Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has extended its water portfolio to the UK with the launch of Himalayan Water, a premium natural mineral water. Himalayan is a well-known premium water brand in the Indian market, with strong quality and sustainability credentials.
The UK launch is in line with the company’s strategy to cross leverage its brands across markets and maximize brand potential. This is the first water brand to be launched by Tata Consumer Products in the UK. The brand will initially be available online only and distribution will be expanded gradually. Himalayan Water in the UK is carbon negative and water positive and uses fully recyclable packaging. Its bottling facility in the Shivalik Range in the Himalayan mountains uses 100 percent renewable energy.
Sunil D’Souza, Managing Director & CEO of Tata Consumer Products, speaking on the launch, said, “We believe Himalayan mineral water is a brand with significant potential. There is an accelerating health and wellness trend coupled with growing consumer consciousness about how products are sourced and packaged. Himalayan has superior quality and sustainability credentials and is positioned well to cater to consumers seeking a premium offering. The brand is well known in India and launching it in the UK will help us cross-leverage and augment our beverage portfolio in one of our key international markets.”
Himalayan Water is sourced directly from a pristine aquifer in the Himalayas. It travels on a 20-year journey of natural filtration through the mountain which protects its quality. The water is drawn from an aquifer 400 feet below the company’s bottling facility and bottled directly. It contains naturally occurring mineral salts and electrolytes. The water has a fresh, clean taste that is smooth on the palette and free from any aftertaste.