Victoria's Secret's First Full Assortment Store Opens in Mumbai

With features such as streamlined navigation to guide customers throughout the space and a modern fitting room, the store has Victoria's Secret and PINK integrated offering both product portfolios.
Victoria's Secret’s First Full Assortment Store Opens in Mumbai

Victoria's Secret, a specialty retailer of lingerie and beauty products expanded its global presence with its first full assortment store in Mumbai, India.

The new store features innovative designs and as a part of the brand’s newly introduced retail concept, Store of the Future- provides a unique shopping experience for all customers.

With features such as streamlined navigation to guide customers throughout the space and a modern fitting room, the store has Victoria’s Secret and PINK integrated offering both product portfolios.

Product Offerings

Located at Phoenix Palladium Mall Lower Parel, the store features a range of the brand’s signature lingerie and sleepwear across a multitude of collections. This new store joins the more than 1,350 Victoria’s Secret stores worldwide in addition to the brand's online website.

The store further offers complimentary personalized fitting appointments with specially trained experts.

Alongside the brand’s lingerie collection, Victoria’s Secret Beauty including popular fine fragrances, scents, and mists will also be available at the store. This store is set to introduce its newest fine fragrance, Bare Eau de Parfum, with a campaign featuring a diverse cast of women who represent the power of being present and authentic in everyday life.

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