The NEW Shop, India’s fastest-growing convenience commerce company joined hands with the Adani group to launch two outlets at Terminal 2, Chhatrapati Shivaji Maharaj International Airport, Mumbai.
A part of a national partnership, this is the third leg of the rollout of The NEW Shop outlets at all Adani-managed airports. The NEW Shop also launched at the Lucknow and Ahmedabad airports earlier in the year. The outlets will be serving passengers, guests, and personnel visiting the T2 terminal, with all quick service requirements like ‘on-the-go’ fresh food, gifting needs, souvenirs, travel accessories, snacks and beverages, entertainment, and OTC, all under one roof.
K. Radhakrishnan, CEO, Star Quick, Tata Group, who lauded the innovative approach by The NEW Shop said, “The NEW Shop offers an elevated retail experience for travelers at the airport. The product portfolio, as well as the store's visual appeal, is excellent and will surely attract customers. I am sure it will be a roaring success.”
The event also witnessed Arjun Vaidya, India Head, Verlinvest, and mentor to multiple start-ups and D2C brands as a Guest of Honour.
The NEW Shop offers a hybrid omnichannel model, which intends to revolutionize convenience retail at a fundamental level. It is following an integrated approach for delivering convenience. The NEW Shop is an affordable convenience store that caters to all categories of consumers with a product portfolio ranging from legacy to new age D2C brands.
The NEW Shop retails fresh food and FMCG products such as packaged food, snacks, tobacco, beverages, pet care, over-the-counter, ready-to-eat food, personal care, home care, hygiene, stationery, and other necessities. The brand intends to enter not only new product categories but also provide new services, with a range of offerings that redefine convenience commerce such as ATM services, courier services, freshly prepared food, etc.
Aastha Almast, Co-Founder, “The NEW Shop stated, “The partnership with the Adani’s has been extremely beneficial to allow The NEW Shop to penetrate further markets. Travel is now back in a big way, and we have seen a lot of demand at the airport stores. The NEW Shop aims to be the Indian convenience store serving the world. We aim to see more such outlets across all Adani airports in the coming future, making it a preferred choice for travelers. We are also very excited to introduce so many domestic ‘Make in India’ brands, start-ups, and MSMEs to international tourists.”
Sandeep Sonawane Head of Commercial Mumbai Adani Airport said, “The New Shop is a modern-looking store with a crowd-pulling assortment. TNS a homegrown retail tech start-up is not only creating a platform for Indian companies to be at par on the global stage but is also creating employment opportunities by including these indigenous brands in all their stores. This collaboration with The New Shop at the Mumbai Airport is a step towards a great start and we look forward to some notable achievements coming out of this collaboration”
The NEW Shop started operations from Delhi NCR, at major transit hubs such as railway stations and highways. It has since seen unprecedented growth, by capturing important strategic locations across the capital, and has over 50 stores within NCR. With a majority of stores in residential areas, The NEW Shop aims to grow at an exponential growth by 2025 with over 1,000+ stores. The NEW Shop currently has operations in 6 cities - Delhi NCR, Indore, Lucknow, Ahmedabad, Agra, and most recently in Mumbai with this current launch.
The NEW Shop believes that an omnichannel delivery strategy is the future of the convenience commerce space; which helps win customers’ trust & loyalty, and enhances brand recognition and product differentiation, factors that are currently lacking in existing quick commerce or traditional retail models.
The New Shop’s hyperlocal delivery model ensures that convenience products and services reach consumers within 30 minutes or less. To that end, The NEW Shop has also launched a new mobile application and its own delivery fleet, to make ordering fresh food, live cafe items prepared in real-time at the stores, and beverages, only a few taps away available round the clock. By offering such quick convenience at affordable prices, The NEW Shop aims to transform the overall Indian consumer experience by always being a walk away or a click away from wherever the customer is.