WOW Skin Science Joins ONDC Network
WOW Skin Science Joins ONDC Network

D2C and personal care brand, WOW Skin Science has joined Open Network for Digital Commerce (ONDC), an initiative of the government to democratize e-commerce in India, the company announced in a press release.

Manish Chowdhary, Co-founder at WOW Skin Science said, "For a brand that has been on an expansion path, it is imperative to be innovative and in tune with the recent disruptions. With the launch of WOW on ONDC, we will have another avenue to expand WOW’s customer base and widen our reach across the nation.

Through this partnership, WOW Skin Science will be open to buyers from all ONDC seller apps, thus helping the personal care brand expand its presence.

The ONDC network is currently live in 85 cities across the country. According to a recently published report by Publicis Groupe India and Digital India Foundation, more than 250 million buyers will be able to purchase goods and services on the ONDC network in the next five years.

"The addition of WOW Skin Science in the Beauty and Personal Care category on the ONDC network will provide users with a unique variety of personal care and wellness products which can be purchased across buyer applications such as Paytm, Spice Money, Craftsvilla, Mystore, and IDFC First Bank,” said T Koshy, MD, and CEO, ONDC.

Discovery commerce startup, Shopalyst acted as an enabler between WOW Skin Science and ONDC.

With the help of Shopalyst’s plugin for Shopify-powered stores, WOW products will be made instantly discoverable on the ONDC network, read the press release.

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