Swiss Beauty Appoints Saahil Nayar as CEO

Portronics, one of the renowned names in innovative consumer electronics, has announced its foray into the personal care segment with the launch of ZIFRO, a high-speed hair dryer designed to deliver salon-quality styling at home. Featuring a Magnetic Nozzle, advanced brushless motor, intelligent temperature control, and negative ion technology, ZIFRO ensures fast, efficient, and damage-free drying, redefining hair care for modern consumers.

The hair dryer is equipped with a 1600W Maximum Power Output for quick and efficient drying, while its 110,000RPM Brushless Motor generates a 22 m/s strong airflow, ensuring faster drying and smooth styling for all hair types.

ZIFRO's Intelligent Temperature Control continuously monitors and adjusts heat levels to prevent overheating and protect hair from damage. Meanwhile, its Negative Ion Technology neutralizes static, reduces frizz, and enhances shine, leaving hair silky smooth. The Intelligent Real-Time Display allows users to easily adjust temperature and speed settings for precise, customized styling. Additionally, the Low Noise Operation ensures a quiet and comfortable experience, making it ideal for home and shared spaces.

Jasmeet Singh, Founder & Director, Portronics said, "At Portronics, we are committed to bringing innovation to everyday products that enhance user experience. With the launch of ZIFRO, we are stepping into the personal care segment with a product that blends technology, convenience, and superior performance. Our focus is on providing solutions that simplify personal grooming while ensuring professional results. We believe ZIFRO will set a new benchmark in hair care, making salon-like styling accessible to everyone."

The Lightweight & Portable Design ensures easy handling and travel-friendliness without compromising power. The Portronics ZIFRO High-Speed Hair Dryer is available at an introductory price of Rs. 3,999 and comes with a 12-month warranty for a worry-free experience.

Nykaa Fashion has expanded its menswear offerings with the launch of The Indian Garage Co. (TIGC), one of the country’s fastest-growing direct-to-consumer (D2C) fashion brands. With over 2,000 styles, TIGC aims to redefine men’s fashion by blending global trends with Indian sensibilities, offering a versatile and fashion-forward wardrobe for modern consumers.

Designed for Gen Z and millennial trendsetters, TIGC introduces a fresh perspective to menswear on Nykaa Fashion. The brand’s collection includes anime-inspired oversized streetwear, breezy linen ensembles, sleek satin shirts, stretch chinos, and tailored formals—ensuring a seamless transition from work to leisure. 

Founded in 2012 by Anant Tanted, The Indian Garage Co. has established itself as a leading name in India’s fast-growing D2C fashion sector. Looking ahead, TIGC plans to launch over 100 exclusive brand outlets in the next five years, with international expansion also on the horizon.

Adwaita Nayar, Executive Director, CEO of Nykaa Fashion, and Head of Owned Brands, said, "At Nykaa Fashion, we are committed to curating the best of both Indian and global brands, providing our customers with access to the most desirable and cutting-edge styles. The launch of TIGC on Nykaa Fashion brings a bold new dimension to our ever-growing menswear portfolio, fusing high-street fashion with versatile essentials that are reshaping the future of modern menswear. As a one-stop fashion destination, we continue to expand our offerings, making trend-driven, high-quality styles more accessible than ever before."

Anant Tanted, Founder & CEO, The Indian Garage Co., shared, "As a digital-first brand, The Indian Garage Co. has always adapted to the evolving consumer landscape. Our collaboration with Nykaa Fashion is a strategic step in bringing our bold, trend-driven styles even closer to our customers. This collaboration strengthens our digital presence and reinforces our commitment to making contemporary, stylish apparel easily accessible across India."

To mark this milestone, TIGC and Nykaa Fashion have launched the 'Too Cool for School' campaign, a high-energy digital initiative celebrating confidence and individuality. The campaign incorporates influencer collaborations, interactive social media activations, and targeted digital marketing on platforms like YouTube and Instagram to drive engagement.

Additionally, TIGC is rolling out an exclusive giveaway campaign, inviting fashion enthusiasts to participate and win exciting prizes, further reinforcing its commitment to audience engagement.

Smart accessories brand Noise has officially announced its global expansion, beginning with the Gulf Cooperation Council (GCC) region. Strengthening its presence in international markets, the brand has partnered with leading distributors and retailers in the Middle East as part of its first phase of expansion.

To establish a strong foothold in the region, Noise has collaborated with Lime Concepts, enabling its products to be available at Virgin Mega Stores, a premier lifestyle and electronics retailer in the GCC. This partnership will allow customers to experience Noise’s premium range of smart accessories firsthand.

“After leading India’s wearable revolution for over a decade, we are thrilled to take our innovation and offerings to international markets. This global expansion marks the realization of our vision and the next bold chapter in our journey to become a leading force in smart wearables worldwide,” said Gaurav Khatri, Co-founder, Noise. 

The GCC market is a strategic choice for Noise’s international expansion, given its rapidly growing demand for smart wearables. The region is home to one of the world’s youngest and most tech-savvy demographics, with over 50 percent of the population under the age of 25.

Gaurav further added, “Our goal has always been to create technology that seamlessly integrates and enhances users’ everyday lives, and we are excited to introduce the best of Noise to consumers around the globe. As we enter new regions, starting with the GCC through strong strategic partnerships, we are poised to replicate our success story on a global scale as a ‘Made in India, Made for the World’ brand.”

Noise will introduce its complete product lineup in the GCC, including smartwatches, smart rings, and audio devices. Among the featured offerings are the Luna Ring, the Master Buds with Sound by Bose, and the ColorFit Pro Series, catering to the evolving needs of modern consumers.

Steadfast Nutrition, one of the well-known brands in sports and wellness nutrition, has introduced an innovative supplement Shilajit, formulated with a blend of naturally occurring mineral shilajit, Swarna Vark (24K gold), and powerful Ayurvedic herbs such as ashwagandha, kali musli, and gokhru. Drawing from India’s rich heritage of alternative medicine, the supplement aims to enhance vitality, boost energy levels, combat fatigue, and support overall fitness.

What sets this formulation apart is its high concentration of fulvic acid (75 percent), one of the highest in the market, ensuring optimal efficacy. Fulvic acid, naturally found in shilajit, is responsible for many of its antioxidant and anti-inflammatory benefits.

Aman Puri, Founder, Steadfast Nutrition said, “Ayurvedic formulations would play a key role in promoting health and wellness in the coming decade. With this launch, we want to tap into India’s rich tradition of alternative medicines and herbs and incorporate these science and research-backed herbs in our products as an effective solution for various health problems. Shilajit is a potent and very safe dietary supplement. Each ingredient is backed by research for antioxidant and anti-inflammatory properties. Shilajit is backed by science as a “revitalizer” that promotes physical and mental energy, enhances physical performance, and relieves fatigue. It has been known and used for centuries by Ayurvedic medicine, as a rejuvenator and as an antiageing compound. The combination of shilajit and ashwagandha is highly effective since both are known for their ability to reduce fatigue and stress levels and improve stamina, muscle strength, and cognitive function. Kali Musli (Curculigo orchioides) and Gokhru are adaptogens known for their rejuvenating properties, while gold has been revered in Ayurvedic traditions for its ability to boost immunity, enhance vitality, reduce inflammation, and support overall well-being.”

Steadfast Nutrition’s Shilajit supplement contains 850 mg of shilajit, 60 mg of ashwagandha, 45 mg of kali musli, 45 mg of gokhru, and 0.2 mg of gold, ensuring a well-balanced formulation for optimal health benefits.

Sourced directly from the Himalayas, Steadfast Nutrition’s Shilajit is now available at over 500 offline retail stores across India, on the brand’s D2C website, and major e-commerce platforms including Amazon, Flipkart, and Myntra.

This launch further reinforces Steadfast Nutrition’s commitment to blending Ayurveda with modern scientific research, delivering high-quality, natural supplements that cater to evolving consumer needs.

Interio, the home and office furniture brand from the Godrej Enterprises Group, is set to expand its mattress category significantly to cater to the evolving needs of modern Indian households. As part of its expansion strategy, the brand plans to onboard 10 new mattress distributors and over 150 retailers across India, leveraging rising disposable incomes and the increasing demand for wellness-driven living spaces.

Dev Sarkar, Senior Vice President and Head of Consumer Business, Interio said, “As India's mattress market is projected to reach USD 3.48 billion by 2030, we're witnessing a significant shift in consumer preferences. Today's Indian homes are evolving into multifunctional spaces where quality rest has become non-negotiable. The industry trends showcase growing demand for orthopaedic mattresses that alleviate joint and back pain, as well as memory foam products that provide optimal support and comfort.”

“The distinct trend toward thicker mattresses, with 5-inch and 6-inch variants now outpacing the historically popular 4-inch models, reflects how modern Indian families are prioritizing enhanced comfort and support. Additionally, we are seeing increased interest in temperature-regulating technologies, particularly important in India's diverse climate conditions. At Interio, we are committed to addressing these evolving needs through innovation, while continuing to enhance our sustainable and personalized sleep solutions,” Dev Sarkar further added.

To strengthen its presence in the market, Interio is set to enhance its mattress portfolio across various price segments while expanding into complementary categories such as sofa beds, mattress bases, and posture-supporting accessories. The brand’s sleep solutions incorporate advanced foam compositions, ergonomic designs, and cutting-edge technologies, including the 3D Silver Mesh for breathability and temperature regulation, as well as Pressure Neutralising Zones for tailored body support.

Looking ahead, Interio’s focus for FY26 will be on its premium mattress range, featuring the Superlatx, Mist Pro, and Orthomatic collections. With innovation and wellness at its core, the brand continues to push the boundaries of comfort and sustainability in the Indian sleep solutions market.

Ayurvedic beauty brand indē wild has secured $5 million in a seed extension round, led by Unilever Ventures, with additional participation from SoGal Ventures and True Global Ventures. The fresh funding will accelerate the brand’s expansion into the U.S. market while further deepening its growing partnership with SEPHORA.

Founded by Diipa Khosla, indē wild has rapidly established itself as a global force in Ayurvedic skincare, blending traditional Indian beauty rituals with modern scientific formulations. Over the past 18 months, the brand has witnessed an impressive 400 percent growth in India, a testament to its increasing popularity and demand. One of its standout products, Champi Hair Oil, has become a market leader, ranking as the #1 bestseller on Nykaa, with one unit selling every minute.

“This funding is more than just a financial milestone… it’s a vote of confidence in what we’re building,” expressed Khosla.

Despite initial skepticism from investors about its niche positioning, indē wild has successfully carved out a space for Indian beauty on the global stage. By maintaining its core identity and staying true to its roots, the brand has demonstrated that authentic Ayurvedic skincare can resonate with international consumers without dilution.

With this latest funding round, indē wild is gearing up to scale operations, expand its global footprint, and introduce its innovative range of skincare and haircare products to a wider audience. By combining heritage-driven beauty with cutting-edge research, the brand continues to redefine how Indian skincare is perceived worldwide.

As it prepares for its next phase of growth, indē wild remains committed to its mission of delivering high-performance, Ayurvedic-inspired solutions to conscious beauty consumers across the globe.

Elista, one of the leading Indian consumer electronics brands known for its diverse range of innovative technology products, is expanding its portfolio with the launch of a new storage solutions segment. To lead this strategic expansion, the company has appointed Sanjay Kumar as Director (Sales) – Storage Solutions, marking a key milestone in Elista’s journey of growth and innovation.

With over 27 years of experience in the IT flash storage industry, Kumar brings a wealth of expertise in product sales, business strategy, and market expansion. His extensive experience includes leadership roles at OSCOO, Moser Baer, and Beetel, where he played a crucial role in driving revenue growth and introducing cutting-edge products in competitive markets. At Elista, he will be responsible for spearheading the growth of the storage solutions category while contributing to the company’s broader global expansion objectives.

Pawan Kumar, CEO, Elista said, “We are pleased to have Sanjay Kumar join us as we expand into the storage solutions category. His extensive experience and strategic approach will be pivotal in establishing this segment as a vital part of our diverse portfolio. The storage solutions market is evolving rapidly, and with Sanjay’s leadership, we aim to deliver innovative, high-quality products that address both consumer and business needs. His insights will also help us strengthen our presence in key markets and align with Elista’s long-term vision of growth and excellence.”

Since its inception in 2020, Elista, a part of the TeknoDome Group, has transformed from a startup into a global brand, now present in over 18 countries. With ambitious plans to expand to 35 countries in the next two years and a revenue target of Rs 1,500 crore by 2026, the company remains focused on delivering innovative and affordable technology to consumers worldwide.

The introduction of storage solutions further strengthens Elista’s portfolio, positioning the brand to meet evolving consumer demands while leveraging emerging market opportunities. With a commitment to high-performance, reliable products, this new category aligns with Elista’s vision of providing cutting-edge technology solutions for a rapidly changing digital landscape.

Amazon India has launched its dedicated Holi Store, offering a wide selection of festive essentials to help customers prepare for the celebrations. The store features a diverse range of products, including traditional apparel, organic gulal, festive sweets like Gujiya, high-tech electronics, premium skincare essentials, and stylish home décor. The Holi Store will be live until March 14, 2025.

Enhancing the shopping experience, Amazon introduces Rufus, an AI-powered shopping assistant that provides personalized recommendations and instant answers. Customers can simply ask Rufus for the best gulal, water guns, or party decorations and receive tailored suggestions based on their preferences. 

To ensure a safe and vibrant Holi, the store offers eco-friendly, non-toxic gulal made from natural ingredients, with prices starting at Rs. 28. Water toys and pichkaris, starting at Rs. 49, add to the festive fun with choices like the RJ Holi Combo Set of Pichkari and Balloons, Nivasam Toys Summer Water Magic Balloon, and themed water guns such as the GRAPHENE Spider-Man and Frozen Holi Tank Pichkari Water Guns. 

To complement the celebrations, customers can indulge in festive treats such as Unibic Swaadesi Dry Fruit Coconut Gujiya, Karachi Sweet Pistha Petha, and Auric Instant Ayurvedic Thandai Powder, ensuring a delightful Holi feast.

For those looking to capture their Holi moments, the store offers a range of cutting-edge smartphones. Customers can also upgrade their entertainment experience with Amazon’s smart devices, including the Amazon Fire TV Stick HD and Fire TV Stick 4K for seamless streaming and Alexa voice controls. 

To make Holi preparations effortless, the store includes smart kitchen tools and cleaning solutions. Customers can also find essential beauty and skincare products to stay fresh and stylish post-celebration.

Amazon Pay enhances convenience with additional savings and flexible payment options. Prime members receive 5 percent cashback, while non-Prime members earn 3 percent back using the Amazon Pay ICICI credit card. Amazon Prime members can enjoy exclusive benefits such as Same-Day and Next-Day Delivery on Holi essentials, unlimited entertainment on Prime Video and Prime Music, free e-books, and gaming perks.

Libas, one of India’s leading fashion brands, has expanded its reach by launching on Myntra’s M-Now, a rapid delivery service that allows customers to receive their orders in as little as 30 minutes. This move aligns with Libas’ commitment to offering a seamless and accessible shopping experience, catering to the evolving preferences of today’s consumers.

As part of the initial rollout, 150 specially curated styles of Libas’ best-selling kurta sets are now available through Myntra M-Now, ensuring fashion enthusiasts can shop for elegant Indian wear on demand. The launch begins in Bengaluru, one of India’s fastest-growing fashion hubs, providing instant access to stylish and versatile ethnic outfits without long delivery wait times.

Sidhant Keshwani, Founder & CEO, Libas shared, “Libas has shared a strong and enduring partnership with Myntra for over a decade, growing together as a leading force in the ethnic wear segment. Expanding this association through Myntra’s M-Now reflects our commitment to evolving with consumer needs and enhancing accessibility. At Libas, innovation drives our approach, and this collaboration marks a significant step in redefining how customers experience fashion—seamless, and effortlessly integrated into their lifestyles. Strengthening our relationship with Myntra, this initiative reinforces our shared vision of delivering unparalleled convenience without compromising on style and quality.”

Sharon Pais, Chief Business Officer, Myntra said, “At Myntra, we are constantly innovating to redefine the fashion shopping experience by merging convenience, speed, and style. With Libas now being available on M-Now, we are further empowering our customers to access Indian wear starting 30 minutes. This renewed association reflects our shared vision with Libas to deliver an unparalleled experience to millions of customers, enabling them to eliminate trade-offs between fashion and speed.”

This collaboration is part of Libas’ broader strategy to enhance its omnichannel presence and adapt to evolving consumer shopping habits. By integrating faster delivery options through key retail partners, the brand is focused on delivering a more efficient and enjoyable shopping experience while solidifying its leadership in India’s fashion industry.

Myntra’s M-Now, a first-of-its-kind expedited delivery service, is currently operational in Bengaluru and offers a wide range of fashion, beauty, accessories, and home products from premium and luxury brands. The platform aims to bridge the gap between online shopping and instant fashion gratification, with plans to expand its product range to over one lakh styles in the near future.

Recode Studios, one of India’s leading beauty and skincare brands, has officially launched its newest store in Guwahati. Strategically located at Sarojini Complex, GS Road, opposite Aayakar Bhawan, Christian Basti, PIN 781006, this expansion brings Recode Studios' extensive range of high-quality cosmetics and skincare products closer to customers in Assam and the Northeast.

Renowned for its innovation and affordability, Recode Studios has built a strong reputation for delivering premium beauty solutions that cater to a diverse range of beauty needs. The Guwahati store will feature a carefully curated selection of cosmetics, including foundations, lipsticks, eyeliners, and skincare essentials, ensuring that beauty enthusiasts can find everything they need under one roof.

Dheeraj Bansal, Co-Founder, Recode Studios said, "We are excited to introduce Recode Studios to Guwahati and provide beauty lovers with access to our premium range of cosmetics. Our goal is to make high-quality beauty products available to everyone, and this store is a step forward in our journey to reach more customers across India."

Recode Studios has been aggressively expanding its retail presence, with stores in major cities, reinforcing its commitment to making professional-quality beauty products accessible across the country. With this launch, the brand aims to meet the rising demand for premium yet affordable beauty solutions in Assam.

Visitors to the new store can look forward to expert beauty advice, personalized recommendations, and an immersive experience with the latest beauty trends. Recode Studios continues to strengthen both its online and offline presence, ensuring seamless access to beauty essentials for customers nationwide.

Founded in 2018, Recode Studios is a cosmetics brand committed to quality and innovation, providing a diverse range of makeup products. With a focus on delivering exceptional beauty experiences, the brand strives to inspire and empower individuals to embrace and express their unique beauty.

Zing, a Gurugram-based 10-minute food delivery app, has launched its 'Quick Delivery Promise', a bold initiative that guarantees food delivery within 10 minutes, failing which customers receive a full refund. Backed by Azhar Iqubal, founder of Inshorts and a judge on Shark Tank India, Zing is looking to redefine speed and convenience in the food delivery industry. By leveraging technology and strategically placed cloud kitchens, the company aims to capture a larger share of the growing quick commerce market.

Zing operates on an advanced ecosystem that combines hyper-local cloud kitchens, AI-driven demand forecasting, and real-time delivery tracking to ensure ultra-fast meal preparation and efficient doorstep delivery. This streamlined approach allows Zing to maintain food freshness while drastically reducing wait times. The Quick Delivery Promise is designed to enhance both speed and reliability, setting a new benchmark in food delivery. Initially rolled out for loyal customers, the service will soon be available to all users, reflecting the company's ambition to make ultra-fast food delivery the industry standard.

"We are thrilled to introduce the Quick Delivery Promise, which embodies our mission to redefine convenience and reliability in food delivery. Our focus on fresh meals, combined with cutting-edge technology and strategically placed cloud kitchens, allows us to deliver on our promise of speed without compromising on quality. We believe this initiative will further enhance our customer experience and set us apart in the competitive landscape of quick commerce,” shared Tarun Arora, Co-founder and CEO, Zing.

The launch of the Quick Delivery Promise is accompanied by limited-time discounts and mystery freebies, adding an element of excitement for customers and further reinforcing Zing's commitment to delivering value beyond just speed. With a growing customer base and increasing demand for instant food solutions, Zing's innovative approach is expected to reshape the food delivery sector, challenging competitors to keep up with evolving consumer expectations.

Mokobara, the travel and lifestyle brand, has further strengthened its retail presence in North India with the opening of a new store in Delhi NCR. Situated in the Inner Circle of Connaught Place, this latest outlet marks Mokobara’s sixth store in the Delhi-NCR region and its 28th store across India.

“Words fail me in expressing the excitement and pride I feel as I share the news of our latest flagship store launch right in the heart of Dilli. This iconic store is our 6th store in Delhi-NCR and 28th store Pan India,” said Ayushi Yadav, Head of Business development, Mokobara.

Mokobara first expanded into North India in December 2023, launching its inaugural store at MGF Metropolitan Mall, Gurugram. Since then, the brand has continued its growth in the region with stores in Khan Market, Lajpat Nagar, Vasant Vihar, and DLF Cyber City.

Founded in early 2020 by Sangeet Agarwal and Navin Parwal, Mokobara started as a direct-to-consumer (D2C) online luggage brand. The Bengaluru-based company offers a diverse range of products, including travel bags, briefcases, totes, slings, wallets, and accessories.

The brand made its brick-and-mortar debut in May 2023 with its first physical store at Phoenix Marketcity, Whitefield, Bengaluru. Since then, Mokobara has expanded its retail footprint in major cities such as Bengaluru, Chennai, Hyderabad, Gurugram, Mumbai, Amritsar, and Pune.

Beyond its physical stores, Mokobara continues to serve customers through its e-commerce platform and major online marketplaces, including Flipkart, Myntra, Amazon, and Nykaa, solidifying its presence in the Indian travel and lifestyle segment.

With its latest store opening in Delhi, Mokobara is further cementing its position as a premium travel and lifestyle brand that blends functionality, innovation, and style. As the brand continues to expand, its commitment to enhancing travel experiences for Indian consumers remains at the forefront of its growth strategy.

Banana Club, a direct-to-consumer (D2C) fashion brand known for its stylish and contemporary menswear, has launched its first store in Mumbai. This milestone marks the brand’s continued expansion in India, strengthening its presence in the offline retail market.

Located on the first floor of R City Mall in Ghatkopar West, the new store becomes Banana Club’s 10th outlet nationwide, further cementing its growing influence in men’s fashion. The store is designed to offer a premium shopping experience, featuring a curated selection of the brand’s signature apparel, blending style, comfort, and affordability.

“Super excited to announce the launch of Banana Club’s 10th store at R City Mall, Mumbai. This milestone would not be possible without the love and support of our customers who have made Banana Club what it is today – and the incredible team that brings it all to life every day,” stated Prashant Lalwani, Co-Founder, Banana Club.

Banana Club was founded in 2012 by Nilesh Bafna and Prashant Lalwani, starting as a small offline store in Bengaluru. Over the years, the brand has gained popularity for its trendy yet functional menswear, steadily expanding its reach. Today, it operates 10 retail stores across Bengaluru, Hyderabad, and Mumbai, offering a diverse range of casual and contemporary fashion for modern men.

Beyond its physical stores, Banana Club has also built a strong online presence through leading e-commerce platforms such as Myntra and Ajio, catering to fashion-forward consumers across India. With its latest expansion into Mumbai, the brand aims to enhance accessibility and provide customers with a seamless shopping experience, both online and offline.

With a focus on quality, affordability, and evolving fashion trends, Banana Club continues to make its mark in the Indian menswear market, promising more exciting developments in the near future.

Handpickd, India’s first match-making platform for fruits and vegetables, has reached EBITDA profitability in Gurugram and is now expanding into Bangalore. Launched in April 2024 by Anant Goel, co-founder of Milkbasket, along with Nitin and Sahil (also ex-Milkbasket), Handpickd offers consumers the ability to buy fresh produce in any quantity and quality of their choice—replicating the experience of offline shopping and making it a preferred option for households in Gurugram.

Anant Goel, known for disrupting the online grocery space with Milkbasket, is now revolutionizing the fresh produce segment with Handpickd’s unique supply chain and technology-driven approach.

“Our entry into Bangalore is a strategic step in scaling Handpickd’s match-making platform to new markets. We hypothesised that we do not know what is a good quality for a given family. Every family is unique, and so is their F&V. They tell us what they like, we match-make and deliver exactly that to them! And we now know that we can do it at scale and profitably. Our advanced technology, processes, and unique learnings from every order we deliver are our core differentiators, and with every order, we just keep getting better at it,” shared Anant Goel, Founder, Handpickd.

The platform has already made a significant impact, with customers spending an average of Rs. 4,000 per month on fruits and vegetables through Handpickd—ten times the spending on quick commerce channels and five times that of traditional e-grocers. “For the first time, the online spend on fresh produce for a family has exceeded that of offline,” Goel added.

Following its success in Gurugram, the expansion to Bangalore will allow Handpickd to fine-tune its operations and address any potential gaps in its supply chain. The company’s unique match-making system ensures that families receive fresh, hand-selected fruits and vegetables within 7-8 hours of harvest. With a zero-inventory model, the platform eliminates waste, making it profitable even at a small scale.

Looking ahead, Handpickd is planning an aggressive expansion strategy, with a goal of entering 30 new micro-markets by the end of 2025.

Swish, a 10-minute food delivery startup, has successfully raised Rs. 122.32 crore (approximately $14 million) in its Series A funding round, just three months after securing a $2 million seed investment. The funding round was led by Hara Global Capital and Accel India, with participation from other prominent investors. According to the company's regulatory filings accessed via the Registrar of Companies (RoC), Swish’s board approved a special resolution to issue 4,762 Series A compulsory convertible preference shares at an issue price of Rs. 2,56,334 per share, raising a total of Rs. 112.3 crore ($14 million).

As part of this round, Hara Global Capital contributed Rs. 69.56 crore, while Accel India invested Rs. 52.18 crore. Additionally, well-known investors such as Kunal Shah-led QED Innovation, Unacademy CEO Gaurav Munjal, and SoftBank investment advisor Sumer Juneja also participated in the funding, contributing Rs. 20.5 lakh, Rs. 5 lakh, and Rs. 30.7 lakh, respectively. The post-funding valuation of Swish is estimated to be around Rs. 522 crore ($60 million). 

Following this investment, the shareholding structure of Swish has seen a shift, with Hara Global Capital now holding a 13.33 percent stake in the company, while Accel India owns 27.24 percent. Meanwhile, Swish’s co-founders—Aniket Sunil Shah, Sureshkumar Sarana, and Ujjwal Sukheja—each retain a 16.38 percent stake in the company post-funding.

Founded in 2024, Swish is making waves in the instant food delivery market with its 10-minute delivery model, operating within a 1.5–2 km radius. The startup ensures fresh, hygienic, and efficiently prepared meals through a network of cloud kitchens, which it calls ‘delight centers’. By adopting a full-stack approach, Swish optimizes its entire supply chain, setting itself apart in the rapidly growing quick commerce segment.

The instant food delivery space has seen increasing competition, with major players like Zomato, Swiggy, and Zepto already dominating the market. Zomato-owned Blinkit recently introduced Bistro, a standalone instant food delivery app, further intensifying the competition. In December 2024, Bhavish Aggarwal’s Ola entered the segment, while emerging startups like Magicpin and Zing have been gaining momentum. Additionally, cloud kitchen unicorn Rebel Foods has launched its own quick-service app, QuickiES, adding yet another competitor to the mix.

With strong financial backing and a hyper-efficient delivery model, Swish is positioning itself as a key player in India’s evolving quick commerce industry. As demand for instant food delivery surges, the startup aims to expand its operations and solidify its presence in the market.

Miraggio, one of the renowned handbag brands, is expanding into handbag accessories with the introduction of its Bag Charms Collection. As bag personalization emerges as a leading fashion trend, this new collection offers fashion enthusiasts an effortless way to enhance their everyday accessories with a touch of playful elegance.

With statement bag charms becoming a must-have, Miraggio’s latest category expansion enables consumers to express their individuality and refresh their handbags with trendy, stylish accents. This launch represents a significant step in personalized accessorizing, blending contemporary trends with Miraggio’s signature aesthetic.

In a pioneering move for the industry, Miraggio’s bag charms will also be available on Zepto, making it the first brand to introduce bag charms on a quick commerce platform. 

Miraggio initially introduced bag charms as part of its highly anticipated Denice 2.0 launch, offering a limited-edition charm box to amplify the collection. The response was overwhelming, with fashion enthusiasts eager to own the charms, even at full price, despite them being a complimentary offering for a limited time. 

In a short span, Miraggio has already sold 1,500 bag charms, demonstrating strong initial market traction. The Indian fashion accessories market is witnessing robust growth, with the bag charm segment poised for significant expansion, fueled by increasing demand for personalized embellishments. Market estimates place the segment between Rs. 50-100 crores (approximately $6-12 million USD), with projections indicating an annual growth rate of 15-20 percent.

Mohit Jain, Founder & CEO, Miraggio said, "At Miraggio, we believe accessories are more than just adornments—they are extensions of personal identity, a canvas for self-expression. The overwhelmingly positive response to our bag charms reaffirms our vision of making fashion more personal, stylish, and accessible. As the first brand to offer bag charms on Zepto, we are redefining convenience, bringing statement accessories to consumers faster than ever before."

Miraggio’s bag charm collection embraces the latest trends, featuring bows, hearts, flowers, and cords—design elements that align with evolving fashion preferences. Best-selling designs such as the Cupid Charm Set, Daisy Charm, Puffy Pup, and Blushin’ Bow Charm have already garnered significant consumer interest and popularity.

KLF Nirmal, a recognized name in coconut-based FMCG products, has launched its latest innovation—KLF Nirmal Oudh Coconut Hair Oil—marking the introduction of India’s first-ever Oudh-infused coconut hair oil. This pioneering product blends the deep nourishment of coconut oil with the luxurious essence of Oudh, elevating everyday hair care into an indulgent experience.

Oudh, often referred to as “liquid gold,” has long been revered for its rich, long-lasting fragrance, making it one of the most sought-after ingredients in the world of perfumery. By merging pure Oudh extract with premium coconut oil sourced from Kerala, KLF Nirmal has crafted a hair oil that not only deeply moisturizes and strengthens hair but also leaves behind an enchanting, lingering fragrance.

‘As India’s first Oudh Coconut Hair Oil, crafting the perfect packaging for our Oudh Coconut Hair Oil was both a challenge and an opportunity. We chose an elegant dark green and gold color combination, complemented by a classic font, to ensure the product stands out in the hair oil segment, embodying both luxury and exclusivity," said Ashik Jose, Marketing Lead, KLF Nirmal.

Formulated for both men and women, the non-sticky, lightweight oil absorbs easily, providing nourishment without leaving a greasy residue. Suitable for all hair types, the blend offers a perfect balance of care and sophistication, making it ideal for both daily use and special occasions.

"We are thrilled to introduce the KLF Nirmal Oudh Coconut Hair Oil to our valued customers. This product embodies our commitment to innovation and quality, bringing together the nourishing benefits of coconut oil and the luxurious essence of Oudh. As the first brand to launch an Oudh-infused coconut hair oil in India, we are excited to offer a unique and premium hair care solution. As coconut experts, we're always on the lookout for exciting new coconut-based products to bring to our customers," said George John, Business Head -  KLF Nirmal.

KLF Nirmal Oudh Coconut Hair Oil is now available for purchase through the official KLF Nirmal website, leading e-commerce platforms, and select retail outlets nationwide.

Men’s premium innerwear and lifestyle brand XYXX is set to raise Rs. 30 crore ($3.6 million) in a fresh funding round led by Niveshaay Sambhav Fund, with additional participation from Anicut Capital, DSG Consumer Fund, and Sauce Continuity Fund.

As per the company’s regulatory filings accessed from the Registrar of Companies, XYXX’s board has approved a special resolution to issue 1,81,818 Series B2 CCPS at Rs. 1,650 per share to raise the capital.

Niveshaay Sambhav Fund will contribute Rs. 9.93 crore, followed by investments of Rs. 7.95 crore from Anicut Capital, Rs. 4.96 crore from Sauce Continuity Fund, and Rs. 1.99 crore from DSG Consumer Partners. The remaining funds will be infused by Singularity Growth, Selenium Trust, Veena Merchants, and Arun Venkatachalam HUF.

The funding will primarily be allocated toward capital expenditure and working capital requirements to support XYXX’s ongoing operations. Following this round, the company is estimated to reach a valuation of approximately Rs. 820 crore.

Established as a premium lifestyle brand, XYXX specializes in high-quality innerwear, loungewear, and athleisure, distributing its products through a vast network of over 18,000 retailers across 50 cities. The brand has also strengthened its presence across online marketplaces and claims to be among the top three innerwear brands in the segment.

In FY23, XYXX inaugurated its first exclusive store in central Mumbai and is now gearing up to expand its retail footprint with upcoming stores in Indore and Bangalore.

Since its inception, XYXX has raised a total of Rs. 250 crore, including a Rs. 110 crore investment from Amazon Smbhav Venture Fund in May 2023. Data from startup intelligence platform TheKredible indicates that, prior to this round, Sauce.vc was the largest external stakeholder, followed by DSG Consumer Fund and Amazon Smbhav Venture Fund.

The company has demonstrated strong financial performance, achieving a 25 percent year-on-year revenue growth, with earnings rising from Rs. 105 crore in FY23 to Rs. 131 crore in FY24. Additionally, XYXX has managed to reduce its losses by 22.2 percent, bringing them down to Rs. 35 crore in FY24.

Astroyogi, one of India's leading astrology platforms, has announced its strategic expansion into the retail sector with the launch of 'Yogii by Astroyogi.' This new venture aims to address the pressing need for authenticated spiritual products in a market traditionally plagued by unregulated and low-quality offerings. By introducing Yogii, Astroyogi is setting new standards in quality assurance, reliability, and authenticity within the spiritual products industry.

For generations, spiritual practitioners have struggled with the prevalence of adulterated and counterfeit products. Yogii by Astroyogi directly addresses these concerns by implementing rigorous verification processes and establishing quality benchmarks previously absent in the sector. With an entry into the astro-spiritual products market, valued at over Rs. 60 billion, Yogii is poised to redefine trust in spiritual retail.

The brand offers a meticulously curated selection of certified spiritual essentials, including ethically sourced Rudraksha beads and malas from Nepal and Indonesia. Each piece comes with a guarantee certificate verifying its origin, type, and energy properties, ensuring authenticity and effectiveness. Additionally, Yogii provides a diverse range of healing crystals, available in various forms such as bracelets, pyramids, and raw stones, all expert-verified to facilitate precise energy balancing and healing.

Beyond its focus on quality, Yogii also embraces social responsibility through its Karma and Destiny Initiative. A significant portion of every sale supports the education of underprivileged children in rural India, reinforcing the brand’s commitment to combining spiritual well-being with meaningful social impact.

Meena Kapoor, Founder, Astroyogi said, "Spirituality and astrology are both deeply personal dimensions. Therefore, the tools we use must be genuine and trustworthy. With Yogii, we are organizing a fragmented market by offering products that come with a promise of authenticity, quality, and ethical sourcing. Whether it's a Rudraksha, a healing crystal, or eco-friendly puja essentials, we ensure every product meets the highest standards."

Astroyogi, which began its journey in 2001 as a pioneer in online astrology services in India, has evolved significantly under the leadership of COO Aditya Kapoor. Transitioning to an App-First model in 2016, the platform expanded its digital reach and set new industry standards for authentic spiritual consultations. Today, it stands as India’s second-largest faithtech platform, serving over 3 million global users with a network of 5,000+ verified professionals offering services in more than 11 languages.

Suta, the beloved homegrown brand, has achieved yet another milestone with the grand opening of its 14th exclusive store in Bandra West, Mumbai. What began as a small dream has now flourished into a thriving community, and this new space is a testament to that journey.

Located at Shop No. 8, Silver Pearl Building, Waterfield Road, Opposite China Gate Restaurant, the Bandra store is more than just a retail destination. It is an immersive space that embodies the warmth, love, and connection that Suta has always stood for, offering customers a unique shopping experience in the heart of Mumbai.

From its humble beginnings in a garage to now operating 14 stores across India, Suta’s growth has been shaped by the unwavering support and trust of its dedicated community. Each new store represents more than just expansion—it signifies a space where people can feel at home, connect, and celebrate the beauty of draping.

Sujata Biswas, Co-founder, Suta shared, “This store is incredibly special for us. Bandra has an energy that makes you feel like you belong, and that’s exactly what we want people to feel when they step into Suta. This isn’t just a store; it’s a dream that has come to life.”

Taniya Biswas, Co-founder, Suta added, “Every new store reminds us of how far we’ve come and how much love we’ve received. Bandra feels like home already, and we are thrilled to welcome our community into this space.”

With the launch of the Bandra store, Suta now has three stores in Mumbai, including locations in Thane and Kalina (Santacruz East). Beyond Mumbai, Suta’s presence extends across 11 more cities, including Kolkata, Bengaluru, Pune, Kochi, Hyderabad, Chennai, Delhi, Ahmedabad, Bhubaneswar, and Trivandrum—each store a cherished part of the brand’s remarkable journey.

Suta’s journey has always been about people, stories, and shared love. This new store is an invitation to be part of that experience—come, explore, and celebrate the joy of draping with Suta.

Frido (Freedom to do More), a pioneering brand in mobility solutions, has announced the launch of its latest innovation—the Frido Prime Electric Wheelchair on the occasion of International Wheelchair Day on March 1st.

Founded in 2022 by Ganesh Sonawane (CEO & Co-Founder) and Arif Minaj Khan (COO & Co-Founder), Frido began as a prototype designed for a national-level wheelchair table tennis player. Today, it has evolved into a globally expanding brand, exporting to eight countries and preparing for imminent launches in the UAE, UK, and USA. The brand’s collaborations with Royal Challengers Bangalore and CultFit further reinforce its commitment to enhancing everyday wellness and accessibility.

The Frido Prime Electric Wheelchair is designed with portability in mind, featuring a foldable structure that allows for easy transport and storage. It is equipped with a high-performance 24V lithium battery, offering up to 15 km per charge and a top speed of 6 km/hr, ensuring smart mobility for users. Safety remains a priority, with heavy-duty tires providing stability across various terrains, an ambidextrous joystick ensuring precise control, and a voice-guided SOS system for emergencies. Additionally, the wheelchair offers dual-mode flexibility, allowing users to seamlessly switch between electric and manual modes for uninterrupted mobility. Designed for accessibility, it supports a weight capacity of up to 100 kg, ensuring reliability for a diverse range of users.

Arif Minaj Khan, COO & Co-Founder, Frido shared, "As we continue to innovate, we also recognize the importance of giving back. Partnering with Aaji Care Old Age Homes allows us to extend our impact beyond products—bringing comfort and independence to those who need it most. True mobility is about enabling people to live with dignity and freedom, and this initiative is a step towards making that a reality for many.”

As India’s wheelchair market is projected to grow from Rs. 1,800+ crore in 2024 to Rs. 2,900+ crore by 2030, Frido is at the forefront of redefining mobility solutions.

Nandini Ghungrudkar, Medical Administrator at Aaji Care shared, "People celebrate different days, but it is equally important to recognize International Wheelchair Day. Wheelchairs have been a source of empowerment, giving individuals—whether elderly, those with dementia, or people with disabilities—the ability to move freely rather than being confined to their beds. Frido’s initiative in celebrating this day is truly commendable, as it not only highlights the importance of mobility but also helps break the stigma surrounding it."

Ganesh Sonawane, CEO & Co-Founder, Frido said, “At Frido, we believe that mobility is not just about movement—it’s about dignity, confidence, and the ability to lead life on one’s own terms. With the launch of the Frido Electric Prime Wheelchair, we are pushing the boundaries of innovation to create a world where mobility limitations do not define a person’s potential. This is more than just a product—it is a promise to continue breaking barriers and bringing meaningful change to lives across the globe.”

With its latest innovation, Frido continues to push the boundaries of mobility solutions, reinforcing its mission to make freedom of movement a reality for all.

Maharishi Ayurveda has introduced Kumkumadi Tailam, a skincare formulation that blends ancient Ayurvedic wisdom with modern skincare needs. At a time when pollution, stress, and irregular sleep cycles contribute to premature skin ageing, this traditional Ayurvedic oil offers a holistic solution, working from within to restore the skin’s natural radiance and vitality.

Unlike mass-produced face oils, Kumkumadi Tailam is prepared following the revered Ashtanga Hridayam scriptures and is enriched with handpicked Kashmiri saffron, known for its high crocin content that enhances skin brightness. The formulation also features Red Sandalwood and Manjistha, ingredients recognized in Ayurveda for their detoxifying properties, which help reduce pigmentation and promote an even skin tone. The oil is lightweight and non-greasy, thanks to a sesame oil base, making it suitable for all skin types and daily use.

Maharishi Ayurveda emphasizes its commitment to purity and authenticity, using 100 percent natural, sustainably sourced ingredients. The formulation is dermatologist-tested and free from synthetic additives. According to Ayurvedic principles, skin health reflects the body’s internal balance, involving Agni (digestive fire), doshas (Vata, Pitta, Kapha), and dhatus (tissues). Kumkumadi Tailam helps restore this balance, enhancing Varna—the skin’s texture, glow, and overall health—while targeting concerns like dullness, pigmentation, and premature ageing.

Regular application of the oil is said to fade dark spots, improve elasticity, and prevent fine lines, helping to maintain youthful skin. It also deeply hydrates, leaving the skin soft, supple, and protected from pollution and environmental stressors. To incorporate it into a skincare routine, users are advised to cleanse and dry the face before applying 3-4 drops. Massaging it in circular motions allows for better absorption, and it can be used daily, either alone or under makeup and sunscreen.

Maharishi Ayurveda’s Kumkumadi Tailam is now available in a 10ml bottle at an introductory price of Rs. 699. With its launch, the brand brings an authentic Ayurvedic skincare experience to those looking for a natural and effective solution for healthier, radiant skin.

Mumbai witnessed the grand launch of Volfsbane, one of the premium streetwear brands by fashion designer Ishika Jain, at the iconic Famous Studio. The event showcased an impressive blend of urban luxury, redefining the boundaries of contemporary street fashion with a sophisticated edge.

Adding to the glamour of the evening, Bollywood superstar Suniel Shetty attended as a special guest. Recognized for his deep association with fashion and fitness, Shetty praised the brand’s innovative approach, he stated, “Volfsbane brings a fresh perspective to high-end streetwear, seamlessly blending comfort with style. It’s exciting to see such innovation in the Indian fashion industry.”

The launch was an immersive experience, featuring live graffiti artists, a creatively designed photo booth, and an electrifying flash mob performance, culminating in a dramatic curtain-raiser for the collection. The debut collection reflected a fusion of bold aesthetics, premium fabrics, and contemporary design, setting a new benchmark for luxury streetwear in India.

Ishika Jain, Founder, Volfsbane expressed, “Volfsbane is more than just a fashion label; it’s a movement that embraces individuality and self-expression. We are thrilled to introduce our collection to the world and look forward to seeing it resonate with streetwear enthusiasts and luxury fashion lovers alike.”

The event was attended by several prominent figures from the film and political industries, including Maharashtra’s Minister of Transport, Pratap Sarnaik, actor Bhushan Patil, and director Joe Rajan, among others. Their presence further reinforced Volfsbane’s arrival as a formidable player in the high-end streetwear space.

With its debut making waves, Volfsbane is now available for purchase through its official website, Volfsbane.com. Poised to make a lasting impact on India’s luxury fashion scene, the brand aims to cater to those who appreciate streetwear that combines style with substance.

Amantyacare, the skincare brand rooted in the philosophy of "Nurture Every Generation," has received pre-seed funding from celebrated Indian cricketer Rishabh Pant. This investment marks a major milestone for the brand, enabling it to expand its product portfolio while reinforcing its commitment to holistic beauty, sustainability, and innovation in the skincare industry.

Setting itself apart in the Indian skincare market, Amantyacare blends Ayurveda with modern science to offer solution-driven formulations tailored specifically for Indian skin. The brand’s product lineup includes face care essentials such as Aloe Vera & Turmeric Face Gel, Aloe Vera & Neem Face Gel, Aloe Vera Saffron & Kumkumadi Face Gel, Revitalising Toner, and Hydrating Toner. Additionally, it has pioneered Melt & Pour Body Oil Candles, merging aromatherapy with skincare, available in variants like Romantica (Rose & Patchouli), Cocoliss (Chocolate & Vanilla), Citronella (Lemon & Orange), Botanique (Tea Tree & Lemongrass), and Majestique (Sandalwood & Turmeric).

"I am excited to partner with Amantyacare, a brand that truly understands the needs of Indian consumers. Their commitment to combining traditional ingredients with modern formulations, while maintaining affordability and sustainability, perfectly aligns with my vision of supporting innovative Indian brands that can make a global impact. Their dedication to conscious beauty resonates with modern consumers, and I am excited to support their journey as they bring innovative and inclusive skincare solutions to the market,” said Rishabh Pant.

Founded by Meenal Khanna Kwatra, Amantyacare is built on principles of sustainability and ethical skincare. The brand is PETA-certified cruelty-free and incorporates eco-friendly packaging, including reusable glass containers and recycled materials, to minimize environmental impact. By leveraging Ayurvedic wisdom alongside scientific advancements, Amantyacare addresses common skincare concerns such as pigmentation, acne, and sensitivity while ensuring affordability. Unlike many luxury brands, Amantyacare offers high-quality skincare solutions priced under Rs. 2,000, making them accessible to consumers in both Tier I and Tier II cities.

Meenal Khanna Kwatra, Founder, Amantyacare explained, “This partnership with Rishabh Pant is a validation of our mission to make conscious beauty accessible to all. With this investment, we plan to expand our product line, strengthen our market presence, and continue innovating in the space of sustainable skincare.”

With this strategic funding, Amantyacare is poised to accelerate product innovation, strengthen its footprint in the market, and further its mission of making premium, sustainable skincare accessible to all.

India’s skincare industry is experiencing rapid growth, with revenue projected to reach USD 10.48 billion by the end of 2025 and an annual growth rate of 3.64 percent (CAGR 2025-2030), according to Statista. Amantyacare’s expansion plans align with this upward trajectory, with upcoming product lines including acne-care, pre-aging solutions, and skincare-infused makeup.

Quick commerce platform Blinkit has started delivering Apple products, including the MacBook Air, iPad, and AirPods, within 10 minutes in select Indian cities. The announcement was made by the company’s Founder and CEO, Albinder Dhindsa. This initiative is expected to redefine premium product accessibility in the quick commerce segment.

“We’ve started delivering in – Delhi NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru and Kolkata,” stated Albinder Dhindsa.

Blinkit, which operates under food delivery giant Zomato, has been expanding its offerings beyond groceries and daily essentials, now venturing into high-value electronics. The move to deliver Apple products in record time highlights the company’s commitment to broadening its quick commerce portfolio and catering to evolving consumer demands.

However, this expansion comes amid financial challenges. In the quarter ending December 31, 2024, Zomato’s quick commerce segment recorded a Rs. 103 crore loss, primarily due to substantial investments aimed at accelerating Blinkit’s growth.

In a letter to shareholders, Zomato acknowledged that while these investments are crucial for scaling operations, losses in the quick commerce segment are likely to continue in the short term. The company remains optimistic that as the market matures, profitability will improve.

The quick commerce sector in India has become increasingly competitive, with players like Zepto, Swiggy Instamart, and BigBasket Now also expanding aggressively. While this heightened competition has driven customer awareness and adoption of quick commerce services, it has also led to pricing pressures and increased operational costs for companies in the space.

Dhindsa commented on this evolving landscape, noting that the intensified competition has momentarily slowed margin expansion. However, he emphasized that this phase is expected to be temporary, with long-term growth prospects remaining strong.

With its latest move to deliver premium Apple products in just 10 minutes, Blinkit is not only pushing the boundaries of quick commerce but also positioning itself as a key player in the evolving e-commerce landscape, where speed and convenience are becoming paramount.

Snitch, one of India’s leading men’s fast-fashion brands, continues its rapid expansion with the launch of its 11th store in Bengaluru at M5 City Mall. This opening marks the brand’s 46th store nationwide, reinforcing its commitment to redefining men’s fashion across India.

Located in one of Bengaluru’s premier shopping destinations, the new Snitch store offers a cutting-edge retail experience, combining contemporary aesthetics with its signature trendsetting designs. Spanning 4,500 sq. ft., the store is a haven for fashion-forward men seeking stylish, high-quality, and accessible menswear that reflects their individuality.

As a city known for its dynamic fashion landscape, Bengaluru presents the perfect setting for Snitch to advance its mission of empowering men to express themselves through bold and versatile fashion. The store houses an extensive collection, ranging from sleek occasion wear to effortlessly cool casuals, catering to the modern man’s evolving wardrobe needs.

Siddharth Dungarwal, CEO and Founder, Snitch shared, “Bengaluru has always been at the forefront of evolving fashion trends, and we are thrilled to introduce yet another Snitch store to this dynamic city. Our presence in M5 City Mall is more than just a retail expansion – it’s about creating an experience where men can find fashion that resonates with their personality and lifestyle. We are confident that Bengaluru’s style-conscious consumers will embrace Snitch’s bold and contemporary designs.”

This new store launch is a pivotal step in Snitch’s ambitious retail growth strategy, with a vision to reach 100 stores across India by the end of FY 2025. While the brand maintains a strong online presence through its D2C platform, snitch.co.com, its brick-and-mortar expansion is seamlessly bridging the gap between digital and physical retail, enhancing the overall shopping experience.

With its latest store at M5 City Mall, Bengaluru, Snitch is poised to elevate men’s fashion in the southern market, offering an exceptional blend of style, quality, and affordability.

Home décor brand Ritualistic has successfully raised $1 million in a combination of primary and secondary funding from prominent entrepreneurs and angel investors, Deep Bajaj and Mohit Bajaj. With a vision to bring Indian traditions into modern homes, Ritualistic plans to expand its product offerings, strengthen distribution channels both online and offline, and invest in marketing strategies to enhance brand visibility and customer engagement.

Additionally, the company aims to collaborate with temples, museums, and cultural institutions to deepen its cultural influence and preserve traditional Indian artistry.

Deep Bajaj said, “Ritualistic beautifully captures the essence of Indian traditions while making it relevant for modern homes. We are excited to support the brand’s journey as it scales and brings Indian artistry to a larger audience.”

Ritualistic was founded by husband-and-wife duo Shashank and Neha Jain, who were inspired by their shared passion for Indian art, culture, and craftsmanship. Their vision was to create home décor that celebrates India’s rich heritage while catering to the aesthetic preferences of contemporary consumers.

Shashank Jain stated, “Our mission has always been to celebrate Indian traditions through unique and meaningful products. With this strategic partnership, we are confident that Ritualistic will reach more homes and hearts.”

The investment was facilitated by Done Deal, a platform known for connecting high-potential startups with investors. This marks the second successful collaboration between the Bajajs and Done Deal, underscoring their commitment to backing innovative brands with strong cultural and commercial potential.

Ritualistic stands out in the home décor space by blending traditional craftsmanship with contemporary design sensibilities. The brand offers a wide range of products, including handcrafted wall plates, spiritual décor, and heritage-inspired essentials, each thoughtfully designed to add an element of culture and elegance to living spaces.

With this fresh infusion of funds, Ritualistic is poised for accelerated growth, aiming to reach a larger audience, reinforce its brand positioning, and make Indian heritage more accessible to modern households.

Namdhari Seeds has announced the acquisition of 100 percent of Axia Vegetable Seeds' open field vegetable seed business, strengthening its position in the global vegetable seeds market.

The acquisition includes key vegetable species such as tomatoes, hot and sweet peppers, melons, watermelons, cucumbers, squash, and eggplant. Axia’s open field business for these crops has been marketed under the US Agriseeds brand across North America, South America, the Middle East, Africa, and Europe. Namdhari will continue to operate under the US Agriseeds brand in these markets, maintaining relationships with existing customers and distributors. As part of this deal, Catalyst Seeds, New World Seeds, and California Hybrids will now come under the Namdhari Seeds umbrella.

Gurmukh Roopra, CEO, Namdhari’s shared, “The acquisition of US Agriseeds marks a pivotal step in the Namdhari Seeds journey to expand its footprint and become a significant player in the global vegetable seeds market. Integrating the strong brand heritage of US Agriseeds with our expertise in breeding and innovation, we aim to continue to deliver customized, high-performing products to more farmers globally. This reflects our commitment to empowering growers with better choices and advancing global food security.”

Alois Van Vliet, CEO, Axia stated, “I am pleased with this transaction as it will allow us to fully focus on our protected culture seed business globally, and we look forward to cooperating and working with Namdhari’s in the months and years ahead on production, marker technology and research.”

Founded in 2010 with just four members, Axia has since grown into a team of over 100 professionals dedicated to breeding and developing new vegetable varieties. The company’s research and development facilities emphasize taste, quality, and high yields, making it a recognized name in the seed industry.

With this acquisition, Namdhari Seeds aims to further strengthen its breeding capabilities, expand its global reach, and continue delivering innovative solutions to farmers worldwide.

Mattlook Cosmetics, one of India’s fastest-growing color cosmetics brands, has partnered with Swiggy Instamart, to provide customers with high-quality makeup products delivered in under 10 minutes. This collaboration marks a significant milestone in Mattlook’s mission to make beauty more accessible and convenient than ever before.

Established in 2017, Mattlook Cosmetics has rapidly emerged as a key player in the beauty industry. With a presence in 15,000 general trade outlets across 22 states, the brand has built a strong distribution network, solidifying its foothold in India. Offering an extensive portfolio of over 1,200 SKUs, Mattlook caters to the diverse beauty needs and preferences of consumers nationwide.

Yashu Jain, Co-founder and CMO, Mattlook Cosmetics said, “Collaborating with Swiggy Instamart we look at redefining the way customers shop for beauty care products. The last-minute beauty emergencies are taken care of and our high-performance products are available to consumers at the right time, anywhere, through this partnership. As we continue toward our goal of becoming a Rs 500 crore brand by 2028, we look forward to expansion, increasing our product portfolio, and strategic partnerships like this helping us reach our goal.”

Swiggy Instamart will feature Mattlook’s best-selling range of makeup products across face, lip, and eye categories. Customers will now have instant access to top-selling items, including mattifying primers, high-definition concealers, transfer-proof lipsticks, eyeliners, and more, all with lightning-fast delivery.

Hari Kumar G, Senior VP & Chief Business Officer, Swiggy Instamart expressed, “We are thrilled to onboard Mattlook Cosmetics to our platform, enabling customers to experience the joy of effortless beauty shopping. This collaboration reinforces our commitment to offering a diverse selection of high quality products delivered at unmatched speed.” 

While Mattlook has already established a robust offline presence, the brand is also focused on expanding its digital footprint to meet the growing demand for quick and seamless shopping experiences. The partnership with Swiggy Instamart exemplifies Mattlook’s dedication to bridging the gap between traditional and modern retail channels, ensuring that beauty enthusiasts across India can conveniently access their favorite products from the comfort of their homes.

WellBe Foods, one of the well-known direct-to-consumer (D2C) brands from the Nimida Group, renowned for its clean-label snacks under the motto ‘Deliciously Good, Honestly Made, No Nasties,’ is embarking on a significant expansion across India. The brand is set to introduce its range of healthier traditional Indian snacks in 15 major cities, reinforcing its commitment to providing consumers with snacks free from harmful additives.

This ambitious expansion aligns with WellBe’s strategic goal of reaching over 38,000 stores, spanning general trade (GT), modern trade (MT), specialty and alternative modern trade (SAMT), and regional retail chains, by March 2026. Having established a strong presence in Bengaluru, Chennai, and Hyderabad, the brand is now targeting Tier I and Tier II cities, including Kolkata, Delhi, Ghaziabad, Gurugram, Chandigarh, Ernakulam, Thiruvananthapuram, Mumbai, Pune, Coimbatore, Puducherry, Mysuru, Mangaluru, Vijayawada, and Vizag.

WellBe Foods’ success in Bengaluru, Hyderabad, and Chennai, where it has seen an impressive 50 percent year-on-year growth, has fueled its nationwide expansion strategy. Building on this momentum, the brand is also expanding its product portfolio, introducing a wider range of traditional Indian snacks, including wafers, banana chips, air-fried snacks, chikkis, and millet-based offerings.

Gaurav Manchanda, Founder and Director, Wellbe Foods said, “Consumer demand for clean, preservative-free snacks is growing exponentially. Our success in the Bengaluru, Chennai, and Hyderabad markets has reinforced our belief that there is a vast untapped demand for healthier alternatives to traditional snacks. This expansion allows us to bring our ‘No Nasties’ promise to more consumers while also reshaping the general trade snack segment in India and organizing the unorganized. We are committed to leveraging technology, innovation, and strategic retail partnerships to ensure our products reach every corner of the country.”

WellBe Foods remains steadfast in its mission to use natural ingredients, completely avoiding maida and eliminating seven harmful additives—artificial colors, flavors, sweeteners, synthetic preservatives and antioxidants, chemically refined oil, and high fructose syrup. This dedication sets a new benchmark for the Indian snacking industry.

Since its inception in 2020, WellBe Foods has steadily expanded its footprint across India with strong support from key retail partners, including The Organic World, Lulu, Spar, Nature’s Basket, Ratnadeep, Pothy’s, More, MK Retail, Grace Supermarket, and Ushodaya. Additionally, the brand has a growing presence online through platforms such as www.wellbefoods.com, Instamart, Zepto, and Amazon Fresh. This combination of an expanding offline retail network and increasing online availability is driving the brand’s rapid growth in the Indian market.

Cupid Limited, a manufacturer of male and female condoms, personal lubricants, and other FMCG products, has secured a Rs 42 crore purchase order from the Medical Stores Department, Government of Tanzania. The order, which falls under an international framework agreement, is scheduled for execution between May and July 2025. This deal reinforces Cupid Limited’s presence in the India retail sector and international markets.

Aditya Halwasiya, Chairman and MD, Cupid Limited said, “This is great news for us, and the Call-Off Order from the Medical Stores Department, Tanzania, is a testament to the strong relationships cultivated over the last 15 months by the new team at Cupid.”

The company is focused on expanding both its B2C and B2B businesses in India and international markets, with an emphasis on sustainable and profitable growth across its product categories.

Consumer electronics giant boAt has received board approval to move forward with its initial public offering (IPO). The board has authorized amendments to its articles of association (AoA), paving the way for the IPO, according to the company's regulatory filing with the Ministry of Corporate Affairs (MCA).

“The company is proposing to undertake an initial public offer of the equity shares of face value of Rs. 1 each of the company comprising of fresh issuance of equity shares by the company and an offer for sale of equity shares by certain existing shareholders…. and list the equity shares on one or more of the stock exchanges,” the resolution passed by the board read, as per the filing.

As per the filing, the IPO will include a fresh issue of equity shares worth up to Rs. 500 Cr.

This development follows reports that boAt is planning to submit its draft red herring prospectus (DRHP) confidentially for its upcoming IPO. The company is expected to launch its Rs. 2,000 Cr ($231 Mn) IPO in the financial year ending March 2026 (FY26).

boAt has reportedly enlisted ICICI Securities, Goldman Sachs, and Nomura as lead bankers for the public issue. The company is aiming for a valuation exceeding $1.5 Bn, though the final valuation will be determined later.

This marks boAt’s second attempt at going public. The company initially filed for an IPO in 2022 but postponed the plan due to unfavorable market conditions. Instead, it secured Rs. 500 Cr in funding from investors like Warburg Pincus and Malabar Investments during the same year.

The proceeds from the IPO are expected to fuel boAt’s expansion, particularly in offline markets and smaller cities.

On the financial front, boAt reported a decline in its consolidated operating revenue, which fell over 7 percent to Rs. 3,117.7 Cr in FY24 from Rs. 3,376.8 Cr in FY23. The wearables category, in particular, saw a steep decline, with sales plummeting nearly 40 percent to Rs. 550.3 Cr from Rs. 910.6 Cr in the previous fiscal year. However, the company managed to reduce its losses by 38 percent, narrowing them to Rs. 79.7 Cr from Rs. 129.4 Cr in FY23.

Founded in 2015 by Aman Gupta and Sameer Mehta, boAt operates in the audio and wearables market, offering products such as headphones, smartwatches, and speakers. The company is backed by investors including Qualcomm Ventures, Ranveer Singh, and Warburg Pincus, and has raised approximately $177 Mn in funding to date.

Earthful, one of the leading plant-based nutrition brands, has successfully raised Rs. 5 Cr in its latest funding round, led by seasoned entrepreneur Srinivasan Namala, who previously built Porus Labs and exited to Bain Capital for over Rs. 2,400 crores. Ritesh Agarwal, Founder of OYO Rooms, will also be participating following his investment commitment on Shark Tank India Season 4. With this latest investment, Earthful has raised over $1 million in funding to date.

Founded in 2020 by IIT Kharagpur alumnae and sisters Veda Gogineni and Sai Sudha G., Earthful is dedicated to offering 100 percent natural, plant-based nutrition supplements free from chemicals and additives. The brand focuses on science-backed formulations to address daily nutrition gaps across various age groups, along with targeted solutions for skin, hair, sleep, and PCOS. Notably, Earthful is among the first in India to introduce a 100 percent natural multivitamin specifically for menopausal women. Their product range also includes plant-based proteins and a junk-free, natural Kids’ chocolaty milk mix powder.

Veda Gogineni, Co-founder, Earthful shared, “This funding will help us bring Earthful’s clean, effective nutrition to more households across India. We believe wellness should be simple, transparent, and never compromise on purity or taste. The loyalty of our repeat customers speaks volumes about their trust in our brand and products.”

The newly acquired funds will be allocated towards research and development of new products and strengthening brand presence. Earthful also plans to build a strong leadership team across marketing and operations to accelerate its next phase of growth.

Over the past 12 months, Earthful has recorded an impressive 3x growth, reaching over 1 lakh customers with a strong 40-50 percent repeat purchase rate. The company currently operates at a Rs. 15 Cr annual revenue run rate, with 70-75 percent of its sales coming directly from its website, reflecting deep consumer trust and loyalty.

Srinivasan Namala, Founder, Porus Labs stated, “I believe that over the next 5-7 years, the nutraceutical market in India will experience significant growth, driven by a rising number of health-conscious Indians. Earthful, with its strong brand values and commitment to clean, plant-based nutrition, is well positioned to capitalize on this opportunity.”

To support its rapid business expansion, Earthful is ramping up production and warehouse operations. The company is set to launch 3-4 new products every quarter, backed by significant investment in research and development. Staying true to its mission of making clean, plant-based nutrition both accessible and delicious, Earthful has recently introduced Japanese Matcha and Coffee Mocha protein flavors, all completely natural and free from additives and preservatives. Additionally, the company has launched a Kids’ Milk Mix powder, a nutritious blend of millets, plant-based protein, calcium, and Vitamin D3, made with real cocoa.

The Indian Garage Co. (TIGC), is accelerating its offline expansion with the opening of two new Exclusive Brand Outlets (EBOs) in Hyderabad and one in Kochi. As part of its ambitious mission to open 10 stores in 10 weeks, these openings mark a key milestone in the brand’s efforts to bring a cutting-edge, immersive shopping experience to fashion enthusiasts across India.

The brand inaugurated its first Hyderabad store in Vanasthalipuram on December 7th, 2024. The 2,300-square-foot outlet received an enthusiastic response, drawing over 1,000 customers on its opening day. Following this, The Indian Garage Co. launched its second Hyderabad store at Sarath City Mall on February 15th, 2025, further solidifying its footprint in the city.

The brand also made its debut in Kerala with the launch of its store at the iconic Lulu Mall in Kochi on December 28th, 2024. This opening marks the brand’s first venture into the state and was attended by notable figures such as Shibu Philips, Director of Shopping Malls, Lulu Group India; Reema Reji, General Manager, Lulu Malls India; Vishnu R. Nath, General Manager at Lulu Malls Kochi; Sanu S., Marketing Manager, Lulu Malls Kochi; and Alka Dembla, Head of Retail, The Indian Garage Co.

These new stores feature a carefully curated selection of the brand’s latest collections, seamlessly combining streetwear, old-money aesthetics, and Korean-inspired designs. The aim continues to set the tone for trendsetting styles that resonate with fashion-forward Gen-Z customers looking for something fresh and innovative.

This expansion is a part of the brand's broader offline strategy, supported by a dedicated 20 percent budget allocation, with plans for Exclusive Brand Outlet (EBO) sales to contribute to 30 percent of the brand’s total revenue within the next 3-5 years. TIGC aims to reach 100 stores across India with its offline strategy, not only expanding its retail footprint but also providing opportunities for young fashion entrepreneurs to flourish.

Anant Tanted, Founder & CEO, The Indian Garage Co. stated, “We are delighted to bring The Indian Garage Co.’s distinctive blend of fashion, innovation, and customer-centricity to Hyderabad and Kochi with its EBOs. These launches mark a significant milestone in our journey to make the signature fashion accessible to a wider audience. By creating immersive shopping experiences, we are excited to bring our unique blend of style and innovation to more customers. As we expand our offline presence across India, we remain committed to redefining fashion retail while setting the stage for our entry into international markets.”

Following the Hyderabad and Kochi launches, the brand plans to open new stores in key cities like Lucknow, and Pune, and additional stores in Bengaluru and Kochi, thereby continuing its nationwide expansion strategy.

Alka Dembla, Head of Retail, The Indian Garage Co shared, “At The Indian Garage Co, we are dedicated to crafting unparalleled shopping experiences that seamlessly blend aesthetics with accessibility. The launch of our Exclusive Brand Outlets in Hyderabad and Kochi marks an exciting milestone in our journey to connect with fashion enthusiasts. These stores are a testament to our commitment to creating vibrant spaces where fashion enthusiasts can explore, engage, and shop in style. We are excited about this new chapter and look forward to growing our offline presence in key markets across India.”

The brand’s products are available online via its official website, TIGC.in, as well as on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, Snapdeal, and UAE noon. Additionally, The Indian Garage Co. has a presence in approximately 100 Fashion Factory stores across India.

Jagat Pharma, a renowned name in health and wellness, has announced the launch of its latest dietary supplement, L-Arginine Capsules. Specially formulated to enhance blood circulation, improve muscle stamina, and boost energy levels, this new offering is designed for athletes and individuals leading an active lifestyle.

L-Arginine, a powerful amino acid, plays a crucial role in improving oxygen and nutrient delivery to muscles, thereby increasing stamina, endurance, and overall strength. Ideal for individuals aiming to enhance heart health, optimize metabolism, and accelerate post-workout recovery, this supplement offers a scientifically backed solution for peak physical performance.

Mandeep Singh Basu, Director, Jagat Pharma commented, “At Jagat Pharma, we are committed to providing high-quality supplements that support active individuals in their fitness journeys. Our new L-Arginine Capsules are powerful when it comes to improving circulation, boosting energy, and enhancing muscle recovery. We believe this product will help users achieve their peak potential, whether they are athletes or simply looking to improve their overall health."

To further enhance its benefits, the supplement is enriched with Chromium Picolinate, a key ingredient that optimizes metabolism and supports overall wellness and peak performance.

"Introducing L-arginine capsules highlights our unwavering commitment to innovation, continuously developing cutting-edge solutions to meet the evolving health needs of our customers and enhance their overall wellness,” added Anubhav Kumar (NPD Team).

Jagat Pharma, founded by Mahender Singh Basu, has a legacy of over 44 years in Ayurvedic healthcare. His son, Mandeep Singh Basu, has carried forward this rich heritage, leading the company to develop Ayurvedic solutions for a variety of health concerns.

One of its most acclaimed products, Isotine Eye Drops, is a 100 percent Ayurvedic formulation designed to treat early-stage eye disorders, offering a natural alternative to invasive procedures. Furthermore, Basu Eye Hospital, established in 1980 in Bareilly, has been a pioneer in Ayurvedic eye care, integrating traditional wisdom with modern advancements to provide effective, personalized treatments.

With the launch of L-Arginine Capsules, Jagat Pharma continues its mission to redefine wellness, providing innovative health solutions tailored to the modern lifestyle.

Lyne Originals, a leading brand in smart accessories and audio products, has unveiled two innovative additions to its lineup—the LYNE Powerbox 16 powerbank and the LYNE Rover 25 Bluetooth neckband. Designed to enhance convenience and performance, both products embody Lyne’s commitment to delivering cutting-edge technology with a blend of style and reliability.

The LYNE Powerbox 16 is a compact yet high-performance powerbank tailored for seamless, rapid charging. With a powerful 22.5W PD output and 15W magnetic wireless charging, it supports multiple charging protocols, ensuring compatibility with a variety of devices. Equipped with a 10,000 mAh battery, the Powerbox 16 provides extended power backup, while its LED battery indicator keeps users informed about charge levels. Available in sleek Black and Green variants, this powerbank is designed for those who need fast and efficient charging on the go.

Complementing Lyne’s portfolio of audio innovations, the LYNE Rover 25 Bluetooth Neckband is engineered to redefine the listening experience. Offering up to 40 hours of music playback and 50 hours of talk time, it is ideal for daily use, from long commutes to intensive workout sessions. Featuring a touch function, Bluetooth 5.3 connectivity, a 12m wireless range, and a Type-C charging port, the Rover 25 ensures seamless operation and comfort. The neckband is available in three elegant color options—Blue, Black, and Grey—delivering superior sound quality for users who prioritize both functionality and style.

The LYNE Powerbox 16 and LYNE Rover 25 are priced at Rs. 1,949 and Rs. 899, respectively. Both products are now available for purchase on the brand’s official website, Lyneoriginals.com, as well as through online and offline retail stores across India.

As a brand committed to providing premium-quality smart accessories, Lyne Originals continues to make advanced technology accessible to all, especially the youth who inspire its innovations. By blending superior sound, stylish aesthetics, and affordability, Lyne has rapidly gained popularity among tech enthusiasts and audiophiles. With a strong presence across offline retail outlets in India, Lyne Originals ensures that top-tier sound and cutting-edge smart accessories remain within reach for everyone.

This Maha Shivratri, Swiggy Instamart is offering devotees a unique spiritual experience by delivering the sacred Tandool Mahaprasad Ladoos directly from the Shri Kashi Vishwanath Temple. In an unprecedented initiative, Swiggy Instamart will ensure that these revered ladoos, traditionally served at the temple, reach devotees in just 10 minutes. Available exclusively on Maha Shivratri, this special offering will be accessible across 40 cities, including Delhi-NCR, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Rajasthan, Goa, and Madhya Pradesh.

Amitesh Jha, CEO, Swiggy Instamart said, “Maha Shivratri is a time of deep devotion, and we are honored to bring this spiritual experience to our users' homes. The Tandool Mahaprasad holds profound significance for devotees during this auspicious time, and we’re making it simpler than ever for them to receive these sacred offerings without compromising on authenticity.”

The Tandool Mahaprasad Ladoos are meticulously prepared at Banas Kashi Sankul in Varanasi, following Satvik practices. Made using Bilwa Patra (leaves) offered to Shri Kashi Vishwanath, the ladoos are crafted with pure ingredients, including Amul organic rice and desi ghee, ensuring they adhere to the temple trust’s specifications. This guarantees that devotees receive the same sacred offering that is traditionally provided at the temple.

Alongside the ladoos, Swiggy Instamart is also making available a wide range of essential items for devotees observing Maha Shivratri. These include handcrafted Lord Shiva polyresin figurines, Shivling & Naag Devta showpieces, Shiv Chalisa (in Hindi), Amul Panchamrit, Amul Kool Thandai, Amul’s range of sweets, fresh fruits, and other fasting essentials, making it a one-stop solution for festive preparations.

Launched in August 2020, Swiggy Instamart has emerged as India’s pioneering quick-commerce platform. Operating in over 84 cities, the platform leverages Swiggy’s advanced technology and dedicated delivery fleet to bring groceries and daily essentials to customers’ doorsteps within 10-15 minutes. This Maha Shivratri, Swiggy Instamart continues to innovate, bridging tradition with modern convenience, and ensuring that devotees can partake in sacred rituals effortlessly.

Saaki, the contemporary fashion brand co-founded by acclaimed actor Samantha Ruth Prabhu and entrepreneur Sushruthi Krishna, has announced its rebranding with the launch of Saaki 2.0. This transformation introduces a refreshed logo, elevated designs, and a renewed commitment to empowering women through fashion and community.

The new logo features a strong thread seamlessly intertwined with the word "Saaki," symbolizing resilience, fortifying bonds, and shared journeys among women. This delicate yet unbreakable thread represents the power of community, where women uplift and empower one another through style, confidence, and ambition.

"Saaki has always been more than just a fashion label for me. It’s about creating a space where women can feel confident, bold, and unstoppable. With Saaki 2.0, our designs are not only getting smart, easy, and on-the-go friendly —we’re deepening our commitment and support to the women who break their moulds,” shared Samantha Ruth Prabhu, Co-founder, Saaki.

Saaki 2.0 introduces a fresh vision that caters to modern women who seamlessly juggle multiple roles, from managing businesses to balancing family and chasing dreams.

"We’ve listened, evolved, and reimagined every detail. Our customers deserve nothing but the best, and Saaki 2.0 is a testament to that—where style meets purpose and authenticity,” stated Sushruthi Krishna.

As part of this initiative, Saaki is also launching Women in Focus, a platform dedicated to celebrating stories of strength and resilience within the community.

Samantha further added, “We’re building a space where women are seen, heard, and celebrated, Your input has shaped this journey, and together, we’ll continue to lift each other up.”

Saaki 2.0 is more than just a fashion evolution—it’s a movement stitched with purpose, excellence, and unwavering support. It is a tribute to the modern woman: the dreamer, the doer, and the builder. With this transformation, Saaki continues to celebrate women who embrace challenges and shape the world with ambition and determination.

The Sock Street, a brand known for its trendsetting and stylish sock designs, has announced an exclusive collaboration with Blinkit, bringing premium, fashion-forward socks straight to customers’ doorsteps. This partnership combines cutting-edge style with Blinkit’s rapid delivery service, making everyday essentials more accessible than ever.

In today’s fast-paced world, where fashion meets functionality, The Sock Street’s curated collection is designed to elevate every step—whether at work, in the gym, or on a casual day out. By teaming up with Blinkit, a leader in quick and reliable delivery, the brand is redefining how consumers shop for everyday essentials, ensuring both style and convenience.

"We are excited to join forces with Blinkit. Our mission had always been to merge style with comfort, and this partnership allowed us to deliver our unique socks collection to customers quickly and efficiently. It wasn’t just about socks—it was about making a statement with every step,” shared Saurabh Srivastava, The Business Head, The Sock Street.

This collaboration aligns with The Sock Street’s commitment to offering stylish, high-quality apparel and Blinkit’s promise of seamless customer service and instant delivery. The latest collection features a wide range of designs catering to different tastes and occasions, ensuring there’s something for everyone. 

Customers can now enjoy hassle-free shopping and quick doorstep delivery without additional fees, making it easier than ever to upgrade their essentials. Whether opting for bold, expressive patterns or sleek, minimalist styles, The Sock Street’s collection is designed to add flair to every step.

Proudly Made in India, The Sock Street is not just about socks—it’s about elevating everyday essentials to a new level of sophistication and performance. With this launch, the brand continues to redefine comfort, quality, and contemporary design, ensuring that every step makes a stylish impact.

Fashor, one of India’s fastest-growing women’s ethnic and fusion-wear brands, is strengthening its retail presence with the launch of new exclusive brand outlets (EBOs) in Bangalore, Chennai, and Coimbatore. Expanding through two store formats—FASHOR LUXE and FASHOR—the brand continues to cater to fashion-forward women by offering a blend of affordability, craftsmanship, and contemporary style.

FASHOR LUXE stores feature limited-edition, high-end ethnic, and fusion wear crafted with premium fabrics and intricate detailing. Designed to resonate with the modern Indian woman who values both tradition and innovation, these stores offer inclusive sizing and frequently updated collections, including workwear, festive attire, and elegant everyday ensembles.

Fashor recently launched its Fashor Luxe store on Commercial Street, Bangalore, on February 16, 2025. Situated in one of the city’s premier fashion districts, the 1,175 sq. ft. store spans two floors, delivering an upscale shopping experience with exclusive premium collections. Given Commercial Street’s reputation as a fashion hub, this location was strategically chosen to attract Bangalore’s discerning shoppers.

Additionally, the brand has opened another Fashor Luxe store in T Nagar, Chennai, one of the city’s most prominent shopping destinations. This store offers a sophisticated retail experience, featuring exquisite ethnic and fusion ensembles that embody elegance while maintaining Fashor’s signature affordability.

Beyond luxury, Fashor has introduced Fashor stores in Kattupakkam, Chennai, and RS Puram, Coimbatore. Notably, the Kattupakkam outlet marks Fashor’s first-ever exclusive brand store, quickly establishing itself as a go-to women’s fashion destination. Meanwhile, the RS Puram store in Coimbatore brings Fashor’s fusion of traditional craftsmanship and contemporary style closer to customers in the region.

Vikram Kankaria, Co-Founder & CEO, Fashor shared, “Our journey is driven by a vision to democratize designer fashion and bring it closer to women across India. With each new store, we are not just expanding our retail presence but also enhancing our customer experience by blending traditional craftsmanship with contemporary trends. Chennai, Coimbatore, and Bangalore are key markets with vibrant fashion cultures, and we are excited to deepen our connection with the women in these cities. We believe that Fashor’s unique designs, inclusive size range, and affordable pricing will resonate strongly with our customers and empower them to express their individuality through fashion.”

Priyanka Kankaria, Co-Founder & Chief Product Officer, Fashor, added, “At Fashor, our mission has always been to celebrate individuality and style. Each store is designed to offer an immersive and personalized shopping experience, reflecting the diverse preferences of modern Indian women. We are thrilled to introduce our Luxe collections in Chennai and Bangalore, bringing a sophisticated yet accessible range of ethnic and fusion wear. Our expansion journey is not just about numbers; it’s about building communities of confident, fashion-forward women who feel empowered through their clothing choices. We are excited to continue this journey and look forward to inspiring more women with our designs.”

Fashor’s retail expansion aligns with its broader omnichannel strategy, bolstered by a $5 million investment from Blume Ventures. The brand has set an ambitious target of launching over 100 exclusive brand outlets across India by 2027.

Expanding beyond portable gadgets, Portronics has ventured into the kitchen appliance segment with the launch of the AnyMeal Multicook Electric Kettle with Steamer. This all-in-one appliance is designed to streamline everyday cooking, offering a perfect blend of functionality, convenience, and style for modern households.

With a 1.5L capacity, the AnyMeal Multicook Electric Kettle is ideal for preparing soups, noodles, pasta, oatmeal, porridge, and more. Powered by 600W, it ensures rapid boiling, steaming, and cooking, catering to the demands of a fast-paced lifestyle.

“At Portronics, we are committed to delivering innovative and user-centric solutions that simplify everyday life. The AnyMeal Multicook Electric Kettle represents a significant step as we expand into kitchen appliances, offering a blend of functionality, quality, and style. We’re excited to bring this versatile product to our customers, making their cooking experience easier and more enjoyable,” said Jasmeet Singh, Founder & Director, Portronics.

The smart kettle features a tempered glass lid for durability, allowing users to monitor their meals while cooking. Additionally, it includes a dedicated egg boiling tray, making it a multifunctional appliance for perfectly boiled eggs. The non-stick-coated inner surface ensures hassle-free cooking and easy cleaning, while the temperature control knob enables precise heat adjustments for different dishes.

Designed for convenience, the kettle has a wide-mouth opening for effortless filling, stirring, and cleaning. A 360° swirl detachable base enhances portability and ease of use, while the cool-touch exterior provides safety by preventing accidental burns. Available in an elegant Beige finish, the AnyMeal Multicook Electric Kettle enhances both functionality and kitchen aesthetics. Compact yet feature-packed, it is an essential addition for those seeking an efficient and versatile cooking solution.

The Portronics AnyMeal Multicook Electric Kettle is priced at an introductory Rs. 1,999 and comes with a 12-month warranty for a hassle-free experience. Customers can purchase it from the official website Portronics.com, as well as leading e-commerce platforms such as Amazon.in, Flipkart.com, and other online and offline stores.

Life n Colors, a direct-to-consumer (D2C) home décor brand, has been redefining luxury interiors since its inception in 2014. Founded by Apourva Sharma and Ashutosh Pandey, the bootstrapped brand specializes in high-end wallpapers, wall art, and home textiles, catering to discerning customers seeking a blend of tradition and modern elegance.

What sets Life n Colors apart is its commitment to merging Indian heritage with international design sensibilities. By collaborating with skilled local artisans, the brand ensures that every piece tells a story—one of craftsmanship, artistry, and cultural richness. Its product range is thoughtfully curated to reflect both classic and contemporary styles, making it a preferred choice for homeowners and interior designers alike.

Expanding its global footprint, Life n Colors now serves customers in over 28 countries, offering bespoke customization services that allow individuals to personalize their living spaces. This dedication to tailored design has positioned the brand as a pioneer in the luxury home décor space.

“Our goal is to create India’s leading global home decor brand, offering premium, art-inspired wallpapers and furnishings. As the world’s first carbon-neutral wallpaper brand, we combine luxury with sustainability to make spaces truly special,” said Apourva Sharma and Ashutosh Pandey, Co-founders, Life n Colors.

With a strong growth trajectory, Life n Colors achieved total sales of Rs. 9 crore in the fiscal year 2023-24. Looking ahead, the brand is set for ambitious expansion, aiming to double its revenue to Rs. 18 crore by the end of FY 2024-25. This impressive target reflects the increasing demand for premium home décor solutions and the company’s commitment to innovation and excellence.

As Life n Colors continues to evolve, it remains steadfast in its mission to bring artful, sustainable luxury into homes worldwide, setting new benchmarks in the home décor industry.

INOX has introduced its latest outdoor façade collection, setting new standards in design, durability, and functionality. The new range, which includes the Fluting Series, Box Profiles, Perforated Panels, and Parametric Range with Special Shaped Panels, aims to redefine urban and commercial landscapes with contemporary aesthetics and high-performance materials.

Renowned for its expertise in modern kitchen and wardrobe solutions, INOX continues to push the boundaries of architectural innovation, offering design elements that seamlessly merge style with structural integrity.

The Fluting Series is crafted to add depth and character to structures, creating a sophisticated texture that enhances architectural appeal. Available in multiple finishes and materials, these panels produce dynamic visual effects throughout the day while maintaining durability against extreme weather conditions.

For those seeking a bold and structured look, Box Profiles offer strong, clean lines that create a striking exterior presence. Suitable for both residential and commercial applications, these profiles provide stability and longevity, with a variety of textures and colors to suit diverse architectural preferences.

Perforated Panels bring a balance of functionality and elegance, optimizing ventilation and natural light while ensuring privacy. Customizable perforation patterns allow architects to create distinctive façade designs, while their high-quality, anti-corrosive materials contribute to noise reduction—making them particularly effective in urban environments.

For designers looking to experiment with intricate curves and futuristic structures, the Parametric Range & Special Shaped Panels offer unparalleled flexibility. Made from high-performance materials, these panels provide advanced design possibilities while ensuring sustainability without compromising strength or durability.

INOX’s latest façade solutions are now available at major architectural and interior design hubs, making them accessible to professionals across various industries. Whether for contemporary residences, commercial skyscrapers, or industrial structures, this collection is tailored to meet diverse project needs.

"With this new outdoor façade collection, we continue to redefine modern architecture, offering solutions that merge aesthetics, durability, and innovation. Our commitment to pushing design boundaries ensures that architects and designers have access to versatile and high-performance materials for their projects," said Naveen Chowdhry, Director, INOX Décor Pvt. Ltd.

This latest launch reinforces INOX’s position as a leader in architectural excellence, empowering architects, designers, and developers to create visually striking and future-ready spaces.

Meesho, the SoftBank-backed e-commerce platform, announced the launch of its dedicated content commerce platform, Creator Club, on Wednesday. The new platform aims to facilitate direct collaboration between content creators and sellers on Meesho, allowing creators to monetise their content.

Prasanna Arunachalam, General Manager of Monetization and Content Commerce, Meesho, stated, “With the launch of Meesho Creator Club, we are doubling down on our mission to democratise internet commerce, empowering creators with the right tools and resources they need to thrive. By driving growth and engagement through authentic, relatable content, our platform is reshaping the future of e-commerce.”

The decision to introduce Creator Club comes after Meesho saw a three-fold increase in order volumes through content commerce during its testing phase in 2024. Content commerce involves marketing products through digital content such as articles, blogs, and short videos.

According to Meesho, the content commerce initiative reached over 14.5 million users in just a year, demonstrating significant potential for growth. The Creator Club will offer opportunities to content creators across all levels, including those from smaller tier 3 and tier 4 cities, providing them with real-time performance analytics, faster payouts, and direct collaboration opportunities with sellers.

Company sources highlighted that the platform aims to eliminate intermediaries who traditionally connect content creators with sellers. Additionally, Meesho plans to broaden the reach of Creator Club by bringing a diverse range of creators on board, catering to micro and nano-influencers as well as more established content creators.

American home fashion retailer Lush Decor has officially entered the Indian market, making its debut at Bharat Tex 2025, a prestigious textile industry event held in New Delhi.

At the event, the brand unveiled a curated selection of home décor products, providing attendees with an immersive shopping experience. To offer an exclusive first look, Lush Decor set up a customer experience kiosk, allowing visitors to explore its collections and shop directly via Amazon USA. Additionally, guests had the opportunity to browse and purchase products through the brand’s direct-to-consumer (D2C) website.

“India, with its rich textile heritage and deep appreciation for timeless yet contemporary decor, has long been an inspiring market for us. This launch is a significant milestone, and I can’t wait to bring Lush Decor’s vision of accessible luxury to Indian homes,” said Jenny Jing Zhu, Founder and Chief Vision Officer, Lush Decor.

Established in 2008 in New Jersey, Lush Decor has built a strong presence in the U.S. through e-commerce platforms and retail stores. The brand continues to expand its global footprint, bringing high-quality home décor solutions to households worldwide.

“India is a dynamic and rapidly growing market for home textiles, making this expansion a natural step in our journey. Our aim is to embrace India’s diverse tastes and offering home decor solutions that truly elevate everyday living,” stated Paola Peretti, Chief Executive Officer, Lush Decor.

The response at Bharat Tex 2025 has been overwhelmingly positive, indicating strong demand for high-quality yet affordable home décor solutions. By combining innovation, craftsmanship, and global accessibility, Lush Decor aims to establish itself as a go-to brand for Indian households seeking chic, comfortable, and practical home décor options.

With a commitment to accessible luxury, Lush Decor’s foray into India marks a new chapter in its global expansion, promising to bring fresh design perspectives to Indian homes while staying true to its core values of style, comfort, and affordability.

Mumbai-based clean-label food brand, The Whole Truth (TWT) has successfully raised $15 million in a Series C funding round, led by Sofina and joined by Z47, Peak XV Partners, and Sauce.VC. The company has also previously received investments from well-known angel investors, including Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods).

Founded by Shashank Mehta, a former Unilever marketer, TWT was born from his personal battle with obesity and the realization that many so-called "healthy" packaged foods contained hidden sugars and artificial additives.

"From day one, our mission has been to build a truth brand—one that fights to bring honesty back to food. We aim to make food real again and extend this philosophy to every category where consumers are being sold half-truths, from protein bars to protein powders and beyond,” said Shashank Mehta.

With the fresh capital infusion, TWT plans to drive innovation, expand into new product categories, and strengthen its distribution network to reach a wider consumer base.

Vikram Vaidyanathan, Managing Director, Z47 stated, “Shashank and the team at The Whole Truth are not just building a brand—they’re leading a movement to restore trust in food. Their growth over the past year proves that this mission resonates deeply with consumers and investors alike. As one of TWT’s earliest backers, we’re excited to double down on our commitment.”

As per Registrar of Companies (RoC) filings, the funding will primarily be allocated toward business development and expansion, with approval granted for the issuance of 45,097 Series C Compulsorily Convertible Preference Shares at a face value of Rs. 50 each, with a premium of Rs. 29,506.55 per share.

The latest fundraising round places TWT at a valuation of Rs. 2,133 crore (~$256 million), marking a 3.5x increase from its previous valuation of $72.6 million, as per Tracxn data. In its Series B round in 2022, the company had secured $15 million from Zerodha’s Nithin Kamath, Peak XV Partners, and Sauce.VC.

TWT has demonstrated strong financial growth, reporting Rs. 70.6 crore in revenue for FY24, nearly doubling from Rs. 36.7 crore in FY23. At the same time, the company has successfully reduced its losses to Rs. 23.8 crore, compared to Rs. 35.5 crore in the previous fiscal year.

Soulflower, India's pioneering farm-to-face beauty brand known for its natural and science-backed formulations, has solidified its position as a dominant player in the hair care segment. According to the latest Nielsen IQ data for the second half of 2024, the brand has recorded an extraordinary year-on-year (YoY) surge of 141 percent in hair oil volume growth, 240 percent in value growth, and 99 percent in price growth, outpacing traditional legacy brands. Soulflower now ranks among the top three hair oil brands, contributing to 43 percent of the category’s growth, driven by the rising popularity of digitally native challenger brands.

“The report highlights a clear shift in consumer preference towards performance-driven, clean beauty products and Soulflower’s superior customer trust and product efficacy. Our growth is a testament to the trust consumers place in clean, transparent, and clinically validated beauty solutions. Soulflower is bridging the gap between nature and science, offering clinically tested products that deliver real results. We invest in developing innovative, natural formulations backed by independent clinical studies and are committed to sustainability, ensuring ethical sourcing and eco-conscious packaging. Our farm-to-face philosophy has resonated with discerning shoppers, especially in metros, and we’re poised to expand this success nationwide,” shared Natasha Tuli, Co-Founder & CEO, Soulflower.

Soulflower’s farm-to-face philosophy—which prioritizes ethical sourcing, sustainability, and eco-conscious packaging—has particularly resonated with urban consumers in metro cities. The brand’s commitment to innovation, clinical validation, and transparency has made it a preferred choice among conscious beauty enthusiasts.

Additionally, with an Average Selling Price (ASP) of Rs. 225 per 100ml, Soulflower has successfully established itself as a premium and highly effective hair care brand. Its products appeal to consumers who seek clean, cruelty-free, and high-efficacy solutions.

“As consumer demand shifts towards clean, cruelty-free and high-efficacy products, Soulflower continues to lead the way and has become India's New Tel (oil) especially, for Gen-Z and Gen-Alpha. We are also the fastest-growing brand in the category, leading digital-driven sales growth. We are thrilled to see our efforts being recognized and look forward to continuing our journey of revolutionizing the beauty landscape. Our growth is driven by our core values of happiness, love, gratitude, and compassion,” concluded Tuli.

Beyond its success in India, Soulflower is the world's largest seller of Rosemary Essential Oil and a trailblazer in the organic farm-to-face movement. With over 15 million products sold, the brand enjoys a strong global presence across India, KSA, UAE, USA, Japan, Singapore, Australia, and the UK.

IGP,  a well-known D2C multi-category gifting platform, reported a significant surge in engagement and sales during its Valentine’s Week campaign, driven by trending gifts such as flowers, chocolates, and personalized items. The campaign surpassed key metrics, reflecting a growing demand for meaningful gifting experiences.

The company executed a 360-degree marketing strategy, integrating digital, social, and offline channels, and introduced exclusive incentives like private plane rides and yacht parties to enhance customer engagement. IGP’s Valentine’s Day report for 2025 revealed 3 lakh orders, with a notable rise in order value compared to the previous year.

“We’re thrilled by the tremendous response to our Valentine’s campaign, surpassing our expectations across key metrics. Flowers emerged as the top-selling item, reflecting the growing demand for thoughtful and meaningful gifts during the Valentine’s season. This campaign has been a testament to IGP's ability to anticipate customer’s needs and offer innovative gifting solutions that resonate with diverse audiences,” explained Tarun Joshi, Founder, IGP. 

The gifting trends showed that nearly 5 million flower stems were sold, with red roses making up 70 percent of purchases. Chocolates, teddy bears, and personalized gifts also saw high demand. The largest order from Dubai was worth Rs. 2.25 lakh, while an Indian customer purchased 1,000 roses for Rs. 50,000.

A shift in customer behavior was observed, with an increase in younger buyers (ages 20-30), particularly in metro cities. Same-day delivery orders surged by 35 percent, indicating a rise in last-minute gifting.

IGP’s marketing efforts, including partnerships with Romedy Now, Big FM, and SUGAR, boosted website traffic to 2 million visitors. Promotional offers, such as limited-time discounts and free delivery, drove additional sales, with 20 percent of customers availing of these deals.

IGP plans to leverage these insights to refine its offerings and enhance engagement for future celebrations, solidifying its leadership in the gifting industry.

Dogsee Chew, one of the leading natural pet treat brands, has raised $8 million in a Series B funding round led by Ektha.com, with participation from promoters and Shivanssh Holdings, Poddar Family Office. This latest investment brings Dogsee’s total funding to $22 million and will drive the company’s ambitious expansion plans.

The funding will support Dogsee’s mission to become the world’s largest Himalayan Chew producer by the end of 2025 while accelerating its global growth strategy.

Founded in 2015, Dogsee Chew has grown into a premium, all-natural pet treat brand, pioneering Himalayan cheese-based chews. Currently available in over 30 countries, the brand has become a preferred choice among pet parents worldwide.

With the new capital, Dogsee plans to scale up manufacturing by expanding its existing factories and constructing a new state-of-the-art production facility. The company also aims to strengthen its Amazon Global Selling strategy to fuel its international growth, particularly in the United States and Canada in 2025.

Sneh Sharma, Co-founder & CMO, Dogsee emphasized, “Dogsee is the only company manufacturing yak chews in the Himalayan hills at this scale, and we are committed to further strengthening our production capabilities in the region. With this funding, we aim to become the largest Himalayan chew manufacturer in the world while ensuring the highest quality standards in every product we deliver."

Bhupendra Khanal, Co-founder & CEO, Dogsee highlighted, “With the premiumization of the pet food category on the rise, the demand for our human-grade chews is exploding. This investment ensures we are well-prepared to meet this demand by scaling production and expanding our presence globally. To make our products more accessible, we also plan to open distribution hubs in key international markets, allowing our retail partners to seamlessly access Dogsee Chews with shorter lead times."

Sreenivasa Musani Reddy, Managing Director, Ektha shared, "Dogsee has built a strong global brand in the natural pet food space, and their dedication to quality and sustainability makes them an exciting investment opportunity. We believe their expansion strategy will not only solidify their market leadership but also set new benchmarks in the pet food industry."

With this latest round of funding, Dogsee Chew is poised to lead the Himalayan Chew market globally, cementing its position as a category leader in natural pet nutrition.

After spearheading India's gin revolution with the award-winning Stranger & Sons Gin, Third Eye Distillery is now making a bold move into the whiskey segment with the launch of OTHERSIDE Subcontinental Whiskey.

Born in the heart of the subcontinent and aged across India’s tropical belt, Otherside Whiskey embraces the region’s extreme climate—where relentless heat, monsoons, and shifting seasons shape a whiskey with unparalleled depth, intensity, and character. Its distinct profile is further enhanced by a Solera Finish in charred ex-bourbon barrels, a meticulous process that layers complexity and richness, crafting a whiskey that stands apart.

Otherside Whiskey is a blended Indian whiskey made and aged entirely in India, reflecting the bold essence of its homeland. It breaks free from the monotony of Scotch and Scotch-like brands, offering a new perspective on the category. This isn’t Scotch. It’s not Bourbon. And it’s definitely not business as usual.

"Whiskey is a crowded room. The impact of our climate, geography, and aging environment makes this a whiskey that can only come from here, redefining India's provenance in whiskey making. For too long, Scots have set rules for whiskey and it's about time India starts writing its own story. We have taken the time to create a whiskey that truly puts India front and centre—not just in name, but in representation. Otherside Whiskey isn't about labels or legacy—India isn’t just ready to lead in whiskey, it’s time we stopped following altogether,” shared Rahul Mehra, CEO and Co-founder of Third Eye Distillery.

With Third Eye Distillery now expanding into India’s largest spirits category, Otherside Whiskey aims to challenge conventions and position Indian whiskey on the global stage, much like Stranger & Sons did for gin. As the brand embarks on this new journey, Otherside Whiskey promises to be a game-changer—a true expression of India’s whiskey-making prowess.

NOTO Ice Cream, a well-known guilt-free ice cream brand, has secured Rs. 15 crores in its latest funding round led by Inflection Point Ventures (IPV), with participation from JITO and Lets Venture. The fresh capital will be utilized to expand into Tier I and Tier II cities, introduce innovative flavors and formats for the summer, enhance marketing efforts on food-tech aggregators and quick-commerce platforms, upgrade infrastructure, and boost brand awareness through experiential campaigns.

NOTO is backed by notable personalities, including John Abraham, Rannvijay Singha, and Kunal Bahl, who align with the brand’s vision of making healthier desserts accessible to all.

NOTO was co-founded by Varun Sheth, a chef and serial entrepreneur with deep-rooted experience in the hospitality sector, and Ashni Shah, a design and fashion enthusiast with expertise in marketing and operations. Varun’s entrepreneurial journey started with 1Tablespoon, which introduced sourdough pizzas in Mumbai, while Ashni’s creative acumen helped her make a mark in the hospitality industry.

Vinay Bansal, Co-Founder, Inflection Point Ventures said, “Health-conscious consumers often struggle between satisfying their sweet cravings and adhering to a healthier lifestyle. The existing options often compromise on taste or nutritional value, creating a gap in the market for truly guilt-free indulgence. NOTO ice cream is solving this problem with its unique flavors that don't compromise on either taste or nutritional value. At IPV, we are drawn to the startup’s commitment to address a real consumer need. Their vision to redefine desserts aligns with lots of Indians, making it a scalable startup with meaningful impact.”

Currently operational in major cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, NOTO is aggressively expanding into new markets, including Ahmedabad, Kolkata, and Lucknow. The brand is available on food delivery platforms such as Swiggy and Zomato, as well as quick-commerce platforms like Zepto, Blinkit, Instamart, and Flipkart.

Varun Sheth, Co-Founder & CEO, NOTO shared, “At NOTO, Eating, Not Cheating is at the heart of everything we do - we serve desserts that are guilt-free and full of flavor. This funding fuels our expansion into Tier I and Tier II cities and paves the way for more NOTO-riously good innovations. As we continue to redefine the ice cream experience, we’re excited to scale new heights. We appreciate IPV’s support in this journey.”

The brand has earned widespread recognition, with accolades including the “Product of the Year” award for Chocolate Mini Bites at the Channelier FMCG Awards in 2022, “Most Loved Brand on Social Media” and “Top Consumer Packaged Brand” in 2023 by LBB x Nykaa, and “Best Vegan Ice Cream” for its Vegan Mango Raspberry flavor at the Peta India Vegan Food Awards in 2023.

The Indian ice cream market, valued at Rs. 228.6 billion in 2023, is projected to reach Rs. 956 billion by 2032. With an increasing demand for premium, healthier, and innovative ice cream options, the industry is poised for remarkable growth, driven by rising disposable incomes and the rapid adoption of quick-commerce platforms.

Citrus Clothing, one of India’s leading menswear brands with a 24-year legacy, is expanding its retail footprint with the launch of three experiential stores in Odisha. Moving beyond conventional shopping formats, these new stores offer a first-of-its-kind retail experience designed to immerse customers in fashion, personalization, and technology-driven styling solutions.

Recognizing Odisha as a growing market, Citrus Clothing has strategically opened new stores at DN Mall in Bhubaneswar, a standalone store in Puri, and another in Angul. These locations cater to diverse consumer segments—from the fast-paced urban crowd in Bhubaneswar to tourists and fashion-conscious buyers in Puri and the aspirational shoppers in the emerging retail hub of Angul.

Unlike traditional retail spaces, Citrus Clothing’s experiential stores aim to transform how men shop. Customers can benefit from personalized styling services with trained fashion consultants who curate tailored looks. The stores also offer exclusive in-store collections, including limited-edition releases that are unavailable online. Live styling sessions, influencer collaborations, and social media activations create an engaging shopping experience. Additionally, a visually immersive and Instagram-worthy environment ensures that every visit is unique, while technology-driven shopping features seamlessly bridge online and offline retail experiences.

Hitesh Jain, Founder, Citrus Clothing shared, “Citrus Clothing has always been about more than just fashion - it’s about crafting a movement where men can express themselves through their clothing. With these new experiential stores, we are bringing this philosophy to life, ensuring that shopping is no longer just a transaction but a personalized and engaging experience. Odisha has always been close to our hearts, and this expansion is a testament to our deep-rooted connection with the region.”

The launch events were graced by renowned Odia actor Sabyasachi Mishra, along with prominent fashion influencers, bloggers, and industry leaders. The events held sentimental significance, as Hitesh Jain’s father, Tejraj H Jain, was present to witness this milestone moment, reinforcing the family-driven ethos of Citrus Clothing.

Astroyogi, one of the leading astrology platforms, has joined forces with Jio Star’s groundbreaking dating reality show, ‘Engaged,’ as a co-powered partner. The show takes a fresh and innovative approach to modern relationships, blending traditional astrological insights with contemporary dating dynamics. Contestants on Engaged navigate relationship challenges, deep conversations, and astrological compatibility to find their perfect match and get rokafied.

Hosted by the charismatic Urfi Javed and Harsh Gujral, Engaged offers an exciting twist to the typical dating show format. In today’s fast-paced world, where modern dating often lacks clarity, compatibility remains the foundation of lasting relationships. By integrating astrology into the matchmaking process, Astroyogi aims to highlight the power of astrology in guiding individuals toward partners who align not just emotionally but also astrologically. The partnership reflects Astroyogi’s vision of positioning astrology as a valuable tool for modern matchmaking, seamlessly blending tradition with contemporary romance to foster meaningful connections.

Astroyogi’s expertise will play a key role in shaping essential elements of Engaged, offering contestants unique astrology-driven experiences. The Astroyogi Booth will provide personalized compatibility insights, while Kundli Matching Sessions will assess zodiac and planetary alignments to evaluate relationship potential. Contestants will also participate in Astrology-Based Challenges, testing their astrological connections. Those demonstrating strong compatibility will be awarded Bracelet Rewards, symbolizing positive energies that nurture love and harmony. Additional offerings such as the Astroyogi Forever Band, Astroyogi Love Shield Bracelet, Astroyogi Harmony Tree, and Astroyogi Rose Pyramid will further enhance spiritual connection and well-being, reinforcing astrology’s role in building lasting relationships.

Meena Kapoor, Founder, Astroyogi said, “Astrology has always played a vital role in Indian matchmaking, and Engaged provides the perfect platform to showcase its relevance in modern romance. As Astroyogi first-ever partnership with a dating reality show, this is a landmark moment for us. We are excited to help contestants and audiences understand that astrology isn’t just about predictions; it’s a guiding force in finding the right partner. Engaged beautifully merges tradition with today’s dating culture, and we’re proud to be part of this journey."

Mayank Yadav, co-founder and CEO of Rusk Media said, “We are committed to creating innovative and meaningful content that resonates with today’s audiences. Engaged explores evolving relationship dynamics among Gen Z through the lens of astrology. We chose Astroyogi for its deep resonance with this generation and the exceptional quality of its astrologers, making it the perfect fit for our show. This partnership adds a refreshing layer of depth to the dating journey, offering contestants and viewers valuable insights into love and compatibility.”

With Engaged, Astroyogi is redefining the way people approach relationships, offering deeper insights into love, compatibility, and the cosmic forces shaping romance. The show promises to be an exciting journey of love, fate, and astrology, bringing a unique blend of tradition and modern dating culture to audiences across India.

Minimalist, one of India’s leading science-backed skincare brands, has expanded its haircare portfolio with the introduction of its Anti-Dandruff Shampoo, designed to provide a long-term solution for dandruff control while upholding its commitment to transparency and efficacy. This clinically proven formula effectively targets dandruff at its root and promotes scalp health, reinforcing Minimalist’s dedication to delivering high-performance solutions for everyday haircare concerns.

Formulated with a powerful yet gentle blend of Piroctone Olamine, Climbazole, and Salicylic Acid, the Minimalist Anti-Dandruff Shampoo works to eliminate flakes, scaling, and itching associated with dandruff, offering visible relief and restoring balance from the very first wash. Unlike conventional anti-dandruff shampoos that can be drying, this sulfate-free, fragrance-free, and dermatologically tested formula ensures thorough cleansing without stripping moisture, making it suitable for all hair types. Clinical studies have demonstrated its effectiveness, showing up to a 100 percent reduction in visible dandruff flakes and scalp itching after just three washes, while also achieving an over 84 percent reduction in scalp impurities after nine washes. These results, based on independent lab studies, highlight the shampoo’s efficacy, though individual results may vary.

“Our approach to haircare mirrors our commitment to skincare—transparent, effective, and backed by science. The Anti-Dandruff Shampoo is the result of extensive research, formulated with clinically proven ingredients for long-term dandruff control while maintaining scalp health,” said Mohit Yadav, Co-Founder, Minimalist.

To use the shampoo, apply a sufficient amount to wet hair, gently massage, and rinse thoroughly. For optimal results, it is recommended to follow up with a hair mask. Priced at Rs. 499, the Minimalist Anti-Dandruff Shampoo is now available for purchase on Minimalist's official website and major e-commerce platforms, including Amazon and Nykaa.

Minimalist is a renowned personal care brand recognized for its award-winning, high-performance formulations driven by scientific research and an unwavering commitment to transparency. Emphasizing an ingredient-first philosophy, Minimalist provides a diverse range of skincare, body care, and hair care products designed to address concerns such as acne, pigmentation, and scalp health. As the brand expands its presence globally, it remains dedicated to innovation, creating science-backed solutions that deliver effective results while ensuring safety.

The beauty and skincare industry is set for a transformative shift with the launch of Lumaè, a new brand focused on high-quality skincare solutions that prioritize skin health. Founded on principles of efficacy, sustainability, and inclusivity, Lumaè is redefining skincare through meticulously crafted formulations and a transparent approach to product development.

Lumaè is the brainchild of siblings Gunjan Sharma and Shan Sharma, who are united in their vision of making high-performance skincare accessible to everyone, irrespective of skin tone or gender. What began as a passion project in 2020 under the name Daisybloom, a homemade skincare company driven by a love for natural and effective solutions, has now evolved into Lumaè. 

The brand’s debut collection introduces two standout products, each designed to tackle major skin concerns such as acne and aging. Lumaè unveils an anti-ageing night cream, infused with Astaxanthin, a powerful antioxidant 6000 times stronger than Vitamin C. This ingredient helps boost collagen production, reduce wrinkles, and enhance skin elasticity. This is a first in Indian skincare, as Astaxanthin was previously only available in supplements. In addition, Lumaè’s anti-acne serum works to combat bacteria, control oil, unclog pores, and fade dark spots, featuring key ingredients like Saffron, Ashwagandha, Salicylic Acid, and Glycolic Acid, all of which contribute to clearer, brighter skin. With this launch, Lumaè is expanding its range to provide more targeted skincare solutions like nourishing night creams and anti-acne treatments, ensuring comprehensive care for diverse skin needs.

Maintaining its focus on quality, Lumaè promises to offer premium, high-performance ingredients that promote true skin health. All of Lumaè's products are meticulously tested through independent lab analysis to ensure both efficacy and safety, ensuring that they remain free from harsh chemicals.

The brand also places a strong emphasis on sustainability, sourcing ingredients responsibly, including Astaxanthin, which is one of the most potent and sustainable skincare actives. Lumaè's packaging is both reusable and recyclable, reinforcing its dedication to a greener future.

Gunjan Sharma, Co-founder, Lumaè shared, “What started as a personal passion project quickly evolved into something much bigger. We saw a real gap in the market for skincare that goes beyond just looking good. Our mission was to create products that genuinely improve skin health. With Lumaè, we have poured years of research and passion into crafting formulations that are safe, effective, and sustainable. We are excited to bring this vision to life. We also plan to expand our product line to address more skincare concerns so that everyone feels confident in their own skin.”

Shan Sharma, Co-founder, Lumaè added, “We believe that skincare should be inclusive, effective, and transparent. Our commitment is to ensure that everyone, regardless of skin tone or gender, has access to high-quality skincare that truly works. Sustainability is also at the core of what we do, from responsibly sourced ingredients to eco-friendly packaging, we are determined to make a difference. This is just the beginning, and we can’t wait to continue innovating and expanding our range to address even more skincare concerns.”

All Lumaè products are vegan, cruelty-free, and proudly made in India with locally sourced ingredients. The products are 100 percent natural and free from sulphates, parabens, and harsh chemicals, making them safe for all skin types, including sensitive skin. Dermatologically tested by independent labs, Lumaè products are now available for purchase on the brand’s official online store.

Bangalore-based F&B brand EatFit, a part of Curefoods, has announced the launch of Hustl, a specially crafted range of energy bars. This innovative product line, developed in collaboration with renowned Indian cricketer Mayank Agarwal, aims to cater to India's young and dynamic generation.

With delicious flavors like Fruit Pop and Choco Pop, Hustl energy bars provide a convenient and nutritious snacking solution for individuals with fast-paced lifestyles. Whether it's entrepreneurs, sports professionals, or busy individuals, Hustl ensures they stay fueled and ready to take on their day.

Ankit Nagori, Founder, Curefoods said, “Our mission has always been to make healthy living accessible and convenient. With the launch of Hustl, we aim to empower the next generation of hustlers with a snack that doesn’t just fuel their energy but also supports their nutrition needs.”

Designed to meet the nutritional needs of those constantly on the move, Hustl energy bars are a perfect fit for startup enthusiasts, sports professionals, and anyone striving to achieve their goals. The idea behind Hustl stems from the realization that young Indians often miss meals due to their demanding schedules. EatFit seeks to bridge this gap by offering a quick, healthy, and nutritious alternative.

Mayank Agarwal said, “As someone who understands the importance of maintaining energy levels on a busy schedule, I’m excited to partner with EatFit on this initiative. These energy bars are a great way to ensure that young, active individuals can stay nourished and energized when the Hustle’s on.”

Hustl energy bars will be available across multiple platforms, including Amazon, Swiggy, and Zomato, as well as HRX and EatFit outlets across India. With this launch, EatFit continues to provide convenient and nutritious solutions tailored to the fast-paced lifestyles of today’s youth.

India’s renowned COSMOS-certified children’s organic skincare brand, Puddles, has unveiled an all-new teen-friendly skincare and haircare range. Crafted with plant-based, scientifically backed ingredients, this international collection is designed to address common adolescent concerns such as acne, breakouts, and dandruff, ensuring gentle, safe, and effective care.

Each product in the Puddles Teens Range is formulated with organic ingredients like Willow Bark, Basil, Cica, Turmeric, Organic Parijat Essential Oil, and Coconut Cleansers, which work to cleanse, hydrate, and soothe young skin. The dermatologist-approved formulations are pH-balanced and free from parabens, silicones, SLS, GMOs, and synthetic colors, ensuring healthy and nourished skin and hair.

Aditya Kumar Gupta, Founder & MD, Puddles said, “We are excited to expand our product portfolio from kids to teenagers, and we are confident that the market will welcome our new introduction. With a focus on safe, effective, and organic formulations, we aim to provide teenagers with the best skincare and haircare solutions tailored to their needs.” 

The newly launched range features a complete skincare and haircare solution for teenagers. The face care segment includes Acne Away Face Wash, Acne Away Serum, Foaming Face Wash, Morning Nectar – Hydrating Elixir, and Gnite Glowdrops – Night Oil, all designed to tackle breakouts while keeping the skin hydrated and refreshed. The dandruff-defying haircare range consists of Dandruff-Defying Shampoo, Dandruff-Defying Conditioner, and Dandruff-Defying Hair Serum, scientifically developed to improve scalp health and combat dandruff naturally. The bath and body range includes Frangipani Vanilla Butter Bliss Soap, Vanilla Vibes Body Mist, Spearmint Butter Bliss Soap, and Mint Rush Body Mist, offering gentle cleansing and refreshing fragrances for everyday use.

Backed by rigorous clinical testing, Puddles Teens Anti-Acne Face Wash and Serum have been proven effective against C. acnes, helping teenagers achieve clearer, healthier skin. Additionally, the dandruff-defying haircare range has been scientifically validated to enhance scalp health and fight dandruff naturally.

In line with its commitment to sustainability and ethical beauty, Puddles remains 100 percent cruelty-free, vegan, and eco-conscious, using green packaging and ethically sourced ingredients. With this launch, Puddles continues to redefine teen skincare and haircare by providing safe, effective, and dermatologically tested solutions, empowering young individuals to embrace healthy, radiant skin and hair.

The new Puddles Teens Range is now available at leading online and retail stores.

The Indian beauty industry is poised for a significant transformation with the launch of HYUE, a premium color cosmetics brand co-founded by industry veterans Pradeep Banerjee, former Executive Director of Hindustan Unilever, and Nabeel Kadri, the founder of leading celebrity endorsement agency Median. With a commitment to world-class formulations, bold pigments, and a focus on delivering global beauty innovations tailored to Indian consumers, HYUE is set to redefine the premium beauty segment in the country.

Rather than focusing on transformation, HYUE celebrates and enhances natural beauty. The brand’s philosophy revolves around elevating what already exists, offering high-performance products designed to seamlessly blend innovation and quality. HYUE is committed to providing international beauty standards while catering specifically to the needs and preferences of the modern Indian consumer.

Pradeep Banerjee, Co-founder & CEO, HYUE shared, “The beauty and personal care industry is evolving, but there’s still a gap when it comes to products that truly reflect the aspirations of today’s well-traveled, globally aware Indian audience. HYUE is a product-first brand, focused on offering world-class formulations that align with their lifestyle. We’re here to build a beauty brand that not only meets international standards but also resonates with modern Indian consumers who seek the best global formulations tailored to their needs.”

Nabeel Kadri, Co-founder & COO, HYUE  added, “HYUE is designed for beauty enthusiasts who are fashion-forward, trend-conscious, and unafraid to make a statement. Our approach is rooted in innovation, ensuring that every product we bring to market is aspirational yet accessible, lifestyle-oriented, and aligned with global beauty trends. HYUE is more than just cosmetics—it’s about delivering a beauty experience that complements the dynamic lives of today’s Indian Consumer.”

With its first product drop now available, HYUE is set to make a lasting impact on the Indian beauty market by offering high-quality, globally inspired products tailored to Indian skin tones and preferences.

PINQ Polka, a lifestyle brand committed to women’s health and hygiene, is experiencing impressive growth and success after its recent appearance on Shark Tank India. The brand’s innovative products captivated the judges and resonated deeply with the audience, leading to a significant surge in traffic, reach, and customer engagement across its platforms and direct-to-consumer (D2C) channels.

The brand kicked off its pitch with energy and charisma, proudly raising slogans like "Bra ki kar deni hai chutti" and "Ab jo pehenna hai, bindaas pehno," sharing its vision of revolutionizing women’s lives with creative solutions in hygiene, intimate, and wellness products. PINQ Polka aims to become a leading brand in this category, focusing on comfort, innovation, and convenience for women.

The judges were not only impressed by the pitch but also offered valuable feedback, applauding the brand’s efforts. In a heartfelt moment, Vineeta recognized co-founders Manveen and Gurdeep as the "Iron Ladies of India," honoring their journey as women entrepreneurs. Following their appearance on the show, PINQ Polka is projected to see a growth rate of 500 percent by the end of the month.

Manveen’s powerful slogan, "Azadi 2.0", encapsulates PINQ Polka’s mission to transform women’s personal care experiences in India—“no straps attached.” The brand’s focus on easing discomfort and providing freedom from traditional bras is evident in their innovative products, including nipple covers and breast tape, designed to replace bras entirely. These solutions help relieve discomfort caused by conditions like Bra Strap Syndrome, a condition that causes upper body pain due to bras.

Since the airing of the episode, the brand has experienced a 2,500 percent surge in website traffic, reflecting the strong consumer interest and demand for its products.

“We have always emphasized the importance of self-care, and the validation from the judges has been incredibly meaningful for us. Establishing a brand in an unbranded category is challenging, so as a strategic move, we are prioritizing brand building and content marketing to connect with our audience in a more authentic and engaging way,” shared Manveen.

“Our experience on Shark Tank was truly enriching, a once-in-a-lifetime opportunity. We’ve witnessed over 2,500 percent growth in website traffic and a 300 percent increase in revenue across all our D2C websites and marketplaces. We also anticipate strong growth across our e-commerce and quick-commerce platforms. We are immensely grateful for the incredible opportunity and the exposure we gained from Shark Tank India. The valuable feedback, especially from Anupam and Kunal, was instrumental, and we began implementing their insights immediately. This has already made a significant impact on our bottom line—shifting from a Rs. 1 crore EBITDA negative to being EBITDA positive today,” stated Mandeep, Co-founder,  PINQ Polka. 

PINQ Polka is excited about its promising future and anticipates reaching a revenue of Rs. 35 to Rs. 40 crore by the end of the fiscal year 2025-26. The brand is actively seeking funding to support its expansion plans, including investments in working capital and marketing initiatives.

Glam21, a prominent name in the beauty industry, has announced its expansion on Flipkart Minutes, reinforcing its commitment to providing a seamless and fast shopping experience. This strategic move aligns with the brand’s mission of ensuring quick and convenient access to high-quality beauty products, catering to modern consumers who prioritize speed and efficiency in their shopping journey.

Flipkart Minutes, designed for instant product access, serves as the ideal platform for Glam21 to enhance its availability and reach. The brand places significant emphasis on customer feedback, utilizing real-time reviews and ratings on the platform to refine its offerings. By leveraging insights from consumers, Glam21 aims to continuously improve its product lineup, ensuring it aligns with evolving beauty trends and customer expectations.

Bikash Goyal, Founder, Glam21 shared, “Our decision to expand on Flipkart Minutes stems from our dedication to offering a superior shopping experience. With consumers increasingly valuing speed and convenience, our presence on Flipkart Minutes ensures that they have easy access to our premium beauty products whenever they need them."

Additionally, Flipkart’s expansion of Dark Stores across India further strengthens Glam21’s market presence, making its products more discoverable and accessible nationwide. The move aligns with the brand’s broader business strategy of reaching a diverse customer base with a wide range of beauty products at competitive price points.

With this expansion, Glam21 is set to redefine the online beauty shopping experience, further cementing its position as a go-to brand for beauty enthusiasts across the country.

Established in 2016 by Pradeep and Bikash Goyal, Glam21 is a prominent Indian beauty brand headquartered in Delhi. Known for its high-quality yet budget-friendly cosmetics, the brand caters specifically to Indian consumers with a diverse product lineup, including makeup for the face, lips, eyes, and nails. Glam21 sources its products from global markets while refining them through in-house research and development to suit local preferences. Its offerings are available on major e-commerce platforms like Nykaa and Amazon, as well as in more than 20,000 retail stores across 400+ cities, ensuring wide accessibility and value-driven beauty solutions nationwide.

Jewelbox, one of the known brands in the lab-grown diamond space, has officially launched its flagship store in Jayanagar, Bangalore, on February 17, 2025. This marks another major milestone in the brand’s rapid expansion, following its successful launch in Chennai. The store opening strengthens Jewelbox’s presence in key Indian markets such as Delhi, Gurgaon, Chennai, Kolkata, and Guwahati. Over the past six months, the brand has been accelerating its retail footprint, responding to the increasing demand for sustainable luxury jewelry, with Bangalore playing a central role in its growth strategy.

As a leader in ethical and sustainable luxury, Jewelbox is redefining the fine jewelry market by offering lab-grown diamonds that are both accessible and aspirational. The decision to expand in Bangalore comes as the city sees growing demand for eco-conscious luxury and a rising population of young professionals with disposable income. Additionally, with 15 percent of Jewelbox’s total online orders originating from Bangalore, the city has emerged as a key market, underscoring the need for a physical store presence.

Vidita Kochar Jain, Co-Founder, Jewelbox shared, “Bangalore has always been a key market for us, given the overwhelming response to our online store from the city. Our expansion here is a strategic move to meet the growing demand for sustainable, high-quality, and innovative jewelry. With our new Jayanagar store, we aim to bring a seamless offline experience to our consumers, allowing them to explore our designs in person.”

The new store, located in the heart of Jayanagar, is designed to cater to consumers aged 25 to 50, offering a premium selection of lab-grown diamond jewelry that combines luxury with sustainability. The store provides a one-stop destination for conscious buyers, offering personalized consultations, exclusive designs, and a commitment to ethical craftsmanship. It aims to provide a seamless blend of high-end jewelry and eco-conscious values, aligning with the growing trend toward sustainable consumer choices.

As the lab-grown diamond market in India is expected to reach USD 797.92 million by 2030 at a CAGR of 14.8 percent, Jewelbox is strategically positioning itself to tap into the eco-conscious and affluent consumer base in Bangalore. The company has plans to open three to four more stores in the city by the end of 2025, further solidifying its presence in South India.

This store launch is also part of Jewelbox’s broader omni-channel strategy, which has seen rapid success both online and offline. The Jayanagar store is designed to offer an immersive shopping experience, where customers can explore a curated collection of fine jewelry, learn about the benefits of lab-grown diamonds, and receive expert styling advice. With its commitment to sustainability and quality, Jewelbox is set to continue its rapid growth in Bangalore and across India.

ZigZag Vodka, the latest sensation in the world of spirits, has announced its grand launch in Bangalore, adding a new dimension to the city’s thriving nightlife. Renowned for its clean, crisp, and incredibly smooth taste, ZigZag is set to redefine the standards of vodka craftsmanship while infusing Bangalore’s vibrant social scene with bold energy.

Distilled five times and meticulously refined through a rare blend of carbon, silver, platinum, and gold, ZigZag Vodka offers an unparalleled drinking experience. Available in Original, Lime, Orange, and Green Apple flavors, the vodka can be enjoyed neat, on the rocks, or mixed into adventurous cocktails. ZigZag is more than just a drink; it embodies a lifestyle rooted in the philosophy of "Never Walk Straight." This mantra resonates with individuals who embrace spontaneity, take the unconventional path, and live boldly, much like the dynamic spirit of Bangalore.

With its pulsating nightlife, trendy cocktail culture, and social vibrancy, Bangalore provides the perfect backdrop for ZigZag Vodka’s launch. The brand plans to introduce its spirited presence through exclusive tastings, influencer collaborations, and immersive events, bringing together the city's leading mixologists and influencers. While ZigZag encourages boldness and individuality, it also advocates responsible drinking to ensure that every sip is savored in the right spirit.

Having already made a mark in Delhi and Goa, ZigZag Vodka now arrives in Bangalore, available at select bars, restaurants, and retail outlets starting from 17th February. Priced affordably, the vodka is available in sizes including 180ml – Rs. 285, 375ml – Rs. 595, 750ml – Rs. 1195.

Whether you're enjoying a relaxed night out or celebrating a special occasion, ZigZag Vodka is the ideal companion, embodying the belief that "the best moments in life are never straight.

Aromahpure, a brand redefining affordability and luxury in the fragrance industry, has reached a remarkable milestone by garnering the trust of over one million customers since its launch in 2022. By offering premium-quality home and car fragrances at accessible prices, the brand has established itself as a key player in India’s fragrance market.

With a diverse catalog of over 60 products, Aromahpure caters to a wide audience with offerings such as fragrance oils, candles, and diffusers for home use, alongside a range of car fragrances, including popular options like hanging pods, flakes, and Hunny Bunny. The brand’s commitment to making high-quality fragrances available to all has played a crucial role in its rapid growth.

Akshit Mittal, Founder and Director, Aromahpure shared, "Our journey started with a simple yet powerful belief – fragrance is not a luxury, but an essential part of everyday life. With our “Khushboo Zaroori Hai” campaign, we’ve aimed to showcase the power of fragrance to influence emotions and transform the ambiance of any space. Reaching 1 million satisfied customers validates our mission, and we’re excited to expand the positive impact of fragrance for more people."

Aromahpure’s success is underpinned by its commitment to quality and safety. The brand’s IFRA-compliant formulations ensure that every product meets stringent safety standards while maintaining affordability. This dedication has helped Aromahpure cultivate a loyal and expanding customer base across India.

A strong online presence has been a key factor in the brand’s success, with its products available on multiple e-commerce platforms, including its official website, Amazon, Flipkart, and Myntra, as well as quick-commerce platforms such as Zepto and Swiggy Instamart. This digital reach has enabled Aromahpure to connect with a broad audience, contributing significantly to its growth.

In addition to online sales, the brand has expanded into offline retail, collaborating with select car dealerships in the Delhi NCR region. This strategic move aligns with Aromahpure’s vision of becoming an omnichannel brand, seamlessly integrating digital and physical retail experiences to enhance accessibility for customers.

Aromahpure’s journey exemplifies innovation, affordability, and customer satisfaction. As the brand continues to expand its reach, it remains dedicated to offering high-quality, long-lasting fragrances at competitive prices. With its growing presence across online and offline channels, Aromahpure is poised to become a leading name in the ambient fragrance industry, bringing captivating scents to homes and cars across the country.

Solitario Lab Grown, a prominent lab-grown diamond jewellery brand in India, has secured $3.6 million in a pre-IPO funding round. This investment round garnered interest from several high-profile investors, including Neeraj Gupta, Founder of Meru Cabs, Mauritius-based FPI Investi Global, Vicco Group, Seema Manish Nuwal of Solar Industries, and several ultra-high-net-worth individuals like Amit Agarwal, Rajesh Singla, Garima Theti, and Sandeep Singh. Socradamus Capital Private Limited acted as the Book Running Lead Manager.

The funds raised will support the brand's growth by expanding its retail network in both India and international markets, enhancing branding efforts, diversifying its product portfolio, and strengthening its manufacturing capabilities. 

Founded by jewellery industry veteran Ricky Vasandani and Bollywood actor Vivek Oberoi, Solitario Lab Grown has emerged as a leader in the lab-grown diamond jewellery sector. The brand specializes in sustainable, eco-conscious diamond jewellery, offering products such as necklaces, rings, earrings, bracelets, and pendants. It operates 18 stores across 10 major cities in India, with a growing international presence including 38 outlets in Dubai, Malaysia, and Spain. Solitario’s manufacturing facility in Surat spans 30,000 square feet and employs over 300 people. The brand has also entered an exclusive partnership with PNG to open stores in seven cities. Recently, Solitario made headlines as the first lab-grown diamond brand to showcase its creations on the Burj Khalifa.

Solitario’s collection features over 500 unique designs, ranging from everyday wear to high-end luxury pieces. The lab-grown diamonds it produces exhibit the same physical, chemical, and optical properties as mined diamonds but are 40-50 percent more cost-effective and environmentally sustainable. 

In FY2024, the company achieved revenue of Rs 52 crore, a significant increase from Rs 24.3 crore in FY2023. 

Ricky Vasandani, CEO of Solitario said, “This investment validates our vision of creating beautiful, sustainable jewellery that doesn't compromise our planet's future. The funds will accelerate our expansion plans and strengthen our position in the growing lab-grown diamond market. Solitario is not only creating jewellery but also crafting a legacy of environmental responsibility and exceptional craftsmanship.”

The Indian gem and jewellery market is expected to grow from $43 billion in 2021 to $91 billion by 2025. The lab-grown diamond sector, valued at $250 million in 2023, is forecast to reach $1.2 billion by 2033. Solitario aims to reach Rs 500 crore in revenue by 2028.

Argmac, one of the renowned names in luxury and innovation in high-quality furniture design, proudly introduces its exclusive collection of pool tables. Designed to transform any space into a hub of sophistication and entertainment, Argmac’s pool tables seamlessly blend modern luxury, innovative craftsmanship, and functional design. This collection provides discerning homeowners and businesses an unparalleled opportunity to elevate their interiors with statement pieces that exude elegance and refinement.

The Negroni Pool Table epitomizes sleek modernity and impeccable craftsmanship. Featuring a flawless finish and premium construction, it is not just a game table but a true work of art that commands attention. Precision detailing ensures an unmatched gaming experience, making it the centerpiece of any game room or entertainment space. Meanwhile, the Diaquiri Pool Table offers a dynamic and immersive gameplay experience, enhanced by its unique inclined lower structure that adds an element of excitement. Crafted with a sophisticated blend of veneer and solid color, it exudes elegance while seamlessly complementing both modern and classic interiors. Designed for both casual players and seasoned professionals, the Diaquiri not only elevates gameplay but also enhances the ambiance of any space with its refined aesthetic and luxury craftsmanship.

The Patalo Pool Table is designed for those who appreciate bold luxury, bringing the glamour of high-stakes tournaments into the comfort of a home. Featuring rich colors, luxurious materials, and a striking design, Patalo sets the stage for thrilling matches. It is more than a pool table—it is a statement of style and an emblem of opulent living.

Argmac’s exclusive collection reflects the brand’s commitment to unparalleled quality and innovation. A skilled team of architects, engineers, and designers collaborate to craft each pool table, utilizing advanced tools and modern techniques to ensure precision and perfection. From the initial conceptualization to the final product, every detail is meticulously curated to create a harmonious blend of elegance and functionality.

“Our mission is to transform spaces and enrich lives by delivering innovative, efficient solutions that seamlessly merge elegance with functionality. Each pool table we craft reflects our unwavering commitment to modern luxury and can be tailored to suit the client’s unique preferences, including design, style, and interior settings,” shared Akshay Choudhary and Aditya Sardana, Founders, Argmac.

Argmac is dedicated to more than just crafting furniture—it is committed to elevating lifestyles. From its signature pool tables and bar seating, including bar stools and chairs, to an array of other gaming tables like table tennis, chess, snooker, and air hockey, every piece reflects timeless sophistication. Each product is thoughtfully designed to enhance spaces with a luxurious aesthetic while delivering practical functionality. Furthermore, all items are highly customizable, allowing clients to choose from a variety of designs, materials, tablecloths, and more to create pieces that perfectly align with their preferences.

Argmac’s pool tables are available for viewing and purchase through the brand’s official website, www.argmac.com, and select luxury retailers. For those looking to elevate their game rooms, lounges, or entertainment spaces, Argmac’s collection offers the perfect fusion of style and functionality.

One of the well-recognized audio and wearables brands, boAt, has introduced its latest TWS earbuds, the ‘Nirvana X’. These earbuds offer exceptional audio quality, integrating Hi-Res LDAC technology with dual drivers to produce rich sound, seamless multi-device connectivity, and extended battery life. They also feature in-ear detection for automatic playback, four AI-powered microphones for clear calls, and a low-latency gaming mode, making them a perfect combination of innovation, style, and convenience.

boAt has collaborated with Knowles Corporation, a renowned manufacturer of specialty electronic components, to enhance the Nirvana X with HiFi BA Drivers. These drivers ensure a precise balance between deep bass and crisp highs, delivering a studio-grade listening experience and setting a new standard in premium TWS audio devices.

The Nirvana X is equipped with Dual Dynamic 10mm Drivers and Knowles HiFi Balanced Armature Drivers, creating an immersive sound experience. Whether listening to music, enjoying a podcast, or watching a movie, users can expect superior audio quality.

With Sony’s LDAC technology, these earbuds redefine wireless audio by offering high-resolution sound streaming, capturing every musical detail as intended by the artist. This makes them an essential accessory for audiophiles looking for uncompromised audio clarity.

Featuring Multi-Point Connectivity, the Nirvana X allows users to effortlessly switch between two connected devices. Calls can be answered on a smartphone while remaining linked to a laptop, ensuring a seamless digital experience.

The in-ear detection feature ensures smart and intuitive usage, automatically pausing music when an earbud is removed and resuming it when worn again. Additionally, Quad Mics with AI ENx technology filter out background noise, ensuring crystal-clear calls, even in noisy environments.

Offering up to 40 hours of battery life on a single charge, the Nirvana X is designed for long workdays, weekend getaways, or uninterrupted entertainment sessions. The boAt Hearables app further enhances the user experience by allowing customization of EQ settings, touch controls, and enabling advanced features like Multi-Point Connectivity. Regular OTA updates ensure the earbuds remain up to date.

Gamers will appreciate the ultra-low 60ms latency provided by BEAST Mode, which ensures perfect synchronization between audio and visuals, giving them a competitive edge. Additionally, Google Fast Pair technology enables instant device pairing, making connectivity quick and effortless.

Priced at just Rs. 2,799, the Nirvana X is the most affordable Hi-Res dual-driver TWS earbuds available. Offered in four eye-catching colors—Galactic Red, Smokey Amethyst, Mist Blue, and Cosmic Onyx—these earbuds can be purchased from boAt’s official website, Flipkart, Amazon, Myntra, and offline stores.

The House of Rare has achieved a significant milestone with the launch of its first Rare’Z by Rare Rabbit store in Ludhiana. Located at Shop 19, First Floor, MBD Neopolis Mall, this premium retail space spans 1,100 square feet, setting a new benchmark for luxury shopping in Punjab.

With this expansion, The House of Rare continues its commitment to redefining fashion in India by offering a unique and elevated shopping experience. Rare’Z by Rare Rabbit is known for its impeccable craftsmanship and contemporary designs, and the Ludhiana store is set to be a premier footwear destination. A majority of the collection is dedicated to stylish and versatile footwear, ranging from sneakers and boots to moccasins and club shoes. Complementing this is an exclusive range of apparel, including loose jeans, back-print t-shirts, and Korean pants—perfect for fashion-forward shoppers seeking an all-encompassing style upgrade.

“Our goal is to help Indian men distinguish between sports footwear and lifestyle sneakers, ensuring they choose the right style for every occasion. With our first footwear-only EBO in Ludhiana, we’re introducing a curated range of sneakers, boots, moccasins, and club shoes to cater to the evolving needs of the modern Indian man. With this store, we aim to connect with Ludhiana’s discerning shoppers, offering them an elevated and dynamic retail experience that blends luxury and accessibility,” shared Pulkit Verma, Chief Business Officer - Digital, The House of Rare. 

Situated in the bustling MBD Neopolis Mall, the Rare’Z by Rare Rabbit store promises an immersive shopping experience tailored to the needs of style-conscious consumers. The launch also signifies The House of Rare’s strategic push to establish a strong presence in key regional markets, complementing its existing footprint in major metropolitan cities.

The opening of Rare’Z by Rare Rabbit in Ludhiana is a crucial step in The House of Rare’s long-term vision to build a network of premium retail destinations across India. Looking ahead, the brand has ambitious expansion plans, with a goal to launch an additional 10 stores in the upcoming financial year.

Voltas Beko, a renowned name in the home appliances industry, has introduced its latest innovations in the Small Domestic Appliances (SDA) category with the launch of a powerful Mixer Grinder and a high-performance Dry Iron. These products, designed with cutting-edge technology and customer convenience in mind, are now available exclusively on Flipkart. The launch marks Voltas Beko’s continued commitment to enhancing everyday living through high-quality, reliable, and efficient home solutions.

The newly launched Mixer Grinder is built with a powerful motor, durable design, and multiple speed settings, making it a versatile choice for grinding, blending, and juicing. Featuring unique GrindX blades and an anti-topple base, the appliance ensures stability, efficiency, and ease of use in the kitchen. Whether preparing smoothies, chutneys, or masalas, the Mixer Grinder offers a seamless culinary experience. Meanwhile, the Voltas Beko Dry Iron is a lightweight, easy-to-use appliance equipped with multiple temperature settings, designed to remove wrinkles effortlessly and keep clothes crisp and neat.

Jayant Balan, Chief Executive Officer, Voltas Beko shared, “These products are designed to cater to the demands of today's fast-paced, modern lifestyle. We've incorporated cutting-edge features to ensure high performance, durability, and convenience."

To celebrate the launch, Flipkart is offering exclusive discounts and special deals for a limited time. Customers can enjoy a seamless shopping experience with fast delivery, easy online ordering, and a hassle-free return policy. 

Anurag Nair, Senior Director Large Appliances of Flipkart added, “Consumers trust Flipkart for its superior customer services. It was natural for us to partner with such a strong brand like Voltas Beko, so their technologically advanced products are accessible to our consumers.”

The new Mixer Grinder and Dry Iron have been available exclusively on Flipkart since the first week of February 2025. With this launch, Voltas Beko continues to strengthen its position in the consumer appliances space, offering high-quality products that simplify daily routines and enhance modern lifestyles.

SEREKO, India’s first psychodermatology skincare brand, has introduced its much-anticipated Hydration Range, designed to provide exceptional skin nourishment and long-lasting hydration. This new lineup features the Hydra-Crème, a groundbreaking gel-based moisturizer with a 100-hour water-lock formula, along with two 24-hour Hydration Lip Balms available in both tinted and untinted variants. Additionally, the brand has launched a Pigmentation Repair Lip Balm, specially formulated to address lip pigmentation concerns.

The Hydration Range offers a comprehensive approach to skin and lip care, combining hydration and barrier repair benefits. At the core of this innovative range is SEREKO’s proprietary NeuroCalm technology, a revolutionary complex that helps counteract the negative effects of stress on the skin by boosting serotonin levels and lowering cortisol. Each product is also enriched with a powerful blend of ceramides and peptides—two ingredients that are gaining significant prominence in the skincare industry. These super ingredients work together to deeply hydrate, reinforce the skin’s barrier, and prevent moisture loss. Additionally, the Pigmentation Repair Lip Balm features Kojic Acid and Vitamin C, which help in reducing dark spots and evening out lip tone.

Malvika Jain, Founder, SEREKO stated, "At SEREKO, we believe that skincare is a holistic journey that nurtures both the skin and the mind. Our new hydration range, enriched with Ceramides and Peptides, embodies our commitment to providing deep nourishment and promoting overall well-being. The new products in the Hydration Range are designed to provide deep, lasting hydration while addressing specific concerns, from repairing damaged skin barriers to soothing dryness and irritation. It also brings together the combination of 2 powerhouse ingredients to deliver these benefits- Ceramides and Peptides. With these products, we aim to deliver hydration and a sense of tranquillity and rejuvenation, enhancing both your skin’s health and your inner calm."

The Hydra-Crème, a lightweight yet deeply hydrating moisturizer, is designed to provide intense hydration for up to 100 hours. Formulated with ceramides and peptides, it works to strengthen the skin barrier while incorporating SEREKO’s signature NeuroCalm technology, ensuring a stress-free, plump, and radiant complexion. The lip care products in the range include the Hydra-Peptide Lip Balm in two variations—Salted Caramel, a clear nourishing balm, and Raspberry Sorbet, a tinted balm offering a rich maroon-pink hue. Both variants provide 24-hour moisture while keeping lips plump and hydrated. Meanwhile, the Pigmentation Repair Lip Balm in Affogato is crafted with Kojic Acid and Vitamin C, effectively reducing dark patches and pigmentation while promoting soft, even-toned lips.

Each product in the Hydration Range is powered by an advanced blend of ingredients. Ceramides and peptides work in synergy to strengthen and repair the skin’s barrier, while Aquaxyl™ and glycerine provide prolonged hydration. The Pigmentation Repair Lip Balm specifically benefits from Kojic Acid and Vitamin C, targeting hyperpigmentation and enhancing overall lip health. With this launch, SEREKO continues its mission to redefine skincare by offering mind-first solutions that nourish both the skin and mental well-being. 

KENT, one of the well-recognized names in home appliances, has expanded its product range with the launch of a premium collection of steam irons, designed to revolutionize ironing and provide a crisp, professional finish. These best-in-class steam irons leverage advanced steam technology, ensuring a seamless and effective ironing experience. The newly introduced range includes three variants—KENT Luxe 2200 W, KENT Luxe 2000 W, and KENT Glide 1200 W—catering to different consumer needs. Priced between Rs. 2,500 and Rs. 3,500, these steam irons offer an ideal combination of advanced features, superior performance, and affordability.

Equipped with ceramic soleplates, KENT’s steam irons ensure even heat distribution, preventing fabric burns and sticking while delivering a high steam rate of 25 g/min, effectively removing stubborn wrinkles. The LED Blink & Beep Indicator notifies users when the iron is ready to use, while the Triple Precision Tip Design allows smooth maneuvering around buttons, pleats, and seams. Additionally, these irons feature Vertical & Horizontal Steam Functionality, making it easy to steam garments directly on hangers. The Anti-Drip Spill Proof and Self-Cleaning Function with Anti-Scale Technology ensures durability and hassle-free maintenance, while the Auto-Shut Off Safety Feature provides added security.

Alongside the steam irons, KENT has also launched the KENT Swift Garment Steamer 1300W, a convenient solution for delicate fabrics such as sarees, lehengas, and suits. This innovative steamer effectively removes wrinkles while garments remain on the hanger, offering a quick and effortless way to achieve a polished look.

"Our goal at KENT is to simplify household chores with innovative solutions. Our premium steam irons are designed to provide a seamless ironing experience, combining advanced features, safety, and affordability. We're excited to bring this convenience to every Indian home,” shared Mahesh Gupta, Chairman and Managing Director, KENT.

With these latest innovations, KENT continues to redefine home care solutions, making household chores more efficient, convenient, and time-saving. Whether it’s achieving sharp, well-ironed outfits or effortlessly refreshing delicate garments, KENT’s new product lineup delivers an unmatched experience, reinforcing its position as a trusted leader in home appliances.

The Indian Garage Co. (TIGC), one of India’s leading homegrown fast-fashion brands, has made a bold move in its offline expansion with the launch of two new Exclusive Brand Outlets (EBOs) in Hyderabad. The first store opened its doors in Vanasthalipuram on December 7, 2024, followed by the much-anticipated launch at Sarath City Mall on February 15, 2025.

Having already garnered significant love and success through its e-commerce presence in Hyderabad, the brand is confident that the city will embrace this new retail experience with equal enthusiasm. The store openings mark a major milestone in TIGC’s strategy to bring a more immersive and personalized shopping experience to its growing customer base.

The Vanasthalipuram store, spread across 2,300 square feet, offers shoppers a curated selection of the brand’s latest collections, featuring trendsetting styles that resonate with India’s modern fashion enthusiasts. Strengthening its retail footprint, TIGC is also introducing a 3,746-square-foot store at Sarath City Mall, reinforcing its commitment to expanding its offline presence. The brand has earmarked 20 percent of its budget for expansion, with a goal of opening 100 stores across the country. Over the next three to five years, the company aims for EBOs to contribute 30 percent of its total revenue, while also fostering opportunities for young fashion entrepreneurs.

Anant Tanted, Founder & CEO, The Indian Garage Co., said, “We are excited to introduce The Indian Garage Co.'s distinctive blend of fashion, innovation, and customer-centricity to the vibrant city of Hyderabad. This launch marks a key milestone in our mission to make our signature style accessible to a global audience. By creating immersive shopping experiences, we aim to bring our unique vision of fashion to even more customers. As we continue to expand our offline presence across India, we are committed to reshaping the fashion retail landscape and paving the way for our future growth in international markets.”

The brand is set to further strengthen its retail footprint with upcoming store launches in Lucknow, Pune, and additional locations in Bengaluru and Cochin, continuing its expansion across key markets in India.

“The brand has received immense love for its e-commerce platform from customers in Hyderabad and is confident that the region will warmly embrace this new venture. At The Indian Garage Co., we are committed to creating exceptional shopping experiences that perfectly combine style and accessibility. The launch of our Exclusive Brand Outlets in Hyderabad represents a significant milestone in our mission to connect with fashion enthusiasts Pan-India. These stores reflect our dedication to offering vibrant spaces where customers can explore, engage, and shop with style. We’re delighted about this new chapter and excited to continue expanding our offline presence in key markets across India,” shared Alka Dembla, Head of Retail, The Indian Garage Co.

To mark the grand opening of the Sarath City Mall store, TIGC is offering customers exclusive in-store collections, exciting inaugural offers, and a special reward for the first 100 shoppers, who will receive Rs. 1000 worth of free shopping. The festivities start at 11 AM, with the queue opening at 10:30 AM, ensuring eager shoppers get the first pick of the latest collections.

Adding to the excitement, TIGC is also set to host The Fashion Frenzy Sale, one of the biggest viral fashion events of the season. Taking place on February 15th and 16th, this 48-hour mega sale will offer over 1,500 styles at unbeatable prices—everything under Rs. 799. Shoppers can explore global fashion trends, including Streetwear, Resort Wear, Korean-inspired styles, and Bohemian collections.

CITTA, one of the well-known skincare brands celebrated for its gentle and effective baby care products, has expanded into the adult skincare segment with formulations designed specifically for Indian skin. Staying true to its Sanskrit roots—चित्त (consciousness)—CITTA remains committed to mindful skincare, prioritizing purity, efficacy, and transparency. With India’s hot and humid climate in mind, the brand’s latest offerings are a blend of nature and science, addressing common skin concerns with precision.

“Indian skin is naturally resilient but prone to concerns like hyperpigmentation, dehydration, and environmental stressors. And so, we’ve formulated each product with these skin-related concerns in mind. CITTA’s game-changing adult skincare range is thoughtfully formulated to tackle these concerns head-on, combining the healing power of nature & science,” shared Akanksha Sharma, CEO & Co-Founder, CITTA. 

“Our approach isn’t about quick fixes, it’s about long-lasting, effective skincare,” added Tanay Sharma, COO & Co-Founder, CITTA.

CITTA’s new range, available both online and offline, caters to individuals aged 18-45 looking for skincare solutions tailored to their unique needs. The formulations feature a powerful combination of natural ingredients like Centella Asiatica, Saffron, Aloe Vera, Pomegranate, and Ashwagandha—renowned for their brightening and rejuvenating properties—alongside science-backed actives such as AQUAXYL, Hyaluronic Acid, Ceramides, and Niacinamide. This synergy ensures deep nourishment, hydration, and long-term skin health.

The collection also introduces innovative textures, including India’s first frosted-texture gel—the Aqua Boost Face Gel—which offers a luminous matte finish with five times the hydration power. Another standout is the CITTA Cica Face Scrub, India’s first clear frosted texture scrub, designed for effective tan and dead skin removal.

Free from parabens, sulfates, and harsh chemicals, CITTA’s skincare range is suitable for all skin types, including sensitive skin. Spanning essential products such as serums, cleansers, face and body scrubs, body creams, sunscreen serums, and hair masks, the brand aims to redefine skincare for the modern Indian consumer.

4700BC, one of India’s premium snacking brands, is on an accelerated growth trajectory, closing FY25 with record-breaking success. Having achieved a 7x growth in the past four years, the company is now setting its sights on an ambitious revenue milestone of Rs. 500 crore within the next three years.

As part of this expansion strategy, 4700BC has strengthened its leadership team with the appointment of Sreejit Madhavan Nair as CEO. A seasoned FMCG leader, Sreejit brings extensive experience from his tenure at PepsiCo, Procter & Gamble, Raw Pressery, and Costa Coffee India. Under his leadership, the brand aims to drive innovation, enhance market penetration, and elevate brand excellence.

Sreejit Madhavan Nair, CEO, 4700BC added, "4700BC has built an incredible brand that resonates with new-age consumers who embrace innovations and are willing to pay a premium. The premium snacking category is evolving rapidly, and the brand is uniquely positioned to capture this opportunity. I am excited to lead the company in this next phase of growth, focusing on expanding our portfolio into other snacking categories and confectionery, strengthening distribution, and delivering exceptional products."

Chirag Gupta, Founder at 4700BC, commented, “While we have successfully grown from 0 to over Rs. 100 crore in revenue, our next leg of growth requires us to build a strong leadership team with a focus on retail expansion and strengthening our corporate foundation. We must accelerate product development, bring new innovations to market faster, and enhance our brand presence through strategic partnerships and collaborations. Bringing Sreejit on board is a crucial step in this journey, and together, we will drive 4700BC’s transformation. Expect to see new-age product launches, deeper market penetration, and stronger brand visibility.”

India’s snacking market, valued at Rs. 45,000 crore in FY23, is projected to nearly double to Rs. 85,000 crore by FY30, growing at a CAGR of 9 percent. Within this space, the premium snacking segment is expected to grow at 20 percent CAGR, reaching Rs. 24,000 crore by FY30. Recognizing this opportunity, 4700BC is committed to capturing a significant market share while diversifying into adjacent snacking categories.

Best known for revolutionizing India’s popcorn segment, 4700BC continues to dominate the category with newer innovations and flavors. Additionally, 30 percent of its revenue now comes from other snacking categories, and with a strong pipeline of product launches and strategic partnerships, the company is confident in achieving its ambitious growth goals.

URBAN Smart Wearables, a leading homegrown technology brand, has expanded its premium smartwatch portfolio with the launch of Stella and Onyx, two elegantly designed wearables exclusively for women. With this launch, URBAN aims to seamlessly blend luxury, technology, and functionality, catering to modern women who seek sophistication in their accessories.

Designed to elevate every occasion, from grand social events to high-powered business meetings, Stella and Onyx embody a perfect fusion of fashion and intelligence. The Stella smartwatch features Sapphire-coated diamond-cut bezels, a premium gold metallic strap, and a sleek modern aesthetic, making it a must-have lifestyle accessory. Meanwhile, Onyx exudes timeless charm with its gold metallic body and a complementary black metal strap, offering a striking combination of gold and black for a refined and classic appeal.

Aashish Kumbhat, Co-Founder, URBAN, stated, “We are thrilled to introduce Stella and Onyx, two smartwatches that are more than just timepieces—they are expressions of personality and style. Women today demand technology that not only simplifies their lives but also complements their fashion choices. With Stella and Onyx, we have crafted an exquisite collection that offers luxury, intelligence, and health monitoring—all wrapped in a glamorous design. At URBAN, we strive to lead in innovation and deliver seamless connectivity that seamlessly integrates with our users' dynamic lifestyles.”

For those who appreciate both sophistication and boldness, URBAN Stella stands out as a masterpiece of glamour and innovation. The watch features a diamond-cut bezel, faux diamond-studded design, and a multi-functional rotating crown, giving it a jewelry-like appeal while offering high-end functionality. Its 1.2-inch Super AMOLED display with 1000 nits brightness and an Always-on mode ensures crystal-clear visuals, making it a statement accessory for any occasion. Beyond aesthetics, Stella prioritizes health and wellness with built-in hydration alerts, sleep monitoring, stress tracking, and Female Health Tracking, enabling users to maintain a balanced and stylish lifestyle. Additional features include a one-tap voice assistant, Bluetooth calling with superior mic clarity, and over 100 customizable watch faces, providing both convenience and versatility. Available in a gold variant with a diamond-cut bezel, Stella redefines smartwatch luxury for women.

For those who love making bold fashion statements, URBAN Onyx offers a perfect combination of classic luxury and modern technology. The watch features a premium gold metallic body paired with a complementary black metal strap, bringing together elegance and sophistication. Its 1.32-inch Super AMOLED display with 1000 nits peak brightness and an Always-on mode ensures stunning clarity under any lighting condition. Beyond its fashionable appeal, Onyx serves as a comprehensive fitness and wellness companion, featuring multiple sports modes, advanced health sensors for heart rate, blood pressure, SpO2, and sleep monitoring, along with a dedicated Female Health Tracker.

Onyx also ensures seamless connectivity with features such as an AI Voice Assistant, Bluetooth calling with a premium speaker and mic, weather alerts, alarms, and real-time notifications. Designed for women with a dynamic lifestyle, Onyx is available in three stylish variants—Metallic Black, Rose Gold & Black, and Rose Gold & Black with a Gold Clip—ensuring a perfect match for every personality.

The URBAN Stella and Onyx smartwatches are available at a limited-period introductory price starting from Rs. 3,499. They can be purchased through leading retail outlets and the brand’s official website, gourban.in. Both smartwatches come with a one-year warranty and exclusive launch offers.

With Stella and Onyx, URBAN continues its mission to redefine the smartwatch experience for women, offering a seamless blend of style, technology, and everyday convenience in a luxurious package.

Soulflower, India's pioneering farm-to-face beauty brand, has announced its expansion plans for Kerala, aiming to enhance its retail footprint across the state. The brand will achieve this by partnering with major retailers, broadening its distribution network, and launching a robust marketing campaign to promote its new tagline, ‘Soulflower: India ka Naya Tel for Hair Growth’.

As part of its two-pronged expansion strategy, Soulflower will focus on increasing its visibility in leading retail chains such as Lulu, Reliance, Bismi, and Apollo Pharmacy, where it already enjoys top-selling status. Simultaneously, the brand is expanding into local stores to ensure wider accessibility. With over 5 million satisfied customers, Soulflower continues to be a trusted name in hair growth and skincare.

“Kerala, a key market in the South, significantly contributes to Soulflower's success. The South India region contributes 40 percent of the brand's revenue, with Kerala being a crucial driver of this achievement. The State's preference for pure and natural products has made it an essential market for Soulflower, particularly for hair oils for hairline growth,” shared Natasha Tuli, Co-Founder & CEO, Soulflower.

Soulflower’s hair-care range, particularly focused on hair regrowth, has witnessed immense popularity in Kerala. Best-selling products include the Rosemary Lavender Hair Oil, Rosemary Redensyl Hair Growth Serum, and Rosemary Water Spray—formulated to combat frizz caused by the region’s high humidity. The recently launched Rosemary Water Spray has already gained a loyal following for its ability to maintain smooth, healthy hair.

“Our 'Farm to Face' concept emphasizes the use of natural, farm-sourced ingredients, ensuring that our products are not only effective but also wholesome. This resonates particularly well with the local market, as evidenced by the popularity of products like Kumkumadi Oil and Sandalwood Soap, which are favorites among Kerala's consumers for their purity and skin benefits. Our commitment to clear, honest labeling and expertise in natural ingredients makes it easier for Soulflower to penetrate the market, as the brand is already well-known for using trusted ingredients that resonate with the State’s discerning customers,” concluded Natasha Tuli.

Looking ahead, Soulflower anticipates a growing demand for sun protection hair-care solutions to combat dryness and dehydration, which can affect hair shine and texture. With rapid popularity on Q-commerce platforms, the brand is witnessing an increased preference for quick-access, effective hair-care solutions. As awareness around comprehensive hair care grows, Soulflower expects a rise in demand for multi-functional products that offer hydration, nourishment, and environmental protection.

Tribe Amrapali, one of the renowned names in handcrafted silver jewelry, has proudly announced the opening of its 30th store in Agra, adjacent to the luxurious Amar Vilas. This significant milestone further solidifies Tribe Amrapali’s position as a leading brand for travelers and jewelry connoisseurs, offering exquisite pieces that blend heritage with contemporary design.

Known globally for its artisanal excellence, Agra is a city steeped in tradition. From the intricate Pietra Dura (stone inlay) craftsmanship seen in its historical monuments to the elaborate zardozi embroidery, Agra has long been a symbol of Indian artistry—aligning seamlessly with Tribe Amrapali’s ethos of celebrating heritage through jewelry.

Nestled in the heart of this historic city, the new Tribe Amrapali store offers a curated, immersive experience, where each piece of jewelry is a tribute to India’s cultural narrative. Visitors can explore a diverse collection of handcrafted silver jewelry, vibrant gemstone embellishments, and modern interpretations of traditional designs, making it a must-visit destination for both locals and tourists.

For over a decade, Tribe Amrapali has been dedicated to preserving India’s jewelry-making traditions while adapting them to contemporary tastes. Every piece reflects a story of craftsmanship, culture, and individuality. With this new store in Agra, the brand extends its reach to travelers from around the world, offering them a tangible piece of India’s artistic legacy.

Akanksha Arora, CEO, Tribe Amrapali, “Opening our 30th store in Agra is a testament to our vision of bringing India’s rich jewelry heritage to a wider audience. Tribe Amrapali stands for authenticity, craftsmanship, and contemporary storytelling, and we are thrilled to introduce our designs to a city that itself is a symbol of artistic legacy.”

From statement earrings to delicate nose pins, bold silver chokers to intricately handcrafted bangles, Tribe Amrapali’s latest store showcases a wide range of collections that seamlessly merge tradition with modernity—ensuring that each piece carries a unique story.

As the brand continues its expansion across India and beyond, this milestone reinforces Tribe Amrapali’s commitment to preserving Indian craftsmanship while making it relevant for today’s consumers. With a global clientele and an unwavering dedication to storytelling through jewelry, the Agra store opening stands as a glowing tribute to the brand’s journey of redefining jewelry as an extension of both cultural identity and contemporary style.

Croft Beverages, a farmer-first sustainable tea startup, has raised $125K in pre-seed funding through a combination of equity and debt. The investment round was backed by angel investors from the tea, sustainability, IT, and biotech industries, reaffirming confidence in the company’s mission to revolutionize small-scale tea farming.

The startup has already utilized the funds to establish its first farmer-owned mini-factory in Billicombai, near Kotagiri, under its FPC (Farmer Producer Company) model. This initiative directly transforms 25 small farmers into entrepreneurs, enabling them to triple their incomes. With its proof of concept successfully validated, Croft Beverages is now focused on scaling this model to build a network of over 100 mini-factories by 2030, creating a new category of sustainable and traceable Nilgiris tea.

Through 100 percent “farm-to-cup” traceability and best-in-class agronomy, Croft Beverages has partnered with leading brands under its “direct from origin” model. The first batch of tea produced by the farmer-run factory has already sold out, and the company is now gearing up to establish three more farmer-owned factories in 2025.

“With our tea, every sip tells a story. At Croft, farmers aren’t just growers- they are owners, running their own mini-factories. From their fields to your cup, we bring tea that’s honest, traceable, and fair. For brands and buyers, it’s unmatched transparency; for farmers It’s prosperity. Together we’re brewing a tea revolution, one sip at a time,” said Harish Kannan, Founder, Croft Beverages (IIMB alumnus and ex-Business head at Olam Coffee). 

Founded with a vision to uplift small tea growers, Croft Beverages is committed to producing ethically sourced, fully traceable tea while ensuring fair trade practices. By 2030, the company aims to establish a network of 100+ farmer-owned factories, empowering over 3,000 small farmers in the Nilgiris region, thereby reshaping the future of sustainable tea production.

Manaal Fine Jewellery has officially launched its latest collection, Whispers of Zambia, a stunning fusion of heritage and contemporary craftsmanship. Inspired by the timeless fascination Indian royalty held for emeralds, this exquisite collection highlights the rich beauty of Zambian emeralds, meticulously paired with natural diamonds in briolettes, rose cuts, and brilliant cuts.

Emeralds have long been treasured for their symbolic significance, representing power, protection, and prosperity. Whispers of Zambia pays homage to this legacy, reinterpreting the grandeur of traditional Indian jewelry with a modern perspective. The collection seamlessly blends heritage and innovation, offering timeless pieces that embody elegance, exclusivity, and artistic excellence. Each creation is a wearable masterpiece, reflecting the brilliance of craftsmanship and design.

Aadhya Aggarwal, Founder and Creative Director, Manaal Fine Jewellery shared, “Whispers of Zambia is a love letter to the heritage of emeralds—a gemstone that has transcended eras, continents, and cultures. Through this collection, we sought to reimagine the opulence of royal courts with a modern sensibility, creating pieces that resonate with our modern muse while honoring timeless traditions. Each emerald whispers its own story, and our designs ensure these whispers are heard for generations to come."

The collection features an array of regal necklaces, statement earrings, and bespoke rings, designed to be cherished heirlooms that capture the essence of both heritage and individuality. Each piece is crafted with the utmost attention to detail, ensuring that the natural beauty and vibrancy of Zambian emeralds remain the focal point.

Exclusively available at Manaal Fine Jewellery’s flagship boutique in Sunder Nagar, New Delhi, Whispers of Zambia offers an intimate and luxurious shopping experience. Discerning collectors and jewelry connoisseurs are invited to explore this breathtaking collection, where tradition meets innovation, and jewelry becomes a legacy passed down through generations.

With this latest launch, Manaal Fine Jewellery continues its legacy of excellence, redefining luxury through its deep-rooted appreciation for artistry, craftsmanship, and the enduring charm of emeralds.

Etude, the globally loved K-beauty brand, has expanded its quick-commerce presence in India by partnering with Zepto. As of February 6, beauty enthusiasts can now shop Etude’s playful and vibrant makeup essentials through Zepto’s ultra-fast delivery service, receiving their orders within just 10 minutes.

With this strategic expansion, Zepto now offers a curated selection of Etude’s best-selling products across key makeup categories, including face, lip, and eye cosmetics. This move aligns perfectly with the growing demand for instant beauty solutions, ensuring that last-minute makeup needs—whether for a date night, party, or daily touch-up—are met with speed and efficiency. Just in time for Valentine’s Day, the partnership promises to make beauty shopping more convenient than ever.

Paul Lee, Country Head of Amorepacific India said, “By leveraging Zepto's fast and efficient delivery network, we intend to fulfill our customers' last-minute makeup requirements. This collaboration aligns perfectly with our vision of expanding our reach and meeting the beauty needs of K- beauty enthusiasts across the nation.”

Founded in 1985, Etude is known for its colorful and playful cosmetics that inspire creativity and self-expression. While the brand embraces a youthful and trendy aesthetic, it encourages individuals to explore and celebrate their unique beauty through makeup rather than conforming to set standards. 

Etude’s global journey began in 2009, when it started expanding across Asia in countries like Thailand, before reaching Japan, Hong Kong, and India. With its growing presence in the Indian market, the brand continues to strengthen its accessibility through digital platforms and now, through quick-commerce solutions.

With this Zepto partnership, Etude further enhances its commitment to providing Indian consumers with high-quality, trend-driven beauty products in the most convenient way possible. As the demand for K-beauty continues to rise in India, this collaboration ensures that customers can enjoy the best of Etude’s makeup range at their fingertips—delivered in record time.