India’s first-ever caffeinated personal care brand - mCaffeine has launched India’s first coffee body wash in a coffee cup that is infused with coffee grounds.
Diversifying its skincare product domain as it explores a new category, the brand has created caffeinated body wash in five unique variants that will suit and soothe all types of skin by providing a non-drying sulfate-free cleaning solution.
A mighty step for the brand this year, the launch of the new product category came with the idea that a refreshing range of body wash is the perfect 'cup of coffee' for your skin. In order to recreate the look and feel of this revitalizing cup of morning coffee, the product is packaged in the shape of a coffee cup made by reusing coffee waste.
Furthermore, in a bid to honor patrons and create an extraordinary experience for them alongside offering an incredible product, the brand reached out to customers asking them for their honest opinions about the brand and the reasons that keep them coming back. These testimonials and photos have been printed on the product packaging - featuring customers who are 'addicted to good' that caffeine does - of the brand's most iconic product of the year.
Tarun Sharma, Co-Founder & CEO, said, “Over the last five years, mCaffeine has become synonymous with coffee skincare - a result of continuous, perseverant efforts by the brand to realize this aspiration. It certainly is a mammoth achievement for the brand and we are thrilled to launch this range of caffeinated body wash for our customers."
"We want to bring the best of what coffee can do for the skin by deep-diving into its wholesome goodness. The new range, which currently includes five variants, brings the signature aroma and rich texture of coffee in a cup for the skin to wake up to every morning. We conceptualized the unique packaging design involving reused old coffee grounds to reinforce our core vision of being natural and environmentally sustainable while staying ‘Addicted to Good'," he further added.
The body care combos includes Deep Body Cleaning - Coffee Trio with Naked & Raw Coffee Body Wash, Naked & Raw Coffee Body Scrub, and Naked & Raw Coffee Body Lotion. Cleanse & Moisturize Daily Body Care Kit with Naked & Raw Coffee Body Wash and Naked & Raw Coffee Body Lotion. Signature Body Washes - assorted set of 3 with Naked and Raw Espresso Coffee Body Wash, Latte Coffee Body Wash, and Cappuccino Body Wash.
mCaffeine’s Naked & Raw range is vegan, cruelty-free, and PETA certified. They are free from SLS and paraben, FDA-approved, and dermatologically tested.