Trident Ventures into Detergent Market with Tri-Safe

The company aims to become a pan-India brand and penetrate in the consumer market.
Trident Ventures into Detergent Market with Tri-Safe

Trident Ltd, the flagship company of Trident Group, a $1-billion Indian business conglomerate and a global player, has forayed into the laundry business through its 'Tri-Safe' washing powder. The Punjab-based company aims to become a pan-India brand and penetrate the consumer market.

Trident started commercial production of 'Tri-Safe' washing powder at its Budhni facility in Madhya Pradesh, with a current installed capacity of 10 MT per day.

Trident in a statement, "Trident, with this new venture, intends to reach every household of India by offering an affordable and effective washing solution."

Headquartered in Ludhiana, Punjab, Trident Ltd is a vertically integrated textile and paper manufacturer with its manufacturing facilities located in Punjab and Madhya Pradesh.

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