Tata Soulfull, a rapidly growing brand in the retail sector specializing in millet-based packaged foods in India, has revealed its lead sponsorship collaboration with Reliance Retail for the upcoming Maha Millet Mela. As an esteemed subsidiary of Tata Consumer Products Ltd., Tata Soulfull is committed to introducing traditional Indian millets like Ragi, Jowar, and Bajra in contemporary forms to households across the nation through its diverse range of products, including Millet Muesli, Ragi Bites breakfast cereals, and Masala Oats+.
The Maha Millet Mela, a unique millet festival scheduled for July and August 2023, will take place at prominent Reliance Retail stores throughout India. The festival aims to promote the nutritional benefits of millets and make them more accessible to a broader range of households. By making millets mainstream, this initiative strives to incorporate millets into every shopper's basket at Reliance stores across the country.
Millets, ancient grains deeply rooted in traditional Indian cuisine, have gained recognition for their gluten-free nature, high nutritional value, and abundance of iron, protein, dietary fiber, and calcium. As consumers increasingly seek nutritious food options, millets have made a significant comeback in modern Indian kitchens. Furthermore, millets require significantly less water for cultivation compared to other grains, benefiting both farmers and the environment.
The two-month-long Millet Mela will be a nationwide on-ground event, spanning over 400 Reliance stores. Within each participating store, a dedicated section will be designated exclusively for millet-based products, offering visitors a distinctive shopping experience. Tata Soulfull's product range, including Millet Muesli, Ragi Bites No Maida Choco, Ragi Bites Fills, and Masala Oats+, will be prominently featured as part of this strategic partnership, enabling shoppers to savor Tata Soulfull's wholesome products and reintroduce millets to their plates with a focus on taste and health.
Sunil D’Souza, the MD and CEO of Tata Consumer Products said, "Recognizing the numerous advantages millets offer to consumers, farmers, and the environment, it is important to spread public awareness and promote the sustainable growth and consumption of this remarkable grain. Tata Soulfull is dedicated to bringing traditional Indian millets like Ragi, Jowar, and Bajra to every Indian household in modern forms, and we are thrilled to partner with Reliance Retail, India's largest retailer, for the Maha Millet Mela. Through this initiative, we aim to highlight the benefits of millets, drive their adoption, and make them more accessible. With an extensive range of products across snacking, breakfast cereals, and mini-meals under Tata Soulfull, we look forward to reaching even more consumers through Reliance stores."
Damodar Mall, the CEO of Grocery Retail at Reliance Retail said, "Brands like Tata Soulfull and platforms like SmartBazaar and JioMart are taking forward the legacy of our grandmothers and aunts, who were the original 'influencers' of their time, sharing the goodness of millets and the cultural stories surrounding them. Millets encompass both nourishment and deep cultural significance. Collaborations like this will amplify their role in the Indian consumer market."
To enrich the overall shopping experience, the Maha Millet Mela will feature enticing consumer offers to encourage the trial and adoption of millets. Additionally, print advertising support will be provided in key cities to raise awareness and encourage participation in the festival.
Gopal Snacks Limited, based in Rajkot, has established the price band for its Initial Public Offering (IPO) at Rs 381 to Rs 401 per Equity Share with a face value of Rs 1 each. The IPO is set to commence on March 6, 2024, and conclude on March 11, 2024. Investors can bid for a minimum of 37 Equity Shares and in multiples of 37 Equity Shares thereafter, with the issue being an offer for sale amounting to Rs 650 crore.
The fast-moving consumer goods company, known for its ‘Gopal’ brand, specializes in a diverse range of savory products, including ethnic and western snacks, papad, spices, gram flour, noodles, rusk, and soan papdi. With a product portfolio comprising 84 products and 276 Stock Keeping Units (SKUs), Gopal Snacks has expanded its presence across India, reaching over 523 locations in ten States and two Union Territories.
As of September 30, 2023, the company's distribution network consists of three depots and 617 distributors, supported by a dedicated sales and marketing team of 741 employees. Gopal Snacks operates six manufacturing facilities in India, strategically located in Rajkot, Modasa, and Nagpur, focusing on producing a variety of products, including besan, raw snack pellets, seasoning, and spices.
The IPO, conducted through the Book Building Process, allocates not more than 50 percent to Qualified Institutional Buyers, not less than 15 percent to Non-Institutional Investors, and not less than 35 percent to Retail Individual Investors. Book Running Lead Managers for the Offer are Intensive Fiscal Services Private Limited, Axis Capital Limited, and JM Financial Limited, with Link Intime India Private Limited serving as the Registrar. The Equity Shares are proposed to be listed on BSE and NSE.
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