics launched its 50th High Street Store at Anna Nagar East, Chennai, announced Pushkar Basu, retail manager, High Street at Sugar Cosmetics.
The Mumbai-based direct-to-consumer (D2C) cosmetics brand is expanding its offline space with the addition of more standalone stores across the country. In June 2022 Sugar Cosmetics opened doors to their 100th brick-and-mortar store at VR Chennai, Anna Nagar.
“Its been a rocking 2022 for Sugar Cosmetics and what would be the best way of saying Alvidaaaaa year- 2022 with our December 22 Store launches – Mani Square-Kolkata, Elante-Chandigarh, City Center-Siliguri, DN Regalia-Bhubaneshwar Orion Gorakhpur, and we are sure that we will achieve greater heights which no other brand has achieved and stay tuned for more store launches,” said Ashish Singh, Senior Retail Manager of Sugar Cosmetics. In January 2023 the brand opened three stores in Bangalore, Kolkata, and Hyderabad.
The brand products are currently available across more than 45,000 multi-brand outlets spread across 500+ cities in the country. It currently operates 125+ stores on its own and plans to ramp up this count to 200 stores by March 2023.
Sugar Cosmetics is a cruelty-free makeup brand founded by Vineeta Singh and Kaushik Mukherjee in 2015. After primarily working as a D2C brand early on, the brand quickly ventured into offline trade in 2017. It also sells its products on marketplaces including Amazon, Flipkart, and Nykaa.
In May 2022 Sugar Cosmetics closed its $50 million Series D funding round led by the Asia fund of L Catterton with participation from existing investors like Elevation Capital, A91 Partners, and India Quotient. Sugar has endured a long trek to be in the current position, said Kaushik Mukherjee, Co-founder, and COO.