Voltas Limited, India’s No. 1 AC brand from the house of Tata’s, has launched its First Brand Shop in the Steel City Rourkela at Birsa Road and it is the 5th Brand Shop of the state. Currently, Voltas has over 140 Brand Shops all over the country and plans to launch many more by the end of 2021.
The brand shop features a well-designed and visually appealing display of the new range of Voltas and Voltas Beko products, comprising Air Conditioners, Air Purifiers, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves, and Dishwashers. Conveniently located at the commercial centre of the city, the new brand shop would enhance Voltas' brand experience and visibility.
The Brand Shop is being launched to meet the expectations of consumers from the continuously developing city of Rourkela and will enable them to experience the best-in-class and technologically advanced range of products offered by Voltas and Voltas Beko.
Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, "We are delighted to announce the launch of a Voltas brand shop at Birsa Road, Rourkela. As a market leader, we have always placed the customer at the core of all our business operations and continue to endeavor to provide them with technologically advanced yet affordable products that address their needs. This new Brand Shop is an extension of this promise wherein we would be offering our range of Voltas and Voltas Beko products under one roof."
The Voltas 2021 AC product range includes over 130+ SKUs, with 95 SKUs in Inverter ACs, 20 in Split ACs, and 20 in Window ACs, besides Cassette and Tower ACs. Along with this, Voltas has also launched a new range of Maha Adjustable Inverter AC range. The company has also launched 48 SKUs of its Voltas Fresh Air Coolers with Smart Humidity Controller and Honeycomb Cooling Pads, under various sub-categories such as Personal, Window, Tower, and Desert Air Coolers. The Company also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel, and Curved Glass Freezer. The company has launched 17 SKUs of Water Dispensers, and 30 SKUs of Water Coolers. The company has recently launched its new range of Air Purifiers, comprising of 3 SKUs.
Through its new Home Appliances brand, Voltas Beko, the company has launched 99 SKUs of Refrigerators including the recently launched Direct Cool refrigerator, which has witnessed huge traction throughout the country. Voltas Beko launched 13 SKUs of Front Load Washing Machines with Stain Expert Technology, 10 SKUs of Top Load Washing Machines with Dual Power Rain feature, and 9 SKUs of Semi-Automatic Washing Machines, with Double Waterfall feature. The brand also launched 3 SKUs of Dishwashers, which has witnessed huge success recently; and 7 SKUs of Microwave.