Ultrafresh Expands Offline Presence, Opens Store in Bihar

Modular kitchen company Ultrafresh Modular Solutions Ltd has launched its fifth ‘One-Stop-Shop’ studio at Katihar in Bihar. Spread across 900 sq ft, the studio offers a range of modular kitchens, wardrobes, displays, and storage units in acrylic and laminate finish. It also offers customers an option to customize and design their kitchens.

Ultrafresh Modular Solutions is an independent subsidiary of TTK Prestige Ltd., and the ‘One-Stop-Shop’ format highlights the brand and product synergy between TTK Prestige Ltd. and Ultrafresh. In November, the company opened its first Chennai outlet in November, which was its seventh outlet in the state. The company plans to expand ‘One-Stop-Shop’ studio operations in eastern parts of India.

Dhruv Trigunayat, CEO of Ultrafresh Modular Solutions Ltd said, “The modular kitchen market is increasingly growing in tier II and III cities of India. After analyzing the customer needs, preferences, and cooking styles in Bihar, we offer a wide range of modular kitchens. On average, the home size in Bihar is spacious which provides a larger scope to design a kitchen space.” 

“Considering the demand and growth potential of the modular kitchen market in Bihar, we have accelerated our store launch plan with an aim to open an Ultrafresh chain of Studios in all major cities of Bihar in the next two years,” he added.

Founded in 2018, Ultrafresh Modular Solutions Ltd. is an end-to-end modular solutions provider for kitchens, wardrobes, and storage requirements in India. The company that specializes in modular solutions has its manufacturing facility located at Nalagarh, Solan, Himachal Pradesh. It has a production capacity of about 1,000 kitchens and 5,000 kitchens hoods a month. The brand has a strong presence in cities such as Mumbai, New Delhi, Kolkata, and Bengaluru with over 120 kitchen studios and 15 experience centers.