The pandemic has really created a void of opportunities in the country, and to help with that, WoodenStreet has stepped up to ignite the entrepreneurial fire among the budding professionals by launching a franchise expansion program, Partner to Win.
WoodenStreet has always thrived to bring the best products to their consumers, and with this initiative, the aim is to target the less explored tier II and tier III markets and create the biggest omnichannel network the country has witnessed.
With 35+ stores already functioning in all the metro cities, the plan is to expand its presence with more than 100+ tech-enabled stores in a matter of 24-36 months. If there is anything that we have learned in the past 2 years, it is that technology is humankind’s chance of survival and this initiative makes WoodenStreet one of the very few brands to introduce smart furniture stores.
Lokendra Ranawat, CEO of WoodenStreet, said, “We have always believed that every situation serves as an opportunity and looking at the digital revolution that our country is going through, we aim to reach out to the masses, and provide all the business enthusiasts a steady path to walk on. All the franchisers will be earning a handsome 18-20 percent commission on both offline and online stores.”
He goes on to explain how emerging aligned businesses and budding entrepreneurs will be able to earn their share of profit with the investment of Rs 10-15 lakh only and that too with 100 percent ROI (return on investment). This can help a franchiser easily generate a revenue of Rs 20-25 lakh per month in tier II and tier III cities. He also states that since the stores will be smart and tech-enabled, the company will also provide training to their new partners to ensure that they can make the most out of the opportunity at hand.
The program presents a golden opportunity for both budding entrepreneurs and the company as these new stores will be exclusive franchises, which makes it more enticing and profitable for the partners. The company plans to reach revenues of Rs 500 crore in the next 24 months, via this expansion and targets to create a minimum of 500 employment opportunities.
This initiative adds a promising feather to WoodenStreet’s hat in the industry as well as brings a new opportunity for society.