D2C Brand Urban Ladder aims to add 10 more experience centres by March 2018
D2C Brand Urban Ladder aims to add 10 more experience centres by March 2018

Furniture and home decor D2C brand, Urban Ladder has opened its flagship experience centre in Bengaluru as it looks to embark on the next phase of growth and start engaging more with the customers, it said in a statement.

The brand will expand to at least 10 more experience centres by March 2018, it said.

The company said, driven by its online presence and consumer data, the company will build multiple experience centres around the country. The centres will also be the primary hub for new product ranges and collections.

Ashish Goel, CEO & Co-founder, Urban Ladder, said, "We will operate with a strong confluence of design and technology in our experience centres much like our website. The key will be to leverage the cross-flow of our online and offline channels to create a fantastic retail experience."

The aim of the experience centre is to elevate and inspire customers to get the most comprehensive look for their space according to the company.

The company said it will be profitable in the next 18 months and is targeting an IPO in the next 4 years.

 
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