SUGAR Cosmetics, which has approx. 550+ SKUs to date, has forayed into merchandise with the launch of SUGAR Merch Station earlier this year. Extending this range, the Merch Station now has a variety of bags, wallets, umbrellas, tees and caps; and will be available on the brand’s website and app exclusively.
After receiving a phenomenal response to the Merch Station launch that happened in April 2021, the brand decided to extend the range with the addition of more products. The SUGAR Merch Station is a culmination of its most loved merchandise, providing consumer value and some more brand love to SUGAR loyalists.
SUGAR, a cult-favorite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. Launched in 2015, the brand has quickly made its way into most makeup aficionado’s vanity. With its clutter-breaking persona, signature low-poly packaging, and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles.