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The newly launched store is offering around 3,600 varieties of clothes from yoga wear to sportswear to ladies and gents garments.
The company expects to generate Rs 1,000 crore revenue by 2020
The new entrant in Ayurveda and herbal products field will spend this amount on mass media advertising, outdoor campaigns and below-the-line marketing across the country
The new products, made of millets such as jowar and bajra under its ayurveda brand Ayush, will mainly compete with MTR, Kellogg's, PepsiCo and Marico in the Rs
Kimbho, which translates to 'what's up' in Sanskrit was directly launched to counter the Facebook's owned Whatsapp with even the logo being similar.
The FMCG behemoth has entered the telecom sector by launching Swadeshi Samriddhi SIM cards, in alliance with Bharat Sanchar Nigam Limited (BSNL).
As per the sources, the latest bid is around 30 percent higher than offered by vying Adani group, which has offered around Rs 3,300 crore to the company.
Ramdev also announced that it will also launch garments for sports and yoga.
The annual revenue generated by the plaintiff from the sale of its products under the mark Patanjali in the financial year 2016-17 was Rs 9,000 crore.
The annual revenue generated by the plaintiff from the sale of its products under the mark Patanjali in the financial year 2016-17 was Rs 9,000 crore approximately and
Patanjali Opens Exclusive Store At Indira Gandhi International Airport T2.
Company reported an annual turnover in excess of Rs 10,500 crore in the financial year 2016-17 and had communicated that it plans to double the revenues to Rs 20,000
The home grown FMCG Company will also start selling its products online through leading online retailers like Amazon, Flipkart, Bigbasket, Grofers and Paytm Mall.
Besides FMCG (fast-moving consumer goods) segment, Patanjali is present in sectors such as education and healthcare
Getting a stake in the company doesn’t look like a possibility although Patanjali is looking for funding